Actually, I love turquoise. I love aqua, apatite, amazonite, every shade of bluey-greeny and greeny-blue, and everything in between. Especially green turquoise.
I love turquoise so much, I have to consciously STOP USING IT when I realize every single new piece has turquoise beads in it.
As I’m working today, I keep thinking about an artist who commented on my Fine Art Views post yesterday.
They asked for insight on how to keep their partner inspired to make art, when their partner’s work had been rejected by a gallery. They had not returned to their art-making since their rejection.
Okay, my lizard brain immediately thought, “One gallery?! You’re gonna let ONE GALLERY be the judge of your entire body of work?!”
My kinder brain understands completely. And I responded in kind. (No pun intended, but it slipped in there anyway.) Rejection is always hard, even when we know not everyone will love our work.
But here’s a story of how ridiculous that is, to let ONE GALLERY, one person, determine whether your work is “good enough”.
A few years into my jewelry-making, I approached several area stores to carry my work, and a few said yes.
Less than a year later, one gallery manager called me to pick up my work. “It just doesn’t sell!” they exclaimed. And as I looked at the display, surprise! I could see instantly why it wasn’t.
It was on a bottom shelf, about six inches above the floor. Nobody could even SEE it.
I’d already suspected my work wasn’t going to work with this venue. When I first brought my work in, they examined every piece. They would heave a sigh, and shake their head as they moved an item into the “no” pile. (Which was about half my work.) It was obvious they found much of my work “lacking”.
And obviously, to ensure their assessment of my work was “right”, they made sure it wasn’t even in the line of sight of any would-be collectors.
Fortunately, a good friend gave me clarity on this manager, and encouraged me to take my work elsewhere, which I did.
If I had let that person shut me down, I would not be here today, encouraging you to look past the nay-sayers (some of whom may actually be intimidated by our work!)
A few years later, I approached another store, not a fine craft gallery, but a store where I was sure my horse jewelry would well.
This manager LOVED my work, as did their sales associates, and happily picked out a nice selection. Until….
They came across one necklace with turquoise accent beads.
“Ugh! I HATE turquoise!!”, they exclaimed, and set it aside for me to take back home.
I was baffled. Surely this person, a well-respected businessperson in our community, understood that THEY might hate turquoise, but a lot of their customers would love it.
Nope. So I gathered up those “rejects” and saved them for another gallery at another time.
What’s my point here?
I’ll say it again, what an old craft friend, Tim Christensen, told me years ago:
“Gallery owners are just customers with stores!”
Does every customer love all our work? Nope.
Does every customer love all our designs, and color schemes? Nope.
Does every customer appreciate our pricing, the value of our work? Nope.
Customers come and go, visitors look and leave. Some people love my horses, some love my bears, and some people prefer my more abstract, non-figural work. And a very few love all of it, and a lot of people are totally baffled, and leave within a few minutes of entering my space, be it my studio, a show, or a gallery.
Not everyone will love our art.
And neither do the galleries we hope might carry our work.
Some are….contradictory…no? Some don’t make sense, and some make perfect sense.
Gallery owners are people, just like you and me. Some of them are secure in their own work, and embrace ours. Some are envious, and look for ways to take us down. Some love our work, but know their customers won’t. Some aren’t fond of our work, but they know it will sell. There are a million reasons why they say yes, and a million reasons why they say no.
My deepest hope for you today is to consider these stories when your work is deemed “not right” for whatever gallery you’re dealing with.
I hope you understand that one “no”, or two, or even a hundred, doesn’t necessarily mean the world does not want your art.
Yes, maybe you’re not quite ready for gallery representation. (Did you bring in a sample of everything you do, which can come across as a lack of focus, or a lack of a cohesive body of work?) Yes, maybe you need to improve your skills. (Did you apply to a major show after one year of painting classes?) Yes, maybe you didn’t do your research and you’ve approached a gallery that focuses on abstracts, with your realistic landscapes. Yes, maybe you are kinda difficult to deal with, full of smugness about your work. (Some galleries will still take you on, if they’re sure they can sell your work. But why make it harder for them to decide to take you on??)
Maybe they just don’t like turquoise.
WHAT I WISH SOMEONE HAD TOLD ME ABOUT ARTISTS: Make Room for Art in Your Life!
4/27/2019 by Luann Udell
This post is by Luann Udell, regular contributing author for FineArtViews. She’s blogged since 2002 about the business side–and the spiritual inside–of art. She says, “I share my experiences so you won’t have to make ALL the same mistakes I did….” For ten years, Luann also wrote a column (“Craft Matters”) for The Crafts Report magazine (a monthly business resource for the crafts professional) where she explored the funnier side of her life in craft. She’s a double-juried member of the prestigious League of New Hampshire Craftsmen (fiber & art jewelry). Her work has appeared in books, magazines, and newspapers across the country and she is a published writer.
We can’t control everything in life, but we can choose how we face it.
Years ago, one of my favorite writers, Martha Beck, wrote an article thathas stuck with me for decades.
Beck’s insights and advice come from her years as a therapist, observing how people get stuck and how to help them get unstuck. In this article, she describes two of her clients, two women named Mary.
