WHY MILLENNIALS DON’T BUY OUR ART: The Hardest, Harshest Reason(s) of All

There are many ways for our work to become a part of someone else's story, someone else's world, and someone else's journey.
There are many ways for our work to become a part of someone else’s story, someone else’s world, and someone else’s journey.

WHY MILLENNIALS DON’T BUY OUR ART: The Hardest, Harshest Reason(s) of All

WHY MILLENNIALS DON’T BUY OUR ART: The Hardest, Harshest Reason(s) of All

(11 minute read)

The next-to-last article in this series about why millennials etc.

We’re on the home stretch!

In my articles, and in the comments section, we’ve shared many fact-based, data-driven evidence about the different world millennials grew up in. It is simply different than the one we grew up in. EVERY generation faces the same challenge: New conditions, new “rules”, new obstacles, new solutions. The bad parts aren’t necessarily our fault, and it’s usually not their fault.

I also shared these setbacks and obstacles with one hope: To soften, and encourage us to change our assumptions and opinions. Only when we open up to seeing life from the other’s person’s point of view can we connect, with compassion and respect.

I knew there could be tremendous pushback against these thoughts, and there was. That’s okay. I will say it again and I will keep on saying it:

My art is not for everyone.

And neither is my writing.

Which means your work is probably not for everyone, either.

I’ll be honest. It’s hard to hear the anger and criticism these articles have generated. Just as it for all of us when someone walks into our booth, and then declares in a loud voice that they don’t like our art, and then proceeds to list the reasons why.

We may be angry, threatened, threatening, sad, resentful. These are human responses, normal responses, when we encounter something that seems harsh, insulting, frightening, upsetting, or baffling. It’s called a flight-or-fight response. It’s almost impossible not to feel these reactions when we experience something that seems to upend everything we thought was true.

But one of my superpowers in life, a hard one to use, but one that’s served me well is this:

We can’t change how we FEEL. But we can choose how we ACT.

This has helped me change my opinion about quite a few big issues in my life. It’s expanded my world view, opened new territories, and inspired me to write so I can share these insights with others who are ready and/or willing to consider them.

Not everyone will. But again, it’s their choice.

So take a deep breath, because today we’ll talk about the most important reason millennials don’t buy our art:

1)    The don’t like your art; or

2)    They don’t like you; or

3)    Both.

Harsh, I know. But take a deep breath, settle your heart, and read on.

Because these are also the reasons why all our non-buyers don’t buy our art, too.

This is the harsh reality of all the endeavors we take up in the world.

There will always be someone who couldn’t care less. There will always be someone who is lukewarm about our work. There will always be someone who doesn’t like it, for all kinds of reasons, reasonable and unreasonable.

But there will also always be someone who loves it. Even if they can’t afford it, or have no room for it, or they aren’t at the point in their life when they can act on their love for it. It won’t matter how good you are, nor how bad we are.

So if someone tells you/lets you know they don’t care for your art, what is your reaction?

Some people get cold and huffy. Some act out on their feelings. There are groups on Facebook for creatives to vent their anger at ignorant, insulting, clueless, gross visitors at fairs and shows. It can be fun to read these stories, because it helps us see this is a pretty common phenomenon. We are NOT THE ONLY ONES who experience rejection, not just from galleries, or juried shows, or guilds/leagues, awards, etc.

But when the stories get toxic, it gets harder to read. Because artists also share their sharp retorts, their indignation, their snarky thoughts about those visitors.

It’s okay. I get it. I love to blort with the best of them.

But what happens is, this turns a potentially powerful human connection into a battleground.

It’s not necessary to get into that fight. In my blog series and eBook “How to Get People OUT of your booth”, I discuss how difficult people can be challenging. But there are diplomatic ways to circumvent their behaviors, ways that help get us to our happy place, so we can deal more effectively with the people who DO enjoy our work.

Because the worst thing that can happen when we “let loose” with anger and bile is this:

OTHER PEOPLE ARE LISTENING.

In encounters where someone has said something rude, mean, whatever, and I meet them with serenity (YES, the serenity is a facade, I’m seething underneath. I’M HUMAN, just like you) other people in my space come up to me after, and say something like, “I can’t believe how kind/patient/powerful you were with that person!”

They now know that even if THEIR question is “dumb” or unintentionally rude, they will still be treated with respect and kindness.

In other words, it is SAFE to interact with me.

When we eagerly jump on others who we believe are behaving badly, there’s a side effect: We contribute to the toxic environment ourselves.

I was lucky. Early on, I held back from “confronting” and “challenging” visitors who were less-than-enthused about my work, (and my writing.) I had the good fortune to live in the same region as Bruce Baker, a former nationally-acclaimed speaker about how to strengthen and improve our creative work on many levels: Booth display, jury slides, signage and customer relations. He drew from his own wisdom gained from doing shows and fairs, but also benefited from other like-mined, experienced artists who shared what had worked for them.

The trick is to anticipate the questions and comments that might trigger us (the flight-or-fight thing), and practice our best response to them.

Because if someone asks us what we consider a “dumb question”, or says something insulting (whether deliberate or unintentional), and we respond with our “fight” reflex, other people who DO like what they see, will think twice before asking their own questions.

Because once people have entered our booth, once they’ve had a chance to look at our work and decide they kinda like it, once they’re ready to talk, they do the thing that will determine where we both go from here:

THEY ASK A QUESTION.

Maybe they can’t afford it – yet. Maybe it won’t fit in their living room – yet. Maybe it creates yearning whispers of what it might be like to pursue their own work of the heart.

Yes, maybe they’re so clueless about “good booth behavior” that they bungle the question. We can get really good with that, if we are willing to change our own attitude, and meet them halfway. (Or 3/4 of the way!)

