RISING UP

Yep, that’s the short chair!

 

 

 

 

 

 

 

Not Every Problem Needs a Perfect Solution!

After I learned of a friend’s painful loss of a loved one recently, I decided to offer them a gift, a small wallhanging. I checked in on their preferences, gathered my materials, and got to work.

It’s been awhile since I’ve done any sewing/quilting in my studio, from at least before the pandemic shut-downs began. So it was frustrating to realize that the office chair I use at my sewing station is way too low to work efficiently.

Maybe I could swap out the chair for another taller one? Great idea, right? I carefully measured the heights of several swivel chairs, the ones in my studio, and a couple at home. Found one that would work, hauled it to the studio, and brought my former sewing station chair back home. It’s now my computer work-chair.

But when I sat in it today to work at my computer, I realized it was too short for that, too! Argh….

I tried to figure out how to raise the seat. The one I’d just taken to the studio is adjustable, but this one isn’t. (Why not??!) So maybe I just have to move this chair on, and find another one at a thrift shop (where I found all the others.)

Then I realized I have a sofa pillow that isn’t really comfy for sofa-sitting. It’s big, it’s thick, it’s made of rough, scratchy rug material. But it would be perfect for a chair! So I brought it in and tried it out.

It worked!

Ironically, a fellow artist/friend had just emailed me with some questions and concerns (which is why I needed to type an in-depth reply to them.)

But replying to that email is where this thought came from:

Sometimes the solution to a problem is sooooo much simpler than we think….

And sometimes the best solution is right in front of us.

I don’t have to make my chair higher (especially if I can’t!) I didn’t have to swap out chairs. (It was kinda tricky hauling them in and out of the studio, go down steps, load them into the car, etc., especially with my recently-replaced new knee.)

All I had to do was find the right pillow.

My friend was struggling with the need to update their website. Another was overwhelmed with mastering a new (to them) social media site.  A lovely neighbor was sharing how down and out they felt, and they couldn’t understand why.

After publishing that first blog post in a few months, sharing how hard it’s been for to get back into my life after surgery, so many people shared how they’re feeling the same way, with their own hardships and the (seemingly eternal) pandemic.  It’s obvious now that we are all affected by the chaos, the uncertainty, the dark side of the world we live in.

Here’s my advice (which you didn’t ask for, I know, but at least it’s free!):

Sometimes it’s just enough to know you’re not alone. (“We’re all on the same lake, in a different boat.”)

Sometimes a problem has a very simple solution. (But it might take awhile to realize that, and a little experimentation to get that insight!)

Sometimes, we don’t have to master something, especially right away. We just have to take a few steps forward with it.

Sometimes, especially if we already have an audience, it’s not necessary to totally master a social media platform, or to strive to grow our audience. (It can simply be a way to stay in touch with the people who appreaciate who we are, and what we do.)

We don’t have to be perfect. We just have to care about doing (a little) better.

Because, as I said in this little story video years ago, “We don’t have to be good enough. We are enough!”

And how ironic is it that I just noticed the grammatical error in its title! Proof again that the heart of it is more important than the details.

Not all problems have solutions, of course, let alone “easy” solutions. But it helps to truly understand the ones we need to work on, the ones that need our immediate attention, and the ones that can wait a little while.

I hope this helps you find your balance again today. If you’ve already found that place, share it in the comments. Someone else may find your experience enlightening!

If you found this helpful, and know someone else who might find it useful, share it!

And if someone shared this with you, and you found it useful, you can either follow my blog (upper right corner), or sign up for my email newsletter (at the top of my website home page) for more random (but free!) advice.

I’m Still Here!

 A single act of kindess,

Like a stone thrown in a pond,

Sends rings of ripples outward

That travel far beyond;

And joining other ripples

Flow outward to the sea;

A single act of kindness

Affects eternity.

–author unknown

 

I never thought that life AFTER the worst of the pandemic would be just as weird as DURING it. But here I am, having a rough summer and a crisis of faith.

Earlier this year, I walked away from my longest paid writing gig, 12 years of writing for FineArtViews.com. It wasn’t my highest paying gig by a long shot. But the weekly deadlines encouraged me to get regular in my writing habits, and my goal was my highest purpose:

  • To encourage creative people to keep making the work that brings them joy/solace/restoration rather than focusing on fame and money.
  • To not let others judge them on their medium, their process, their skill, etc. To embrace what helps them deal with everything else in life, whether they earn a living by it or not.
  • To persevere no matter how much, nor how little recognition they receive from it.

Because like a pebble in a pond, when we share our work with the world,  someone else’s heart might be lifted, too, though we may never have the privilege of knowing that. I also know that the most powerful connections created through my artwork, come from in-person contact (shows, studio visits, etc.)

When that goal was superceded by the financial goals of the company, I knew it was time to go. Yes, I believe in social media and social media marketing, for many reasons. It allows ANY creative person to share their work with the world, whether that leads to fame, fortune, or simply recognition for the work they do. As my favorite comic strip put it so powerfully, making the work of our heart isn’t about having an audience. It’s about having a voice.

It’s not about having an audience, it’s about having a voice.

 

But I cannot let someone else stifle my voice, either. (In their defense, that’s a normal practice in almost every biz, and they still support my website.)

Walking away from that gig felt like I’d lost both my audience and my voice.

And of course, knee replacement surgery in late June, complicated by a debilitating fall in my studio just before my surgery, has resulted in chronic pain and discomfort for months.

It didn’t help that I’d finished my year-long shrine-making series just before. Or rather, I reached a place where the next step was rather daunting, and I still haven’t figured out how to move forward. It had gotten me through the entire pandemic, but now I’m stuck again.

So I’ve been mopey, tired, constantly uncomfortable physically, whiney, and lazy for months now.

But now I can see a little light at the end of my tunnel.

What started the light was making “thank you” pearl earrings. It’s been a thing with me for years. I LOVE real pearls, and I LOVE making pearl earrings. But they hardly ever sell. So I usually give them as thank you gifts to people who are doing good work in the world, or as a thank you for something someone has done for me. I’ve donated three dozen pairs to volunteers who work at a local art center’s gallery shop, folks who work at a wonderful coffee shop back in New Hampshire (because we still mail-order coffee from them, and one person always sends a lovely, uplifting handwritten note in our package), etc.

A few months ago, I went on a pearl earring-making rampage. And it’s not gonna end anytime soon.

First, I checked in with a homeless shelter a few hundred yards down the street from my art studio. Their shelter, the largest in Northern California, is the first step towards getting a homeless person into permanent shelter and supportive services.  I asked what kind of donations suited the needs of their clients. (Now that I think about it, THAT inquiry began when I offered some food and medical supplies left over after we lost our dog Tuck a couple years ago, and offered it to a vet. They said they couldn’t take them, but that there are plenty of homeless folks with dogs who could use them. And this shelter actually lets their clients keep their dogs, an issue that’s often a deal-breaker for homeless people.)

Turns out their greatest need is individual personal hygiene items: Small packets of shampoo and conditioner, toothbrushes and toothpaste. This was harder to accomplish than I’d thought, as individually packets are being banned in some states due to massive use of non-reuseable plastics. They suggested a work-around for the former, which worked. But I was stumped by the dental care thing.

So I reached out to our family dentist, asking where they purchase their toothbrushes/toothpaste sets we get at our appointments, and could I piggy-back an order (paid) on their next order.

Their response? They donated…DONATED…a bundle of them.

So I made earrings for the dentist and their staff.

After delivering the items to the shelter, I realized I could also make thank-you for the shelter staff. A few days later, I delivered a few dozen earrings for the staff and volunteers there.

I shared this with a fellow artist. (I’d made several pairs for them, because they’d done something very kind for another artist.) They said, “OH, I have a friend who’s a dentist, I’ll see if he can donate that stuff, too!” (I just realized I should let her know I can make earrings for that office, too!)

We also rescued not one, but two oppossums this spring, and delivered them to a county wildlife rescue shelter. (One survived it, one didn’t.) It was so wonderful to find an organization dedicated to this, and it turns out they are overwhelmed with injured/abandoned baby critters this year.

So I also delivered several dozen pearl earrings to them, enough for the entire staff, interns, and their volunteers. (We also donated $$$ because that’s just as important as pearl earrings!)

Then the fall, then surgery, and now, major ennui.  I’ve been in physical therapy for my knee for almost a month, but I still have to wait several weeks for physical therapy for my fall. I’ve been achy-breaky, down in my mood, not-so-hopeful, and totally uninspired.

And yet….

I realize I really, really like recognizing our unsung heroes in life.

Recently, I learned a friend back in NH was going through a terrible loss of a loved one, and it broke my heart. On an impulse, I reached out and offered to make them something, a small fiber piece, and they reacted with great enthusiasm.

So I’ve been in the my studio several days this week, almost 3 hours a day. (That’s a record-breaker since my surgery!)

As I worked on it, I realized they were one of the folks who showed up during a very hard time in my life. Yes, I’d gifted them something back then. But it still felt great to be able to alleviate their pain in a tiny, tiny way.

As I worked, I realized I’ve also been in a position to help another good friend back there, who was also there for me during that time.

Ironically, this particular person also had great words of wisdom for me during that time.

There were people I’d gone above and beyond for, in our almost 30 years in NH. But there were a few who were NOT there for me during that difficult period, even as I had been there for them. I complained about that to this friend. And they told this powerful thought:

When we help others during their hard times, the universe sees it.

When we need help, it may come from those we helped. But it may not.

The universe, however, will provide that help, through other people, and other means.

I’ve learned over the years that hard times are….well, HARD. And when we’re in them, it’s not easy to see the good things, the gifts.

It’s only when I look back that I can see the people who did show up, the passing acquaintance, or even complete strangers  who crossed my path with a story that helped me take one step forward. The people whose wisdom helped me stay grounded, if only for a day, or even just an hour.

They are the people who helped me make a tiny shift in perspective, what I now know is an effin’ miracle.

And today, I had to share that with you.

Being grateful for the people who help us move forward. Other people being grateful for us helping THEM move forward. Others joining in. It’s a beautiful cycle that restores me to my better self.

Rambling, I know. It’s how I roll. I could shorten this, but as I wrote, more and more insights popped up.  Plus I write to get MYSELF to a better place, and this is how I do it. For example, I can’t wait to get to my studio today, because I’m am THIS CLOSE to finishing my friend’s project.

If this helps YOU today, well, that’s a gift, too! If not, no worries, I’ll be back soon with useful info, good strategies, and thoughts for hosting a successful open studio event.

But I feel a little bit better today, and I am grateful. And Garfield supports my theory that it doesn’t matter how long it takes to get our 100% out there.

UPDATE: I just found out this condition of “blah” is called languishing! And here’s a good article about it in the New York Times.

One day, or ten days…It’s ALL good

OPEN STUDIO, OPEN HEART

 

 

I miss my old studio in NH, but not the winters!

OPEN STUDIO, OPEN HEART: Open Studios Help Me Be a Better Person in the World.

