Another slew of Quora requests in my inbox today. And as usual, most of them I can’t/won’t answer. Trust me, if I knew how to earn a living and how to get famous for blogging, I wouldn’t be answering Quora questions.
But the ones I can answer, I usually try. Here’s today’s reply:
How can I choose a niche to start a new blog?
Luann Udell , Blogger (2002-present)
If you are asking what you can make money blogging about, I can’t help you with that.
If you are asking because you want to have a voice, a presence online, then this is what I advise you to do:
You don’t have to have a particular niche in order to start a blog.
You don’t have to be an expert. You don’t have to find something popular. You don’t have to write about things you don’t care about.
A blog in our modern world means HAVING A VOICE.
You can focus on a topic, a pastime or hobby, a cause you care deeply about.
You can focus on your own skills and knowledge you excel at.
You can write about a topic you’re interested in, and want to know more about. You can write about the reasons why you’re interested, why you want to know more about it. You can share your journey as you research, learn, and grow.
I’m an artist and a writer. I often write about art marketing. But I’ve also written a freelance humor column about being an artist/craftsperson for a monthly craft magazine for almost a decade. (Until they told me I wasn’t funny anymore, but I found out later it’s because they realized it was cheaper to have their own staff write stuff instead of paying a freelancer.) I also write about why it’s important to do our creative work, no matter how much money we actually make at it, because it’s good for our soul.
I’m a parent (and now a grandparent!) and I’ve written about humorous events and life-learning moments to be found in parenting.
I have silly pets, and I write about their antics, set-backs, and the powerful life lessons I’ve learned from them.
I love a metaphor, and I’ve used a variety of them throughout my two decades of blogging: Lessons from the gym/physical therapy sessions, lessons I’ve learned from horse-riding, lessons from doing open studio events, insights from an airplane pilot, from martial arts, from my elderly rabbit in my art studio who died just after we moved to California. And lessons from the prep we went through to get ready for that huge life move.
This sounds like it’s all over the map, right?
But it’s all about what I’ve learned—and am still learning—from this incredible school called “life”.
See what I’m saying here?
You can specialize, or you can expand your view to include everything. You can focus on something incredibly important to you, or something you’d like to know more about.
It’s not about the audience, nor what the audience wants. There are billions of people on this planet, and whatever you choose to write about, there will be plenty of people who will be attracted to it.
The most important thing is to write authentically. To write with integrity.
Chasing an audience rarely works. ATTRACTING an audience takes time and effort, and in the end, can still feel elusive.
But know that just having a voice is a powerful place to be in the world, and in your heart.
If the link above gets broken, you’ll find this Quora post here: https://www.quora.com/How-can-I-choose-a-niche-to-start-a-new-blog/answer/Luann-Udell?prompt_topic_bio=1