LESSONS FROM THE GYM: The Whale Watcher

My column today at Fine Art Views, a marketing blog for artists and craftspeople.

This post is by Luann Udell, regular contributing author for FineArtViews. Luann also writes a column (“Craft Matters”) for The Crafts Report magazine (a monthly business resource for the crafts professional) where she explores the funnier side of her life in craft. She’s a double-juried member of the prestigious League of New Hampshire Craftsmen (fiber & art jewelry). Her work has appeared in books, magazines and newspapers across the country and she is a published writer. She’s blogged since 2002 about the business side–and the spiritual inside–of art. She says, “I share my experiences so you won’t have to make ALL the same mistakes I did….”

We make our own luck in the world.

There are lessons to be learned everywhere, if we’re open to them. Today’s lesson from the gym is courtesy of a therapist there with an unusual hobby.

This guy loves to go whale watching. When he found out I’m a recent transplant to the west coast, he suggested I check out the whale migration scene on the coast.

We aren’t that far from Bodega Bay, where Alfred Hitchcock’s movie “The Birds” is set. There ARE a lot of birds out there, but so far, none have shown signs of turning on the human race….! Still, I’m careful to be very nice to all of them.

Bodega Head is a beautiful stretch of land reaching out into the ocean to form one side of the Bay. Bodega Head, with its open vistas from towering cliffs, is a popular whale watching spot. Volunteer ‘docents’ are present on the weekends to offer advice and help with identification.Whales migrate south to feeding grounds off the coast Baja Mexico, then return north after the mating season. Mother whales travel more slowly, and closer to the coast, with their new offspring.

This guy regularly reports back every Monday with exciting ‘spots’. And so my husband and I began making a trip every week or so to watch, too.

We haven’t seen any whales yet–just seals, sea lions and pelicans. And of course, after our fourth attempt to spot a whale, my husband concluded that guy is “lucky” to have seen so many whales.

Is he? Let’s dig a little deeper….

The whale watcher goes out every week he can, and sometimes multiple times in one week.

He and his family stay for hours at a time–not an hour, or two at most, like we do.

He knows a lot about whales, from talking with the docents and his own reading. He knows when they go, where they go, and why they go along our coast. He knows the best weather for watching, and the worst weather; and he knows how to get in-time local updates about that area’s weather. He knows what to look for–blowholes, pods, fins, breaches.

He’s invested in a good camera and a great lens to capture good photos.

So….Patience. Consistent effort. A practiced eye. And a passion for whales.

Is this luck?

Yes, there’s still a wee bit of luck involved. One first-time watcher spotted an amazing pod within a few minutes of arriving. A docent jokingly told her, “Don’t even bother coming back, you will NEVER see anything like this again!”

Mostly, though, this guy makes his own luck. And he deserves every whale spot he gets.

How many times have we heard about another artist’s success, envied their ‘luck’ and lamented our lack of same?

Now think how often we trouble ourselves to find out what they did to achieve that.

I’m guessing that ‘lucky’ artist is someone who’s practiced their craft with patience and persistence. I’d bet they have great images of their work, and a powerful personal story to go with it. I’d imagine they’re serious about getting their work out there, in a consistent fashion–through websites, shows, exhibitions, social media, getting published, personal invitations to collectors, and good selling skills.

Above all, I know they’re truly focused and passionate about the work they create–enough to not only make time for it, but to make it a priority, as much as possible.

Me? I would love to see a whale pod, or a mother and baby, or an orca, someday. But I’m just as happy to spend a few hours enjoying the beautiful California coast. I’m just as delighted to find a wonderful pebble or a twisty piece of driftwood on the beach.

But when it comes to my artwork, I know the same qualities that make that guy a great whale watcher, makes me a competent artist.

And when my next ‘lucky break’ comes, I’ll be ready!

LESSONS FROM THE GYM: Trust Me (my Fine Art Views column for today)

Lessons From the Gym: Trust Me
by Luann Udell on 3/26/2015 7:37:41 AM

This post is by Luann Udell, regular contributing author for FineArtViews. Luann also writes a column (“Craft Matters”) for The Crafts Report magazine (a monthly business resource for the crafts professional) where she explores the funnier side of her life in craft. She’s a double-juried member of the prestigious League of New Hampshire Craftsmen (fiber & art jewelry). Her work has appeared in books, magazines and newspapers across the country and she is a published writer. She’s blogged since 2002 about the business side–and the spiritual inside–of art. She says, “I share my experiences so you won’t have to make ALL the same mistakes I did….”