People visit our studios for many different reasons, and all of it is good!

(This article originally ran in Crafts Business magazine, Feb/Mar 2005. Still holds true today, with a few minor edits!)

You know what we hope for when we open our studio to the public, especially in December. We hope everyone in town decides our work will make the perfect Christmas/holiday present. We hope hordes of shoppers will descend upon us, buying up everything in sight.

It doesn’t quite work that way, though. In fact, this was my fourth open studio of the year, and true to form, there was no form. No rhyme nor reason, either. Like life itself, it was the usual mix of the predictable and unpredictable.

There was the unexpected spat with my teenage daughter. She used to beg me to let her help with these events. Now she wants to hang out with her boyfriend this weekend, instead. Her boyfriend! Heck, I gave her life! (Just kidding.) (NOT.) I won the battle this year, but I foresee humiliating defeat in the years ahead. Time to look for a new show assistant? (n.b., this turned out not to be true, and my daughter joined me for shows until she left for college, and beyond.)

Then, moments before we opened, I got a phone call. An eager customer asking for last-minute directions? Yay! Yes, she was asking for directions, but no, she was not an eager customer. She had a box of sewing goods she thought I might be interested in buying. (This is just one of my pet peeves as an artist: People trying to sell me something during an event where I’m trying to sell something, especially an event like the major shows I did that cost hundreds, even thousands of dollars to participate in. I can attract a Mary Kay consultant from 500 miles away just by setting up my booth.)

I felt a sharp retort bubbling up, but held it back. I offered them an appointment for the day after the open studio.

Saturday morning was brisk. One shopper spent quite a bit of time browsing. First they wanted to buy a rubberstamp I’d carved. (Nope, not for sale.) Then they wanted my handmade buttons. (Nope, not for sale.) “One of those people!” I thought to myself. But again, I told myself, “Be nice, be nice.” I’m glad I held my tongue, because eventually they bought several items that made up half my sales for the weekend!

There was the art teacher who wanted me to tell them exactly how I make my artifacts, so they could use it as a school art project. (I get that all the time, too.) My response is to either give them online resources for working with polymer clay, or point them to my book shelf and the comfy chair corner, and to let them sign up for notices when I offer classes on polymer work.

There was the couple who traveled for hours to visit my studio. There was the person who happened to be walking by, saw my sign, and came in. The person who showed up to ask if I could replace their lost earrings they’d purchased a few years ago. (Yes, I will replace the first lost earring free, but not the second!) There was the person who decided they couldn’t live without purchasing another necklace from me. (I LOVE IT WHEN THIS HAPPENS!)

There was the person who couldn’t find anything of interest at all in my entire studio, except my private collection of turquoise nuggets. One person came by only to visit my guinea pig, who was part of my promotion to encourage families to visit. (They made me promise to come and visit their guinea pig someday.)Our new neighbors dropped by. The boy spent the entire time rubberstamping a card calling for a victory against a rival hockey team, while the mom and daughter oooh-ed and ahhhh-ed over every single piece of my jewelry. Something for everyone!

Finally, as the last hour of the last day of the event drew to a close, there was one woman who had stayed forever, looking at everything but buying nothing. She finally asked hesitantly if I would look at her artwork.

I was totally exhausted. Again, I could feel that sharp retort rising to the surface…

But I resisted.

The look on her face. I know that look. I remember it well. It’s on the face of the kid on the outside of the candy store window, looking in at all the wonderful sweets they can’t afford and can never have. I used to have it, too, when the idea of being a “real artist” seemed like an impossible dream. I remembered, too, all the kind and wonderful people who helped me along the way, offering encouragement, insights, and support. They were the ones who told me, “You come on in here! Step up!”

I did look at her artwork. It had promise. I told her that, what I liked, what could be better, made a few suggestions for better presentation, and told her to keep making her art. I was so tired, I don’t even remember most of what I told her. But I remember she was happy when she left, so I must have been kind.

The woman with the box of sewing goods? She showed up right on time the next day. It was a wonderful collection of vintage sewing goods, just the sort of thing I’m always on the look-out for, and the price was right, too. I bought it all, and we both were very happy.

Open studios are a miniature version of our own life. When we make what we love, we are restored to our highest, best self. When we share it with others, in any way (not just sales!), it brings joy to others. Encouraging everyone to make room to do the work they love is good for everyone.

And we always have the power of choices. We can choose to react with frustration, resentment, anger, fear, disappointment….

Or we can choose to believe we can be a force for good in the world. To believe we all have a right to be here. To believe we can all benefit in making the work that matters to us. To offer the same encouragement and recognition we needed so badly when we first started our own art journey

WONDERFUL NEW PEOPLE RESOURCE IN SONOMA COUNTY!

All this, for $40! (No, not the printer, it’s just holding the icing machine.)

 

I’m having major surgery in a few weeks, and while trying to snag a few post-op resources, I came across an incredible community resource.

This ain’t my first rodeo with surgeries (it will be my sixth knee surgery.) (No, not all on the same knee!) I was hoping to save some money by finding crutches, a walker, and a knee-icing machine ahead of time. (I knew we kept some of this stuff from my last surgery, but we can’t find it. So it’s not just me, my husband can’t remember, either!)

I tried NextDoor to ask if anyone had crutches I could borrow or buy, and got a couple offers. I took one up, but complications occurred. Meanwhile, someone recommended a resource here in Santa Rosa called Medical Equipment Recycling Program. And it is jaw-droppingly good!

It’s a pop-up operation at 3000 Dutton Avenue in Santa Rosa. (It’s confusing to get there, and Google Maps doesn’t have it figured out yet. It’s the driveway further north of the Amy’s Kitchen complex (the food people). In fact, you’ll have better luck using “American Storage” as your destination. It’s in their parking lot!

Most thrift shops will not accept medical equipment. They take up too much space. So most equipment eventually goes to the landfill.

This agency accepts donations, sanitizes the equipment, then they GIVE IT AWAY to anyone who needs it. For free. (Donations accepted, of course. I gave them a total of $40 for a walker, crutches, and an ice-cooling machine, and they were thrilled!) Your equipment donations give them inventory, and your $$$ donations allow them to rent the storage containers they use at American Storage.

They are only open 11am to 2pm on Wednesdays. But the transaction is quick, the volunteers are friendly and helpful, and I’ll be donating my equipment back to them as soon as I can.

If you live in Sonoma County, please help spread the word! And if you don’t have such a resource in your own community, Google “medical equipment recycling program” to find other organizations and rescources, and information on how to get a program started in your community!

Save money, reduce trash, save the environment. And be a force for good in the world!

USE YOUR TURN SIGNAL! Another Life Metaphor for Drivers and Artists

My “New England Autumn” art wall.

USE YOUR TURN SIGNAL!

Keep your audience and collectors in touch with your art/life changes!

 On my kitchen wall, the wall that shows up in my Zoom meetings, is a bright red maple leaf. Not a real leaf. It’s hand-carved and painted, in wood. It joins a collection of fall landscape paintings, and like them, holds many memories of living in the Northeast/New England.  (A friend in New Hampshire told me that only three countries in the world host these amazing, colorful trees: The United States, Canada, and Japan.)

There’s a story behind this leaf. (Of course!)

It took place many, many years ago, at a huge 9-day show in New Hampshire, The League of NH Craftsmen’s Annual Fair.

I was still pretty new to the show. Across the aisle from me was a longtime craftsman, who worked in glass. In between the previous year’s show and this one, he switched medium. He now made marvelous nature objects, carved from wood, and painted.

I loved his work, he loved mine, and we had several lovely chats during the show. He had a huge audience, having participated in the show for a long time, and always did well with sales.

Not this year!

His collectors and followers came to his booth. They were stunned to find a completely new body of work. And most of them left fairly quickly, without purchasing anything.

He was stunned to the point of having a panic attack near the end of the first day. (We were told at first he’d had a heart attack, which can mimic the same symptoms, but fortunately a panic attack is non-lethal!) A friend came to cover his booth, (he’s the one who filled me in on the backstory) and a few days later, the artist returned.

He was devastated, of course, and we had a lovely talk.

I told him his new work was beautiful, and in time, he would either regain his audience, or grow a new one. It wasn’t the quality of his work that was failing him. It was catching his long-time audience off-guard. He needed to give them time to adjust.

I know this phenomenon all too well! My work has never fit into anyone else’s “box”, and new work takes time to sell. (Okay, ALL my work takes time. That can get discouraging in hard times, but it has never stopped me.)

He was grateful for my encouragement and insight. The next day, he brought me my maple leaf! And sure enough, even by the end of the fair, his sales were inching up. (Many were new people who were unfamiliar with his former body of work.)

How does this relate to a turn signal while driving? (You know I’ll find a way!)

One of my biggest pet peeves while driving is, when people don’t signal a turn, or a lane change, until they’re actually acting on it. Which isn’t helpful or useful for those of us passing, or approaching an intersection.

Turn signals are for letting others know our intentions. We need to activate that turn signal to let others know we’re going to get into their lane, or slow down to turn soon. (Yes, some people leave them on, which is also confusing. But it’s better to slow down when we don’t have to, rather than maintain our speed, not knowing what they plan to do.)

If this artist had prepared his audience, alerted them of his intentions…

If he had send out a postcard, or an email newsletter, letting them know he was switching gears/directions/media…

They would not have been so surprised when he showed up with a totally new body of work.

Instead, he caught them off-guard, unsure what to say, being disappointed the work they’d grown to love was no longer available.

In fact, he could have even staged a sell-off of his other work from his studio. (This was before the days of online shopping and artist websites!) It would have given his faithful collectors a last chance to purchase his work, and generated some excitement and interest in his new work.

Of course, in these days of social media and our intense use of email newsletters, more people can be aware of our own life lane-changes. We can use these powerful tools to keep our audience informed: New work. New media. New techniques. New studio location.

That little red wood leaf is a powerful reminder for me:

Stay in touch!

PROBLEM-SOLVING FOR CREATIVES #6: A New Social Media Opportunity!

Our in-person studio visits are a powerful way to connect with our audience and potential collectors. And now there’s a new platform to make that even easier!

 An artist has solved a huge dilemma around our quirky art studio hours…

 (4 minute read)

 In last week’s column about recognizing our “team”, I shared how we can connect and benefit from our contacts who have skills we lack—and need!

This week, I’m delighted to share a new website that resolves one of my greatest problems as a professional artist: It provides our audience and people who don’t know us yet with the means to visit our studio.

A long-time reader reached out to me a couple weeks ago. Bill Snider is an artist who’s created StudioDoorz, a website featuring a listing of participating artists’ studios across the country, and around the world.  His project was featured in the 12/03/2020 issue of Boulder, CO’s newspaper, Daily Camera.

It’s pretty small right now, with just under a couple hundred participants right now. But it’s a major accomplishment, with the potential for huge growth.

Because one of my biggest pet peeves with Yelp, Google Business listings, Google Maps, and most of the open studio events I’ve been in, is that their listings don’t accommodate “open by appointment” for our business hours.

