ONE IN A MILLION

We can get lost in the crowd, OR honor our own voice in the world. You choose!
We can get lost in the crowd, OR honor our own voice in the world. You choose!

One In A Million

We can get lost in the crowd, OR honor our own voice in the world. You choose!

(6 minute read)

A week ago, I read the latest newsletter from Robert Genn, who created the powerful series of articles called “The Painter’s Keys”.

Genn died in 2014, and he is sadly missed. His articles range from “how to paint” to “how to be”, and all are well-written and illustrated. Fortunately, his artist daughter Sara has continued the tradition, and carries it well.

This article was originally published in 2011, but still has relevance today. Perhaps even more so! You can see the article here: https://painterskeys.com/plight-undiscovered-artist/

He opens with this sentence:  “Last night I met with five of the 17 million artists who currently need to sell more of their art.

His take focused on the need to “get better” at our work, rather than “feeling good” about our work.  Obviously, although this little group were working very, very hard to sell their work, his advice suggests he considered the work slightly “less than.”

Remember, this is a guy who, when he realized he would not live out the year, sorted through all his paintings, pulled the ones he thought were “less than”…..and burned them. He did not want a shred of evidence of any low quality left behind.

Part of me understands this.

Part of me balks.

I have older works, older artifacts, etc. that make me squirm a little when I see them. I mentioned this to a dear friend in Keene many years ago. I said maybe I should destroy them.

She said, “Did you love making them?” I said yes.

She said, “Did people love them, and buy them?” Again, I said yes.

She said, “Then there will be people today who will love them, too.”

Bonk. Head slap.

In fact, this very insight came into full force during the two weekends of my open studios. People went through my artifacts drawers (a printer’s type tray chest) where all my older pieces and overstock pieces are stored. (If I have the perfect piece of real turquoise in hand for a necklace, I’ll use it. If not, I’ll make it. And while I make it, I make extras so I’ll have them on hand.)

I have just started selling a few of the older ones, the ones I don’t care for that much, and the ones I’ll never actually use. (Oddly, the ones I don’t like aren’t my first pieces, but my “middle period. Go figure!)

So there may actually be buyers for every stage of our creative work: Our earliest efforts, the period where we expand our skillset, and now, when we are making our best work ever.

And yet, why is it so hard to sell today? (Genn wrote his original article during the recession, when many galleries actually closed, sales were so poor.)

I think it’s in his very first sentence.

17 million artists in the world today.

Now I spent some time trying to verify this (although, I dunno, maybe he just threw it in there for effect. It worked!) And of course, “artist” usually only refers to 2D painting. It may or may not include people who work in other 2D media, or people who work in 3D media. It may include stone sculpture but not clay work. It may not include people who do fine craft, or even not-so-fine craft. It may not include singers, actors, dancers, writers, poets, etc., etc. For sure it doesn’t include my broader definition of creative work.

Although one of my favorite responses I found simply stated, “That would be the number of people in the world. Because everybody has some creativity in them.” YES!

So between the estimate of 2.1 million artists I found for the U.S. (a city the size of Chicago or Houston) and everybody on the planet, perhaps 17 million is a pretty good guess.

So every day, we are trying to make our work visible, accessible, and sales-worthy in competition with enough other people to populate a city smaller than Beijing (22 million) and slightly greater than Istanbul (15 million).

Wait for it…..

DO NOT LOSE HOPE.

I know our first reaction might be, “Why bother?!! I’m just gonna throw away my brush/pencil/clay/etc. and become a doctor/lawyer/CEO/pilot (or whatever your other, more lucrative dream career might be).”

And if you’re in art for the money, maybe that’s a good idea.

But that’s not why we took up art, is it?

I’ve heard every possible “creation” story” of how we came to making art. Many of us felt that urge to make something, even before we were old enough to know what it was called. (When I was four, I was given a pad of typewriter paper and a pencil. I drew something on every single sheet, including a spider wearing a little shoe with shoelaces on each foot, and affixed them to the walls of my bedroom with scotch tape onto my newly-painted walls.) (My parents were not happy.)