If we can do that, a door opens. There is an opportunity for a rich exchange of questions and insights, a chance to either a) inspire a sale, if they’re ready, or b) lay the groundwork for future sales. At the last show I did, the second one after a total flop the year before (5 attendees for the entire day, no sales), a customer approached me and declared, “I saw your work last year, and I COULD NOT STOP THINKING ABOUT IT.” They bought a special item and companion piece for themselves, and pricey gifts for two friends. I could hardly operate my Square, I was so excited!

If I’d harbored resentment about the lack of attendance, if I’d sat around complaining within hearing of guests about the lack of sales, I could have squished that connection forever.

Instead I have a new collector who has already shared their love of my work with their friends, who may also consider buying my work. And share it with THEIR friends.

It all starts with staying calm. Leaning in. Curbing toxic assumptions and impulses. Staying focused on our work, the work we love, the work we make room for every day (if we can) in our lives.

If millennials are not your audience, let it go. We’ve shown that they have perfectly good reasons, just like ANY OTHER people who aren’t.

But if you are committed to blame them (especially for the reasons that are beyond their control, and NOT THEIR FAULT), believe me, they will know.

To all the people who commented with compassion and empathy, to those artists who (mostly) contacted me privately (I’m guessing because they didn’t want to expose themselves to criticism) who ARE MILLENNIALS, THANK YOU! Your experience either confirmed my research, experience, and thoughts, OR you were willing to reconsider what is going on. I’m grateful.

To all the people who disagree, please, as always, do what works for YOU. My advice and words are free, and therefore worth every penny you paid for it. :^)

Next week, I’m going to ask people whose work DOES sell for millennials, what has worked for them. Is it their style? Their subject matter? Their price points? Their willingness to engage and connect? I’ll do my best to collect the people who have already shared, and put that in the article for your convenience (and theirs.)

But I do want to leave you with this last story, which isn’t mine.

It’s my daughter’s.

First, both my kids were the inspiration for me to step up to the plate with my art. When my daughter asked if she could work booth with me at fairs, I agreed. It was a powerful shift in our relationship as she entered one of the most difficult part of her life.

She began her art collection with purchases from my fellow exhibitors, and continues to this day. You may find some valuable insights into millennials and their buying habits this Fine Art Views column from last March.

And here is the “spoiler” from that column:

“My daughter still wants something of beauty that came from another person’s hands, and heart, especially when she started to make and sell her own work.

As she browsed for an urn for the ashes of her stillborn child (Sam died 8 months into her pregnancy), she became frustrated with the same ol’ same ol’ look of them. Nothing felt personal enough, or fit the emotion of the event. When I suggested that a good friend who works with wood might make something especially for her, she lit up. (She found a maker on Etsy who resonated with her.)

This box will be in their home forever, and every time they see it, it will bring a bit of solace amid the sorrow. They may not know, or care to know, the story of the maker. But it holds their own story of this time, and that’s what matters.

I just spoke with my daughter again, and she added more about her purchase.

She wanted something unique, related to cherry blossoms, because that’s around the time of his birthday, when the cherry trees bloom here in Washington, D.C. She wanted wood because it’s warmer. She wanted something personalized and not mass-produced.

She wanted “something that fit us”, her and her partner.

There is appreciation for the maker, as it fits her needs as the collector.

The maker may have no idea of what my daughter and her husband were (and still are) going through.

When I hear people my age disparaging this age group, it breaks my heart.

And when I hear people with their own thoughtful, kind, compassionate, positive, uplifting experiences, my heart is healed.

So when you go to your studio today, when you make that time to do the work that is important to you, know that someone, somewhere, someone will be lifted up.

When you are discouraged because you can’t figure out why your art doesn’t sell, focus first on the fact that it uplifts YOU.

When you put it out into the world, know that someone, somewhere, needed to see it, for reasons we cannot even imagine.

And when you are healed, and share it, someone else will be healed too.

Next week, I’ll compile and curate the ways some of us have found a way to gain millennial collectors. There are some strategies that will work for some of us, but maybe not all.

My only goal was to encourage your heart to open up to new understanding, and new possibilities. To expand our rock-hard definitions and assumptions that not might only hurt others, but might also hurt ourselves.

And to echo the last words of that column I wrote, “So let’s open our hearts, and our minds, to these changes which time will bring.

There are many ways for our work to become a part of someone else’s story, someone else’s world, and someone else’s journey.

Keep hope in your heart, and be open to new possibilities. And be patient with yourself, as we all navigate these new waters.

Art is part of us, no matter what it is, no matter where, or how, or when we find it. Online markets can be just as powerful as in-person encounters, if not more. (Many in this age group never even think about going to traditional art galleries. Yet.)

And I will hope ALL of our art, mine, and yours, will be “found”, someday, by the people who will love it and enjoy it for the rest of their lives.”

As always, if you enjoyed this article, please feel free to share it. And if someone sent you this article and you liked it, you can sign up for more articles at Fine Art Views or more from from my blog by subscribing (upper right hand corner of this page.)

ON GIVING AND GETTING ADVICE: Be Careful What You Wish For

Be Careful What You Wish For...
Be Careful What You Wish For…

This post is by Luann Udell, regular contributing author for FineArtViews. She’s blogged since 2002 about the business side–and the spiritual inside–of art. She says, “I share my experiences so you won’t have to make ALL the same mistakes I did….”  For ten years, Luann also wrote a column (“Craft Matters”) for The Crafts Report magazine (a monthly business resource for the crafts professional) where she explored the funnier side of her life in craft. She’s a double-juried member of the prestigious League of New Hampshire Craftsmen (fiber & art jewelry). Her work has appeared in books, magazines, and newspapers across the country and she is a published writer.

Being listened to, and being a good listener, is powerful!

 (7 minute read)

Awhile back, I went through two unusual (not in a good way) experiences.

The first one, I asked for advice/input on social media. It was one of my most popular posts ever. (Which should tell you something about the power of appealing to other people’s expertise!)

How much of it was useful?

Almost none.

It was interesting on so many levels. So many people didn’t even read the actual post. They thought they knew what I asking for, but they got it wrong. So their answers were not helpful. Good intentions, but a waste of time.