That may not seem like a big deal, but it is. (When I was in a more public studio, I used, “Open by chance or by appointment”, but in my current situation, I have to know you’re coming in order to even let you into the building.)

And yet artist studios deserve this option.

We’re a small business, with just as much of a presence as a burger joint or a swanky restaurant.

But very few of us keep “regular business hours”.

I’ve asked orgs that publish catalogs for their open studio events to add something, a brief comment or a symbol, that lets people know if an artist can offer an appointment for a studio visit. (Maybe next year? I hope!)

Bill and I are on the same page with this. When people visit our studio, it can be the most powerful way for new visitors to experience, and connect with, our art.

They not only get to see so much of our artwork, they get to meet us. They get to see who we are. We get to have deep conversations about the why and the how of our work. They get to see our sacred creative space.

My work rarely sells at a one-off event. It’s different, it’s not cheap, and it can take people awhile to understand what they’re looking at. Literally! At my very first small art show in Keene NH, visitors who were intrigued would stare deeply at my work. After a bit, I would ask, “What do you think?” They always answered, “It’s beautiful, I’ve never seen anything like it, and I don’t know what I’m looking at.”

From the very beginning, that taught me something important:

Yes, there are plenty of people who couldn’t care less about my work. But there are also plenty of people who do, and even some who love it enough to buy it.

But it takes time. And as a friend told me last year, “Art events aren’t about making money TODAY.”

Galleries help, of course, and social media marketing is an increasingly good way to get our work out into the world.

But a studio visit is the icing on the cakeIt creates the most personal, intimate way to engage a potential collector (or passionate admirer) with our work.

Bill has created a website that works like Yelp/Google for artists. Visitors who are traveling, tourists, etc. can use the site to find artists in a specific area or city, or even country.

They can read the artists’ statement/bio/resume. They can view the work.

And they can contact the artist through the website to make a studio appointment, either ahead of time or in the moment.

Now, this isn’t like using Facebook, where anyone and everyone can see our posts. It’s not like an open studio event, which can attract dozens, or even hundreds of visitors, but only take place once or twice a year. It’s not like “First Friday” or whatever, when all galleries and studios in a city are open, (which can quickly wear down the novelty of such events.)

Instead, if someone is traveling to “wine country” in Sonoma County, and they are also interested in art, they can search for that area on StudioDoorz, explore the artists that are compelling to them, and arrange for a studio visit.

I’m so excited about this new website, I joined in a heartbeat. The cost is a mere $5/month, or $50 for a year’s subscription.

It’s not a website host, like FASO. It’s not for buying artwork, though we can upload around two dozen images of our studio and our work.

It’s simply a way for someone to explore the area, find the artists there, reach our website, if they want to learn more, and to discover us in a way that would otherwise be almost impossible to do.

Remember that delightful quote from the animated movie Hercules, when Hades (the villain) visits the three Fates (who can see the future)? “Indoor plumbing. It’s gonna be BIG!!”

StudioDoorz.com. It’s gonna be BIG!

Your shares and comments are always appreciated, and often give me great ideas for future articles! If you know someone who would find this article useful, send it on. If someone sent this to you, and you liked it, either subscribe to my blog or my email newsletter at my website, LuannUdell.com!

 

Problem-Solving for Creatives #5: Call in the Experts!

PROBLEM-SOLVING FOR CREATIVES #5: Call in the Experts!

Making jewelry with my artifacts is a LOT easier than mounting them in a shrine!
Making jewelry with my artifacts is a LOT easier than mounting them in a shrine!

 

We don’t have to know everything. We just have to know who knows what we need.

(5 minute read)

This series is dedicated to opening our perception of what a “team” is, and how our team support us in our art journey. We’ve covered the skills that got us here, the beliefs that keep us going, and the people who value us, and our art. Even the ones who are toxic have value, when I realized the only person who can stop me from making my art is ME.

Today, let’s talk about the experts.

First, of course, there are the artists and teachers (and people who are both!) who shared their art-maiking skills and education with us.

Then there are the people who help us get the word out about our art. In FASO’s (Fine Art Studios Online) unique AMP (Art Marketing Playbook), we not only get to hear Dave Geada share his insights and expertise about online marketing (websites, Instagram, etc.), we get to hear from experts he’s brought in for their take on things, too. (You can enjoy a 30-day free trial of this program by signing up here. Trust me, it’s worth your time. I’d say it’s well-worth the money, but…it’s free!) For the record, I don’t share just because it’s a feature of FASO where my own website is hosted. I’m sharing it because, even though I’ve used social media for years, I learn something new every single time. (Ask me about my pages and pages of notes I’ve taken on every AMP zoom meeting I’ve attended!)

There are other experts available, online, too. Other views on art marketing, instructional videos for art-making, etc. It seems like I search the internet almost every day looking for the expertise of others to help me move forward with my work.

But what has helped me move forward in leaps and bounds have been friends and acquaintances who have unusual skills I need.

I’ve written before about my New Hampshire friend Gary Spykman, whose creative work is hard to put in a box. (Literally! Woodworker/furniture-maker only begins to cover it.) Gary helped me move forward on some big projects, and what he taught me is reflected in my latest shrine project.

And now here I am in Northern California, far from old friends and fellow New England artists, still working on that big project, still getting stuck regularly on my journey.

This next step is hot. Literally. I need to make my own museum mounts for displaying some of the artifacts in the stacked boxes I’ve put together. I took an online class about this, just before we moved to California. But it involved welding/brazing with much bigger torches than my mini-torches, and I never felt safe trying this on my own. I found a maker space here in Sonoma County with classes, but the pandemic shut that down. I tried to purchase mounts that might have worked, but they are expensive. I’ve tried other methods of display the artifacts, with not much luck.

But I think I’ve found my expert!

And in a beautiful twist of fate, it came from me sharing MY expertise with THEM!

Our local art organization that hosts two open studio events a year is on a strict budget this year. We’re actually using older road signs from previous events, borrowing some from people who aren’t participating this year, and cleaning/restoring damaged signs.

One of the people in charge of the sign committee shared the difficulties of removing decals (arrows, studio numbers, etc.) during our steering committee meeting (Zoom!). Aha! I can help with that! I volunteered to bring my bottle of Undo and some other glue debonders to restore these signs. We met up in his outdoor workshop, fully masked and distanced, and tried them out. They worked! This reminded him of other, similar, chemicals he has on hand that removed every trace of Sharpies, too.

It wasn’t until later that I realized, this is a guy who’s been into welding and metalwork since forever. And he might be the perfect guy to help me figure out this mount-making issue.

And in another twist of fate, once I had some hope for learning how to make my own mounts, I gained more insights into other aspects and issues, like how to drill a hole inside a tiny box where a drill (even a small hand drill) won’t fit. I won’t bore you with the details on that, except that JB Weld glue will be involved. So even though that wouldn’t work for connecting the boxes, because of how I put them together, it has huge potential for artifact display. (No, I’m not gonna glue the artifacts!) So here’s another shout-out to Chris Fox, customer service rep at JB Weld.

Just like the glass artist I mentioned in last week’s article, whose partner can build a shipping crate for them, these experts are often right under our nose, in plain sight.

So what holds us back from asking for help?

For me, I’m afraid they’ll say no.

Yup, a grown woman afraid to ask for help. Yikes!

But for some reason, because I’d already done them a favor, it felt okay to ask for a favor in return. And he said yes!

I’m calling Rick Butler, metal sculptor, as soon as I finish this article.

Turns out that many, many people are happy to help others in their creative work. We may fear giving away our “trade secrets” (though very few of us are actually using processes that only belong to us.) We may fear of giving too much away, or having our work being copied in the process. (That copy fear again!)

And yet, if we open our eyes and look around, we may find the exact expert we need to move forward with the project dear to our hearts. Or at least gain a step forward on our journey.

Your shares and comments are encouraged! You can post in the comments (at Fine Art Views or at my blog) if someone has helped YOU move forward in your skills and projects. And also if YOU have helped others in theirs! What goes ‘round, comes ‘round. When it comes to creativity, that is so true.

And if this article helped you, you can read more of my articles, and the expertise of others, at Fine Art Views. Search for “Luann Udell” in the “Topics” drop-down menu, or your favorite FAV writer!

 

PROBLEM-SOLVING FOR CREATIVES #4: Your Team Is Bigger Than You Think!

I don’t create in a vacuum, and neither do YOU.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Your Team Is Bigger Than You Think!

We have a lot of people who support our art, if you know where to look!

 (4 minute read)

 In my Fine Art Views column last week, I shared how our experience, expertise, and perseverance with our art, helped us get to where we are today.

A commenter must have read my mind! They wrote:

“While this article was very interesting, it kind of perpetuates the whole artist as lone individual toiling away. In addition to all the mindset attributes you mentioned, the reality is none of (us) work alone. We do have a team and it is helpful to remember it. It may be those who encourage and support us literally and figuratively. It is certainly other creatives who are willing to share ideas, techniques, and resources. It is all those who help us, whether it is FASO support, the suppliers and shippers we use, or those who share their experiences. We all have a team. No one creates alone.”

 To which I replied, “Amen, sister, and stay tuned!” (Thank you, Nancy Allmand!)

My intention was to share my next column, “Call in the Experts!”, including all these ‘team members’ Nancy mentioned. But I realized there’s a step in-between, including many NON-experts:

We do not create art in a vacuum. Many, many people have helped us along the way.

Some are obvious, and some may be ‘hidden’ until we look back at our own ‘creation story’ and see those crucial influencers.

Obvious: That art class we took, and its inspiring instructor. The art degree we attained, with many, many more classes and instructors. That online workshop we took that expanded our horizons. FASO web-hosting for artists, and their AMP/Art Marketing Program, available even to non-subscribers. The books, magazines, newspapers, websites, etc. that featured us and our work, and helped us grow our audience. And of course, as Nancy mentioned, our customers, who support us by actually buying our work. The gallery owners/managers who took on our work and market it to their audience. Even the calls-for-entry/exhibition proposals that give us opportunities to share our work with a new audience.

A little less obvious: That person who always saw the artist in us, and who gently encouraged us, even as we constantly heard family members exhorting us to “get a real job”.. Our audience, who many not have the money nor the room to collect our work, but who truly appreciate it—and constantly let us know! The people who taught us how to make, market, and sell our art. The people who share our work, our words, and help us grow our audience. The art supplies store that struggles to still serve artists during the shut-down orders, and the on-line retailers that fill in where they can’t.

The hidden: The people whose hearts have been lifted by our work, our painting/jewelry/music/teaching/creative work, who we may never hear from. (But when we do, what a gift!) Our partners, who may graciously lift the burden of making tons of money from our work (or at least allow us the time and space to get there!) The challenging instructor who doesn’t pull their punches, who tells us exactly what we’re doing wrong, and shows us how to fix it.

