LEARNING TO SEE #7: The Making is About More Than Just the Selling

This post is by Luann Udell, regular contributing author for FineArtViews. She’s blogged since 2002 about the business side–and the spiritual inside–of art. She says, “I share my experiences so you won’t have to make ALL the same mistakes I did….”  For ten years, Luann also wrote a column (“Craft Matters”) for The Crafts Report magazine (a monthly business resource for the crafts professional) where she explored the funnier side of her life in craft. She’s a double-juried member of the prestigious League of New Hampshire Craftsmen (fiber & art jewelry). Her work has appeared in books, magazines, and newspapers across the country and she is a published writer.

LEARNING TO SEE #7: The Making is About More Than Just the Selling

Money is GREAT, but it’s also not EVERYTHING!

(7 minute read)

Years ago, when I had a fairly-reliable audience in New England, and galleries all over the country carrying my work, it wasn’t hard to be inspired to make stuff. I knew there would be a “place” for everything I made, and eventually a permanent home for it, too.

Then the recession hit. Then silver prices skyrocketed. (OH THANK YOU PEOPLE WHO TREAT METAL MARKETS LIKE A GAME.) The high price of sterling silver made my jewelry work more expensive. The recession caused many of my galleries to shutter, or to ‘play it safe’ with their inventory. In fact, I used to have a very liberal wholesale return/exchange policy, until many gallery owners used it to constantly replace slow-moving inventory with new work. And everyone wanted my cheapest least expensive work, which was truly disheartening.

As more and more old inventory was returned, as sales fell, it was harder and harder for me to go to my studio and make new work. Old work was all around me. “Why bother?” I thought. “Nobody wants it.”

Slowly, the economy recovered, although many of those national accounts did not. I focused on more local resources, and maintained some degree of success.

Then we moved to California, leaving my biggest audience and events behind. (The League of NH Craftsmen’s Annual Craft Fair, and my open studio events, which took about three years to really take off.)

Growing an audience here in California felt like ‘starting over’, until I realized I wasn’t starting over from scratch. I knew I had more experience, more skills, and more insights than when I first started out.

And yet it does take time to introduce our work to a new audience, and it has.

Then we had the wildfire in 2018. And 2019. My open studios tanked, as events were curtailed and postponed. And then, just as our open studio tour committees were in talks about how to work around wildfire season, the coronavirus lifted its knobby little head. All events have been postponed indefinitely. All my galleries here in Sonoma County, and New Hampshire are closed. One went out of business and returned a sh…  a lot of work.

My studio is now filled with inventory. And that old feeling of “Why do I even bother?” filled my days. (Then the kidney stone thing, but that’s resolved, thank goodness! 22 DAYS!! Sheesh…)

Soon I had more inventory in my studio than ever. And for a week, I struggled to make anything, because, “Why bother??”

Then a small miracle happened here.

The first was my husband offering me his old sound-cancelling headphones, so I could listen to music on my smartphone. I have a CD player, but playing it loud enough so I can hear it means it could impact my neighbors. Because I can hear THEIR music, and it distracts me. Plus I have to constantly hit the replay button. Ear buds hurt my ears, and don’t give me the best sound quality, either. And I can’t work efficiently to music with words. ) (I know, I’m weird!) And I hate hearing other people talking in their studios, the studios on the floor above me, and next to mine.

Second, I discovered a composer/musician, Poppy Ackroyd, whose music is a perfect fit for me. Her three-song sampler from her album, Feathers, was the perfect choice. It plays over and over, the tunes are hypnotic. Suddenly, my production was in overdrive.

Even when my health issues disrupted my new routine, it only took a week or so to find my happy place.

Happy place.

Happy Place!

My sacred creative space is now my happy place. Being ‘in the zone’ brings peace, and clarity. I work for hours, barely conscious of time passing. It feels wonderful!

This is old hat for many of you, if you follow my blog. Or articles here on Fine Art Views.

I do the work I do, make it the way I do, because it makes me happy. It brings peace in my mind, and in my heart. My space is MY space, not shared with anyone, unless I let them in for a visit or a conversation. (Not now, of course!)

My studio, and my art-making, is where I am restored to my highest, best self, every day.

When I first started my little biz, it was with the realization that NOT MAKING was killing me, emotionally, spiritually. Realizing I had to make work that lifted me first. It was the realization that if one person in a million loved my work, that was enough.

With that insight came incredible focus, a desire to be the best I could be, and the determination to learn everything I could about marketing and selling my work. Sales are good, yes. But mostly, I wanted my artwork out in the world, where anyone could see it.

With that determination came a powerful artist statement, one I still use after 25 years. The insight that the Lascaux Cave paintings weren’t created to ‘make money’ or ‘gain celebrity’ helped. One person scoffed at my story, saying, “Those paintings were about SURVIVAL, nothing more!” To which I replied, “So is a cathedral.”

That’s why getting to the “why” behind our work is so important. It’s a superpower!

Because if we focus on money, and sales, and fame, and prestige, all of which are desirable and “not evil” in their own right, it can be devastating when we don’t have them.

If we measure our success in terms of our sales, it can subtly erode the joy we get simply from “the making”.