More than half the responders didn’t read the comments. They read the post, but did not take 20 seconds to see if someone had already suggested a solution. I got the same solution many times over. (None of which applied, anyway.)

And when some people neither read the post, nor the previous comments, it made me want to scream.

Which goes to show, if people don’t even know what we’re asking for, there’s no way their advice will be useful, nor applicable.

There was one person (ironically, the person I knew had the most expertise in the first place) who read my post, and added a unique opinion. And surprisingly (or not), their response was the best one. It didn’t solve my problem, but it made me realize I’ve was barking up the wrong tree to begin with.

In the second situation, I was sharing some really hard “places” in my life with friends. That in itself was helpful. Sometimes we just need to speak our truth, with compassionate ears listening. My premise is, we almost always know what we have to do. It’s truly surprising how much insight we can gain from ourselves, when people simply listen to us, deeply.

In this case, I was met with a tsunami of advice, most of which did not land well.

I’m grateful I have people who want the best for me. But it was frustrating to look back at my notes and realize how devastating the advice was. (I won’t go into details, except that it was all about doing the exact opposite of what makes my work unique, personal, and powerful.)

I’m now in a position where a loved one literally hounds me for advice in every conversation. I try to focus on what THEY want, to support them in any way I can. But they insist they just want me to tell them what they should do.

And then they reject every single thing I say. They are frustrated that I don’t “get it”. They insist my own experiences have no relevance. Well…yes….and no.)

It’s really really hard. But I have to simply not fall into the pit of thinking I can help. No. More. Advice. (Which I offered again, fifteen minutes after typing this. WHEN WILL I LEARN?!)

Am I an idiot? (Please don’t answer that!) Yes and no. For me, it proves how desperately we want to help others, even when we can’t. Which is not evil. Just annoying for that other person.

Ironically, in my email box this morning was this Ask Polly question. Near the end of the long article (she writes more than I do!), this paragraph stuck out for me:

“I had to be humbled for years in order to recognize that I was just another human on this earth, just as bad and just as good as anyone else. I couldn’t be vulnerable with myself or anyone else until I was at peace with being ordinary. I couldn’t feel right until I was okay with being wrong. And once I was finally comfortable with being a regular mortal human, I could recognize that my needs weren’t immoral. What I wanted and needed and loved mattered, even when it seemed frivolous or shameful or it was more enormous than I could stand.”

 At peace with being ordinary….

This sounds at odds with most of the advice we seek in life, and the advice we give to others. Except that, what’s wrong with being ordinary??

Of course we want to do good work.

Of course we want to find our audience.

Of course we all hope to make money with the work of our heart.

Of course we want to be a force for good.

And of course we want others to love us for being…..well, ourselves!

We believe that if we get to a point where our work is amazing, we’ll surely feel better about our work. The truth? Sometimes I think people are just being nice. Sometimes I think I am fantastic. And then I do something that messes it all up. Respond badly to a situation or a toxic person, retreating in fear because I said something idiotic, embarrassed because a line of work I was so sure would sell, languishes in a place of honor in my studio.

We believe if we make decent money from our art/creative work, we’ll feel “more authentic.” Truth? We have more money. Deep down, we know that financial success is not the authenticity “proof” we’re looking for. How does winning an award, making more money than someone else, make us “better than” them?

We believe if our work serves a powerful purpose, we will be truly “real”. Reality? The more people praise how my work makes them feel, the more humble I feel. After all, I haven’t discovered a cure for cancer, nor have I done anything meaningful about hardship, trauma, war, famine, disease, terrorism, and all the other evil in the world. I simply make these little horses.

Am I loved for myself? I have family members who have made it clear how little they respect me and the work I do. I mean, they should know, right?

I’m not sure where I’m going with this, but it’s kind of about monitoring advice, the advice we give (even mine!), and the advice we get.

When we get advice, if someone says something that resonates in a good way, pay attention. It’s a reflection of what we’re leaning towards, yearning for. It may take a while to uncover the gold. But it’s worth waiting for, and worth working towards.

When the advice we get lands badly, let it go. Either they meant well, or they didn’t. It doesn’t have to matter either way. As long as we recognize it’s not “our thing”, we’re still good.

When someone asks for advice, and we have expertise in that area–we’ve experienced it, we recognize it, we know what worked for us—yes, share it. But don’t push it. It’s based on OUR experience, and circumstances might be similar, but are never exactly the same. “Your mileage may vary” as the car commercials go.

If someone just can’t hear you, let that go, too. “Let me know how that works out for you” is a good “release line”.

Understand that sometimes, we just need to “blort”. (My long-standing word that combines “blurt” and maybe “storm”. Can’t remember!)

Sometimes, we just need to listen. Someone just posted on social media, and when I commented, they said I had helped them hugely in dealing with a major life issue years ago. Wha…..? I didn’t remember, so I asked them what I’d said.

They replied, and ended with, “….and after I was finished sharing with all my fears and anxiety, you said, ‘So if I’m hearing you correctly, you’re saying….’ And that was so powerful!”

All I did was listen. And echo/reflect back. So simple. And yet I still forget to do that, even now!

So, as always, if everything is working out for you, don’t change anything.

And if things aren’t working out for you…..

But if you need advice, remember:

We are a human being. We are no better, and probably no worse, than millions of other people. It’s okay for us to want what we want from our sales, from our art, from your life. It’s okay to do something different, (or not), it’s okay to take a step forward (or back), it’s okay to stay the course we’ve chosen, or to choose something completely different. It’s okay to be confused about our next step, and it’s okay to be sure of where we’re going. It doesn’t matter how “big” our work is, nor how “small”.

You have a story only you can tell.

Don’t miss that opportunity to share it.

Because even the tiny, seemingly insignificant things we choose, can be powerful.

As always, if you enjoyed this article, please feel free to share it. And if someone sent you this article and you liked it, you can sign up for more at Fine Art Views or my blog at LuannUdell.wordpress.com .