In her comment, Nancy even mentioned the companies who ship our work. So true! In one of those oddly-synchronistic moments, I met a new artist in our complex last week. She was packing a huge wood crate in our shared parking lot, and I asked her about it. She said, “Yeah, it’s a huge order of glasswork. But I didn’t make the crate, my partner did!” What a great team member her partner is! And whatever shipper will deliver it, yes, that’s part of her team, too.

The more deeply-hidden: The people who told us we weren’t good enough, who pissed us off enough for us to finally see them for what they are: Unappreciative, simply unkind, or who were envious of what we have. I’ve had many incidents of people, some with good intentions, some not so much, who caused me pain in my art career. But when I look back, I can even see their gift, in a positive way.

They made me realize that the only person who can prevent us from making the work of our heart, is US.

 Next week, inspired by my latest shrine-building project, I really will talk about the experts to call! But until then, I’m grateful to Nancy, because we are on the same page when it comes to recognizing our team.

And your homework, should you choose to accept it, is to take a few minutes to consider your own team. Think back to what, and who, kept you on this heart-based path to making, and sharing, your art with the world. Behind every tiny decision was a person who made that happen, even if some can take us years to truly see. For extra credit, share some that I’ve missed, in the comments!

Your shares and comments are always appreciated, and you can check out my blog on my website for more articles on creating.

 
Luann Udell, artist/writer
“Ancient stories retold in modern artifacts”
Jewelry, sculpture, fiber art, assemblage
Studio: 33Arts 3840 Finley AVE (Bdg 33) Santa Rosa
Mail address: 621 Brown ST Santa Rosa CA 95404

 

 

PROBLEM-SOLVING FOR CREATIVES #3: Who’s On Your Team?

20201208_131746.jpg

My next step? More artifacts!

This article was published on Fine Art Views.

PROBLEM-SOLVING FOR CREATIVES #3: Who’s On Your Team?

Don’t sell yourself short when facing new challenges!

 (5 minute read)

In last week’s Fine Art Views column, What’s the Hard Part?, I shared how trying to figure out a new project in advance has its disadvantages.  I talked about how simply starting with my best guesses helped me move forward steadily, one little step at a time.

I got inspiration from a blog post by Seth Godin, who posed this issue as a team project. But many creatives, especially artists of all kinds, don’t have a “team”. Yep, it can get lonely over here!

But even as I was thinking that, I realize we all DO have a team. It’s just not what we normally think of as a “team”.

We have skills. Creative work is just that: Creative. Making something that wasn’t in the world before we made it. It doesn’t come out of nowhere, of course. But it does come from US. Wherever we got our skills, whether or not we went to art school, or took workshops, or are self-taught, we didn’t show up in the world with those skills. We acquired them. Yes, we may be quick learners (or not), we may have innate talent (or not), but know this: Nobody is born knowing how to play the piano. We had to put ourselves out there and practice, practice, practice to get where we are today.

 We have an attitude. We found something that called to us, whether it’s painting on a canvas, writing a story, playing an instrument, etc. We may have been told we weren’t good enough, or that we couldn’t make a living at it, or a ton of other discouraging words. But we wanted it. And so we took up our creative work, pursued it with all our heart, and got those above-mentioned skills.

We make time for it. We can have tons of talent and oodles of practice. But if we don’t make time in our lives to actually do the work, well, it simply won’t be in the world. In fact, time is something that can give us our best excuse for NOT doing something that matters to us. (See “challenges” below.) In order for us to have a ‘body of work’, we had to make room for actually making it in our lives.

We chose our medium(s). This may seem like a no-brainer, but it isn’t. Some people choose their art medium because of the automatic respect they believe they’ll get from it (like oil paints over acrylic, for example.) That’s okay. But in fact, most of us choose our medium because of how it meshes with our own personal habits, quirks, and preferences. Each medium has its costs, drawbacks, and benefits, each forces us to interact differently with it. I quickly grew frustrated in my one acrylic painting class, because the paint dried too fast. I couldn’t play around with it, blend it, etc. I can’t even imagine working with watercolor! Knowing our work preferences and process helps us see our works-in-progress more clearly.

We know our materials. We know what substrates (canvas, paper, wood panels, for example) will work best with which media, and how to prepare them. We know which glue to use with what (and if we don’t, we know how to find out!) We’ve learned what color blending techniques to use, how to construct an effective color palette, what kind of clay to use in our potter, what glazes to use, how long to fire polymer clay, what our preferred method of book-binding is, etc. etc. etc.

We know our process. In my own box art path, I’ve learned that epoxy and silicon construction glues can be very useful in putting several boxes together. But they have their drawbacks, too. I used them until they didn’t work for me (e.g. in some cases, the glue bond is stronger than the old wood I’m attaching it too. Ask me how I know.) Then I had to try something else.

We have experience with solving problems. So many of us (ME!!) forget this. We’ve gotten used to success with what we’ve learned. We forget how hard it was when we started out. We forget how long it took us to master our craft. And yet (see note about playing the piano above) we got to where we are today because we persevered. Because…

We have experience with ‘challenge’. I see them on social media every day! Painting of the day. 100 Days projects. They’ve been popular work-inspirations for years, but are even more popular now. Joining them takes commitment, and a little courage, too. And it helps that we make time for them, because we’ve gotten good at that, too. (See “time” above.) And I’m amazed at the already-talented people who then share how much they learned through these challenges. They were forced out of their comfort zone, and into new territory.

We have goals and dreams. We all had dreams as children. Some of us wanted to be a fireman, some of us wanted to play sports, or music, some of us wanted to be an artist. Not all of us followed our hearts, of course, and our goals and dreams can change along the way. But even people who “fall into” their calling, have to persevere to make it happen. In my article about graduates of The Juilliard School, we can see that we only lose our dreams when we walk away from them. And most people do that because they believe they aren’t good enough, or it’s not worth all of our effort. Those who persist, have to get over that hurdle, too. Because…

We know how to believe in ourselves, and we know the power of that. Oh, sure, I know I am not “the best” polymer clay artist in the world. Every day, I see people with ten times the talent I have. That can slow me down. But it will never stop me. I have a vision in my head, I have big dreams in my heart, I have projects that are begging to be in the world. Because they are my voice in the world.

And once I got back to my place of power, finding the key that helped me to just try, I made progress. Slowly, but surely, I used what knowledge I had until I found a better solution. And I kept that up until I got something satisfying, something that I knew was going to work. (Let me show you my enormous bracket-and-screws collection….!!)

So the next time you feel like you’ve hit a wall, like you’ve got a creative problem you just can’t figure out, think about what’s worked for you along the way.

 Social media marketing is a biggie and will be as long as our “new normal” is in place. Some of the most talented creatives I know are in a frantic limbo with Facebook, Instagram, newsletters, etc. They are overwhelmed, feel under-prepared, and are freaking out.

My advice for you today: You didn’t get to where you are today by chance, by accident, or through lack of skills.

You got to where you are by not giving up, by moving forward, one small step at a time.

 And because your ‘team’ has been with you, every step of the way.

Next week, I’ll share another powerful member of your team. Stay tuned! Until then, know that your comments are always welcome, often insightful, and sometimes inspirational, too! Shares, the same. Questions, I’ll do my best! You can find more of my articles at Fine Art Views, and/or visit/subscribe to them at my blog at LuannUdell.wordpress.com.

PROBLEM-SOLVING FOR CREATIVES #2: What’s the Hard Part?

Fortunately, having enough artifacts will NOT be a problem!
Fortunately, having enough artifacts will NOT be a problem!

What’s the Hard Part?

(5 minute read)

I had a problem this week. I didn’t know what to write about for my next column.

Last week, I wrote about how I got through the roadblocks that held me back from a project I dreamed of years ago. When I wrote it, I was at the end of a major first part: Building the wood box shrines that will showcase my handmade artifacts.

Here’s what I wasn’t prepared for: I didn’t know how to solve the next step. And I felt like a loser once again. Overwhelmed, no energy, self-doubt up the wazoo.

In fact, I felt even more pressure on myself! After all, I’d just joyously announced I had plenty of shrines constructed, and now I was ready for the next step. Except now I could see there would be even more trial-and-error aspects ahead. It felt like I’d climbed one mountain, only to see that I was only on the first peak. I still hadn’t actually reached the top. (I looked this up, and yes, a mountain can have several peaks, points that are individually higher than the surrounding/adjacent areas. But only one is the actual summit, the highest peak. Huh.)

So I hit my first peak and was a little dismayed to realize there were more ahead.

Today’s blog post by Seth Godin clarified my dilemma neatly:

“What’s the hard part?”

The title alone helped me move forward. Because getting through the first ‘hard part’ taught me something important:

Trying to solve things in our heads is doing it the hard way.

 What we really need first is a foundation to build on.

My husband is a writer/journalist/programmer. Quite a mix, I know! He taught himself coding back in the 1980’s, and though he says he’s not “the best”, he’s mastered it enough to achieve his current career goals.

He’s been working on a project for a year now, and last week, he had a major breakthrough, too, like I had six months ago with my own project.

Today, I asked him what brought about the breakthrough.

He didn’t understand at first, so I asked, “Did you have an inspiration, like a dream (like Elias Howe, sewing machine guy) or while thinking about something else (like Archimedes taking a bath)?

He said, “I had to build the foundation first. Everything I want to do, depends on creating that first.”

Aha! Like a building. The foundation not only holds everything up, but it determines the size, shape, and function of the structure. A skyscraper office building requires a totally different foundation than a house.

He finished the foundation. And then he realized he was ready to start making the functions that depend on that foundation. (He also hit a wall, just like I did with my shrines!) (Yes, we’re both recovering nicely, and moving forward again.)

A foundation means we have a vision of where we want to go, and we have concrete (sorry!) ideas of how to get there, even if we don’t have everything else figured out yet.

Even those famous inventers had a deep understanding of what the problem was, before they could experiment with solutions. They had to know what was missing before they could fill in the blank spaces.

Archimedes’ “Eureka” moment didn’t come out of nowhere. He understood the problem was identifying pure gold from gold-and-silver. His bathtub gave him an insight. In fact, a list of dream-inspired insights show us that all of the inventors/writers/creatives were already working on the problem/mystery they wanted to solve. I love how Wikipedia even has a section on “activation synthesis hypothesis” in the dream-inspired insights article. It acknowledges that our conscious brain plays a huge part in these insights, even when we’re asleep. Even if the dream seems metaphorical, our conscious mind will actively seek and identify that “metaphor”.

In my case, a shrine series started with how to find enough boxes, how to pair up those boxes efficiently, how to distress, paint, and antique those boxes. And the hardest part, how to connect them together in an efficient, strong, aesthetically-pleasing way.

And once I’d made “enough” shrines to get started on actually putting artifacts in them, I stalled a bit. But now I have air beneath my wings again.

What’s the hard part?

The biggest one is setting aside our fears and our self-doubt. Whether our projects involve coming up with a new series, a new process, a new technique, a new approach to our art, even exploring social media marketing, trying to do it in our heads may only take us so far.