And in times like these, where everybody is suffering, afraid, feeling alone and unconnected, having access to simply making our art and sharing it is a powerful force for good in our lives.

Here’s another gift in keeping with the making.

Sales in my Etsy shop have tripled. Custom orders appear out of nowhere.*

I’m still struggling, financially, but that’s not new. What is astonishing, is that, for now, there are people in the world more determined than ever to have my art in their homes, in their lives.

In ancient times, shamans were healers, teachers, and artists. They were charged with keeping their people whole in every way. Cave paintings were created with the entire community present: Men, women, children. And we know now that many of those shamans were women.

In these modern times, we can be shamans, too.

Making our work for the right reasons—to restore ourselves to our highest, best place—heals us. Then we share it with the world: It heals others. And by encouraging others to find their own creative work, we teach them the value of what they do.

Hard times come in all shapes and sizes, from personal health to worldwide pandemics. Hard times are always with us: Pain. Grief. Sorrow. Injustice. Anger. Resentment. Lost. Alone.

When, on top of that, we lose any measure of our financial success, it can feel like the final straw.

Yet all creative work helps us heal, from painting to singing, from RomCom movies to tap dancing, from a good book to computer games. All can help us relax, enjoy, distance, hunker down safely, make us laugh, help us connect (virtually for now), calm us down.

The world needs our art more than ever.

If you’ve found a great way to stay centered in your creative practice, share it in the comment section below.  When you share with your comments, you may help someone else who needs to hear it. (Ironically, on Fine Art Views, it’s below the ad for “Sell Your Work Like a Pro!) (Although I will say that FASO is one of the most awesome web-hosting sites I’ve ever seen, with a lot of good people working hard every day to help us earn some bucks from our creative work.*) (And “Like a Pro” means “the best way possible, with integrity.)

As always, if you enjoyed this article, let me or my editor know! If you’d like to read more, you can either read more of my articles on Fine Art Views or subscribe to my blog at LuannUdell.wordpress.com. You can visit my older articles in the wayback machine at Radio Userland. (They are harder to search for, but they are also shorter!)

If you think someone else would like it, please forward it to them. And if someone sent you this, and you liked it, ditto!

*These sales came from a FASO feature I was unaware of. If I post new work in my Gallery section, my email subscribers get an automatic update! Check it out here!

 

Musings and Muddling 2: What The Hell Is Water?

Thank you, Terry E. for the beautiful inspiration for my owl story

Musings and Muddling…Why Our Creative Work Matters

I’m in a swirl of new work and new ideas. And I’m also in a whirl of indecision, frustration, and unsolvable problems.

Every time I get stuck, I experience self-doubt. Feelings of not-doing-it-right. Afraid the world will finally see how how unworthy of the title “artist” I truly am.

I’ve been here before. And so have you. (We ALL have ‘creative work’ in us, according to my ever-inclusive definition: Any work that is a force for good, that makes the world a better place. That would be the “traditional” arts, including music, dance, drama, etc. But to me, it also means healing, teaching, restoring, repairing, repurposing, inventing, gardening, cooking, nurturing, etc.)

This morning I was searching my Pinterest page. I’m looking for a way to turn a flat object (okay, it’s my owl face artifacts) into a pendant. My usual methods won’t work, for a variety of reasons. The brooch/pendant converter doesn’t work, and using a glue-on bail would interfere with the look of the owl. Hence (my favorite part of “The House Bunny” movie is Anna Faris’s passionate use of this one word) my search on Pinterest, looking for ideas.

As I searched, I found one of my old blog posts from four years ago, How to Make Water.

And as I was finishing this up, a friend sent me this astonishing insight into the real nature of creativity, in a snippet of an interview with Elizabeth Gilbert. (Thank you, Gail M.!)

Basking in the astonishing wonder of synchronicity, aka “little daily miracles….)

So no solution yet, but this was exactly what I needed to read, and hear today.

Enjoy!

As always, if you enjoyed this article and know someone who might like it, too, please pass it on! And if you liked this newsletter and received it from someone else, you can sign up for more at my webiste, LuannUdell.com.

STAY HUNGRY: Sometimes Hunger Is a Good Thing

STAY HUNGRY: Sometimes Hunger Is a Good Thing

STAY HUNGRY: Sometimes Hunger Is a Good Thing

The surprising benefit of needing money

(7 minute read)

I have no idea how or where this thought came from today. Oh, wait, I do!

Several times today, in the space of a few hours, I’ve come across mentions of why it’s important to remember why we started our art, and why we make it. I’m guessing you and I may have shared the same thoughts, lo-those-many-years-ago. Maybe we dreamed of being a famous artist. (Or an infamous artist? Your choice!)

Maybe we jumped right in. Or maybe we put it off for years. What held us back? Maybe, like me, we didn’t think we were “good enough”.

I didn’t like to paint. Therefore, I must not be a “real” artist.

But at some point, maybe, like me, we knew it was in us, and had to come out.

So we start, with excitement and joy. “I’m doing it! Woot!”

We keep going, and hopefully, get better.

We have a sale, or two, or twenty. “I’m on my way!”

