THE THING ABOUT OPEN STUDIOS: Art Events Aren’t About Making Money TODAY

Luann Udell shared how art events are about laying the groundwork for potential collectors
Luann Udell shared how art events are about laying the groundwork for potential collectors

If money is your only measure of success, you may be missing out on the longer game…

I learned years ago that even a “bad” art event has its value. I had to learn that the hard way, by having a lot of poor sales at shows, exhibitions, fairs, open studios, even high-end fine craft shows across the country.

It started when I first did small local art fairs and craft shows. I never did well enough to go back, if my work wasn’t a good fit with other vendors.

But at each show I would a) have one good sale that paid all my expenses, b) made connections that grew, and c) always got a good tip, insight, experience, that convinced me not to give up.*

I began to realize it took time for folks to “get” my work. It wasn’t painting, it wasn’t pottery. It didn’t fit into any “box”. Almost every visitor did, and said, the same thing. They would stop, come in my space, and gaze at my work for several minutes. When they were ready to talk, they all said a version of the same thing:

“I’ve never seen anything like it, and it’s absolutely beautiful.”

So the work was good enough to pull people in, but different enough that they had to really think about it. I realized I was laying groundwork for something bigger, and better, down the road.

It kept me going, and eventually, I leaped into bigger, juried shows. Those people began to show up for other events: Open studios, art tours, art walks, etc. Gradually, my audience grew. I started doing wholesale fine craft shows, and was juried into a major fine craft show (retail) that same year. I did both shows for years and a couple of open studio events.  My audience grew every year, until I left for California in 2014.

I’m still relearning those same lessons over and over.

Last month, I joined another open studio tour, as the guest of another artist. Attendance was good, but sales were not.

It would have been easy to feel sorry for myself. Heck, I didn’t even get that many newsletter sign-ups.

But I realized I had accomplished my main goal: Introducing my work to a brand new audience. I had rich conversations with amazing people, who I know will come back. Only few dozen people signed up for my email newsletter during the event. But I gave out a ton of business cards and postcards, which paid off.

When I checked in after the event, I found a LOT of people had signed up online. (I think they wanted to see more, and liked what they found!) And I had the rare opportunity to get to know my host artist, and their other two guest artists, better. They are all remarkable people! (We drank a lot of Prosecco at the end of each day.)  (A LOT of Prosecco!)

 A few days ago, I was at the kick-off meeting for this year’s Sonoma County Art Trails open studio event, (Both tours are under the same umbrella organization, but focus on different areas in our large county.)

I was sitting at a table with the new manager of this particular 35-year-old tour. I mentioned that I had few sales at the other open studio tour the week before, not even covering my entry fees, but I was satisfied with it, all-in-all.

Then the new manager said the magic words that summarize this entire article into seven truth-filled words:

“Art events aren’t about making money TODAY.”

Perfect! “I’m gonna write about that!” I exclaimed as I scribbled her words down before I could forget them.

Maybe my very own experience of making something positive out of the ordinary made me realize this early on. How to share the essence of this with others in seven words? Thank you, Tenae Stewart!

Art events are about introducing our work to an audience, especially if it’s a new audience. It’s about inviting our visitors and attendees into our world. Open studios are especially powerful, because they see our work and our environment in full. (Well. It’s a little less messy, but I never get my studio perfectly clean anyway. Artistic mess, people!)

It’s like what a friend told me once, at my old studio space, when I complained about how few people actually came by my studio on an average day. They replied, “It’s not who comes by, it’s who comes BACK.”  And as I look back, I see that the most amazing people DID come by, often when I wasn’t there. But my studio’s sidewalk window let them see a sample of my work, and they did indeed come back.

Now I’m on a crusade, encouraging artists who, for many reasons, don’t like open studios. They may believe their studio is not interesting/too small/too messy/not “professional enough” to open to the public. They may have tried it once, then gave up because it wasn’t worth it.

It’s hard to gear up for an event we didn’t have much success with. But there are events we need to give a second, or even third chance for.

I share my own experiences, how very small open studios tours back in New Hampshire grew from one visitor my first year, to scads of visitors during the second year, who didn’t buy anything, to folks who came in droves the third year—and bought enough to rival my sales from major shows. (And I didn’t have to drive anywhere or set up a booth!)