Some had no idea they had this in them until they were much older. Some walked away, thinking they weren’t good enough, only to return to it when they realized how fulfilling it is to make something wonderful. (Ahem. That would also be me.)

Some of us constantly judge ourselves, our process, and our work. Remember the commenter on one article who was mocked by family for working in “chalk”?

And yet they persisted, because pastels speak to them in a way that cannot be ignored.

We may feel less-than, we may feel we’re “doing it wrong”, we may feel we aren’t “good enough”, and maybe that’s true. Lord knows, there’s always someone who feels free to tell us that, even when we haven’t asked.

But the power of embracing where we are right now, the power of telling our story with the work of our heart, the power of starting where we are and stay focused on doing better, is heady stuff.

Genn went on to conclude his thoughts from that meeting:

Everyone left with more questions than they brought. Maybe you can answer some of them. Which is better — feeling good or getting good? What is good? Has everything already been done? Does it matter? What courses should monetarily artists take? How much of the current art-poverty is due to the current recession — or does the current poverty have something to do with sliced cows?

That last remark refers to some of those folks thinking if you’re selling skills are good enough, you can still sell poopy work.

Here’s my take-way:

Do it because you love it.

It’s not selling yet, because your audience hasn’t found you. YET.

Keep getting better. But don’t let the judgment of others keep you from the work of your heart. (There’s constructive criticism, and there’s vicious criticism. You get to choose which to listen to.)

 We may be just another “one” in a million.

But there is nobody else on earth who can tell our story. There is no one else in the world who can speak with our voice.

 We are, each of us, truly “one in a million.” Or maybe even several billion.

Do the work of your heart. Get better. Keep trying. Persevere.

Do it because you love it. And because it’s good for you!

If you enjoyed reading this, you can sign up for more articles by a variety of artists at Fine Art Views or subscribe to my blog for more of my articles.

If you know someone who would like this, send it on to them with my blessing!

And if someone sent you this, and you liked it, ditto the “If you enjoyed reading this…” links.

NEXT BIG BASH at 33Arts and The Studio Santa Rosa!

ANNUAL FALL OPEN STUDIO/BASH AT 33ARTS & THE STUDIO SANTA ROSA

It’s that time of year! Our annual open studio event will take place on the first weekend, on Saturday and Sunday, November 2 & 3, from noon to 5pm.

If you’ve ever attended Art at The Source and Sonoma County Art Trails, and wondered about all the other artist studios at the site formerly known as “The Barracks” at 3840 Finley Avenue, now is your chance !

In addition to over 40 artists who will open their creative spaces to the public, there will be food (“A Guy and His Grill” food truck), music, and beer and wine for sale. Art, food and beverages, and music, available until 5pm. Both 33Arts and The Studio Santa Rosa (the two long pale green buildings across the parking lot from each other) will be open!

New this year is the “afterparty”. When the studios close, the big music begins, from 5pm – 7pm, with Grace Amulet and the Holy Ghost.

This event is free and open to the public. Come for the art, stay for the food/beverages, and bring your dancing shoes!

For more information, visit our 33Arts Facebook page at https://www.facebook.com/BarracksBuilding33/ or contact Julian Billotte at Julian33Arts(at)gmail.com

NO POWER: Lessons From the Fires

NO POWER: Lessons From the Fires

This post is by Luann Udell, regular contributing author for FineArtViews. She’s blogged since 2002 about the business side–and the spiritual inside–of art. She says, “I share my experiences so you won’t have to make ALL the same mistakes I did….”  For ten years, Luann also wrote a column (“Craft Matters”) for The Crafts Report magazine (a monthly business resource for the crafts professional) where she explored the funnier side of her life in craft. She’s a double-juried member of the prestigious League of New Hampshire Craftsmen (fiber & art jewelry). Her work has appeared in books, magazines, and newspapers across the country and she is a published writer.

Sometimes we have to lose our power before we realize we've had it all along.