For some of us, this climb continues until we soar. Our gallery representation grows, we get some media coverage, we make the big bucks.

We become the famous artist we’ve dreamed of being. Our dream becomes the norm: “Business as usual.”

Or not.

There are a lot of artists today, probably more than in any other time in history. My generation (of which I am the trailing edge) has had time to not only pursue our art, we’ve had time to actually retire from our day jobs and do it full-time. Hence, a lot of competition. A lot of competition.

And lot of new artists entering the field every day, attracting a new audience of their own.

So as more artists make more work, to a slowly smaller audience, and sales slow, some artists contemplate quitting.

Their main reason? “Nobody likes my work.” “Nobody buys my work.” We seriously believe that more money will make us happier, and if we can’t get it, then why bother trying?

Fortunately, many artists, when given the chance to reflect, realize money/sales would be nice. But it isn’t the only reason we do what we do.

We do our work of our heart because it feels good. We like how we feel as we work our way through the process. We love having the freedom to do what we like the way we like, and using the subject matter we like.

With luck, perhaps we realize a bigger truth: Money isn’t everything. And too much money can ruin everything.

Decades ago, I served on a board for an art organization. We were running out of money at every turn, and our executive director was getting frantic. We had some money, a generous benefactor or two. But we couldn’t grow, we couldn’t take on all those new projects and endeavors that would really be the game-changer.

Heard this before? Then the following bit of information may break your brain.

Too much money can be even worse.

We hired a consultant who specialized in non-profit board training. She was amazing! Spot-on in her experience, suggestions, and insights. She shared that in her experience, the most damaging thing that could happen to a non-profit board was to have too much money. (I still remember the stunned silence that met this statement!)

“It literally takes “the hunger” away,” she explained. “The organization spends more, liberally, but not necessarily on the projects that really benefit the cause. It’s about spending, not growing or going deeper. And it can suck the life, the passion, out of the cause.”

What??

First, let me say right now, YES money is important. We need it for the basic necessities in life, we need it to have food, shelter, kids, pets, health insurance, a car or other transportation, education. Money is a necessity, not a luxury.

Money, needing money, and wanting money is not the problem.

The problem is when we really think about how much is “enough”. Because for almost everyone, there is no such thing as “too much money”, until there is.

Remember Po Bronson’s book, What Should I Do With My Life? Published in 2002, the message most of us “heard” was, “Follow your bliss and the money will follow.” Unfortunately, that’s not always true. But most of us missed the bigger story:

Too much money can kill our dreams.

It turns out that, just like that consultant said, too much money has its own issues.

Bronson described how many people put off following their dreams until “they have enough money” to pursue them, without having to worry about making money from them. But what really happens is, they lose that hunger to follow their dreams. It can even make their dreams seem meaningless, pointless. Why bother making your own art, when you can afford to buy anyone else’s? Why perform music like your favorite bands, when you can buy an entire collection of their instruments? Why race cars when you can collect race cars instead? Why paint the ocean when you can look at it every day from your $10 million dollar estate atop a cliff?  (Yes, I know people who think this way, and who do this.)

Martha Beck, life coach extraordinaire, once wrote about a client, a single woman, who worried about having no money, no security, afraid of becoming a street person late in life. Beck helped her set a goal of $1 million dollars in savings, so she would feel safe. Several years later, she met her goals. “You made it!” said Beck, congratulating her. “How do you feel now?” “Well,” sighed the woman, “If only I could save another million, I’d really feel safe.”

Do we really think that extra million will do it? Maybe for a day or two until our fear of “running out” raises its scary head again.

Let’s check in with one of the wealthiest people on the planet, Jeff Bezos, who has an estimated net worth of over $116 billion dollars. Well, there are a lot of billionaires out there today. How about a little video that shows just how much money that really is? (He purchased a home in Los Angeles home for $165 MILLION dollars, or less than 1/703 of his total wealth.) And this video was made after he’d already lost over $4 billion dollars due to market drops, and a $38 billion dollar divorce. So, money did not buy a happy marriage, either. And apparently, making more money is still one of his most important goals.

Here’s what happens when I get ahead in my own art biz income: I go on spending sprees, buying up supplies and materials for new projects, because I’m secretly afraid I will never have a “surplus” of money again.

Pretty sad, huh?

Finally, an insurance agent gave me clarity that still haunts me to this day. We were both on the board of another start-up non-profit. This gave me the opportunity to have some amazing talks with him, including this story.

He had the opportunity to take a dream vacation, a dream of a life time, with his partner. They could afford it, but it would be expensive. He agonized for a long time about whether this was a wise decision.

Then he had the insight that this was what insurance is all about. It’s a way to reassure us that, even if something terrible happens, we will be okay.

That’s when he realized, at the heart of every buyer of insurance, is the question: How much money will make you feel safe? Of all people, he realized, he should know the answer to this!

Anything can happen in life.

And no amount of money can ever keep us completely safe.

They went on their dream vacation, and he’s really happy they did.

As the poster in a good friend’s house said, at a pivotal point in my life, “All ships are safe in harbor. But that’s not what ships are for.