Mary One has a sad life story: A parent dying young, obstacles, setbacks, health issues, etc. Just reading the list makes you wonder how anyone could survive what she has been through.
Mary Two has a wonderful life story. She inherited wealth, and was able to attend top-notch colleges. She is highly educated, and her career issatisfying. She is very close to her grandmother, who showers her with love and kindness. She loves to travel and has been all over the world. One cannot help but envy her good fortune.
The two clients are actually the same person.
This article was a game-changer for me. The lessons are obvious.
We have all had sadness, and joy in our lives. We have all experienced cruelty, and kindness. We all have victories, and setbacks. We’ve all had people who love us, and people who are toxic. We all wish we had more money, even though we know in our hearts that if a billion dollars is “not enough” for the wealthiest people in the world, how will we ever have enough?
The lesson for me was simple: We get to create our own story.
For years, my saddest story was that I couldn’t get into art school. My school, one of two in the entire county, in an agricultural area, didn’t have much money to spend on art programs. This meant my portfolio was pretty pathetic. And so, when I did go to college, I majored in art history instead, the traditional “shadow artist”, hovering on the outskirts of my passion and filled with envy for those who thrived with their art.
I actually was accepted into not one, not two, but three colleges thatoffered art programs. Instead, I chose the one that was the most prestigious, where my best friend, my high school boyfriend, and my secret crush had been accepted. It was the only school that rejected my portfolio. I took a few art classes, but they were like bananas offered to amonkey in a cage, a prize I could never reach.
So “not being good enough” wasn’t really a thing, though it took me years to see that. It was just a “sad story” I held onto for a long time.
Although that boyfriend turned out to be fairly toxic, and much of my love life was pretty pathetic, it was in this same city that I met my husband, my life partner, and a pretty great one. We’ve been together over 40 years.
So with the power of hindsight/reframing, going to that college was actually a lucky fortunate choice. (Next week, I’ll share another storyabout “luck”!) Taking all those art history classes, starting with theLascaux Cave (the oldest human art in the world in the 1970’s) was apowerful, inspirational resource when I finally owned the power of my choices, and became the artist I was always meant to be.
And if I had actually been accepted into that college’s art program, I am certain I would not be making the work I make today. I don’t think my tender heart would have survived the toxic critiques many students had to endure (I hear schools do it differently now, but I take that with a grain of salt, as this intriguing memoir reveals.
In short, there may be one set of facts, circumstances, etc…
But there are a slew of stories I can tell myself because of them.
When I’m feeling “less than”, I feel embarrassed that I actually hate drawing. I resent that my medium of choice took years to gain respect in the art world. I know that some people still would not consider me a “real artist”. I remember every cruel or thoughtless remarks from ignorant, pompous, or deeply-troubled people.
But when I choose to see my power, I know I make art for myself, first. Making my art has made me a better person. I know that I use thatpower, the power of my choices, to not only make work that‘s so personal, my collectors can easily recognize my style and aesthetics, I’ve used that power to reach out and connect with others, always with the hope that doing so may elevate the hearts of others, as well.
Try this exercise today: Jot down all the hardships and crappy things thathave crossed your path this week, everything that made you suffer and seethe. (I didn’t say “in your lifetime” because that could take weeks! But sure, put in anything that‘s still hounding you.) List the deadlines you’re stressing over, the to-do list that never seems to end, the lack of respect for your style/subject/medium, the dearth of sales. Make note of how you feel when you’re done.
Now write down all the blessings and gifts that happened in the same time period: The car that let you merge safely into traffic, the person who stopped to let you cross the street, the new opportunity to show your work that‘s got you fired up about your new series. Consider the thank-you notes you got from the grateful customer who bought your work because they loved it. Think of all the things you did accomplish, and all the steps forward you’ve taken with your art, your personal growth, your relationships.
How do you feel now?
I always-always-feel better.
This is why I write. It helps me sort out the distractions from the real deal, the true life mission I carry in my heart from the road bumps. I get clarity on what I can change, and what I can’t change. I can feel my anger melt as I frame the difficult stuff differently.
All the naysayers, the critics, the trolls, the digs, the snark we encounter daily, suddenly feel more like annoyances than anything. I feel free to simply do what I love to do. I give myself permission to live my life theway I want.
A recent example: A dear friend and supporter shared with excitement the realization that their work is “on trend”. My lizard brain immediately buckled. The same trend was in force when I started making this particular aspect of my art, and I struggled mightily to overcome it. For afew moments, I was envious that this person, who has had my back for years, might surf that wave farther than I ever will.
And then I had to laugh. My work has never been “on trend”, and I’m glad! The courage it took to simply make the work of my heart has created my own wave I can ride as far as I desire.
I know now that the world is big enough for both us. If they aresuccessful with their work, if they get a “bigger piece of the pie”, thatdoesn’t mean my slice is smaller. There is an infinite amount of “pie” in the world, enough for both of us. Actually, it’s big enough for all of us.
I will simply not let that first story be the story I tell. I choose the second story, the one filled with mutual respect, joy, and kindness.
What is the story YOU can choose to tell, today?
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