At some point, we have to simply try.

And if it matters to us, we have to keep trying.

 Hold in your heart my favorite quote by Thomas Edison:

“I have not failed 10,000 times. I have not failed once. I have succeeded in proving that those 10,000 ways will not work. When I have eliminated the ways that will not work, I will find the way that will work.”

Fortunately, getting adept at using social media marketing is not nearly as difficult! It can sound daunting, and it can take time to get there. There are plenty of great resources available to us, including FASO’s own AMP (Art Marketing Playbook) series of recorded Zoom workshops hosted by FASO’s Chief Marketing Officer, Dave Geada. (I did not realize you can try this program free for a month. Nothing stopping you now, right?)

But in order to get results, you simply have to try. When it comes to social media marketing, you have to actually take pics of your creative work (so much easier now!), upload those images, get comfortable talking/sharing/connecting online, and then get better.

Our first foundation is creating those accounts, and getting started. We have to stop worrying about how hard it seems, set aside our worries of being copied, what to share and say, worrying about how to get 10,000 followers, etc.

We have to get over counting the “likes” and focus on simply getting our art out into the world.

It’s not about having an audience. It’s about having a voice.

 Seth’s blog talks about “the team”, which through me for a moment. Until I figured that out, too! Stay tuned for next week’s article in this series: What is our team, and what is our team effort?

Your comments are always welcome, often insightful, and sometimes inspirational, too! Shares, the same. You can find more of my articles at Fine Art Views, and/or visit/subscribe to them at my blog at LuannUdell.wordpress.com.

PROBLEM-SOLVING FOR CREATIVES #1: The Things That Hold Us Back

PROBLEM-SOLVING: The Things That Hold Us Back, Including Our Own Self-Doubt

When we get really good at making our art, it's easy to forget how hard it was to get there in the first place!
When we get really good at making our art, it’s easy to forget how hard it was to get there in the first place!

This post is by Luann Udell, regular contributing author for FineArtViews. She’s blogged since 2002 about the business side–and the spiritual inside–of art. She says, “I share my experiences so you won’t have to make ALL the same mistakes I did….”  For ten years, Luann also wrote a column (“Craft Matters”) for The Crafts Report magazine (a monthly business resource for the crafts professional) where she explored the funnier side of her life in craft. She’s a double-juried member of the prestigious League of New Hampshire Craftsmen (fiber & art jewelry). Her work has appeared in books, magazines, and newspapers across the country and she is a published writer.

PROBLEM-SOLVING: The Things That Hold Us Back, Including Our Own Self-Doubt

How Thomas Edison, Scarlett O’Hara, and Cake helped me through some hard places.

Years ago, the band Cake came out with an adorable video about their newest song, “Short Skirt/Long Jacket”.

In the video, people on the street are offered a chance to listen to a new song by an unnamed band (Cake) and asked for their opinions.

I love this tune! Every time I hear it, I want to get up and dance. It’s swingy, it’s lush, it’s pure-d fun.

In the video, about a third of the folks hate it, and tell us why. Another third like it, commenting on the parts that work, and don’t work, for them.

And the ones that absolutely love it? They don’t even talk.

They just dance.

They move to the music, oblivious to everyone else around them.

Why bring this up today?

Because I’m in the middle of a dream project I’ve carried in my heart for years.

It’s a new series of box shrines, made with antique, vintage, and distressed new wood boxes, painted, antiqued, screwed together in stacks, and mounted on wood bases. I will fill them with my own handmade artifacts. You can see them here on my Instagram account.

I’ve made them before, big ones. I had access to a friend’s woodworking studio, their tools, and their expertise.

This time, it’s just me.

Many, many things have held me back. Relying on antique and vintage boxes meant it was hard to have exactly the right stock for every configuration. I decided against using construction glue and epoxy this time around, because I found out the hard way that old wood can be more fragile than those glues. I still wasn’t sure how to mount the artifacts in the perfect way.

In short: I believed I couldn’t just start until I had everything figured out.

Which meant I didn’t start for more than seven years.

The pandemic changed everything. I had nowhere to go, no open studio events, no galleries open to selling work.

And also no excuses.

So I changed my attitude and my strategy.

I would start with what I had. If I could only put together a couple shrines, well, okay then.

And I decided I would just keep making and moving forward until I hit the next roadblock. And then I’d figure it out.

Guess what?? It’s working!

Every purchase that was a mistake? That was information on what would work better the next time.

I found sources for new wood boxes that I could distress and texture to look old, to fill in the gaps in my collection. A friend sent me a bunch of small handmade parts drawers.  I bought brackets and braces, experiment until I found the right ones.

Like Thomas Edison, I found hundreds of things that didn’t work.

And then I found exactly what did work.

One of my biggest hang-ups was finding shallower/flatter boxes to use as bases/foundations. They gave the shrines a more ‘finished’ look, but finding ones the right size and price was tricky. Until I finally found these affordable wood painting panels in a variety of sizes and shapes, that worked perfectly.

I agonized about how to make my own museum mounts for positioning and displaying the artifacts. But instead of waiting to find “the perfect one”, I bought one type. Instead of lamenting my inability to weld or braze, I thought of different ways I can make them myself. (And just as I’m writing this, I’m realizing I did a huge favor recently for another artist who is a life-long welder. Hmmmm……I think I know a favor I can ask of them!)

I worried about how many and what kind artifacts I need to make. But I’ve put that off for now because warmer summer months will be better for working with polymer clay. (My studio’s average winter temperature is 48 degrees.)

And the last barrier getting in my way? I wake up at 3:00 a.m., realizing my studio is now filled with soooo many shrines, there’s no room to even adequately display them all. And I’m worried no one will buy them.

My solution to that? I use what I call my “Scarlett O’Hara” approach: “I’ll think about that tomorrow.”

I tell my lizard brain to go back to sleep. It’s not about the selling right now, it’s about the making.

I’m sharing my progress on social media. That helps me not only record my progress, I also get to see the response. Which has been favorable!

Most people seem fascinated. They can’t wait to see where I go with them. Some have been inspired to explore their own versions. Many people are interested in a class, which, now that I have sources for affordable new boxes, could be possible.

And today, I came across an old journal from 2015, with those insights about Cake’s new song, which in turn inspired this article.

There are people who will love these shrines. There will be people who won’t.

And some won’t have any words.

They’ll just dance.

·        Just for today, don’t worry about who will and won’t like your work.

·        Just for today, don’t worry about whether it will sell.

·        Just for today, start that project you’ve always dreamed of. Experiment. Trial-and-error. Tiny steps forward.

·        Just for today, share your progress and process with your audience on social media.

Just for today, make the music that is your art, that makes you want to dance.

Ironically, today I also found this quote on Cake’s website:

“The ultimate measure of a man is not where he stands in moments of comfort and convenience, but where he stands at times of challenge and controversy.”

—Martin Luther King Jr.

Your comments are always welcome, often insightful, and sometimes inspirational, too! Shares, the same. You can find more of my articles at Fine Art Views, and/or visit/subscribe to them at my blog at LuannUdell.wordpress.com.

MADE YOU LOOK: Why Our Fear of Being Copied Works Against Us On Every Level

If I'm famous 100 years from now, maybe my handprint will be my own forensic evidence of authenticity!
If I’m famous 100 years from now, maybe my handprint will be my own forensic evidence of authenticity!

This post is by Luann Udell, regular contributing author for FineArtViews. She’s blogged since 2002 about the business side–and the spiritual inside–of art. She says, “I share my experiences so you won’t have to make ALL the same mistakes I did….”  For ten years, Luann also wrote a column (“Craft Matters”) for The Crafts Report magazine (a monthly business resource for the crafts professional) where she explored the funnier side of her life in craft. She’s a double-juried member of the prestigious League of New Hampshire Craftsmen (fiber & art jewelry). Her work has appeared in books, magazines, and newspapers across the country and she is a published writer.

If this fear is keeping you from sharing your work on social media, it’s doing far more harm than the copying itself.

 (6 minute read)

For the last few weeks, I’ve hinted that it could be worth your while to watch Netflix’s documentary, “Made You Look: A True Story About Fake Art”. Short story: An artist from a culture that views “copying” differently than we do, creates fakes that sell for millions. (They may not even have realized how their work was being used to create a scam.)

What captured my attention was this description: “Made you Look is an American crime documentary about the largest art fraud in American history set in the super rich, super obsessed, and super fast art world of New York (City).” Obsessed. Rich. Fast. Put a pin there.

I’m amazed at the timing! This came out right after an artist I’m mentoring asked me about using watermarks for their new website. (They were worried their work might be copied.)

It’s estimated that 50% of the major art in on the market today, sold to private collections and museums around the world, are fakes.

What does this have to do with the fear of our own work being copied?

First, is your work worth millions? No? Then nobody is going to get super-rich copying your work. Here’s a good story about that, one I originally heard while on a tour of the FBI building in Washington, D.C. as a kid. The guy made beautiful nickels. That cost him about 3.5 cents to make. Guess how much money he made off them? Yep, not much. (Though today, those same forged coins are worth a lot, because of the story.)

Second, do people buy your work mostly for its investment value? No? Then nobody is going to get rich selling copies of your work to super-wealthy people, who do.

This documentary had a lot of interesting takes, especially how easily people can be fooled when we unconsciously want to be fooled. A woman with no knowledge of fine art shows up to a fine art gallery, in a car with a trunkful of Rothko paintings? And as they are sold, she “finds” even more? Come on!

In earlier articles I’ve read about art forgeries, many art experts can feel at some deep level that the artwork didn’t exactly ‘resonate’. But this time, plenty of experts chimed in that these truly were authentic. (That’s how good the copies were.) It wasn’t until a company was contacted that did deep forensic work that revealed them as fake. (The company above that charged $19,000 for such an assessment.) So these works ‘felt’ authentic. Now that’s a great copy!

Another irony: Not a single living artist benefitted from these forgeries. Only the forgers, galleries, auction houses, and appraisers made money. 

But here’s what really struck me as I watched this documentary:

Collectors love, love, loved their Rothkos, Warhols, and Pollocks. They were delirious with joy at getting a chance to own one, because, they claim, they absolutely loved the artist’s work.

Until they found out they were fake.

 Then all that love disappeared in the wink of an eye. 

This speaks volumes to me.

In other words, these collectors loved the idea of owning an original Rothko, Pollack, etc. And they appreciated the value of their purchase. They weren’t “blowing money on” décor. They were investing in a purchase that would only increase in value over time.

Do they really love art? Maybe.

Or do they love being able to show off just how much money they have? (In defense of these collectors, there are indeed very sweet reasons why we value originals over copies.)

I’m an art collector, too! Albeit on a very different level.