Money is good. Lots of money can be great. Too much money can be mind-numbing, and soul-shrinking.

Being a little hungry can be beautiful, and powerful, too.

As always, if you enjoyed this article, let me or my editor know! If you’d like to read more, you can either read more of my articles on Fine Art Views or subscribe to my blog at LuannUdell.wordpress.com. If you think someone else would like it, please forward it to them. And if someone sent you this, and you liked it, ditto!

THE ECSTASY AND THE AGONY: Your Creative Cycle at Work

Not all parts of the creative process are fun…
Not all parts of the creative process are fun…

Not all parts of the creative process are fun…

 (5 minute read)

For the past week or so, my partner has been working feverishly on a new project.

He’s in high-tech, and the work he does is highly creative. Now, I can almost see some of you cringe. “He’s a nerd! NOT an artist!” I’ve heard that from people before. Sometimes I try to set them straight.

He is an extremely talented writer, who started off as an English major, tried his hand at fiction, but soon slid into non-fiction. He was awarded a prestigious Hopwood Award at the University of Michigan, a year or so after we met. His work was so good, it didn’t fit into any of their categories—so they created a new one, just for him. (He bought his first computer with the prize money.)

Yes, a computer. Because after he graduated, he worked in a department for the university. When the data management guy quit, Jon took over—and eventually taught himself coding. His superpower is using an open-source (“available for anyone to use or adapt”) information system, usually developed by others, and finding ways to create unique applications that meet the unique needs of each client he works with (“integration”). He has a skill for taking a product, and seeing the potential, usually outside of the original maker’s scope. He makes important work faster and easier for others.

If you don’t think developing new software to assist people in their creative work, that it isn’t creative in itself, please remember who the owner/developer of this blog is, and what he does, okay? (Hint: FASO? Clint Watson?)

He’s working on a new project. Typical of him, he dove into it headfirst, staying up late, getting up early, spending hours and hours in his workspace, on fire with this new idea and process he wants to bring into the world.

Then he finished it, exulting in all the issues, roadblocks, and problems he solved in the process.

Then, he crashed. He’s been in a deep depression ever since.

Okay, that’s the backstory. Where’s the creative lesson here?

This can be a normal part of the creative cycle process.

There are many different creative cycles.

 I took a workshop years ago with a creativity coach, Lyedie Geer. You can read more about her work at thelongingsproject.com. Here is the recommendation I wrote for her the next day:

“Last night I attended an amazing presentation by Integral Coach, Lyedie Geer. The focus was time management for creative people. I attended with much prejudice, assuming we were going to learn about day planners and Google calendar. I was prepared to be bored stiff and take away a nice idea or two. Well, Lyedie blew my socks off. Her presentation gave me a deeper understanding of my creative process, and how to use that understanding to focus even more on my creative and professional goals. Her information is the kind I would attend to many, many times, as I would ‘hear’ something different every time. The content is powerful, and Lyedie’s presentation style is earnest and heartfelt. Our entire audience of creative professionals (web designers, commercial photographers, graphic artists, etc.) stood up and applauded when she finished.”

 Welp, then we moved, and I can’t find my notes. But until I do, here is the U-theory graph that brought such amazement into my life.

There are other graphs and arcs and diagrams, of course, and many of them are good. But here’s the most important take-away:

You creative process cycle may be as unique as YOU.

The graph I learned was complex. The gist of it is, we start with the spark of a new idea, we go through experimental phases to explore it, figure out how to do it, how to perfect it.

And then, somewhere along the line we run into obstacles and setbacks. We get discouraged. We’re baffled, stymied, and frantic.

Many people walk away at this point. They believe they are too stupid to figure it out. They don’t see how it will make money, so why do it? They believe it’s just too hard, and so not possible. Or they postpone it until “the kids are grown” or “I retire”, when they believe they’ll finally have the time to devote to their creative work.

But perseverance pays off, we rise again, and we might just end up bringing something new into our work, our lives, and the lives of others.

And the cycle repeats.

In Jon’s case, he goes through this with determination and focus. I don’t think I’ve ever seen him stuck for long, because he keeps at it until he figures it out.

HIS funk arrives at the end, after he’s accomplished his goals.

He’s exhausted. It’s not clear it will be received well. It’s not certain it will catch.

That’s because it’s happened before: Major breakthroughs that get chucked (by others), don’t gather the approval of management. Don’t make it to the finish line. (Years ago, the entire company he worked for shut down forever, two days before he could launch his biggest project.) So maybe there’s that dread for him at the end of all his efforts.  (When it does make it through, people/clients love what he’s accomplished.)

Or maybe he’s depleted from lack of sleep, exhausted by a 100% effort. Kinda like how awful it is after you cross that marathon line, when your body lets you know how much pain it’s really in…..

But here’s the thing: This is his cycle. My heart aches for him, that he goes through so much emotional pain and physical exhaustion at the end. But this is how he creates.

I know, when another glimmer of a great idea appears, he will go after it with all his heart.

So when things get hard, when it feels like no one wants our work, when it feels like we aren’t “enough”, take some time to think…  Maybe you are at the hard part of your creative cycle.