I share how powerful it’s been to give people permission “go deep” in my making space. I share how I give them the chance to look while making myself easily available for their questions: (“Hi, I’m Luann, and I make all the artifacts that look like carved bone and ivory. It’s okay to touch my work and pick things up. And if you have any questions, I’ll be right over here!”) Rather than saying, “No thanks, just looking”, people say, “Oh, THANK YOU!!!!” and dive in. When they’re ready to talk, they ask their question, and the conversation begins.

I recently encouraged another artist in my new building to open their studio during our first major event here. They made the usual disclaimers: Their studio is too small, it’s too messy, they don’t have a body of work yet, they’ve never sold a painting, etc. etc.)

I told them their small space might encourage some visitors to realize they don’t need a huge room to do their own creative work, just a spot they don’t have to clear for dinner. They will love looking at that work in progress. It will captivate them, with the photos, preliminary studies, the rough sketches, and the work-in-progress. They will love the subject. Best of all, this artist is comfortable talking to people. They are full of energy and enthusiasm without being overbearing, and visitors will love that.

And last, I said, “Bruce Baker once said, “To regular folks, artists are the people who ran away to join the circus!” Other people wonder and dream about doing their own creative work. To see someone actually doing that work is powerful medicine for all of us in our torn and tattered world.

Open studios aren’t for every artist. Some galleries restrict their artists from participating in them, perhaps for fear they will lose sales, or the work will be undersold. (If you are represented in stores or galleries, NEVER undercut your gallery prices.)

Some artists have privacy or safety issues. (Ask a friend to keep you company, and safe, or ask another artist to participate with you.)

Some see them as too much work. (Me? It’s like having company for dinner, it forces you to clean up a couple times a year!)

Bottom line, art events are essentially about connection: You with your potential audience, them with you, and with your work. Sales certainly help! But know that sales usually follow after laying the groundwork for a mutually-respectful and satisfying relationship.

Don’t worry about the sales you didn’t make today. You’re laying the groundwork for something bigger, tomorrow!

 

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WHAT I WISH SOMEONE HAD TOLD ME ABOUT ARTISTS: We Will Never Know Our True Legacy

Try our best, we are not in control of how we will be remembered.

There’s a brilliant cartoon called Non Sequitur by Wiley Miller that ran a few weeks ago. It starts with a caption, “The Get-Rich-Quick Correspondence Art School” and shows an artist standing before a huge empty canvas, paintbrush in hand, reading the first page of the instruction book:

“Step 1: Fill in blank canvas.

Step 2: Sell it for $1,000,000*

*Price triples if you die first!”

Funny? Not funny? Sad? All of the above!

We all know about Vincent Van Gogh, who sold maybe one painting in his lifetime, whose work (one painting) sold in 1990 for a record $82.5 million dollars.

Then there’s the most popular artist of the Victorian era, whose work, within a few decades after his death, was deemed saccharine and trite. He is so forgotten I can’t easily find him by Googling, I just remember that story from one of my art history books.

We have our own Thomas Kinkade, arguably the most commercially successful artist of our time, mass-producing paintings that look like a sickeningly-sweet Christmas card my grandmother might have sent out. Love him, hate him, he certainly knew how to manipulate the market, to the extent it’s estimated that 1 in 20 households in the U.S. own a print of his work. Will his work stand the test of time? We’ll see.

The irony is, we tend to concern ourselves with achieving fame and fortune, or at least a presence in the world. (Yes, I secretly dream of a time when people will clamor for my work!)

But we actually have very little control over that.

Oh, we participate in art events, we self-promote, we strive to work with the best galleries. We work for good publicity, we work our social media, we are delighted when the rich and famous buy our work. (Double publicity!)

Some of us use more extreme measures.

We could be famous for cutting off an ear (this was not done for publicity, of course, but this is how many ordinary people identify Van Gogh), or inserting a crucifix upside down in a bottle of urine. We could be famous for trademarking “Painter of Light”, (except that all painters, technically, are recording light.) It can be difficult to think of a more disturbing painting than Hieronymus Bosch’s “The Garden of Earthly Delights”, and yet, it has held its place in time. In my recent column about finding an audience,  I shared how the attention actress/writer April Winchell’s now-archived website Regretsy actually brought attention—and sales—to truly awful handmade items sold on Etsy.