I “just” make “plastic” horses. It’s more than that, isn’t it?

LESSONS FROM THE GYM: Building Strength

There are no “instant cures”, just building good, daily habits.
There are no “instant cures”, just building good, daily habits.

There are no “instant cures”, just building good, daily habits.

 (6 minute read)

 Another insight gained at the independent gym program at my favorite physical therapy facility.

On Monday, I overheard a conversation between a physical therapist and a client. I immediately thought, “Ooooh, that would make a good column!”

Yesterday, I couldn’t remember an important part of the “lesson”. I didn’t intend to go to the gym today. But then a) I found an article that related to a something the PT had said on Facebook, and b) I realized if I followed my own advice, I would go to the gym, deliver that newspaper article, and ask them for that lost component.

So here I am, with my exercise in for the day and a clear conscience, sharing the wisdom I overheard, get the “missing piece”, and share how it relates to our art biz.

The client in question felt 100% better after a few therapy sessions, and wanted to know why they had to come back in several months for a follow-up evaluation. The therapist replied, “Because during the actual therapy sessions, we work to a) alleviate your pain, and b) restore your range of motion. Then we provide you with follow-up exercises to help you strengthen the muscles involved. That can only take place with sustained healthy practices, i.e., actually doing those exercises!”

“But”, they added, “In 99% of our follow-ups, we find people don’t do those exercises. They don’t make time, or they forget, or feel fine and think they don’t have to do them anymore. And the problem comes back all too soon.”

That’s why they recommend clients who have finished therapy either fully commit to their exercise program, or sign up for the facility’s independent gym program. There, the PTs can monitor our progress, offer corrections if we’re “doing it wrong”, and adjust our plan as we improve. This is why I’ve maintained my gym program for over 5 years now, and made many new friends with the staff, and with other clients as well.

And if you’re a writer, like me, you can also gain incredible insights in our own “work of the heart”.

Here’s what occurred to me in that moment:

If we love what we do, and we’ve found our audience, and our work is selling like hotcakes, then clearly we’re doing it right. We can just keep doing the same thing, because it’s working.

But if we haven’t found our happy work/life/art/income balance, we may need to seek help to put that together.

When we either don’t love what we do (because we’ve focused purely on what sells vs. what makes it worthwhile emotionally/spiritually… when we haven’t found our audience… when our work isn’t selling….

Then it feels like we’re doing it wrong, or we’re simply not good enough. THAT is painful indeed!

If we improve our range-of-motion, if we reach out, step outside our comfort zone, then the pain begins to ease. We take classes to improve our skills. We explore ways to share our work in the world, so our audience can find us. We learn how to price our work, how to find the venues—shows, galleries, sales from our website, etc.—that will work for us.

But if we don’t strengthen our commitment to those strategies, if we don’t make that a daily practice, if we don’t regularly commit to marketing, practicing, connecting through our powerful story….

Then we’ll be back in the same place before long, wondering what the heck we’re doing wrong. Fretting about why it never seems to get better.

Just like our work techniques can’t get better unless we practice, practice, practice, we can’t keep our momentum going without commitment to our long-term goals: Finding our venues, finding our audience, and telling our story in ways that deepen our connection to potential and current customers. And to keep our commitment strong, we need to create daily practices (or at least weekly practices!)

It can be hard to create that momentum. We never know what “practice” will gain us the best results, or how long it will take. I’m here to tell you that just when it feels like our routine is ‘perfect’, life will intervene with another crisis, obstacle, challenge, or inconvenience. That’s life.

And yet…even without these distractions and setbacks, most of us (being human) “forget” to make time for even those simple things that will build our strength. We tell ourselves we don’t have time… (I finally realized that telling myself I “don’t have a minute” to floss was ridiculous. Once I had that insight, my new daily habit was solidly in place.) We say we did it for a while, but nothing changed. (We didn’t do it long enough, or perhaps we were doing it wrong.)

Our personal challenge, every day, is to just keep trying. To get back on the horse when we fall off. To persevere. To become resilient. To keep hope in our hearts. To keep moving forward.

What is something you can do regularly? Going to your studio and making your work, yes! But what else?

I have an “obligation” to write at least one column a week. I missed my deadline several years ago, with a bad habit of waiting until “the last minute” to turn in my column. My column didn’t run at all. I was so embarrassed, I’ve never missed one since. Knock on wood! Yes, I have an hour a week to write, and edit, and sometimes even to “illustrate”. I’m better at being early, or letting my editor know ahead of time if there’s a good reason I can’t hit my deadline. I don’t want to be a “problem” for my editor, nor my audience, ever again.

I sign up for the open studio tours and other local events that help build my biz. Recently, I did a small local, indoor show that only drew around five people last year. This year, I decided not to do it. But the host had featured my artwork in their marketing, so I felt I had to. And guess what? It was hugely successful! Tons of shoppers, and great sales for me. One customer said, “I saw your work last year at (some event) and I couldn’t stop thinking about it all year!” (Yes, they bought something for themselves, and two gifts for friends. Proving that art events aren’t always about making money TODAY.) So you can bet I’ll be doing that show, and others, in the years to come.

I strive to post something about my work regularly on social. I fail miserably, but I do enjoy it, and I just have to commit to doing it regularly. When I do, it’s so gratifying to hear the responses.

And I am committed to finding new galleries, soon, that might do well with my work, for me and for them.

What is a daily/weekly practice you can focus on with YOUR work? Don’t wait for New Year’s resolutions! Most of them are way too big in the first place, impossible to put into motion. Start by what you can accomplish in a few minutes, today. And tomorrow. And the “tomorrow” after that.

Share your own daily practice that helps your heart, your art, your story become stronger! I’d love to hear it, and I bet others will, too!

As always, if you enjoyed this article, please feel free to share it. And if someone sent you this article and you liked it, you can sign up for more at Fine Art Views or my blog at LuannUdell.wordpress.com .