Do what it takes to help you stay the course. Don’t accept “failure” as a measure of your success. It’s simply the hard part.

And the hard part can land anywhere. It doesn’t mean it isn’t worth doing.

What is your creative cycle?

As always, if you enjoyed this article, please feel free to share it. And if someone sent you this article and you liked it, you can sign up for more at Fine Art Views or my blog at LuannUdell.wordpress.com .

WHAT WE LOST: Lessons Learned from the Fires, My Aging Brain, and My Notebooks

Lessons Learned from the Fires, My Aging Brain, and My Notebooks
Lessons Learned from the Fires, My Aging Brain, and My Notebooks

What We Lost

Lessons Learned from the Fires, My Aging Brain, and My Notebooks

(8 minute read) 

I had a great idea for this week’s column. “Had”, not have. Because….where do I start??

Six months ago, I tried to clear my computer of old emails, because Google said I was “out of storage space.” My husband said it’s mostly photos that take up most of the space, so at first I only deleted emails with images already stored on my computer.

But the numbers didn’t go down much, so I began to delete more and more. At one point, my actions were moving so slowly, I thought I was doing it wrong, so I would hit “delete” several times before I’d see messages disappear. Which resulted in me accidentally deleting EVERY SINGLE EMAIL before 2018.

I didn’t think it would matter, until I realized a) that meant every single article I’ve sent to various magazines and online venues by email was also deleted; b) important conversations I wanted to refer back to were deleted; c) orders to companies for critical goods and services I only use every few years, were deleted.

Every week, there’s something I think of, and go, “Oh, I’ll search my email for that!” And then realize it’s gone, gone, gone.

Six weeks ago, I also got clarity on how to move forward with a project I’ve long carried in my heart. I needed to create my own “mounts” for displaying artifacts. I actually took an online class on mount-making for museum mounts just before we moved to California. I still have the book, I’m sure I saw it around that time, and went to look for it last week.

I can’t find it anywhere. I looked at home. Nope. I thought maybe I took it to the studio, but can’t find it there, either. I searched all my storage space at home. Nada. So I looked for it online, but it’s out of print. And Bookfinder.com, which usually comes to the rescue, only showed the folks that sell out-of-print books for thousands of dollars. I thought, “Oooh, I could search my emails for the rich conversations I had with my online teacher!” Then remembered….Oh, poo.

About that great idea for this column. I wrote it down, as is my habit, in my notebook, where I write down everything I need to remember: chores, appointments, commitments, insights, and yes, ideas for columns. I typically get 2-4 months of entries in each one, so that’s how much time is represented in each one.

Last Friday, I lost that notebook. I’ve searched high and low for it, even home, studio, storage. I’ve looked under furniture, car seats, inside backpacks packed for the fire evacuation, etc. I even called places I visited that day, asking if anyone has seen it or turned it in.

I feel like my brain is breaking!

And my biggest fear: This is a metaphor for the biggest fear for many of us, as we age, the loss of our memory. Scary stuff!

But is that the best metaphor?

Are we living computers, with memory that prevails for ages until injuries or conditions take them away? Is everything we “remember” even true? Are all our judgments and decisions that important over time?

Even as I wrote that, I looked once more on Bookfinder.com for the book, and found a copy that was affordable.

I visited a great hardware store that sold the brass rods I need to make those mounts, bringing samples and images of what I needed them for. A customer service rep assured me that making my own L hooks would be time-consuming, and there was an easier way to make those mounts with glue.

Yes, I miss the emails, still. But the articles aren’t actually “gone”, because they are somewhere in my documents file, even though it’s increasingly hard to find them. I will always regret some of the wonderful email conversations I’ve enjoyed over the years, but the healing, wisdom, and care I received from those are still with me.

And of course our most recent experience with our California wildfires helps put this all into perspective…..

The Kinkade fire was similar to the Tubbs fire in 2017 that destroyed 5% of the homes in Santa Rosa, except it wasn’t. Winds were less sustained, fire crews had more support, and they learned from the Tubbs fire. Almost 3,000 homes (over 5,000 buildings) burned in the Tubbs fire. Only 150 homes were lost in the Kinkade fire. There was more information available, because the lessons learned from 2017. Still not perfect, but a lot better. And most important? 22 people died in the Tubbs fire. The Kinkade fire? Zero.

This time, we had more time to think about what to take and what to leave behind, should we have to evacuate. I found it harder to leave my studio than our home!

These losses, real and imagined, concrete and anticipated, all sit in my heart today. Here are the gifts I’ve found there:

It’s hard for us to think about our unsold work, especially if it tends to outnumber our SOLD work. But at least it will go somewhere. It might sell after we pass, it may be gifted, it may be found in antique galleries and thrift shops, or heck, a yard sale! But that’s still better than having it all destroyed, for all time.

I’m frustrated at all the information I lost in that notebook. But I can find some of the more vital information (for taxes, etc.) I usually have a separate notebook for my more emotional/spiritual/blorting writing, and I still have all those! In fact, as I came across them while searching for my last journal, I’ve been pulling them out of storage and rereading them. My favorite so far is the year I recorded every funny thing my kids said. So many things I did not remember, until I read them again! So many setbacks and recoveries. So many problematic people for me to complain about, and so much insight gained on some, from good people.