So maybe we’ll be famous after we’ve been dead awhile. Maybe, if we manipulate the media cleverly, we can be famous now.

If not, well, maybe our art, like the images in those prehistoric Ice Age caves, will survive for thousands of years, to be discovered by an entirely new race of humans (or…..aliens??) who will marvel at our work, find its full beauty, and wonder what the heck we were trying to say.

We’re not wrong to feel this way. We’re just humans.

We all want to believe we matter.

We all want to believe we have made a difference in this world.

We all want to believe the work of our heart matters.

That is the central core of my artist statement, realizing that we all want to leave our mark in the world.

That’s not wrong. That’s achingly beautiful. It’s extremely human.

Maybe we will, maybe we won’t.

In the end, though, all we can do is to do the best we can.

We have to work at our own pace, in our own manner, with our own style. We have to make a little room in our lives to do that work.

We must respect the work we do, and try not to be envious of the work of others, nor their reputation, income, or celebrity.

We have to discover the stories that mean everything to us, and share them, through our creative work, with the world.

In a perfect world, all creative work would foster tolerance, harmony, love, respect for our earth and all the people on it, and be a force for good in the world.

But there is also a darkness in every heart, just as there is a bit of light within the greatest evil.

 That, too, is what it means to be human.

And so my hope for you, today, is that this helps you set aside your agonizing about fame and fortune. I hope it can change your definition of success, so you feel fulfilled with your efforts to make art.

I hope we can create our work today and let go of focusing only on where it lands in the world.

I hope we can all find a way, and a reason, to keep on ‘making’. I hope we can let go of envy of the success of others, and our own fears of failure, and simply rejoice that we have the luxury, and the privilege, to be able to do this work.

Our only real obligation is to make it. And then share it with the world, through sales (yes!), through connection, through relationships, and mostly through our love for what we do.

And have hope that this will be enough.

(As always, if you enjoyed this article, pass it on! Someone you know may need to hear it, today. You can sign up for more articles at my blog here.)

 

WHAT I WISH SOMEONE HAD TOLD ME ABOUT ARTISTS: Now There Are Artists That Look Like Me!

WHAT I WISH SOMEONE HAD TOLD ME ABOUT ARTISTS: Now There Are Artists That Look Like Me!

Art History hasn’t been historically inclusive, but that’s changing, for the better!

More insights for (and from!) the young artists who visited my studio last month.

I grew up in small, agricultural community that was white white white. I never saw a person of color—any color!—until I was standing in line at a McDonald’s in my teens, behind a person of color. I could not stop looking at their skin, because I’d never seen anything like it (in person, AND this was before we owned a color TV.) I hope they did not notice my interest!

I rarely saw a woman’s art in my art history textbooks in college. None in Janson’s History of Art, and a handful (literally!) in my other textbooks. There are a jillion paintings of nude women, and very few women recognized as “real” artists, even today.*

I’ve just realized I rarely saw the work of any artists outside the U.S. or Europe, either. I did take Asian Art History classes, so I eventually saw work from India, Japan, and China, but those were advanced classes. I do remember at the end of my senior year, one professor suggested that African Art seemed to be becoming a “thing”, and if we couldn’t find work in “regular” museums, we might consider exploring that “new field”.

As for genders, there were “men” and there were “women”, period. I knew nothing about people being gay, or lesbian, or transgender, or any other gender placement and didn’t know any people who were, until college, either. Of course, looking back, there obviously WERE people who blurred the lines, but we just considered them “odd” or “weird” or “different”, “not quite.” Or we didn’t talk about it. My heart breaks for what they must have endured their entire lives among people just as or (or even more) ignorant than I.

And the only religions depicted in traditional art were Greco-Roman mythology (not a “real” religion, of course, these were myths, right?) and Christianity. The big schism in religions were limited to Protestant and Catholicism. (As I branched out into more specialized Art History fields, I did encounter Buddhism and Shinto, so there’s that.)*

Things are much different today!