Scrambling for Clarity

But sometimes, all we need is to trust our best instincts, to sense our highest purpose on earth, instead of focusing on our greatest fears...
But sometimes, all we need is to trust our best instincts, to sense our highest purpose on earth, instead of focusing on our greatest fears…

In Our Heart, We Already Know What to Do

(8 minute read)

I have a confession to make today.

I love word puzzles. Not all of them. (Some are too hard for my aging brain.) But crossword puzzles and word scrambles are my faves.

Crossword puzzles have life lessons all on their own. I used to be unable to do a New York Times crossword puzzle at all–too hard! Lots of “tricks” and double-entendre clues involved. But I’ve gotten better over the years, as I learn that the clue “double-decker?” could mean “two-stories” or “pinochle”…

The beauty of a crossword puzzle is, when I am worried, anxious, or trying to get to sleep, my lizard brain is soothed by having “something to solve” that doesn’t really matter. (As in, I don’t lose money, self-esteem, or anything else if I can’t solve it.)

Word scrambles…Now that was another story. How do you solve an anagram?

By the way, if you Google “anagram”, Google will ask you if you mean “nag a ram”….. So now we know that Google does have a sense of humor.

Word scrambles also appear in our newspaper, like Jumble and Scram-lets. They used to be quite difficult for me to solve. I relied heavily on working them out by “logic”, trial-and-error (randomly trying out various combinations until I found one that worked).

Until I read an article a few years ago about how reading actually rewires our brains. You can read more about this phenomena, called typoglycemia, here. (I remember a similar technique in the classified ads in older magazines: “If u cn rd ths u cn b a scrtry & gt a gd jb w hi pa!”) (Please don’t ask me how old!)

I tried typoglycemia to solve anagram puzzles, and it works!

Instead of patiently doing the trial-and-error thing, now I start by quickly looking at the scrambled word, “see” the word almost instantly, and move on to the next as quickly as I can, before I’ve even finished entering the answer. It’s amazing how innate this word recognition thing is!

There are still some words this technique doesn’t work for, for me. Oddly, one of the first was “studio”. I thought originally it was because of words we tend to use less, which is true. But “studio”????

The second odd thing is, once I see “studio” in the anagram, it’s easier to recognize it in the scrambled version going forward. It’s like solving it once, made it easier for me to solve the next time.

Our brains are marvelous organs, both incredibly powerful, and frustratingly baffling. (Remember my post last week, about realizing all the things I’ve lost?)

What does this have to do with our art-making, art marketing, and art career?

Sometimes we make ourselves work way too hard to solve a problem or issue, when simpler solutions might be right in front of us.

Sometimes I struggle with all the social media necessary these days to find and connect with our audience. Then I found shortcuts: I can elect to have my blog articles automatically reposted on Facebook and Twitter. Images posted on Instagram can be automatically reposted on Facebook, too. Thus, I use my social media time more effectively, and more efficiently, which is incentive to post more regularly.

When I first started blogging, I wrote for several years before I had an audience. Part of it was that it was so new, who would go looking for what I had to say? (My first blog-hosting site was Radio Userland, which doesn’t even exist anymore, except as an archive.) Fortunately, my husband retagged these old posts, and I republish them from time to time. And WordPress has more tools and options, which can make it easier to use.

The very article I linked to above was when I learned that there is no single “right” way of making our art and getting it out into the world. I was anxious about coaching other people. It felt like telling them what to do, and much of my own experience was vastly different than the other workshop leaders I worked with.

And yet, when I simply focused on a few simple things, it worked. If you love quilting, and you are very good at it, and yet, you mistakenly believe people won’t value what you do, so you “have to” compete with mass-produced quilts, or ones made in India, for example, and therefore you work faster, with imperfect results, do you WANT to be successful selling them? I told that quilter to do the work that made them proud, and then find their audience.

To a young kid who was actually already enjoying some success with their jewelry designs, I gave them resources on improving their techniques and color choices. But, I told them, “Your biggest asset is that you are nine years old, cute as a bug, and sweet as candy. Work with your mom to keep you safe, in social media”, I told them and their mom. “But people will be enchanted by your determination and delighted you’re embracing your creative spirit at such a young age, and they will want to encourage you to keep it up, by buying your work.”

I finally realized I’d shied away from teaching because I know I don’t have all the answers, especially all the RIGHT answers. But I’ve discovered I am very good at helping people find their next step, and that is what most people need in life. An example of me “overthinking” how much knowledge I needed to teach.

Another example of quickly “seeing” is when we have a major life/art goal, and can’t figure out how to get there. Try this simple approach to get grounded, and to get started:

Name your vision. Is it representation in that wonderful gallery? Is it to build your audience for your work? Is it to sell your work for a fair price? Is it to have your work published in a book, or to get into that top show, or make x amount of money a year?

Start there.

Then walk yourself through the steps by thinking backwards from that goal.

What has to happen before that, for it to take place?

Got it? Now, ask yourself again: What has to happen before that?

Got it? Keep going…..

You wanna right a best-selling novel? Yep, it’s hard, though not impossible.

First, it has to be published.

Before that, it has to be taken on by a publisher.

Before that, it has to be edited to near-perfection.

Before it can be edited, it has to be in the hands of a publisher.

In order for you to approach a publisher, you may need an agent.

To find an agent, you need to have written that story.

Before you write it, you have to make the time to write it, enough that they can see its potential.

So what can you do in the next 24-48 hours to get it written?

You need to set aside a small amount of time, right now (or as soon as possible) to write. And you have to hold that goal in your heart daily, weekly, monthly…..

And to write your story, you need to know what you want to say in the world.

You don’t have to figure it all out ahead of time. You just have to have a starting point that gets you through that first step, and then the next step. And then the next after that.

And then keep at it, as much as you can. Because it matters to you.