I continue to eavesdrop at the physical therapy practice where I recuperated from surgery. I use their gym facilities several times a week, to get stronger in a safe, low-stress environment. And I continue to learn from my fellow patients every day.

Most of us who need physical therapy are at a scary point in our life. We’ve been injured, often during a favorite sport or physical activity. Or we’ve just had surgery. Or we’re recovering from a stroke, or a fall.

In every case, we are in pain. And we are afraid.

Afraid we’ll never be able to run/ride/bike/play soccer again. Afraid the pain will never go away. Afraid this is the beginning of the long decline that foreshadows a life ending in frailty, isolation and confinement.

The first few visits can actually be difficult not only for the client, but for the therapist! I hadn’t realized this before, nor had I recognized it in myself—until I saw many other clients acting the same way—crabby, resentful, defensive.

There is resentment when we are asked to do things that are too hard. (“I can’t do that yet!”) Conversely, there’s also resentment when we’re asked to do things that appear too easy. (“I know how to do this already! Why do I have to do it here?!”)

There is defensiveness when we realize our exercise routines are not serving our needs any longer. (“But I walk every day when I golf!”) There’s defensiveness when we have to admit we didn’t do our ‘homework’, the exercises we were supposed to do at home. One gentleman (who looked to be in his 90’s) swore he was just ‘too busy’ to spend 20 minutes a day to do his balance work. I winced when he used almost exactly the same excuse I’d used months earlier!

The conversations are terse and awkward. I feel sorry for the therapists, especially the one who had three back-to-back crabby clients one morning, all ‘dug in’ with their protests and barely cooperative.

But today, a few weeks later, I realize something has changed.

Those same crabby clients are now more relaxed, more open. They’re cooperative and good-humored, joking and laughing.

I wondered–What changed?

Their level of trust.

Over the weeks, the therapists responded calmly to each defensive, snippy remark. Each question was answered fully and appropriately. (More on this one next time!)

Information was given out freely to each client—but only as much as they could ‘handle’ at each visit. And as they made progress, as the pain began to abate, and as their balance/strength/flexibility improved, their milestones were acknowledged and celebrated.

The clients all recognized they were in good hands, with competent people, who had their well-being at heart. They could trust these people.

By consistently responding with respect, with compassion, but also with the confidence of competency and experience, each therapist won over every single crabby client in their care.

How does this apply to marketing and selling our art?

As artists, we show competency to our audience by the quality of our work and our reputation.

We gain their trust by treating them as more than just a bag o’ money.

We recognize them as individuals with unique tastes, preferences and desires.

We respond to ALL their questions—even the snippy ones, the rude ones, the ‘stupid’ ones—with patience and respect. Never taking someone else’s doubts or fears or ignorance, personally.

If they are worried your work won’t ‘go’ in their living room, we reassure them they can exchange the piece in 10 days for a different piece. If they worry about it breaking or tarnishing, we back up our product with a guarantee.

If they don’t understand what makes it unique or desirable, we share that information, too.

Once we can look into the eyes of another person and see another human being who’s every bit as complex, lovable, contradictory, and confusing as we are, even those who are as yet undecided about our work, then we can make better decisions on how to handle their complaints, their doubts, their questions.

We learn how to stay open and balanced, competent and confident.

By showing our trust in them, they learn to trust us.

I see this firsthand in my booth and studio. When I tell people they can pick something up and hold it, or open a drawer and look inside, or even simply give them a postcard, their astonishment is palpable. I’m treating them like I would a guest in my home. It’s sad how many folks just aren’t used to that!

Think about how you establish trust with first-time customers in your studio, at art shows, in your booth, at receptions. See it for the gift others will see it as.

Turn those former strangers into passionate collectors!

CATCHING YOU UP On My Fine Art Views Columns

Once again, I’ve neglected to post links to my columns at Fine Art Views, an art marketing blog. So I’m putting all the links since April 24, 2014, here in one place.
David Letterman counts down from 10. Me? I have a lot of catching up to do.
Pace yourselves!