Where I live now has an amazing variety of many races, creeds, genders, and countries of origin. And most of the students that stayed to talk in my studio were Latina artist. (I’ve only recently learned that “Latino” is male and “Latina” is female. So….still learning!)

I shared my lack of exposure to artists who were women, to the point where I assumed women really couldn’t be “great artists”. After all, the experts said they weren’t, and I couldn’t “see” them. So it had to be true.

When I had my epiphany in my early 40’s, I still hadn’t embraced the bubble art history had put me in. I said I had to be an artist, and I didn’t care anymore if I were a good one or not. I just had to do it.

What a difference today!

David Foster Wallace and his famous commencement speech for Kenyon College This is Water is a powerful message to us all. If we grow up only seeing what others deem is “normal” to see, then we won’t be able to see the whole picture. If we never see women artists, we believe there aren’t any. If we believe the only “real art” is 2-D work, then we won’t believe other media “count”. If we believe there are only two “real genders”, we can’t accept as human beings those people who don’t fit into that box. If we believe only certain periods of history and certain places were the home of “real art”, then we can’t even see that the art of other times, places, countries, religions, etc. have their own respectable place in our world.

We still have a long ways to go.** But it’s getting better. And I encouraged these young women to see their art-making as a force for good in their journey.

I told them, “Don’t accept anyone else’s judgement of your worthiness based on your gender, your color, your country of origin, your religion, your personal beliefs and experiences. Do the work you love, grow, improve, practice, keep it in your life, and know that you are always worthy.”

They are fortunate. It was obvious they are already getting that support from their community, their teachers, and their fellow students.

I wish them the best of luck, and I hope you do, too.***

* “…9 percent of artists in the 9th edition of Janson’s History of Western Art are women, and 5 percent of artworks on major U.S. museum walls are by women artists….”

**”In recent years, museums across the United States have worked to diversify their collections, sometimes even selling work by white male artists to buy art by women and artists of color.

But according to a new study, they still have a lot of work to do.

Researchers examined more than 40,000 artworks in the collections of 18 museums across the US, including the Metropolitan Museum of Art in New York, the Detroit Institute of Arts, and the Art Institute of Chicago, to analyze the gender and ethnic diversity of their holdings. They estimate that 85 percent of artists represented in these collections are white and 87 percent are men. (This is, notably, significantly out of step with the US population at large, which is 61 percent white and 50.2 percent male, according to census data.)…”

***No, I do not hate all white men, except when they persist in believing they are automatically better than anyone else, because….well, BECAUSE.

If you liked this article, you can find more at https://luannudell.wordpress.com/

WHAT I WISH SOMEONE HAD TOLD ME ABOUT ARTISTS: Make Room for Art in Your Life!

WHAT I WISH SOMEONE HAD TOLD ME ABOUT ARTISTS: Make Room for Art in Your Life!

 

Bear has a story for when life gets hard.

Life is not “all or nothing”, you can make as much—or as little—room for art as you like!

More in the series about sharing my hard-earned knowledge with young art students. This one was hard.

I told them how I’d wanted to be an artist since I was three years old. Making stuff mattered deeply to me.

But my opportunities for learning and practicing were scarce. Materials were scarce, art teachers were scarce, art classes, even books about art were just not available. I got to the point where I dreamed of going to art school, college. I put away all my dreams until then.

And then it didn’t quite work out the way I thought it would.

I’ve shared this before, so to make it short:

I struggled. My teachers were either unengaged (they probably knew how few of us would go “all the way.”) Some of them were harsh. I didn’t enjoy drawing from life: eggs on a sheet of white paper, etc. My grades weren’t great, either. I wasn’t accepted into that school’s art program (I lacked a portfolio), and so I fell back to art history as a major.

I felt like I was simply not a good artist, and I let it go.

But that left me in a hard place for decades. Until (again, I’ll keep this short, I’ve shared it so many times before) I realized I was aching for art in my life again. And my total surrender to it—saying I didn’t care if I were a GOOD artist or not, I just had to do it—was a turning point for me.

For years, I felt like I’d wasted all that time, until I realized it created a unique path for me. And my revelation on how important it was to simply have in my life gave me power I’d never had before.