That’s why I love Clint Watson’s advice about the importance of having a website, and keeping in touch with your audience. It’s not about figuring out how to be a total social media expert, or even figuring out dozens of ways to get your work out there. All you need is an online presence (and a website combines all the best aspects of online presence.) And a way to let your audience know what you’re up to, by reaching out to them from time to time, so they won’t miss your next show, your next open studio, the new gallery that now represents you, and you latest body of work, available for sale at XYZ.

And this is why I love the Keith Bond’s article on defeating the specter of procrastination. Because the more we defer our “next step” action, the harder it is to move forward.

Just like unscrambling words to find the right anagram, our brains-and our hearts-know what we need to do. But we tend to overthink our efforts. If we’re feeling lost or discouraged, it’s easy to feel overwhelmed by our attempts to “figure it all out”, so our path is straight.

Unfortunately, “straight paths” are pretty rare in every creative endeavor. We’ve all read about the people who have achieved overnight success. But that’s the rare exception, not the everyday reality.

Instead, we can quickly recognize a great opportunity, and go for it. We can realize we need to have a cohesive body of work, whether that’s in subject matter, techniques, or overall aesthetic. It should look like our work, and easily identifiable as such.

We may calm ourselves down by recognizing how making our art restores our heart and soul, which is ultimately more enriching than how much money we made this year. Not sayin’ sales aren’t important, just that sometimes that means we have to give up other things involved, things we might miss even more.

Our lives, and our art, can be just as scrambled as a Jumble puzzle.

But sometimes, all we need is to trust our best instincts, to sense our highest purpose on earth, instead of focusing on our greatest fears, or our single measure of fame and money with our work.

It can help to see the hidden word, the true word, in our holy “mess” we call our beautiful, creative life.

If you enjoyed this post, feel free to share it with someone else who might like it, too. And if someone forwarded you this post, and you liked it, you can sign up for more at my blog.

POST HOC FALLACY

My art. My words. My voice.
My art. My words. My voice.

Post Hoc Fallacy

There are a lot of reasons we tell ourselves why our work doesn’t sell.

But not all of them are true! 

 (9 minute read)

 Where do I get my ideas? All over the place!

Today, I read Clint Watson’s post about why we should always work to improve our creative skills. (True dat!) An artist who assumed their work was excellent was so obviously not, and so did not gain representation in Clint’s gallery.

I also read Car Talk in our daily newspaper. (Yes, I’m old. I still read newspapers!) It’s a radio show and weekly article that answers car questions. It was a great radio show with Tom and Ray Magliozzi, two amazingly wise, funny, and sarcastic brothers who own(ed) an auto repair shop in Cambridge, MA. (My husband actually saw them once on Charles Street in Boston one day, while I was inside a shop looking at antique jewelry.) They offer advice and entertainment while answering people’s questions about car problems. (Tom has passed, but Ray carries on the tradition.)

Today’s Car Talk article is “Post Hoc Fallacy”. It’s based on a Latin quote, Post hoc ergo propter hoc: “after this, therefore because of this”. That is, “Since event Y followed event X, event Y must have been caused by event X.”

This is sometimes true, but not necessarily true.  (From Wikipedia): A simple example is “the rooster crows immediately before sunrise; therefore the rooster causes the sun to rise.”

How did I get here from these two articles?

Because on one hand, what Clint said is true: The artist did not get into that gallery because their work was not very good.

On the other hand, there might be a hundred reasons why a gallery may not take our work on. Earlier this year, I covered just some of the hundreds of reasons a gallery may not want our work in “Let Me Count the Ways”.

This, for me, is the artist’s Post Hoc Fallacy:

We don’t think our work is good (or someone tells us that.)

Then, we don’t find our audience. No sales, no gallery representation, not getting juried into shows, etc.

That must prove that our work really isn’t any good.

And that may not be true at all.

Now, I whole-heartedly agree with Clint’s article: If our skills aren’t great, that will wreak havoc on our ability to show, market, and sell our work.  It can be a blessing, if we are able to listen, when someone gently points this out to us. Constructive criticism can be a powerful force for improving our work and improving our sales, no doubt about it.

It’s always hard, as an artist, to hear that truth. Some of us refuse to hear it. Clint did not tell the artist that, but as he described the artist, it’s pretty likely they would not have listened anyway, based on their behavior.

It’s also impossible for us to be perfect. Even extremely talented artists, the ones who are honest with themselves, and us, concede that while achieving perfection is a worthy goal, it may be impossible to get there, and stay there. All of us can do better. Hopefully we all try. We may have to accept we may never actually get there.

But there is power in the trying, and it’s admirable to never give up.

My on-the-other-hand-point is, it does not serve anyone if we believe we will never be good enough—and walk away. The Post Hoc Fallacy has wreaked its destruction on our soul….if we let it.

In fact, I also wrote about how sometimes even really really bad art can have its own power, in my June column on Regretsy. Being authentically “bad” can have a place in the world.

We’ve all seen vendors at art-and-craft shows, on websites, in shows, even in galleries, that are….well, “meh”. Not awful, but not that great, either. We’ve seen people win awards for work we don’t think is that much better than ours. We’ve seen people whose work is twice as expensive as ours, while ours languishes.

The worlds of making art, buying art, exhibiting art, selling art, and honors awarded for art are as wide and varied as the people who actually make art, and certainly as varied as the people who judge it.

I believe that making our work as good as we can, and then striving to do better, is indeed an excellent way of increasing our chances of being “successful”, however we choose to measure our success.

And yet, I’ve seen amazing artists being rejected from shows, from events, etc. Many talented artists whose work doesn’t sell.

In fact, artists have been long judged for their gender, their race, their nationality, their success/sales, their subject matter, their technique of choice, their name recognition, you name it, it’s been done. We’re getting better, I hope!

Many artists get discouraged, sure they are doing something wrong. And many artists believe they simply aren’t good enough, so why bother even trying?

I’ve been there. I’ve been at every stage of this in my art career.

I’ve been told my artistic aesthetic is immature, by the very same person who, a couple years later, demanded to represent my work. (I guess they forgot what they said the first time. It was the same body of work!)