The self-doubt I thought was new? Turns out I’ve had it since I took up my art! Yes, I was fearless in practice. But I still had to write my way to that place of power, over and over and over.

It was poignant to reread all my “biggest visions” and dreams I had for my art, that seem pretty small compared to the ones I’ve made in the last few months. Maybe I’ll surprise myself again, with even bigger ones!

It was empowering to read of the “dream galleries” I yearned to be accepted by, and so I get to contemplate the ones that worked out, and the ones that didn’t –and why.

We tend to think our lives, and our art career, as constantly moving forward, building and growing, or, if we’ve lost hope, stalled and pointless, when in reality there are peaks and valleys, profits and loss, insights and changes-of-heart, every step of the way.

Some of the things that felt like enormous roadblocks at the time, I usually referred to as “that incident”, or initials (if a person), and I can’t even remember who or what those were! They felt monumental at the time (and were!) And that stuff still happens, and will continue to happen. Hopefully, I will continue to move past them, and maybe even forget these, too.

And in the last year, several dear friends from my artistic path have popped up on my radar. No need to have those email conversations from decades ago! We now have new ones to savor and cherish.

That great idea I had for a column? It will either pop again, or it will be lost forever. No matter. Losing it inspired me to write this one instead.

I have a lot of unsold work in my studio. No matter! If it’s still around after I die, somebody will enjoy it, somehow. (I tell my kids how to manage my art and supplies when I’m gone: Give everybody a big bag to fill and charge them $250. They’ll make a mint!)

Even trying to jot down every idea, inspiration, question, isn’t proof against forgetting something, even something important.

Every day we will overlook an opportunity to get better, do better, find better, help better.

 And every day, we will find a new one.

As you make the work of your art, know that we can never be completely in control of our hopes, our thoughts, our intentions, our efforts.

We can only do our best. Because we are only human. Imperfect, inefficient, bad memories, displaced anger, trying to see our path in a firestorm of life events. 

It’s our greatest flaw, and our greatest super power.  Especially because we are artists, makers, creatives, constantly striving to use our work to have our say in the world, to tell our story, in ways that are good for the world. 

Embrace it! Go to the studio today, and make something that brings you joy.

And hold on to your dreams. Even one small step today will bring you closer to their fruition. You won’t know until you try.

If you enjoyed this today, please share it with someone you think would enjoy it, too!

If someone sent you this, and you’d like more of the same, subscribe to Fine Art Views for more insights from different artists.  And if you want to read more of my writing, subscribe to my blog at at LuannUdell.wordpress/com.

POST HOC FALLACY

My art. My words. My voice.
My art. My words. My voice.

Post Hoc Fallacy

There are a lot of reasons we tell ourselves why our work doesn’t sell.

But not all of them are true! 

 (9 minute read)

 Where do I get my ideas? All over the place!

Today, I read Clint Watson’s post about why we should always work to improve our creative skills. (True dat!) An artist who assumed their work was excellent was so obviously not, and so did not gain representation in Clint’s gallery.

I also read Car Talk in our daily newspaper. (Yes, I’m old. I still read newspapers!) It’s a radio show and weekly article that answers car questions. It was a great radio show with Tom and Ray Magliozzi, two amazingly wise, funny, and sarcastic brothers who own(ed) an auto repair shop in Cambridge, MA. (My husband actually saw them once on Charles Street in Boston one day, while I was inside a shop looking at antique jewelry.) They offer advice and entertainment while answering people’s questions about car problems. (Tom has passed, but Ray carries on the tradition.)

Today’s Car Talk article is “Post Hoc Fallacy”. It’s based on a Latin quote, Post hoc ergo propter hoc: “after this, therefore because of this”. That is, “Since event Y followed event X, event Y must have been caused by event X.”

This is sometimes true, but not necessarily true.  (From Wikipedia): A simple example is “the rooster crows immediately before sunrise; therefore the rooster causes the sun to rise.”

How did I get here from these two articles?

Because on one hand, what Clint said is true: The artist did not get into that gallery because their work was not very good.

On the other hand, there might be a hundred reasons why a gallery may not take our work on. Earlier this year, I covered just some of the hundreds of reasons a gallery may not want our work in “Let Me Count the Ways”.

This, for me, is the artist’s Post Hoc Fallacy:

We don’t think our work is good (or someone tells us that.)

Then, we don’t find our audience. No sales, no gallery representation, not getting juried into shows, etc.

That must prove that our work really isn’t any good.

And that may not be true at all.

Now, I whole-heartedly agree with Clint’s article: If our skills aren’t great, that will wreak havoc on our ability to show, market, and sell our work.  It can be a blessing, if we are able to listen, when someone gently points this out to us. Constructive criticism can be a powerful force for improving our work and improving our sales, no doubt about it.

It’s always hard, as an artist, to hear that truth. Some of us refuse to hear it. Clint did not tell the artist that, but as he described the artist, it’s pretty likely they would not have listened anyway, based on their behavior.