Over the years, I’ve met a lot of people who went further down their artistic path, and then fell away. Their work didn’t sell, or the gallery they tried to manage overwhelmed them. They didn’t think they were good enough. Or they didn’t have the time anymore, what with having “a real job” now. They believed if their creative work wasn’t painting, or sketching, then it wasn’t “real art”.

I’m happy to say that, meeting people where they are, telling my story, and simply encourage them to take small steps to put it back in their life, has actually worked! Not for everyone. Not all the time. Not right away. But there are people who have come to the same realization I did: When we are doing the work of our heart, whether it’s full-time, part-time, a little bit of time, whether they earn a living, make some money, or only a little money, or….none….that they simply feel better when it’s part of their life again.

And that’s what I told those teens.

Our lives are rarely a “sound plan” that we can maintain our whole life. We may change our priorities, or they may be changed for us. We may pick up a different kind of creative work, one that’s not officially “real art”, but fulfilling to us nonetheless. We may have to take a class to carve out that time, or get up an hour or two earlier in the morning. We may be so overwhelmed with those soul-stomping events in life that we have to step back temporarily.

But just like “putting on your gym shoes” in my series “EXERCISE FOR SUCCESS” I wrote here awhile back, sometimes those little efforts pay off. We say, “I’ll just carry a sketch book with me when I go to lunch today.” Or we write a page of our novel while we’re traveling on business. (One page.) Or we collect paint samples from the hardware store, or we take up embroidery, or pinch pots instead of throwing on the wheel (because we can do it in the living room while we watch TV here.)

We watch our kids fingerpaint, and suddenly, we want to squish paint around, too! Or we find an image online and the color palette fascinates us. “What if…..?” we think to ourselves and suddenly, we are inspired again.

Time and fortune will come and go, opportunities will expand and fade, life will be full and rich, and suddenly barren and sorrowful. We can only count on so much, and not nearly as much as we think.

But we can always….ALWAYS….choose to keep our creative work in our life.

The all-or-nothing approach never worked for me. It doesn’t really work for most people, actually. We forget that we have the power of our choices. We get to choose, every step of our way, how, when, where we fit our art in our lives.*

Because the “why” is always the most important part.

Why? Because it restores me to myself.

Why? Because it heals me.

Why? Because, even under crushing events, there is a tiny window of faith, of hope, a small opportunity to make room for art.

Why? Because when we share it with others, with the world, there is always someone who needed to see it, hear it, read it, that day.

And when we share our art, and it helps/encourages/inspires someone else, well, that’s pretty close to being a hero, in my book.

“I am an artist. What’s YOUR superpower?”

* My bear artifacts appeared during a difficult time in my life, and you can read the bear’s story here.

WHAT I WISH SOMEONE HAD TOLD ME ABOUT ARTISTS: You Can Be Focused, You Can Be Diverse, It’s All Good!

WHAT I WISH SOMEONE HAD TOLD ME ABOUT ARTISTS: You Can Be Focused, You Can Be Diverse, It’s All Good!

Topics: advice for artists | creativity | FineArtViews | inspiration | Luann Udell | originality

This post is by Luann Udell, regular contributing author for FineArtViews. She’s blogged since 2002 about the business side–and the spiritual inside–of art. She says, “I share my experiences so you won’t have to make ALL the same mistakes I did….”  For ten years, Luann also wrote a column (“Craft Matters”) for The Crafts Report magazine (a monthly business resource for the crafts professional) where she explored the funnier side of her life in craft. She’s a double-juried member of the prestigious League of New Hampshire Craftsmen (fiber & art jewelry). Her work has appeared in books, magazines, and newspapers across the country and she is a published writer.

Luann Udell shared how to be focused and diverse in your art career
Luann Udell shared how to be focused and diverse in your art career

You get to choose what you do, how you do it, how many things you do, and you can change it whenever you’re ready.

When the young art students came to my studio, most of them were still in the exploring stage of art-making. Some already felt “more comfortable” with a specific media, but most were trying this and that, and some hadn’t found what really felt right.

That’s normal! I encouraged them to keep exploring. This stage could take a few years, it could take a decade, it might take more than that. Maybe…..for the rest of their lives!

I think some of them were a little surprised by that. It seemed that some were already feeling the pressure to pick “just one thing” or “just one process” (painting, for example, or drawing, etc.) (It may have been more societal pressure than pressure from their teachers.)