  • I’ve purchased original artwork from artists I love, and whose work I love.
  • I’ve purchased prints from artists who don’t have the original any longer (sold!).
  • I’ve purchased prints from artists whose work I can’t afford.
  • I’ve purchased original artwork I fell in love with, at antique stores and thrift shops. Sometimes I can trace down the artist, but usually I can’t. (Illegible signature, no online history, etc.)
  • I purchased a wood santos figures at antique stores. After finding duplicates, I realized they were mass-produced copies. I still loved them, but when we moved, I sold off the ones I didn’t love that much. (Ha! My own bias for ‘originals’ shows! And my unconscious desire to believe these were originals.)
  • I’ve purchased really weird objects that people have made, at flea markets, yard sales, and thrift shops.
  • I’ve purchased reproduced artwork at T.J. Maxx and Home Goods. (In fairness, the reproduction rights were sold by the original artist, so they did gain from the sales.)

And I love them all.

The artwork I have moved on? Usually it involves an artist whose work I loved, but did not love the artist. I mean, they treated me rudely, or with disdain, or in other toxic ways. I eventually sold it, or gave it away, because every time I looked at it, it reminded me of that artist. Ugh!

Why do your collectors buy your work?

And what is the reason you hope they buy your work?

Here is what I hope:

I hope they find it beautiful.

I hope they find it lifts their hearts when they see it/wear it.

I hope they remember the wonderful conversations we had, before, during, and after their purchase.

I hope they feel encouraged to share their own creative work with the world.

We all want to be seen. We all want to believe we have a place in the world. We all have a creative place in our souls. We all want to be remembered when we’re gone.

People who copy actually want the same thing, though they are certainly going about it the wrong way. Most can’t adequately copy the skills we’ve acquired along the way.

And the other things they can’t copy well?

Our story. Who we are. Our face-to-face encounters with our audience in real life, through our galleries, and through our social media presence online. Those who have followed us for years, and leap to buy when they see “their” piece, the work we made that speaks to them.

Two lessons learned here:

  • Our art does not speak for itself. We speak for it.
  • Not sharing our art (out of fear of being copied) only harms us.
  • Okay, three lessons: Most of us are probably not in the same league as Rothko, Pollock, Van Gogh, and other “big market” art. (I’ll add “yet” there, just in case.) And we are also still alive. So we can share our work on social media with more confidence.

In closing, I found this spot-on quote in a Scram-lets puzzle, of all places:

“If it’s important to you, you will find a way.

If not, you’ll find an excuse.”

Don’t let fear get in your way!

Our work may be copied, one way or another. Trademarks and copyrights won’t stop them. Once we discover the copycats, there are ways to discourage them that don’t involve a lawsuit over a copyright violation, as some commenters shared. Most will stop on their own, when they realize they aren’t going to make a lot of money doing it, or when they move on to copy someone else’s work.

But the fear itself can be soul-crushing. Fear is a way for our lizard brain to keep us safe. But fear does not serve us, here.

Of course, in these times, social media is hands-down the best way to share our art.

But even when we get back to a somewhat-old normal, remember this:

Do you want to have your voice in the world? Share your work.

Your comments are always welcome, often insightful, and sometimes inspirational, too! Shares, the same. You can find more of my articles at Fine Art Views, and/or visit/subscribe to them through my blog.

NEWSLETTERS (AND BLOGS!) 101 #29 Part Deux: Share Your Work (and Let Go of the Fear of Being Copied)

I'd rather spend my time making my art, and let go of controlling copy-cats.
I’d rather spend my time making my art, and let go of controlling copy-cats.

Better question: What is the highest, best use of your time and money?

 (4 minute read)

 Nothing will totally protect your artwork from being copied, not even unlimited time nor deep pockets of money.

In last week’s article about our fear of being copied, I shared how the most commonly used practices to protect our online art images (watermarks, disabling ‘right click’ on our website, etc.) do very little to actually protect us, and end up simply annoying our true collectors and potential buyers.

In the original article that sparked this discussion, I shared how someone may have found my art tagline attractive, and adapted it for their own use. (Again…MAYBE.) After sharing my emotional journey from dismay to acceptance, and moving forward, a reader suggested I ‘trademark’ my slogan.

First, thank you for thinking of me! I know this came from a place of wanting to help fix this problem.

I have no intention of doing that, for many reasons. But I did become curious about what would be involved.

 I looked up what a trademark protects, what resources it gives us, and how much it costs. (Disclosure: Lori Woodward would have dived deeply into this, which is why I miss her highly-informative posts on topics like this. I did a cannonball in the shallow end of the pool instead, so feel free to go further with your own exploration, if you need to.)

Trademarks are indeed a way to protect our ‘slogan’. (Copyright protections do not apply to slogans and short phrases.)

However, they don’t automatically stop people from using our own words. They simply give us the means to increase our power if we decide to pursue our trademark rights.

That means, filing a lawsuit. Which costs time, and money. A lot of money.

·        First, it costs from $225-$400 simply to file a trademark.

·        It only lasts 10 years.

·        There are extra fees for extensions, amendments, and maintenance.

·        And it can take 6 months to a year to be approved.

·        It’s highly recommended to hire a lawyer to do the filing, to make sure everything is done correctly.

·        And lawyer fees typically run $125-$300/hour, and usually get to $500-$2000 per action.

That’s a lot of money to protect six words.

Second, trademark action is only supported if the copied usage creates confusion. Hence, we have Delta Airlines and Delta faucets, because very few people would be confused by the two companies. (I was going to say something funny here, but I decided not to.) (Actually, I couldn’t think of anything funny, but if you can, be sure to share it in the comments!)

I don’t think I’ll be filing a trademark application anytime soon.

So back to my original point: This person’s bio echoed my tagline. But their work did not. In fact, their body of work doesn’t even echo their tagline. (What I could find of it, anyway.)

And I don’t think anyone looking at their work, and my work, would ever confuse the two.

Furthermore, I never would have even seen the wordy resemblance, if a friend/artist back in New Hampshire hadn’t pointed it out to me.

So for a minimum of $725 up to $2,400 for protection, for ten years’ protection, is it worth it?

And again, that protection only makes my legal action more solid. I would still have to file a lawsuit, pay lawyer fees, take a lot of time off work, and a pile of energy I don’t have right now, to make that legal action stick. (Yes, sometimes a cease-and-desist letter will have the same effect, but that costs lawyer fees, too.)

Even if I won my case, and won damages, whoops, here comes another copy-cat! Let’s do it all over again! Oy.

We artists are not multi-million dollar franchises with corporate lawyers to manage this for us. Most of us are sole proprietors (or “soul” proprietors) squeaking through, hope to earn a nice income from our work. Or at least enough to break even every year. A very few may be lucky to have a spouse handling the business end of our art making, but I’m guessing even fewer have copyright/trademark lawyers for partners.

So I repeat:

How do you want to make the best use of your time and energy?

Dealing with those people who consciously or unconsciously tread on our toes? Defending our art like an angry, indignant meerkat, sending cease-and-desist letters, scouring the web for instances of people copying our work, our words, spending hundreds or thousands of dollars on “protection” we probably can’t afford, that won’t work anyway?

Or could we choose to count our blessings? Give thanks for our ability to create the work that makes us whole, that brings us joy?

Could we choose to be grateful for the ease of sharing it with the world freely (literally!), daily, in ways that lift the hearts of others?

Could we rejoice in the fact that we can choose every single day what we make, where we make it, how we make it, and know that, if we’re doing it right, our audience will instantly know, “That’s a Luann Udell!”?

I know what I will choose, every single day.

What will YOU choose, today?

Next week, another article on true forgeries, and what made me smack my head in disbelief. (If you haven’t already watched “Made You Look” on Netflix, you still have time!)

Your comments are always welcome, often insightful, and sometimes inspirational, too! Shares, the same. You can find more of my articles at Fine Art Views, and/or visit/subscribe to them through my blog.

DREAMERS AND MUSIC-MAKERS

My original shrines made a great display of my work! And now the dream continues….

Sometimes I surprise myself.

When I wrote “Art for Money, Money for Art”, I was solidly grounded in my story, my artwork. But the world sure wasn’t. Ever since I’d started my professional art career, it seemed like every day, the news was full of something dire. It began with 9/11 and marched through invading more and more Mid-Eastern countries. Galleries struggled, sales wavered, and then finally, the Recession of 2008 put a dagger in my hopes of becoming a “rich and successful” artist.

And yet, my principles remained strong. I knew I was making my work for all the right reasons, even as some people mocked me for being a “Pollyanna” about my slumping sales.

When the Recession hit a few years later, I did get a little desperate. For the first time, I submitted jewelry work to a mail-order catalog. I learned a lot, a few items were accepted and published, and I made enough sales to heal my drained bank account.

But I also learned that making something strictly for money, something that was a ‘sure seller’, something I had to make hundreds of, was not for me.

Okay, I’ll admit, if I had to actually pay my own rent and put food on the table, I would do it differently. As my wonderful partner has said, “I get paid pretty well to do the work I love. It’s not your fault the work you love doesn’t pay too well.” Thank you, sweetie!

It’s just that making something to please someone else, making the exact same thing in multiples, over and over, and the betting on a sample that might bring in some money but probably not, became pretty stressful. It drained me. I was relieved to return to my happy place in my art-making.

Segue to the pandemic, where sales dropped for everyone….

One day in my studio, as I was composing yet another beautiful necklace, it hit me. I love making jewelry with my artifacts. It’s my best-selling category, too.

But I realized my studio is already full of jewelry. I don’t really need to make more, except that making makes me happy. (I’m sure autocorrect is going crazy right now…)

And I realized there was a big project I’ve been holding in my heart for almost a decade or more. I could feel it calling to me: My shrine series, from 2013.

What held me back?

  • Some technical issues I couldn’t figure out.
  • A lack of materials.
  • Worrying about whether it would sell.

I decided to simply start with what I had, and see what happened.

What happened was a small miracle.

  • Yes, I hit those technical issues pretty quickly. And guess what? After some trial-and-error attempts, I eventually figured out a good way to manage them. They were so good, I actually went back and took some earlier pieces apart and redid them.
  • I started work in a series of colors, making multiple versions that were still unique.
  • I found sources for almost everything I needed: Tiny brackets, even tinier screws, new candidates for smaller boxes and drawers, and work-arounds for every issue that cropped up.

I now have almost completed fifty shrines in my studio. (“Completed” is a relative term. Next come artifacts, and then mounting them in the box shrines.) I have so many, I’m now panicking about an upcoming open studio in June. Because my shrines have commandeered every inch of space in my studio.

Thanks and a hat tip to Natalia Gorwalski, who generously gave me these little tool/parts drawers, now painted and waxed and ready for stacking!

What kept me awake in the middle of the night?

Wondering if they would ever even sell.

I know this worry for what it is: My brain trying desperately to find a “solution” to an overabundance of shrines.

So today’s article “Fresh Drive” by Sara Genn, landed at just the right time for me. (Sara continues the journey of her father, Robert Genn, with their blog, The Painter’s Keys. Any creative can benefit from their shared insights and wisdom.)

I am again restored me to my highest, best, artist self.