Sometimes we have to lose our power before we realize we’ve had it all along.
Today’s been a fun day. No electricity. Maybe none for another five days….OY!!
Two years ago, our city was hit by an out-of-control wildfire that destroyed over 5,000 homes and killed a dozen people. It turned out our regional power company was at fault. High winds, blowing east-to-west in the fall, had downed several power lines. These set trees on fire, and the high winds blew the destruction over miles and miles.
Unfortunately, our fire crews were overwhelmed, because of a similar situation in another part of the the state. So rather than an influx of support, our teams were quickly overwhelmed. Buildings couldn’t be saved, only saving lives mattered. The last line of defense was taken outside of two area hospitals, which, incredibly, were saved with little damage.
Of course, this is no longer an anomaly.  Other cities and towns in California experienced even worse fires in the years following. PG&E has struggled to develop a plan-of-action during these high-risk weather situations. The current plan? Shut down power before the winds hit. Like, a day before the winds hit. Like, today.
So, unfortunately, this plan was put into effect 24 hours BEFORE the high winds are predicted. We are among the 240,000 people affected.
We woke up to no power.
The weird part? Everyone two blocks to the west of us, and a few miles north of us, has power. (Why electricity in our town was shut down at all, when the fires were generated many, many miles EAST of us, is a mystery.)
Fortunately, my studio has power. And here I am today, thinking about “power”.
Yesterday, the price of gasoline jumped at least 50 cents a gallon. My husband shook his head at the price-gouging, til I reminded him that gas stations have a very narrow profit margin. And when the power goes out, they won’t be able to sell gas, perhaps up to five days. Yes, they were taking advantage of a freaky situation, but otherwise, they could go out of business. Not good.
Supermarkets were swarmed by people stocking up on supplies. Oddly, our favorite store had already run out of water. (Our water was not turned off, but when you hear the words “emergency”, you don’t want to take anything for granted. Also, most of of these stores may have to close when the electricity gets cut. They stand to lose millions in refrigerated and frozen food.
It got me thinking: What is the power source of an artist? And what happens when we lose that source, even temporarily?
One power is ingenuity. We are very good at solving all kinds of problems and issues, from figuring out which medium works best for us, to sussing out shows, galleries, and events that garner us the most in sales and exposure to new audiences. If we were to lose that “power”, we would probably curl up into a ball like a hedgehog, waiting (uselessly) for the world to “change” to our advantage. But artists are very good at “keep on keeping on.”
So our next power could be perseverance. Knowing when, and how, to keep moving forward, to hold hope in our hearts, even when the world is full of uncertainty. This can be tough. I’ve seen artists’ sales rise and fall, surge and ebb over the years. (I’m currently in that sales fall-and-ebb state. It’s not fun.) I can’t imagine what it would feel like to believe this would never change.
And yet most of us do. Many artists lose hope, and some actually walk away from the work of their heart, believing they will never earn a living from it, or even help pay a bill or two. (Some just want to pay their expenses.)
I’ve always known I can’t walk away from my work (until I’m physically forced to!) But I know it’s a thing, to believe we can never make it work. It breaks my heart. It’s hard enough to deal with hard times. Taking away my ability to make art would break me. That’s why, when I found that wonderful “Sally Forth” cartoon, with it’s powerful statement, “It’s not about having an audience, it’s about having a voice”, I realized I had “permission” to continue this work, no matter if I have to eventually find other ways to earn $$$. It’s what keeps me sane, and whole, it a dark and weary world.
Stockpiling is another power. I’m really good at buying in bulk to save money on materials, even if it sometimes mean I have to sell some of it off as my work takes another direction.The trick is to stockpile the right stuff. And also, to be able to repurpose those supplies into other uses. (Ask me about S-clasps that can also be used as connectors!)
Last night, my husband bought a ton of his favorite foods. Unfortunately, this morning he realized that if we don’t get power back soon, it’s all going to go bad in the refrigerator. (I did buy some cheese, but it will last a day or so without refrigeration. I also bought crackers, too. No cooking!) So knowing how and when to stockpile, and how to find a new use for what we have, is a good skill set.
Another good power to have is flexibility. During the fire in 2017, our neighbors not only lost power, but also their internet. (It depended on who the carrier was. Ours still worked, theirs didn’t.) We were able to use our phones as hotspots, and they were able to “coast” on our internet. Today, I was able to use my studio laptop to write this. I’ll be taking it home with me tonight. My husband also mentioned we’ll be able to power our cellphones with laptops. I did not know that!
Me? I’m gifted with this power! When I first started out making my art, a lot of people gave me grief because I worked in so many different media: Fiber. Polymer. Jewelry. Monoprints. Assemblage. But my superpower was my story. People can now recognize my work in almost every medium I work in, because of that. Some even recognize my non-polymer jewelry, because of my palette and my designs. That’s a good thing! Also, I can sell my work through different galleries that specialize in different media. And jewelry always sells, even when my higher priced 2D work doesn’t.
What thrives in a power outage is community. Just as we helped our neighbors in 2017, there are times when friends, family, and neighbors, can leap to our aid.
Artists often work in isolation, and some of us have lived in areas and times where artists are few and far between. And yet, our attempts to form an artist community can be powerful. My own current artist support group lagged when it came to trying the exercises I told them would be powerful. We coasted on updating, kvetching, and advice-giving, until finally, a few months ago, one person was willing to try the process of “active listening”, and the Four Questions.
It worked! It was so powerful, they want to do it again, and again. I even got a chance, and it was powerful for me. I’d forgotten what it was like to simply talk, with very few interruptions, to be able to grieve without other people trying to soothe me out of it. It was amazing, to work through my own issue with my own insight I couldn’t get solely by being in my head. And I am grateful.
In a way. I strive to use my column as that opportunity for YOU, too. I want to hear your stories, your struggles, your successes, and I want you to reach out and support others who are going through the same thing. Nobody knows better than an artist what it feels like, when it seems the world does not want nor value our work. And yet, we need to do it, if only for ourselves. (Because making the work of my heart heals me, and I know it can for you, too.)
The last power (because I know you have other things to do this morning!) is courage. It takes courage to take up brush, or pen, or clay, or our guitar, to express the truth that must come out. It takes courage to accept that what is in us, must be shared. If not for ourselves, then for someone else who is also sitting in a dark place, who also worries the world does not want their work. Someone else who needs to hear “you are not alone” (though yes, you are unique), someone else who is doing all the right things, but still isn’t having the success they dream of. Someone else who is afraid they are “doing it wrong”, when they simply have not found the right audience for what they’re doing right.
Sometimes it takes a power outage to realize the real source of power is hiding in plain sight:
In our hearts.
In our art.
In our community, family, faith.
In our own experience, and generosity.
Do you have story about how you got through a power outage (real or metaphorical?) How did you find your source of inner power? Share it so someone else will be inspired!
If you enjoyed this article, pass it on to someone else who might like it, too.
And if someone sent you this article, sign up for more advice for artists at Fine Art Views and/or sign up for more of my writing at my blog at https://luannudell.wordpress.com/