I’ve been told my work is not “real art”.

I’ve been told I make the same “tired old work” with the same “tired old techniques”.

I’ve been rejected from shows, galleries, etc. since the very beginning. I’ve been told my prices are too high since I first started selling my artifacts, even when they were priced at $18 for a horse pin. I’ve gotten into galleries and then pulled out because my work “just wasn’t selling”. I’ve been told I need to focus because my work takes “too many media categories” (fiber, jewelry, sculpture, assemblage, etc.)

But here’s the thing: I don’t care.*

Even as people where making these judgments (and statements) about my work, there were even more people who said amazing things. Like, “I’ve never seen anything like this, and it’s beautiful.” Like, “I can recognize your work anywhere!” I have won a few awards, and I treasure them. I have been juried into some of the top fine craft shows in the country. I found my story about my work, and that made it a cohesive body of work.

In fact, I fully believe that when I finally said, “I have to do this work, or I’ll die. I don’t even care if I’m a good artist anymore, I just have to do it.”, THAT is where my power came from.

The short story? If you can do better, do better.

But if you can’t, or won’t, and yet you love what you make, then make it anyway.

Something that is innovative may be so different, we don’t even know what to think of it. It may be before it’s time. Success can depend on where we live, who we know, the opinions of others who have very narrow definitions surrounding creative work.

At the end of days, there will be no sure-fire, solid, indisputable list of who the “best” artists are, and no permanent place where we fall on that list.

And at the end of our days, we may have regrets. Regrets that we didn’t achieve the recognition we craved, the sales that would have proven we were doing it right. We may regret we didn’t try harder, or do better with our talents.

But I hope and pray you never regret that you didn’t try at all.

It’s true, we might be able to improve our success, and have more sales, if we work in the favored medium, or with the most respected subject matter, if our techniques are really, really good, if we find the right galleries.

But it all boils down to finding the right audience, doesn’t it? Even a gallery must focus on what they think they can sell. And if their audience is not the right one for your work, even if they give us a chance, in the end, we’re taking up precious wall space that they depend upon for their own success.

So even if we really aren’t good enough, it’s still our choice. Do we want to bring this work into the world? Or do we walk away?

We can believe that there truly is an audience for the work of our heart, and it’s on us to make it, get it out there, and find that audience.

We can believe that knowing the “why”, the story that got us to this place, is a powerful factor in our success.

We can acknowledge we can do better, and then make it better. Or accept that it may not be as good as everyone else’s but it makes us happy, and that can be enough. If we need more, we can look at other ways for our audience to find us.

At our own end-of-days, we will look back at our choices. What will we regret?

I have a vision. Even when I am discouraged, even when it feels the world doesn’t want or need my work, I know I want it. I need it. I want it to be in the world somehow. Because my art is one way for me to be in the world.

My art. My words. My voice.

I would mostly regret walking away, especially if it’s because a) I don’t believe I’m good enough, and b) I allowed success, here and now, to be the only measure of its value.

There will be regrets, for sure.

But not that one.

If you enjoyed this today, please share it with someone you think would enjoy it, too!

If someone sent you this, and you’d like more of the same, subscribe to Fine Art Views for more insights from different artists.  And if you want to read more of my writing, subscribe to my blog at at LuannUdell.wordpress/com.

* If I’m being totally honest, I do care! I wish people didn’t think that about me, or my work. But I also know I shouldn’t care, and that’s how I choose to act.

HAPPINESS CAN BE EASIER

I wnt to bed last night, dreamed, and woke up today with the usual buzzy brain thing going (aka “lizard brain”.) I don’t even remember what I dreamed about. I just know it was the usual–me trying to figure out something that would seem trivial, pointless, or absurd in my waking hours. (n.b. Almost EVERYTHING I worry about at 3 a.m. is rarely worth the expended energy by breakfast time.)

And even though I tried to not check my email “one more time” before I left for the studio, I’m glad I did. Because I found this article on how we tend to sabotage our own happiness.

We have a lot of stuff on our plate these days. Some are things we can’t avoid. Some are things we’ve wanted for years, but now that it’s in process, it brings its own set of worries. Worst of all, we left a strong network of good friends behind when we moved to California five years ago, and we are just barely starting to reboot that here. (See point #2. I’ve actually had that happen here several times, starting to share something that’s hard and having people shush me because I’m “not grateful enough” and “this is not something I want to hear, just be happy!” That. Sucks.)

None of these suggestions require a strict work-out schedule, or a major time commitment. None of them require we take up meditation, or exercise more. (See point #5.)

Just being aware of better ways to frame our situation, our mental habits, our life. Understanding what we can control, and what we can’t. And accepting that we CAN change the things we CAN control.

I’m feeling better aready. And I hope it helps you feel that way, too!

Thanks and a hat-tip to Nick Wignall!

OH, and if you know someone who’s struggling with the same issue (lizard brain!) pass this (or the above link) on to them.

TESTING THE WATERS: How to get past “too much” and “not enough” to “just right!”

Don't miss Luann Udell's discussion on finding a balance
Don’t miss Luann Udell’s discussion on finding a balance….

Testing the Waters

This post is by Luann Udell, regular contributing author for FineArtViews. She’s blogged since 2002 about the business side–and the spiritual inside–of art. She says, “I share my experiences so you won’t have to make ALL the same mistakes I did….”  For ten years, Luann also wrote a column (“Craft Matters”) for The Crafts Report magazine (a monthly business resource for the crafts professional) where she explored the funnier side of her life in craft. She’s a double-juried member of the prestigious League of New Hampshire Craftsmen (fiber & art jewelry). Her work has appeared in books, magazines, and newspapers across the country and she is a published writer.

How to get past “too much” and “not enough” to “just right!”

Over a decade ago, we bought our first hot tub. It made New England winters soooooo much easier to bear. We immediately invited friends over to share the joy.