I told them, “If you’ve already figured that out, good on you! But if you haven’t, that’s normal, too. These are the perfect years to explore and experiment. In fact, you might incorporate “new and different” for the rest of your life! And that’s okay.”

Focus is a good thing, of course. When we push all our efforts in one direction, into one medium or process, we can make enormous strides in our skill set.

But that’s not the only way to be a “real artist”. And when people tell us it IS the only way, and we don’t want to do it that “one right way”, it can feel soul-crushing.

Years ago, I attended a seminar with a well-known speaker who created a series of workshops about all kinds of artist/maker issues: How to market our work, how to display it at shows and in galleries, how to talk with customers, etc. All excellent information, garnered not only from their own career as a maker, but from dozens of others who shared their insights with him.

When it was my turn to ask a question, I started to frame my body of work: “So I do jewelry, fiber work, and printing, and I’d like to know…..”

They interrupted me mid-sentence: “FOCUS!!!!”

The whole room erupted into laughter, and I was humiliated. The speaker went on to explain that “certain clueless craftspeople” get into doing everything: “I raise the sheep, I shear the sheep, I spin the wool, I dye the yarn, I make the pattern, I knit the sweater….” They end up with a product that can’t be reasonably priced, and then wonder why their work doesn’t sell. The speaker moved on to the next person.

That wasn’t my problem, and I was pretty peeved. Afterwards, I went up to ask for clarification, and they apologized. “I wanted to make an example of you, because that comes up all the time! But I see now that isn’t what you were sharing, and I’m sorry.”

There’s a lesson there: Don’t make assumptions about the “stupid questions” people ask us. (As in, “How long did it take you to make that?” “It took me thirty years to make!”) (Yes, there are a dozen better ways to answer that question without making a joke at that potential customer’s expense!)

“Lack of focus” was not an issue for me. I already knew I was “doing it right”, FOR ME. I was perfectly comfortable with my multi-media choices, because I had a powerful story that united them. From the very beginning of my art career, people could recognize my distinctive style, use of color, and use of artifacts, even in the different ways I staged them.)

I wanted to know how to approach the top retail shows in the country that, typically, demanded I pick ONE medium to apply in. And usually my jewelry wouldn’t be accepted, because it’s a dense medium at high-end fine craft shows. Often half the applicants are jewelers! I wanted help figuring out how to get out of the “box” most shows and exhibits want to put us creatives in.

(I never solved that, but finally figured out ways around it.)

Nowadays, whenever I ask people about their creative work, I get a wonderful variety of answers. But the ones where I sense folks feel the most embarrassment is when they haven’t focused completely on “just one thing”.

“Oh, I’m not a real artist! I love oil painting, but I’ve also enjoy watercolor and pastels, and I’ve taken clay workshops and loved it, and I want to….” And then they sort of trail off, waiting for me to tell them to “focus”.

I refuse.

I ask them what their goals are, and listen. Unless they feel “held back” by their free choices, I almost always tell them to embrace their path.

From their reaction, I’m guessing no one has ever told them that’s okay. Which is sad.

Some of us know the medium that speaks to us. We leap into with all our heart, and pursue it, perfecting our skills, finessing our techniques, perhaps (hopefully!) even receiving recognition and acclaim for our work.

Others, like me, take longer to figure it out. We try different things, or keep up with several things, until we find our way through.

For me, I did fiber work for years: Cross-stitching (easy!), then embroidery (harder!), then quilting (so much time!!), getting smaller and freer and focusing on making something that looked aged and worn. I got to the point where I rarely bought new fabrics, and instead scrounged yard sales, thrift stores, and antique shops for unusual, vintage, and antique fabrics, and well-worn clothing. Eventually, when I couldn’t find what I wanted, I began to over-dye my own fabrics, and even carved my own stamps to print fabric.

When my kids were born, I knit them sweaters. (Hey, it’s faster to knit for a little kid than an adult, and they’re a lot less fussy about how it fits!) (But you also have to work fast, or they’ll grow out of whatever you’re making for them….)

Eventually, I was frustrated trying to find the perfect buttons for those sweaters, and so I began to make my own.