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Editor’s Note:

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HOW TO GET TO THE “HEART” BEHIND YOUR ART

HOW TO GET TO THE “HEART” BEHIND YOUR ART

Get into the habit of thinking why we make the choices we do.

(9 minute read)

In last week’s column, I shared how thinking about the “why” helps us write a more powerful artist statement.

Some people got it right away. Others, who are just as good at making their art, were baffled. Believe me, I understand! When I first considered writing an artist statement, I looked to see how others were doing it. Which, I believe, is why most of us continue to use the Artsy Bollocks method of creating an artist statement. (I see they now even offer an “artist certification” generator for those of us who didn’t go to art school or who didn’t study with famous artists.)

What inspired me to dig a little deeper came from a speaker, Bruce Baker, who shared why a good story was so important.

Baker has retired from the lecture/workshop circuit, but you can see more about him here.

When a potential customer or collector first sees our work, it does have to “speak” to them first (although they may not know why it attracts them.) That is our “product”, the work that grabs their attention. “Oh my goodness, I just LOVE this piece!”

The second stage is the price. “How much is it?” To which we might reply, “That is a hand-formed, pit-fired clay vessel and it is $350!”

Bruce always added a slug of humor to his presentations, and went on, “So if they don’t faint, or walk away, here’s the next critical part of making that connection, especially if they don’t just buy it on the spot….”

The story.