It’s also impossible for us to be perfect. Even extremely talented artists, the ones who are honest with themselves, and us, concede that while achieving perfection is a worthy goal, it may be impossible to get there, and stay there. All of us can do better. Hopefully we all try. We may have to accept we may never actually get there.

But there is power in the trying, and it’s admirable to never give up.

My on-the-other-hand-point is, it does not serve anyone if we believe we will never be good enough—and walk away. The Post Hoc Fallacy has wreaked its destruction on our soul….if we let it.

In fact, I also wrote about how sometimes even really really bad art can have its own power, in my June column on Regretsy. Being authentically “bad” can have a place in the world.

We’ve all seen vendors at art-and-craft shows, on websites, in shows, even in galleries, that are….well, “meh”. Not awful, but not that great, either. We’ve seen people win awards for work we don’t think is that much better than ours. We’ve seen people whose work is twice as expensive as ours, while ours languishes.

The worlds of making art, buying art, exhibiting art, selling art, and honors awarded for art are as wide and varied as the people who actually make art, and certainly as varied as the people who judge it.

I believe that making our work as good as we can, and then striving to do better, is indeed an excellent way of increasing our chances of being “successful”, however we choose to measure our success.

And yet, I’ve seen amazing artists being rejected from shows, from events, etc. Many talented artists whose work doesn’t sell.

In fact, artists have been long judged for their gender, their race, their nationality, their success/sales, their subject matter, their technique of choice, their name recognition, you name it, it’s been done. We’re getting better, I hope!

Many artists get discouraged, sure they are doing something wrong. And many artists believe they simply aren’t good enough, so why bother even trying?

I’ve been there. I’ve been at every stage of this in my art career.

I’ve been told my artistic aesthetic is immature, by the very same person who, a couple years later, demanded to represent my work. (I guess they forgot what they said the first time. It was the same body of work!)

I’ve been told my work is not “real art”.

I’ve been told I make the same “tired old work” with the same “tired old techniques”.

I’ve been rejected from shows, galleries, etc. since the very beginning. I’ve been told my prices are too high since I first started selling my artifacts, even when they were priced at $18 for a horse pin. I’ve gotten into galleries and then pulled out because my work “just wasn’t selling”. I’ve been told I need to focus because my work takes “too many media categories” (fiber, jewelry, sculpture, assemblage, etc.)

But here’s the thing: I don’t care.*

Even as people where making these judgments (and statements) about my work, there were even more people who said amazing things. Like, “I’ve never seen anything like this, and it’s beautiful.” Like, “I can recognize your work anywhere!” I have won a few awards, and I treasure them. I have been juried into some of the top fine craft shows in the country. I found my story about my work, and that made it a cohesive body of work.

In fact, I fully believe that when I finally said, “I have to do this work, or I’ll die. I don’t even care if I’m a good artist anymore, I just have to do it.”, THAT is where my power came from.

The short story? If you can do better, do better.

But if you can’t, or won’t, and yet you love what you make, then make it anyway.

Something that is innovative may be so different, we don’t even know what to think of it. It may be before it’s time. Success can depend on where we live, who we know, the opinions of others who have very narrow definitions surrounding creative work.

At the end of days, there will be no sure-fire, solid, indisputable list of who the “best” artists are, and no permanent place where we fall on that list.

And at the end of our days, we may have regrets. Regrets that we didn’t achieve the recognition we craved, the sales that would have proven we were doing it right. We may regret we didn’t try harder, or do better with our talents.

But I hope and pray you never regret that you didn’t try at all.

It’s true, we might be able to improve our success, and have more sales, if we work in the favored medium, or with the most respected subject matter, if our techniques are really, really good, if we find the right galleries.

But it all boils down to finding the right audience, doesn’t it? Even a gallery must focus on what they think they can sell. And if their audience is not the right one for your work, even if they give us a chance, in the end, we’re taking up precious wall space that they depend upon for their own success.

So even if we really aren’t good enough, it’s still our choice. Do we want to bring this work into the world? Or do we walk away?

We can believe that there truly is an audience for the work of our heart, and it’s on us to make it, get it out there, and find that audience.

We can believe that knowing the “why”, the story that got us to this place, is a powerful factor in our success.

We can acknowledge we can do better, and then make it better. Or accept that it may not be as good as everyone else’s but it makes us happy, and that can be enough. If we need more, we can look at other ways for our audience to find us.

At our own end-of-days, we will look back at our choices. What will we regret?

I have a vision. Even when I am discouraged, even when it feels the world doesn’t want or need my work, I know I want it. I need it. I want it to be in the world somehow. Because my art is one way for me to be in the world.

My art. My words. My voice.

I would mostly regret walking away, especially if it’s because a) I don’t believe I’m good enough, and b) I allowed success, here and now, to be the only measure of its value.

There will be regrets, for sure.

But not that one.

If you enjoyed this today, please share it with someone you think would enjoy it, too!

If someone sent you this, and you’d like more of the same, subscribe to Fine Art Views for more insights from different artists.  And if you want to read more of my writing, subscribe to my blog at at LuannUdell.wordpress/com.

* If I’m being totally honest, I do care! I wish people didn’t think that about me, or my work. But I also know I shouldn’t care, and that’s how I choose to act.