Genn discusses “intrinsic vs extrinsic drive”. Extrinsic drive are the external rewards we seek from whatever we do, based on “if/then”. “If I stick to my diet, I can lose weight.” “If I work overtime, I can get make more money.” “If I create a chart, I can get my kids to do their chores.” Extrinsic drive is good for establishing new habits, getting things done, attaining our goals, etc. I would add, ‘seeking fame and fortune’ to those extrinsic goals, which is also a common goal for artists.)

But it turns out that extrinsic drive can be toxic to creative work. “Artists, it seems, are inspired by everything but an extrinsic reward.”

Aha!

“Intrinsic motivation is dependent upon three main factors; autonomy, or auteurship; mastery, or the pursuit of excellence in a given skill; and purpose, the soul-driven intention behind a quest or endeavour. Finding out one’s purpose is a lifelong exercise — and should be mutable and ever-evolving.”

My drive to make these shrines is a way to use this pandemic to work on something that has no endgame right now. I want to see them in the world. Every new one I put together is so satisfying!

I was delighted to see my “Pollyana” outlook reinforced by Daniel H. Pink, one of my favorite authors:

“Daniel Pink, an expert on human motivation, has made a case for imploring businesspeople to understand what artists innately already practice: in the near-carrotless world of fine art, where the journey is often the only reward, the ideas are inherently better. Without a known destination or straight path to victory, artists dwell in the periphery of problems and solutions, forced to look around and take time to contemplate options and routes to discovery. The secret to meaningful conceptual thinking is to circumvent the obvious and embrace the mysteries. This is how we surprise ourselves and push beyond the “first thought.” While the first thought may be the most expedient, it will not advance the artform. You must commit, over and over again, to putting yourself in the arena of better ideas, so that a process of discovery can take hold.”

Once again, I feel validated.

I started with a “first thought”. Then I quickly ran into every obstacle that’s held me back for years.

But this time, Instead of setting everything aside until I had a ‘perfect’ solution, I simply started.

As problems arose along the way, I figured a way through them, one at a time. I changed my mind about a lot of things, and learned a lot along the way. And as I got better, so did my strategies for solving problems.

I still wake up in the wee hours, wondering how I’m going to handle this or manage that. I still look at my studio and wonder, “Where will I even put all these??” “Will these ever sell??” “Should I start looking for a gallery to send an exhibition proposal to???” “Are these as wonderful as I think they are, or am I just kidding myself?????”

Go back to sleep, lizard brain. I got this! My newest mantra for my lizard brain is, “I’ll figure that out when I get there….” And so far, it works!

So for all the artists I’ve heard from over the years, especially this past year, who worry about sales, who struggle to keep making their work, who want to know how to recreate a successful time in their art career, who wonder if it’s even worth it if they can’t sell it, etc., here is my free advice:

Do what you have to do, to survive these troublesome times.

But never surrender the work of your heart, your art, your dream project.

 Find a way to dive in, today, now! Make a little room in your day for it.

Set aside your self-doubt, your worry, your self-judgment for now. Do what brings you joy. (Says Luann, scrubbing turquoise paint off her hands and face for the tenth time this month.)

We are not wishful thinkers. We are the music-makers, and we are the dreamers of dreams.

Know that our artwork can inspire others on so many levels, in ways we can’t even imagine.

Follow your creative heart and never let it go.

Your comments are always welcome, often insightful, and sometimes inspirational, too! Shares, the same. You can find more of my articles at Fine Art Views, and/or visit/subscribe to my blog.

Small shrines, big shrines, and everything in between….

NEWSLETTERS (AND BLOGS!) 101 #28: Share Who You Are

It's good when your artist story/statement/tag line matches your body of work.
It’s good when your artist story/statement/tag line matches your body of work.

NEWSLETTERS (AND BLOGS!) 101 #28: Share Who You Are

Marketing is about sharing—and KNOWING—our own unique story!

 (3.5 minute read)
Yesterday a friend/fellow artist sent me a link to another artist’s “artist sentence/statement”.
It was slightly crushing, on so many levels.

The first is, they are highly-visible in their field, selling for famous mail-order art catalogs, featured on several platforms, etc. So, a little envy popped up. (Note to self: “Money/fame are not the only measure of our success.”) (See? I have to remind myself, too!)

Second, their “art sentences” was dismaying. Very, very similar to my own tag, which is “Ancient stories retold in modern artifacts.” (Let’s just say the identical word ratio was about 50%-75%.)

But what was really weird is, their work did not reflect this aesthetic.

I fumed, briefly. What should I do? Complain? To whom? Do I “own” these words? No. Do I know for sure they copied mine? No. Do I know who’s been using them longer? No.

I even subscribed to their newsletter, thinking I’d get a feel for who they really are, at heart.

And then it hit me:

Why should I care???

I can make assumptions. I can do research. I can fume all I want.

In the end, I have no control over this situation. Zip.

Even if I did, here’s what I finally realized:

Do I want to waste my precious time and energy taking this on? Do I really want to die on this hill?

 

The answer is, “Nope.”

Focusing on the negative leads to dark places, loss of energy, and distraction.

 

That artist can do “them”. I will do me.

My work has been, um, imitated, from time to time. I’m sure even more than I know! Because the ones I know about are often because the, um, imitator, actually shared that information with me. Polymer clay is a relatively new art medium, and techniques/palettes/projects get shared/copied/reposted constantly. (Oddly, the polymer people who are most protective of their “copyrights” are NOT the people who originally created those techniques/palettes/projects. Go figure.) For more insights on copying and the polymer/any art medium world, check out this article and this one by Ginger Davis Allman of The Blue Bottle Tree.)

I was going to say this is the first time my words have been borrowed. Except that’s not true, either. For a long time, some people would repost my blog posts and articles on their own platforms. Not good. Because invariably, their readers assume they wrote them! (FWIW, it’s more respectful to share a synopsis, or a personal take on how the article affected you, and share a link back the writer’s platform.)

I finally stopped that, too, unless it goes too far.

I am not saying you or anyone else has my permission to copy any of my work.

What I will say is this: People who do this? They yearn for what we have, but either haven’t developed their own skills, story, and personal vision, or have chosen not to.

There we have it. The power of our choices.

 

Today, I will unsubscribe from their newsletter. I will work on my stuff today, and let go of envy. I will scratch my head about an artist story that doesn’t really relate to that artist’s work, and didn’t encourage me to want to learn more.

And I will move on.

I will go to my studio and continue working on my new shrine series. (A customer followed up with me today, asking if I’d contacted the gallery they’d referred me to. Dang! They’re doing better follow-up than I am!)

I will focus on the work that brings me joy, and peace in my heart. I will find ways to share it today, in my social media marketing.

I will continue to only focus on what is under my control, and strive to let go of what isn’t.

And I hope with all my heart that today’s words will encourage you to do the same! (If you aren’t already, in which case, good on you!) (My husband asked me where this phrase came from, as opposed to “good FOR you”. I think it’s a New England thing.)

Your comments are always welcome, often insightful, and sometimes inspirational, too! Shares, the same. You can find more of my articles at Fine Art Views, and/or visit/subscribe to them through my blog.

NEWSLETTERS (AND BLOGS!) 101: #27 Small Things Matter!

Tuck inspired me to create dog artifacts..though I usually stick with what an ancient dog looked like, I made a floppy-eared dog for a custom order.
Tuck inspired me to create dog artifacts..though I usually stick with what an ancient dog looked like, I made a floppy-eared dog for a custom order.

NEWSLETTERS (AND BLOGS) 101: #27 Small Things Matter

The tiny thing that keeps me subscribed to this no-longer-needed newsletter….

(4 minute read)

 “Success is not final.

Failure is not fatal.

It is the courage to continue

That counts.”

          Winston Churchill

We lost our beloved dog Tuck in 2019, about an attack of pancreatitis that resulted in diabetes, which led to other complications, and ended with that sad truth: All dog stories begin with laughter, and end with tears.

He was our first dog, and I learned so much about our human history with these beloved companions. Turns out they been with us a looooong time. The love we feel for them (and them for us!) is a partnership that follows us even into the darkest places.

I had to find affordable syringes for his insulin shots, and finally ordered hundreds from AvaCare Medical. But Tuck died before we used them all, and I still get the newsletters from this company.

I could unsubscribe, of course. Every time they land in my mailbox (about once a week), they rekindle some sad memories.

But I don’t.

Why?

Because of a tiny thing that I might have overlooked, if I hadn’t noticed it last year.

Every newsletter contains what they call a “Candid Quote of the Week.” And I absolutely love them!

They always carry a hopeful message, one of kindness, insight, encouragement. Last week’s was “Every day may not be good. But there is something good in every day.” (No accreditation in that one! But it rings true, for me.)

The quote above, from Winston Churchill? That one arrived today.

And like a horoscope, I can find some truth/alignment/insight/inspiration, if I want to look for it. (I usually do!)

So a newsletter I get because of a one-time purchase for Tuck’s diabetes, is still a treasure. A newsletter with a reminder that our time with our beloved pets is never long enough, still brings me hope. A newsletter from a company I sincerely hope I never have to purchase from again, is something I stop and check out every week, without fail.

If a company specializing in syringes and wheelchairs is so meaningful to me, during these strange times, how powerful can our newsletters be, to our audience, our followers, our collectors?

 

I know for a fact that we artists sometimes lose track of what our place in the world is.

We despair when sales drop, or are slow to come. We are frustrated when our work isn’t accepted in that exhibition, or that prestigious gallery. We may envy the success of others, wondering what we are doing wrong. We may doubt the value of the work we do, and wonder if all our effort is even worth it.

It’s easy for me to say, “YOU MATTER, dang it!” But where’s the proof??

The first proof is that our work should matter to us. Yes, there may be a delicate balance between making what sells, and making what brings us joy. If you make a living from your art, you know first-hand the struggle there. (If there’s no ‘struggle’, good on you! You’ve found the perfect balance! And if you’ve found it, you give hope that the rest of us can, too.)

The second proof is when we share it with the world. This can be through sales, of course, and those used to happen through gallery representation, and our open studio events.

In our lifetime, and during these trying times, we can even leap over these often-constructed/restricted venues, with the help of social media marketing: Through our email newsletters, our Facebook biz page, our Instagram accounts, on Twitter, even LinkedIn. It’s free, it’s easy, it’s generous, it’s effective.

If one person’s heart is lifted because I share, that’s good enough for me. When one person lets me know they love my work, or my words helped them through a hard day, I feel it’s worth it.

I’m grateful for this skill, the ability to tell my story through my artwork. I’m grateful it’s easier than ever to share it online. I’m grateful I get to curate my own work: What will I share today? An idea? A work-in-progressMy latest finished work? My workspace? A solution to something that was holding me back? A resource for other creatives?

All of these can be welcomed, appreciated, enjoyed by others.

And it all is built on my artwork, which healed me, which gives me a voice in the world, which is so out-of-the-box (literally!) no one ever knows what “category” to put me in.