We thought we were being so generous with our tub, and then we found we’d been a little too generous. After our first week of glorious steaming under the dark and starry winter skies, we discovered we’d given a dozen of our friends a whopping case of hot tub rash.

Unfortunately, we had less-than-spectacular support and service from the company we bought the hot tub from. It turned out the “natural” ingredients to control for acidity and such, simply didn’t work very well.

We eventually switched maintenance service and products to another company in town. We learned how to test our water samples, adding this chemical and that to maintain the right balance. With this procedure, we were finally able to keep our hot tub water clean, and healthy, and safe.

Normally, I’d be too ashamed to admit this. But today the metaphors are just too spot-on to pass up.

As I tested and tweaked the water, I got to thinking:

Wouldn’t it be wonderful if we could test our lives the same way?


When things get toxic, or simply just smell “off”, you could pull out a little test strip and add the balancing elements you need to get back on your path.

(OK, hot tub rash isn’t toxic, just highly annoying. It itches.)

Is the water too acidic? You find yourself being impatient and unkind? Your outlook on life has become a little too caustic? Time to add a buffering agent–maybe a little kindness and understanding. When was the last time you felt fully engaged with your art work? (Me: “umm…….er…..”) (To be fair, setting up a new studio space, organizing, culling, finally having clarity about what needs to go where, feels pretty creative right now!)

Not enough acidity? Are others are being caustic to you? Do others around you feel free to take “nibbles”?  Maybe it’s time to get tougher, set stronger boundaries, and ask for what we need from those around us to restore the balance. This book, The Nibble Theory, changed my life, and it could change yours, too.

Is the water cloudy?  Are the treatments still not working? Maybe it’s time to look at your filtering system. Does it need to be cleaned or changed to make sure it’s scouring those bad influences out before they get recirculated back into your life?

Check your take on life. What color glasses are you looking at life through? And how do you handle the dreck that spills over into your life? Do you hold on to the bad stuff and setbacks in life, ruminating over them at night, accepting them as your “truth”?

Or do you let go and flush it out? (Apologies, I did not mean to introduce a toilet metaphor…!) Check out This amazingly simple document for some insights and simple actions to start feeling better.

Evidence of toxic infiltration? Sometimes toxic elements accumulate, and before we know it, we’re knocked completely off our path. Time for a shock treatment! Sometimes you need extreme measures to get those negative influences and toxic relationships out of your life. (Please do not resort to violence. It always ends badly.) Last year, I simply had to hunker down and be exquisitely kind and gentle with myself. It was surprisingly hard! But I think this is why I am now embracing the studio set-up. Every day brings a little more clarity about what I need to do. And nobody gives me grief about it. It’s all me!

Is the balance still not right? Then you may have to empty the tub and start all over again. Maybe even try a whole new system to get the results you want. I’ve been meaning to get back to work in my new studio. But then I got carried away setting up my lighting. Which led me to search for more of my lighting stuff. Which led me to clearing a path in our garage so I could get to my old booth setup. Soon the entire afternoon was gone. I still haven’t made anything, and now I’m late with my article for FAV!!

But I got rid of some stuff, cleaned some stuff, repaired some stuff, found some stuff I needed, and have more insight into what I need to do next.

I’ve done that active listening thing for several friends in the last few weeks. My husband said, “So when is it YOUR turn?” I realize that process may indeed be a good water balance test strip. Er, life balance. A quick check in to see if I have the balance I need to make my art the best it can be.

In lieu of little paper water testing strips, what can we use to measure what we need?

 A little group of artistic friends can help. Make sure they “have your back”, know your heart, and treat you fairly. Checking in with people you love and respect, who love and respect Y*O*U, can do wonders to get our balance back.

I hope my columns help, and the wonderful conversations that have grown around them. I believe it helps to know we are not alone, no matter where we are on our life-and-art journey.

Some find balance in family, pets (big and small!), traveling, exercise, SHOPPING (oops! Did I say that out loud??), a class, a night out with friends, a great movie…almost anything can tilt that little testing strip toward the healthy medium we’re looking for. Whatever restores us to our best self, so we can get back to making our art. In fact, from what I’m hearing, most find that going to the studio and getting to work is the best strategy of all.

For me, it’s all of the above. But mostly, the “aha” moments come from writing. It helps me untangle the knotty problems and worried thoughts in my buzzy brain.

That’s another blessing with cleaning part of the garage today: I found all my old journals! And poetry I’d written years ago, much of which I’d forgotten about. I found beautiful letters from good friends and perfect strangers, people who had thanked me for the gift of a horse necklace, for reaching out, for having the courage to make a connection. It made me feel more “me”, if that makes sense.

Because, I just realized (see? This is why I write!) each journal, each note-card, letter, poem, every small item I had set aside for my kids (their poetry, stories, drawings, etc.) brought back to me just how lovely my life has been, and how much love, joy, and connection my artwork, and my writing, have created, for myself, and for others.

As I’ve said so many times, we tend to think of the times we “did it wrong”, the times we struggled with, the mean things people say, and the art project that didn’t quite work out.

But my life test strip was there to tell me it’s all okay. In fact, it’s all really good.

Time to see if it’s safe to go back in the water.

The hot tub is long gone. When we sold our house to move to California, the new owners did not want it. We were able to sell it for half of what it cost us. My husband and the husband/dad part of the new family were there when the guy came to pick it up. (They had just moved to NH from the Midwest, and had never had a hot tub.) As the guy loaded it onto his truck, Jon said, “Man, I don’t know how we would have gotten through those last few winters without that hot tub!” And the new owner, confused, said, “You used it in the winter?!” (Jon said he could almost see the wheels turning in his head, and the guy looked a little regretful.) Oh well.

Hmmmm….maybe we could use a little hot tub, ourselves? (California evenings are certainly cool enough, even in the summer!)

P.S. And if you DO give your friends a hot tub rash, be sure to say you’re sorry. And take them out to dinner.

Maybe even buy them a bottle of their favorite single-malt whiskey. Or two. Or three.