Category Archives: Tell Me A Story

DOES STORYTELLING WORK??

This article by Luann Udell originally appeared on Fine Art Views, an art marketing blog hosted by Fine Art Studios Online.

DOES STORYTELLING WORK?

 Yes. Yes, it does.

 For years now, I’ve advocated for creative people telling their stories. I believe the “why” of what we do is far more powerful than just the “how”.

I also know that some artists have fought long and hard for their credentials—their education, the shows they’ve been juried into, the awards they’ve won. Anything else seems, well, unprofessional. Perhaps even fluffy.

I get it. I do. When I first started my art career, I methodically entered all kinds of juried exhibits. I’m proud of the awards I’ve won. I’m especially delighted when my professional peers—other artists, galleries, etc.—sing my praises. After all, they see a lot of work. When they choose mine for their own homes, it’s a major thumbs-up for me.

I also know how extremely uncomfortable some people feel about sharing what’s in their heart and soul. They feel safe sticking to the tried-and-true. What they do is working for them, so I won’t ask them to change that.

And yet…..

I spent a weekend at a state-wide storytelling workshop, a collaboration between our Sonoma County Library, Creative Sonoma (of the Sonoma County Economic Development Board), the California State Library and StoryCenter.org. The project’s goal was to gather 100 stories that represent the ‘voices’ of California.

You can read more at http://www.storycenter.org/.

Ten people from Sonoma County were selected to share their stories, which would be transformed into ‘digital stories’—recorded in our own voices, with images, and music—no more than two or three minutes in length.

As a matter of full disclosure, I was NOT one of the original ten people selected. Someone else dropped out, and I was offered their place.

Also, when we first told our stories to the group, I said I had no trouble telling stories. Keeping it to 300 words? Almost impossible.

Two huge things happened during the class.

First, I was overwhelmed with technical difficulties. My laptop crashed, my internet connection wouldn’t take, I had trouble working with the video production software (WeVideo.com). I was the absolute last person to create a video, and it’s really not even finished yet. (I’ll be putting the last details on it in the upcoming week—I hope!) That was hard. There’s a steep learning curve to any video editing process, my husband reassures me, and at least I’ve discovered SoundCloud and CreativeCommons.com, social sharing sites for images and music. A challenge, but it’s good to challenge ourselves.

The second thing is wonderful. I was astonished and amazed by the stories people brought to share.

Every single person had a story. Each was very different from the other (although most people were involved in the creative arts.) Some were funny, some were hard. Some weren’t resolved yet. Some had no ‘answer’. But each one was intriguing.

And these are only our first stories. I realized there will be many more to come.

Here was another powerful aspect of these stories:

I remembered everyone’s name in the class, something that’s usually problematic for me.

I remembered everyone’s story.

And everyone’s story was powerful beyond words.

Not all the stories sounded like winners during our first ‘sharing’. This was probably due to the fact that some folks hadn’t actually shared them before. They rambled, they had trouble finding the ‘point’. Some stories were so new, people were was still working through them.

But in the composition and editing process (and our teachers’ experience guiding us), we learned to find the ‘hooks’. We were strongly encouraged to not tell several stories at once, something I struggle with. (Hence, my 1,000-word articles!) We found our strong beginnings, and our thoughtful endings.

Images were powerful. Music helped connect.

And our voices?  Oh, our voices…..

We each created a ‘script’ of our stories, and read and recorded them.

And every single one of us nailed it on the first reading.

One instructor marveled at this. “Even the people who insisted on a second take? Their first version was better!” she said.  “And everyone read it with such power…it’s astonishing!”

At the end of the class, we watched the (mostly) finished videos. Each one was a winner.

You don’t have to rush out and create a video (although I’m definitely going to explore this further.) You don’t have to have a full-media story telling experience to connect with an audience. Although I hope it’s not lost on you that, as artists, we already have our visuals. In fact, I used images of my artwork, as my story was about how I became an artist in mid-life.)

I do hope you’ll consider telling your story to your audience.

A thousand people here in Northern California paint the ocean, the vineyards, the rolling hills. Every artist captures the light, a moment in time, or a glimpse of something hidden. Many are beautiful, and most are at least competent.

And yes, there are people who, unsure of their decision, will be reassured you are as good as you say you are, by reading your list of accomplishments and awards, or checking the well-known galleries that carry your work..

But a good story, a story that connects your experience to those of your customers, will make you stand out from the crowd.