 

From prehistoric times, art/music/healing/teaching has been a powerful way to create community, and to celebrate the individual.

That is exactly what creative work does, and why it’s such a powerful force for good in the world.

This made me realize I should write back to AvaCare Medical today, and let them know that they matter. I’ll tell them that their little quotes, focused on us feeling better, doing better, having hope, have lifted my heart.

And I hope this newsletter does the same, for you!

Your comments are always welcome, often insightful, and sometimes inspirational, too! Shares, the same. You can find more of my articles at Fine Art Views, and/or visit/subscribe to them through my blog.

NEWSLETTERS (AND BLOGS) 101 #25: Share Your Wonder!

And we get used to ?normal', we don't think of it as unusual at all.
And we get used to ‘normal’, we don’t think of it as unusual at all. Swift birds bring songs of hope from the far corners of the earth. They urge me to tell more stories.

NEWSLETTERS (AND BLOGS) 101 #25: Share Your Wonder!

You may offer new joy to those who take such things for granted!
(4 minute read)

 I have lived in the Midwest, the East Coast, New England, as far north as New Hampshire and as far south as Baltimore.

In over sixty years, I never saw a hummingbird at rest. Never once.

Oh, I get there could be “reasons”. We’ve had bird feeders, but never hummer feeders. I don’t think they winter over in places like Michigan, Massachusetts, or New Hampshire, though I could be wrong. (I could stop to research this, but that’s not the point of this article. You can, though! And let me know.) (Never mind, I did look it up, and no, they don’t winter over in northern climates.)

Then we moved to California six years ago, and that changed.

The first house we lived in, we still had no feeder. But we soon learned that a hummingbird came to a tree in front of our porch, every single night, at the exact same time (relative to sunset) to sleep for the night. He sat in exactly the same spot, too, though he would take different routes/paths to get there every night, too.

We could set our watches by his pattern, and we often ran to the porch to see him “turn in” for the night.

Then in October, our little neighborhood had a Halloween parade. It was joyful and noisy. It annoyed the hummer, and he left for the rest of the winter.

Now, in our new rental home, we have feeders, and so do neighbors. I see hummingbirds all day, every day, at rest—and everywhere else!
They perch on telephone wires. They rest in trees, one that’s outside our bathroom window. I get to brush my teeth and watch the little guy groom, scritch, hop around from branch to branch, and fend off intruders and rivals regularly. One had residence in a shrubby space outside my old studio door. He would duke it out regularly with the California scrub jay and the mated pair of Steller’s jays that hung out there, too.

A little bird that used to be a complete (visual) mystery has now become a wonderful part of our everyday life here.

Others have even more intimate experiences. A hummer-lover here has one of those hand-feeders, and the patience to get hummers to sip the nectar from her hand!

Sharing that here in California, maybe that would get a “meh” reaction. Because it’s ‘normal’ here. But I’m guessing much of my audience back in those states we used to call home? Would be gaga at what I’m sharing today.

Now, if you are someone who paints/draws/writes about birds regularly, you might already be sharing stories like these.

But if you’ve relocated once/twice/a heckuva lot in your life, you have a powerful access to what is unusual, intriguing, and different. You experience first-hand a whole slew of little miracles, every day. (My first was having to go for a run in Baltimore at 6 a.m., in April, to avoid the heat. IN APRIL. If you grew up in Michigan, like I did, your jaw may be dropping right now.)

Every place/time/state/city/etc. has its own ‘normal’. And we get used to ‘normal’, we don’t think of it as unusual at all.

When we realize what we’re experiencing is special, in and of itself, it widens our appreciation of life. It lifts our heart. It can bring joy in hard times. (Remember that little maple seed pod in SOUL?)

And what better way to share that little insight in our social media? In our email newsletters, our blog posts, our Facebook and Instagram posts?

Bonus feature: Do you hate starlings and pigeons because they are ‘useless, annoying city birds”? You might have more respect for pigeons after reading this article and more awe for starlings after watching this stunning video. (Watch this full-screen for the best experience.)

Your shares and comments are always welcomed!

Share this link from FineArtViews.com or view my blog at luannudell.wordpress.com.

If someone shared this article with you, and you’d like to read more in this series, visit my articles at FineArtViews.com.

PS:  Help stop the Salmonella epidemic during migration season!

NEWSLETTERS (AND BLOGS) 101 #24 and a half: Don’t Do This!

NEWSLETTERS (AND BLOGS) 101 #24 and a half: Don’t Do This!

When it comes to email newsletters, asking for permission is a heckuva lot more professional than asking for forgiveness!

(4 minute read)

Show your subscribers that you "give a hoot"!

A couple of things that really bug me popped up in my email inbox lately. They are related, but separate.

And I realized, if they annoy me, they will probably annoy your fans, too.

The first one is:

Don’t cc everyone on your email list! Use bcc instead, please!

Lately, I’ve been added to some unusual email lists, ones I didn’t sign up for. (More on that below.) They were mostly friends who wanted to ‘get the word out’ about something specific.

They included everyone’s email address in the “cc” section.

This may seem like a harmless issue, or perhaps even too picky.

But this IS an issue for several reasons:

  • Some of those people might be very protective of their privacy and contact info. And you just shared it with dozens, maybe hundreds of people they don’t even know.
  • Someone may be protective of their privacy because of abuse, physical harm they’ve suffered, scammers, etc.
  • There may be someone in that group they want to avoid, for many reasons, large and small.
  • And some people may be tempted to do the second thing I hate:

Please don’t sign me up for your email newsletters unless I specifically ASK to be signed up.

When people ask a question about my articles, I usually ask them to send an example. And since I’ve been writing about email newsletters, that’s what I get.

Except, many people signed me up for their newsletters, permanently.

And other people included in that “cc list” may do that, too.

I know for sure this is what happened to me. I signed up for a workshop a couple years ago, with a local artist hosting a meet-up for a nationally-based art consultant. The consultant and the host sent updates. I ended up not being able to attend.

But the host added me to their email newsletter. And that really, really annoyed me! I signed up for something they were hosting, not for their work.

Now, emails don’t take up much space on our desktops, nor even our laptops. They are usually very small in size. So deleting them doesn’t really save any space.

And I’m not one of those people who deletes everything (except accidentally!), and I usually keep stuff I think I might want to refer back to someday.

But:

  • It’s still a lot of stuff in my inbox, and can be distracting if I don’t have time to read them.
  • Though I support everyone’s creative work, that doesn’t mean I want to hear from them every week.
  • And there are people I simply don’t like, who I’d rather not hear from.
  • I hesitate to unsubscribe, for the reasons I listed above. Though I know I shouldn’t get upset when some people unsubscribe from MY newsletters, it makes me hesitate to unsubscribe, even from the folks I don’t like.

So don’t put your email subscribers in this position.

I know sometimes we have to go out on a limb in order to build our email list, especially at the beginning. Every article about email newsletters suggests great ways to get people on board, telling us reaching out to friends, family, customers, studio visitors, etc.

I know it’s easy to unsubscribe, too.

I know it’s easy to ask for forgiveness rather than to ask for permission.

But there are consequences.

FASO’s email newsletter service is very ethical. Even when you add someone who’s TOLD me they want to sign up, it will still ask that person if I have that permission. Unsubscribing is clear and easy, and sometimes people will even share why they’ve made that decision.

Most of the ‘professional level’ email programs follow the same guidelines.

But when it comes to forgiveness vs. permission, go with the latter. Please.

Protect your followers’ privacy, and respect their boundaries.

Use “bcc”, and only sign up those who ASK.

As always, your shares and comments are welcome!

Link back to it here on Fine Art Views, or my blog at luannudell.wordpress.com. I repost my FAV articles on my blog, so if you have trouble leaving a comment at FAV, you can subscribe to my blog here and/or leave a comment on my blog.

If someone shared this article with you, and you’d like to read more in this series, here are all my articles at FineArtViews.com.

NEWSLETTERS (AND BLOGS) 101 #24: Share the Generosity of Others!

Natalia's necklace
Natalia’s necklace

NEWSLETTERS (AND BLOGS) 101 #24: Share the Generosity of Others!

It’s a powerful way to honor the kindness of others.

(3 minute read)

In an earlier article, I mentioned that a friend back in New Hampshire reached out to me re: my newest series of box shrines. She had one of those beloved handmade parts storage boxes, so common on the East Coast. (Maybe other places, but that’s where I’ve spent most of my life, and that’s where I collected most of them.)

These are little boxes, usually made with scrap wood: Cheese boxes, pallets, cut up and nailed together to make tiny drawers.

She sent me a photo and asked if I’d be interested. Me? YES PLEASE.

Natalia’s little box drawers, repaired, painted, waxed.

I asked her how much $ she wanted for them, and she said they were free. Then she said shipping was free, too.

I was gob-smacked. I protested that was TOO generous. She told me I’d given her a beloved wooden horse marionette (from Bali, I think) which I’d totally forgotten about. She treasured it, and wanted to reciprocate in a way that would help me move my artwork forward.

So she sent me the little drawers, and I sent her a horse necklace as a thank-you. (See how that circle keeps on giving?)

Insights: When WE are generous, it sparks kindness and generosity in others.

When WE are the benefactors of the generosity of others, it sparks the same in US.

Caveat: Not all gifts/generosity/kindness is directly reciprocal. As a very good friend told me years ago, when we give others our love and generosity, the UNIVERSE will give it back. That is, the person we helped then, may not be the person who helps us now. Someone else may step in. (Hence, the universe/whatever higher power you have faith in.) It may not be the same person, it may not be the same kind of help, it may take a while. But accepting this wider definition of give-and-get can help overcome any resentment or sadness we may take on. It REALLY helped me during a hard time in my life, when people I thought would show up, didn’t. And people I never expected to show up, did. (Thank you, Roma!)

In this case, Natalia and I are in a circle of kindness. It doesn’t have to go on forever, of course. But this month, it was exactly what I needed, just in time.

So a shout-out to Natalia Gorwalski of Walpole, NH! We met through a mutual friend, and we all share a love of horses. Natalia owns a horse, our mutual friend rescued/adopted a horse from the riding stable I rode at, where I leased a horse. Those long, long rides we took along the Connecticut River trail, from farm to farm, were among the best times of my life. (Natalia is working on her own art project, and sent me a lovely image of her first metal horse sculpture!)

I’m sharing this because a) this is someone who helped me move (literally!) and b) has now helped me move forward with my art. People who love my work might be happy to hear that story.

And I love the opportunity to share that love with my readers.

Cheese boxes.

Shrine series, with a big thank-you to Gary Spykman for HIS generosity!

I bet YOUR audience will enjoy hearing about YOUR story of generosity, too! And sharing it in our email newsletters, on our blog, on social media platforms, will help spread the joy.

Your shares and comments are always welcomed!

Share this link FineArtViews.com or view my blog at luannudell.wordpress.com.

If someone shared this article with you, and you’d like to read more in this series, visit my articles at FineArtViews.com.