21) April 24, 2014
LESSONS FROM THE MOVE: It Gets Easier
Insights gained while preparing for a life-changing cross-country move.

20) May 8, 2014
LESSONS FROM THE OPEN STUDIO: Send Me A Postcard!
Advice on how to build your mailing list.

19) May 22, 2014
LESSONS FROM THE OPEN STUDIO: My Customer Base Isn’t Local!
Dispelling some of the myths surrounding open studios.

18) June 5, 2014
LESSONS FROM THE OPEN STUDIO: People Around Here Don’t Buy Art
You know who says this? EVERYBODY says this!!! Hint: It’s not true.

17) June 19, 2014
LESSONS FROM THE OPEN STUDIO: For Heaven’s Sake, Accept Credit Cards!!
It’s easier than ever to take credit cards, and it WILL increase your sales. Here’s how.

16) July 3, 2014
LESSONS FROM THE OPEN STUDIO: Timely Time Payment Plan
Trust me, this tip is worth its weight in gold.

15) July 17, 2014
LESSONS FROM THE OPEN STUDIO: Don’t Say No!
When you and your studio say “NO”, your customers will say “NO” right back.

14) July 31, 2014
TEACHING 101
Tips for improving your teaching skills.

13) August 14, 2014
TEACHING 101: It Gets Better If You Try
You tell your students to practice, right? You should, too!

12) August 28, 2014
TEACHING 101: Crabby Students Part 1
Encountering the difficult personalities in your class.

11) September 11, 2014 MY BIRTHDAY!!!
TEACHING 101: Crabby Students Part 2
Managing the difficult personalities in your classs.

10) September 25, 2014
LESSONS FROM THE MOVE: It’s Not as Hard as You Think
Most of the things you’re afraid of, aren’t going to happen.

9) October 9, 2014
LESSONS FROM THE MOVE: Settling In, Getting Centered
Things I wish I’d thought of before the actual move….

8) October 23, 2014
LESSONS FROM THE MOVE: You Can’t Get There From Here
We need a plan to help us get where we want to go. But as our needs change, the way we get there changes, too.

7) November 6, 2014
LESSONS FROM THE MOVE: I am Blind (er….Lame) and My Dog is Dead
When the blues hit you, mix it with a little green to make turquoise!

6) November 20, 2014
WHEN THANK YOU ISN’T ENOUGH
When you get a compliment from a customer, don’t stop with “thank you.” Turn it into a conversation.

5) December 18, 2014
LESSONS FROM THE MOVE: California Dreamin’
It turns out my heart knew we were California-bound before my head did.

4) January 1, 2015
YOU ALREADY KNOW WHAT TO DO
Time for some tough love!

3) January 15, 2015
BIG EFFIN’ FENCES
What you make, how you make it, and why you make it, matters. Don’t let anyone talk you out of that.

2) January 29, 2015
300
Who’s missing from the history of art?? Everybody but dead European white guys. Let’s change that.

1) February 12, 2014
LESSONS FROM THE MOVE: Hard, Harder, Hardest
When you realize it’s not gonna really be over for a looooooong time…..

LESSONS FROM THE MOVE: It Gets Easier

I am more than a warehouse for my vast collections. When they no longer serve my needs or my wants, it’s time for someone else to have them, time for someone else to learn from them, to admire them, to enjoy them.

My column today for Fine Art Views tackles another chapter in our big life change.

See anything you like in here? Make me an offer!

See anything you like in here? Make me an offer!

All I’m gonna say is, a whole lotta books are involved.
Enjoy!

LESSONS FROM THE MOVE: Assumptions Hold Us Back

I was so wrapped up with my indoor moving sale, I forgot to tell you about my latest Fine Art Views column!

You can read LESSONS FROM THE MOVE: Assumptions Hold Us Back.

You can see another view of the moving sale as an event on Facebook.

Love how the sunshine makes this glow so richly!

Love how the sunshine makes this glow so richly!

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Hugely collectible California Pottery "Poppy Trails", with its fabulous rooster motif.

Hugely collectible California Pottery “Poppy Trails”, with its fabulous rooster motif.