And if we don’t nail down our story, we run the risk of the energy ebbing away: “Well, I’ll have to think about it, thank you! I’ll be back!”

My story is critically important for selling my work. Oh, like you, I’ve had the occasional customer who simply bought something, and as I was wrapping it up, they would ask, “So what’s it made out of?” But that’s pretty rare.

From the very beginning of my art-making, most first encounters were more like this: A person enters my space (my booth, or my studio). I greet them and give them a very brief intro to my work. I end with, “It’s okay to touch and pick things up, and if you have a questions, just let me know.” And then I do my best to leave them alone until they signal that it’s okay for me to talk to them.

Early on, people would walk by my booth, do a double-take, and come inside. They would look and suddenly find a piece that intrigued them. They do a head-tilt. (A more experienced friend said that’s what people do when someone is trying to “figure something out”, unconsciously accessing a different part of the brain.) (I have no idea if this is true or not, but I DO see it happen a lot.)

When I would ask, “What are you thinking?” (I was new to this, so though it’s not the best “opening line”, I was hoping to decipher how people viewed my work.)

They would almost always say, slowly, thoughtfully, “It’s absolutely beautiful, and I’ve never seen anything like it.” Sometimes even, “What am I looking at??” (in a nice way.)

Not all people, of course. I learned early on that my art wasn’t for everyone, but I did find an audience for it, which is all I care about.

I now have many stories to begin the conversation. I explain why I chose the medium I work with. I explain its benefits, to me, to my collectors, and to the planet. I share where my inspiration comes from, and why it is a story that speaks to us all.

But I rarely, if ever, saw that same deep dive in other artist’s statements.

What changed for me, when I heard that presentation, was my willingness to be vulnerable, to be honest, and to share what was in my heart. I was an “outsider” in the art world, I always felt like an outsider. But telling my story felt like recognizing I had a place in the world, regardless.

Years ago, I ran through the exercise for a friend, helping them untangle their own story. After reading her story, I bombarded her with “why” questions. It helped them focus on every single decision they make while creating their work. I wrote down her last comments: “ I don’t want to get too analytical in what I say about myself in this statement but I am also trying to look a little deeper and try to answer your questions.  I often don’t think about these things so much when I choose a subject to paint but not thinking about this doesn’t mean that there is not a thread to it all.  Thanks for making me think!”

And that’s the trick of it, the trick to writing a good artist statement.

My favorite strategy: When people say, I like to paint this, this way, etc. I ask them why? Over, and over, and over again.

Think about it. We make hundreds–no, thousands of tiny choices every day. Everything from the time we choose to get up in the morning, the breakfast cereal we prefer, the route we take to work, to the grocery store we shop at, going in the car we bought, filled with the gas station we go to,  shop with the cart (or basket) we pick (As in do you bring one in from the parking lot? Or prefer to get one in the store? Or avoid the one that still has paper trash in it?), and fill it with the brands we select in the aisles.

We choose the names of our children and our pets, and the doctors and vets that see them. We choose whether to take on a married name or not, our dishes, the color of our bath towels. We choose our way of exercising (or not to exercise), the people we befriend, the restaurant we go to, the entrees we order (or never order!) etc., etc, etc..

Our days are filled with tiny choices, most of which become habits. When they become habits, we eventually forget that first they were choices we’ve made.

All based on a myriad of conditions: Our taste. Our preference. Our budget. What works for us, what works for our partner/family/social circle, our life.

We do the same thing when we make our art.

Especially with our artwork! We choose the color palette, the medium, the glaze, the composition. We eventually acquire our own distinctive style. We have artists who inspire us, teachers who educate us, mentors who encourage us, spouses/partners/friends who cheer us on (or not). We make our own decisions about which shows, galleries, and events work for us, and which one’s don’t. We market our work in dozens of different ways, from postcards and signage to social media (or not!)

There are not only hundreds of choices of WHAT we make, but hundreds more after that. The kind of paint we use, the substrate, time we paint, what we paint. I could go on, but surely by now, you get the picture!

To move efficiently in the world, we make these choices–and are usually totally unaware of them. Soon we take them for granted. And we assume that everybody else has made the same choices, for the same reasons.