Create that powerful connection. Make your mark.

Be unforgettable.

 

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TELL ME A STORY: Eminence

If someone else thinks you’re special, it must be true!

Another article I wrote for Fine Art Views, on using story hooks in your press releases and promotional literature….

Tell Me a Story: Eminence
by Luann Udell

Prominence and eminence as news values baffled me when I first read about them. Think of ‘prominence’ as people who are celebrated for whatever reason, and how they are connected to you. And think of ‘eminence’ as honors/celebrity bestowed on YOU. […]

Read the rest of this article at:

Tell Me A Story: Eminence

———————————————-
This excerpt appears courtesy of FineArtViews Art Marketing Newsletter by FASO,
a free email newsletter about art, marketing, inspiration and fine living for artists,
collectors and galleries (and anyone else who loves art).

For a complimentary subscription, visit: http://www.fineartviews.com

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Filed under art, craft, Fine Art Views, marketing, press releases, self promotion, Tell Me A Story, telling your story

WHAT I LEARNED FROM CHARIOTS OF FIRE

I’m reprinting this article I wrote on June 2, 2005, because it bears repeating. (And because it’s so hard to find on my old blog at RadioUserland…)

I’m doing a series of articles at Fine Art Views, an art marketing blog I write for. I realized this post is still timely when talking about marketing our art.


CHARIOTS OF FIRE and the World Batik Conference

In a few weeks I’ll be presenting a speech at the World Batik Conference at Boston College of Art.

I’m speaking on self-promotion for artists, specifically the art of press kits and press releases.

The time is limited, and the message must be succinct. I asked one of the organizers what she felt I had to say would be the most value to their audience.

She didn’t even have to think about it. She said, “In other countries, there is a huge cultural bias against putting your art forward, of appearing too proud of your work. It’s seen as bragging or being boastful. People have a difficult time thinking about promoting their art and themselves. Can you address that?”

I’ve been thinking of it ever since. It’s not just artists in some other countries who have that bias.

It can be very hard to convince most people—especially women, especially artists—that it is not only desirable, it is essential we put our art out into the world at every opportunity. That it is not a selfish act, but an act of generosity.

In fact it is the greatest gift–the ultimate gift–we can make to the world.

My favorite line from the movie “Chariots of Fire” is when the missionary/runner Eric Liddell explains to his sister why he will indeed compete in the 1924 Olympics, though it seems to conflict with their religious goals and plans:

I believe God made me for a purpose; but He also made me fast. And when I run I feel His pleasure. To give it up would be to hold Him in contempt; to win is to honor Him.

When we are given a gift, we must remember that the pleasure the giver gets is anticipating and enjoying the pleasure the gift will give us.

To renounce the gift, to deny its potential, is to ultimately negate the spirit in which it was given. No good comes of that. Love, real love, is not served by that.

I truly believe it is the same with the gifts we are born with. Whoever/whatever you feel is the source of that gift—God (by any name or names), nature, DNA, random chance, the Force. It appeared in Y*O*U. It’s part of what makes you…you know…YOU.

And note that the gift may not simply be what we are good at, but what gives us joy. Don’t confuse talent with passion. They may both be involved in the gift. But what really drives our watch is not the precise movement of the second hand but the spring inside. (Or the battery. Or the electricity coming through the cord. Oh, never mind….)

Find what you are put here on earth to do. Find what gives you joy. Do it, and share it whenever possible with others. Tell it to the world. Show us. Don’t even pretend you know what ripples it will make, or how it will all play out—we can’t know that.

But know that whatever creative force in the universe you celebrate, will be pleased.

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TELL ME A STORY: Proximity

Continuing my series for Fine Art Views on using story hooks in your publicity and self-promotion…

I just figured out how to republish my Fine Art Views articles here! Duh…..

Tell Me a Story: Proximity

by Luann Udell

In short, the world is a pretty big place. But it’s still made up of countless communities. These days, our communities are far more than just the people who live near us. Take another look at yours. See if there’s a group who’d love to hear more about what you’re up to. […]

Read the rest of this article at:
Tell Me A Story: Proximity

———————————————-
This excerpt appears courtesy of FineArtViews Art Marketing Newsletter by FASO,
a free email newsletter about art, marketing, inspiration and fine living for artists,
collectors and galleries (and anyone else who loves art).

For a complimentary subscription, visit: Fine Art Views

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