Looks like someone's ready for a trip to the north woods! But not us. We're off to California, and some other lucky person can own vintage (working!) snowshoes.

Looks like someone’s ready for a trip to the north woods! But not us. We’re off to California, and some other lucky person can own vintage (working!) snowshoes.

A rainbow of vintage glass pitchers for your table!

A rainbow of vintage glass pitchers for your table!

WHERE DO YOU GET YOUR IDEAS?!

So yesterday I wrote an article for Fine Art Views, an online marketing blog for artists. (They also host websites for artists and do a fine job, too!)

Someone commented on how creative I was to think of the title, Sipping From the Fire Hose.

I used the phrase as a metaphor for the power of the internet. So useful for so much, an astonishing resource not even imaginable a decade ago. We use it for shopping, research, information, selling, marketing, self-promotion and connection. I call it the “Galactic Encyclopedia”.

But everything has its dark side. It’s easy to get overwhelmed and overly-involved in things that take your farther and farther away from your own creative efforts. And when you start comparing your efforts to those of others, it can make you feel pretty darn squished.

I can’t take credit for the actual phrase, “sipping from the fire hose”. It’s been around awhile. A quick Google search turned up this definition from the Urban Dictionary:

to be overwhelmed (with information, work, etc.);
to do something intensely;
to be inundated

(Oddly, it also turned up a blog called Sipping from the firehose.)

What made me think of it was, I’d heard that phrase twice in six months. I heard it from two different friends, who are also friends with each other, but who rarely see each other anymore (one of them moved pretty far away.)

Both of them were describing their respective jobs, which they both love.
But there’s simply too much to do. No matter how hard they work, or how much they try to chip away at their respective massive workloads, there’s always more coming down the pipe.

My friend Carol had just been in my studio a few days earlier. That’s when I heard the phrase for the second time.

Because of the coincidences, I couldn’t get it out of my head. All day I kept thinking, “Sipping from the fire hose….sipping from the fire hose….” I could even see Barb making a gesture like she was trying to drink from…well, a fire hose.

I had to write a column in a hurry. (My poor editor, Carrie Turner at Fine Art Views. No matter how many times she gives me a heads-up, I still forget when my column is due. In my defense, she says the late ones are often my best.)

(Okay, I think she’s just being kind.)

I was enmeshed in editing my series of ebooks. I could not think of an original thing to say.

All I could think about was that stupid phrase…sipping from the fire hose…

Then….water.

Then….the good and the bad about water. How everything needs it to live. And yet too much is awful, too.

I thought, “What in my professional life is wonderful and awful?”

I was sitting there, tearing myself away from my project. Which I was doing on the internet. Which was totally, mind-blowingly amazing. Unheard of ten years, even five years ago. My husband had just told me that the technology for on-demand printing was expanding so quickly, that information I’d read that was more than six months old might already be out-of-date.

I was thinking about the power of the internet….

And how lost and confused and discouraged I’d been the day before while researching how to create a book cover….on the internet.

Sipping from the fire hose….

Water…..

The internet….!!!

Once I had my metaphor, the words just poured forth. (Another water metaphor!)

For me, the use of metaphors helps me wrap my head around a concept. I don’t know how other artists/writers/creative people do it. But that’s usually the starting place for my writing.

There you have it. That’s where my ideas come from. They come from:

My friends. Complaining about work.

A funny phrase: Six months apart in time, 150 miles apart in space, and connected heart-to-heart in friendship.

And Isaac Asimov’s Foundation series, with the amazing concept of the Galactic Encyclopedia.

And watching Kenny Roberts, the Yodelin’ Cowboy (on WNEM-TV Channel 5 in Michigan about 55 years ago. One day he sang Cool Water. (Although maybe I’ve squished this with the westerns we also used to watch nonstop around the same time.)

Don't know which we loved more, Kenny or the cartoons.

Don’t know which we loved more, Kenny or the cartoons. Boy, that cowboy sure could yodel!

SIPPING FROM THE FIRE HOSE

Here’s my latest column at Fine Art Views, called Sipping From the Fire Hose

It’s about using the internet to explore, inspire, market and learn without being overwhelmed by what’s out there.

Enjoy!