But that’s not really true, is it?

I know “special snowflake” is a popular meme these days, mostly because we’ve come to see it as derogatory. Yes, we are all special, but does that mean each of us should be treated uniquely?

Well…..yeah!

 Because knowing we all, as human beings, have so much in common, always, always has to be balanced with how distinct and unique we are, too.

And that has been a “thing” since those ancient, prehistoric times, too.

Even those ancient caves that inspire all have much in common. But each one is distinctive, too. There’s no single way to paint a bull, a horse, even a handprint. (And handprints on cave walls are a subtle, powerful way of realizing how many people participated in the ceremonies associated with those paintings, even down to a good guess about their age and gender, based on size and finger length ratios.)

Maybe a clueless potential customer (and I can be one!) can’t tell the difference between your work and someone else’s.

But you do.

You may focus on why yours is better, or worse. Whether yours sells, or why it doesn’t, and theirs does. Why their work got into that gallery or show, and yours didn’t, or vice versa. So will your true collectors.

But it all boils down to the hundreds of small choices you made along the way. Because that other artist made slightly different choices.

So your homework today, should you choose to accept it, is to think about as many choices as you can:

Why do you focus on that particular medium? (Or why do you choose to work in several?) Why do you use that tool, that process, that style?

Why did you chose those objects for your still life? Why did you arrange them the way you did? Why do you even like to paint still lifes? Or why do you not?

Why do you paint/draw/collage/sculpt/sing/dance/insert-your-creative-work-here the way you do? I know artists who are capable of using any medium but CHOOSE colored pencil work. Not because they can’t do anything else, but because it feels right to them. (Which is why I hate it when people automatically believe that some media are “better” than others.) (In cave art, the techniques varied from brushing, daubing, and spitting ground-up pigmented rocks to incising and carving.)

It can help to have a friend, a good friend who you trust with your help, fire these questions at you. It can help to have someone else (same qualifications) to take notes.

It helps to notice when you become exasperated, too, or even angry.

Why?

Because all that prodding gets you closer and closer to the why of everything you do. Are. Want. Create.

 It gets to the heart of Y*O*U*.

And that’s a pretty powerful place to be.

Try it. Let me know how it works. Let me know where you get stuck.

Remember, if it feels too personal, you get to control how much of your story to share.

But knowing your story is a major game-changer in understanding your own work of your heart.

It’s worth it. For you, and your audience.

Because we all have a story to tell.

What’s yours?

If you enjoyed this article and know someone who might enjoy it, please feel free to forward this to them.
If you received this from someone, and liked it, you can subscribe to more artists’ views at the Fine Art Views blog.
And if you’d like to read more of my stuff, you can subscribe to my blog at LuannUdell.wordpress.com.

THE MOST IMPORTANT W: Chose Your Humanity Over Your Credentials

Let the world see who you are and why you matter!
Let the world see who you are and why you matter!

THE MOST IMPORTANT W: Chose Your Humanity Over Your Credentials

This post is by Luann Udell, regular contributing author for FineArtViews. She’s blogged since 2002 about the business side–and the spiritual inside–of art. She says, “I share my experiences so you won’t have to make ALL the same mistakes I did….”  For ten years, Luann also wrote a column (“Craft Matters”) for The Crafts Report magazine (a monthly business resource for the crafts professional) where she explored the funnier side of her life in craft. She’s a double-juried member of the prestigious League of New Hampshire Craftsmen (fiber & art jewelry). Her work has appeared in books, magazines, and newspapers across the country and she is a published writer.

Let the world see who you are and why you matter!

Awhile back, I attended a seminar on professional development skills for artists. I love to hear from other people on what has proven important for them to get their art into the world. And I almost always learn something, too.

This seminar focused on creating a cohesive body of work; approaching galleries; the pros and cons of framing, and more.

This presenter was articulate and organized, the presentation covered a lot of ground, but the time passed quickly. They mostly focused on 2D artwork, so much of it didn’t apply to me at all. But I appreciated their expertise in their medium, and how clear their presentation was.
When I got home, I visited their website.
And here is where I was totally baffled and frustrated:

There was absolutely nothing there about the “why”.