ABNORMAL: It Can Be a GOOD Thing!

I subscribe to Seth Godin’s blog. He may be an expert on marketing, but a lot of his posts also offer incredible insights into how to have a life well-lived.

Yesterday’s post was no exception. I was gonna skip  it, because the title was  odd. “Abnormal” did not sound like a good fit for my day.

And yet, it was exactly what I needed to read:

“Are you hesitant about this new idea because it’s a risky, problematic, defective idea…

or because it’s simply different than you’re used to?

If your current normal is exactly what you need, then different isn’t worth exploring. For the rest of us, it’s worth figuring out where our discomfort with the new idea is coming from.”

I’ve been writing for the online art marketing newsletter, Fine Art Views for many years now. At first, I focused more on marketing, salesmenship, display and lighting at fine craft shows, etc.

But more and more, as I struggled with my own role as an artist in this modern world, I shared deeper thoughts and musings: What it’s like to be a woman in the art world. (Kinda scary, sometimes!) What it’s like when you realize your sales aren’t great, and it’s really hard to figure out how to change that. (Do you quit? Or do you keep on? What’s the point??) What do you say when someone insults your work? (Snappy comeback at their expense? Or something so deep and embracing, it challenges them to look again?)

I write mostly what I’ve learned along the way, the powerful things others have taught me, and how to be a force for good in the universe.

I try to tread carefully on posts I know may trigger critical comments, and use humor often. Most of the comments complain my articles are too long.  (To be fair, they complain all the FAV articles are too long, but especially mine. I started finding the word count and adding “7 minute read”, so that people who don’t have seven minutes could pass.)

But nothing stops a truly negative person. I actually did a series called “Haters Gonna Hate”, about how we cannot possible please everyone with our work and how to move on to focus on the people who do…..

And almost every article drew a comment (or three) complaining about me using the word “hate”. Because….I kid you not….they hated it.

I am always happy to engage in a discussion, because that benefits everyone in the end.

But over the last few years, I’ve gotten some toxic comments that were so out-of-line, they took my breath away. And although every writer on the site gets slammed from time to time, I seemed to get more. (I seriously think it’s because for a few years, I was the sole female writer in a historically male-dominated art world.)

I’ve learned not to slam back. (Not my usual style anyway.) I’ve tried to explain why my reality may not be theirs, and that’s okay. (Though the commenter usually thinks THEIR reality is the “real one”.) I always wait until the pain and frustration softens, so I can respond with my highest, best self.

And now, my editor has agreed to move the weekday my articles are published, so they can monitor those toxic posts better. (I chose Saturdays, but because the editorial staff is not available on weekends, I had to sit with that poison for two more days before they could be deleted.)

So back to Seth’s blog post yesterday.

I think this is why I get such blowback from some of my columns.

I’m sharing something so different from the traditional definition of “artist”, the way an artist measures their success, and including those who don’t even consider themselves a “real artist”, it is

People accuse me of misreading the term “triggering”.

But I think that’s exactly what happens. What I’m writing about is a different thing from what they believe is “true.” So they find it problematic, defective, instulting….instead of just “different.”

I love it when people sit with the “different”, and reconsider their assumptions and definitions about “real art” and “real artists”.

It means I did it right.

I’m comfortable exploring the “different”. I don’t need to change because they aren’t.

I’ve always said, from the very beginning of my art career, “My art isn’t for everyone.” I can sit with that.

And I also know my writing is not for everyone, and I can sit with that, too.

No one is forced to buy my art, nor read my writing. (In fact, even now, if you hate reading this, you can…..delete it! (Takes a second, and poof, it’s gone!)

But here’s who I write for.

People who struggle constantly with, “Am I good enough?”

People who work hard on their art, their art skills, their marketing, their social media, and still can’t rely on good sales.

People who wonder what the point of making art is, if no one wants to buy it.

People who think they’re doing it wrong.

People who think everyone else is doing it right.

People who don’t see other artists like them in the world.

People whose social circle constantly diminish or demean their choice of subject, medium, color palette, style, etc.

And of course, people who want advice on selling, marketing, customer service, display, etc. etc. etc.

I always preface or end with the statement, “If what you’re doing works for you, don’t change it!!”

And yet, although, of course, I always think I’m right (I’m human!!!) I also recognize the power of emotional and social growth. The power of changing my mind. Seeing the life lessons and tiny gifts in the hard times. Crossing the path of people who DO know better than I, and who share their hard-earned insights with people like me.

And so, although sometimes my words hit the wrong places in the wrong people, I will keep on writing until I can’t.

A big thank you to those who like what I write (at least most of the time) and who share your own comments and insights. You are proof that we all have something that can lift someone’s heart and encourage them to pursue their own creative work. You also show that you are a true, open spirit in the world, embracing every step of the journey. You make my heart sing!

Because the world needs our art, no matter what form it takes. Creativity of any kind is a force for light in the universe. (My Star Wars mantra!)

In this vein, if you are reading this today and like it, pass it on to someone else who might enjoy it, too.

And if someone who has your back, forwarded this to you, and you like it, you can sign up for more at my blog here.