There was plenty of information, especially around credentials. In fact, the bio/about-the-artist section was nothing but credentials. Degrees, prestigious galleries that represent them, the famous collections their work is in, the other roles they play in their art community, etc.
Their work was varied, across several different media (but almost all 2D, hence the blind spot in the presentation).

But I couldn’t find anything about what the artist wanted to say in the world. I couldn’t find an artist statement. There was nothing about that that said anything about what they wanted to say, nor who they wanted to be in the world, nor why I should even care.

Now, to be fair, maybe it’s on the website somewhere. But I only spent about 15 minutes poking around until I gave up. Since the work wasn’t personally appealing to me, I wasn’t determined to do any more deep digging.

The website may prove this person is WHAT they say they are: An accomplished and successful artists.

It said nothing about WHO they are.

No, I am not a wealthy art collector.
I am not an art expert, concerned about where this person’s place in history will be.
I am not a prestigious client, an art critic, or anyone else who will matter to this person.
I am, however, another human being, who is curious about why their work is appealing to their audience. I am curious about why they create the art they do. I am curious about how they relate to potential collectors. I am puzzled about why the “why” is so unimportant to them.

Now, it’s possible that they create a new “artist statement” for each exhibit proposal, or that their audience and the gallery they co-manage is so well-known, anyone who needs to ask is NOT their ideal client.

But for the rest of us, that might be exactly what a potential buyer needs to know before they invest their hard-earned money in our heart-born work.
Sometimes, WHO an artist is doesn’t matter to me, nor WHY they make the work they do. I have bought work that simply spoke to me (if I can afford it!). And maybe this dynamic is working for you.
But I also know that if our work is unique, if it’s not something people see every day, if our choice of materials is odd or unusual, if our work is outside the box….
Then telling your story is the best, most powerful way to connect your work to potential collectors.
Even as I write this today, I’m realizing this is the gift of being that ‘outside the box” artist. When people saw my earliest work, it took time for them to understand what they were looking at, and why it attracted them. My story helped bridge that gap between “It’s beautiful and I’ve never seen anything like it” to “Oh, WOW, that’s even better!”

There was power in hearing, “I’ve loved your work for years, and wanted to own a piece, and THIS piece just leaped out at me today! I have to have it.”

There was gratitude in me hearing, “I love absolutely love your work, but I can’t afford it” and turning that into, “Your layaway plan is too wonderful to pass up!”
There is humility in learning someone found a piece of my work at a yard sale, fell in love with it, and went to the trouble of tracking me down, through online research, galleries, etc. until they found me so they can let me know how much they enjoy it–and bought another piece. (VERY different than those people who bragged about how nobody else wanted my work, so they got it for a song.) (Phrasing, people! Phrasing.)
When we create our artist statement, or “about the artist”, or even our bios, we naturally look to how other artists (especially hugely successful artists) write theirs. And if yours works for you, don’t change it.

But here’s the thing for me:

I don’t care what school(s) you attended.
I don’t care how many awards you’ve won. (Well. I’ll be a little envious, but I’ll get over it!)
I don’t care about the artists you admire. Especially if you list a dozen. Especially if you only list famous 19th century European men.
I don’t care what your medium is.
I want to know, what did you learn at that school that changed your life.
I want to know why you choose to make the work you do.
I want to know why your medium is the perfect medium for you.
I want to know who you are, and what you want to say to the world.

I’d also love to know if you’re a good person, with good energy, but sometimes that doesn’t matter to me. Unless it’s a situation where I have to deal with you a lot (like an artist in my own community), because if you’re a jerk, eventually every time I look at that piece I bought from you, I’ll be reminded of that. In which case, I will give it away or give it to a charity auction. (Ha! Another solution for last week’s topic!)

You are an artist. You are brimming with creativity, full of passion for how and what you make, with strong preferences for a medium that matches what you want to make.
You are a human being, with a powerful story about how you ended up where you are today, and with a yearning about where you want to go.
You are a person who is like no other person on this planet.

Don’t hide behind your artwork, your website, your credentials.

Tell me your story. I’m listening.
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