I couldn’t afford expensive jewelry, didn’t like much of it anyway. I loved the look of old pieces. I started buying broken or out-of-date bits and pieces, restringing them or salvaging the beads for other projects. One year, I was accepted into an exhibit for art quilts, and forgot to read the fine print: Beadwork was required. So I “explained” that the beads I used were too tiny to be seen in the photograph, and frantically added seed beadwork to the finished pieces. (I won a Judges’ Choice Award!)

And I also began using those sweater buttons as embellishments on my art quilts.

Are you sensing an epiphany here? It’s coming!

Until the day came where I stepped up to the plate with my “mom crafts” and found my powerful story, where I found my place in the world as an artist.

All those “little crafty things” I’d been doing for years all came together to make something different. Something unique. Something that became my signature, so that now, people who are familiar with my work, can spot it in almost any form.

If I had “found my perfect medium” all those years ago, I would not be making the work I do today.

Would I be better off? How do I know? We choose a path, and our story is changed forever. I don’t regret my “aimless wanderings” that eventually brought me the work I love with all my heart. I choose to celebrate the skills and insights I gained along the way.

Some of us will “do it right”, focusing on a specific medium and style. Some of us will explore, constantly adding, tweaking, mixing it up. And some may never “settle” into one or two things. They will explore, and experiment, and dabble for the rest of their lives.

My question for them: Are you happy with that?

Because if you are, that’s all that matters.

What matters, first and foremost, is that our work brings us joy.

Oh, not 24/7. I get that. Sometimes things just don’t click, or we get tired of the same ol’ same ol’. (Usually we get our happy back, though!) And if we want to get really, really good at something, we have to put in the time and the work.

Some people pursue one style, or medium, and then walk away from it and pursue something else. That’s okay, too.

And some of us find total joy in the new, the experimenting. Some people only make art when they take classes. Which, I tell them, is really smart! If you can’t make time for your art, then taking a class is an excellent way to set aside the time (to go to class), to experiment (with all the tools and expertise provided by the teacher that you’ll need) and come home with something you love (because you had the chance to actually finish it!)

In our modern times, art is both a necessity (for our emotional/spiritual health) and a luxury (we can all choose what, when, how, and why we “make”). We get to choose how we fit it into our lives, we get to decide whether it’s our “one thing”, our “main thing”, or our “fun thing”.

Somewhere along the line, the word “amateur” (which means doing something because you love it, whether we make money at it or not) became a hugely judge-y thing: “Oh, you’re not a professional, you’re just an amateur!”

In reality, “amateur”, “vocational”, and “avocational” are all on the same spectrum. We do it because we love it, and it supports us, financially, and we do it as if it really were our profession- doing all the steps that a “true professional” artist would do, even if we don’t actually make a lot of money at it. And a few professionals actually step back from that stance, because they find the demands of catering to a market, and having to do the same thing, the same way, for the same people, actually saps some of the joy from our process. They find other ways to earn income, something they’re good at that pays well, and that they like or even love, yet keep their artwork in their life, on their own terms.

It’s all good.

Because when we accept all the reasons that show us we’re “doing it right”, the more art, the more beauty, the more joy there will be in the world.

So keep on keeping on, I told those kids. Do what you can. Do what you want. Do what you have to do. You get to choose.

Make it work for Y-O-U, finding your unique happy place in the world with your art.

The whole world is waiting to see “what it is you plan to do with your one wild and precious life…”*

*From “The Summer Day” by Mary Oliver (1935-2019)

WHAT I WISH SOMEONE HAD TOLD ME ABOUT ARTISTS: Be Inspired, But Be Yourself

Luann Udell discusses how easy it can be to lose track of our own vision.
Luann Udell discusses how easy it can be to lose track of our own vision.

When we follow someone else’s vision, it’s easy to lose track of our own.

Continuing the series about advice for young artists (and us older ones, too!)

Years ago, before the internet was available to the general public, I met an artist who always did one-of-a-kind work, across a wide variety of media and processes. Each one was distinctive, and beautiful.

We were talking one day about “inspiration”, and I mentioned that sometimes, I paged through books and magazines, looking for new ideas.

They replied that, to the contrary, they drastically limit how much they looked at other people’s art. Since I usually found it enjoyable, and fun, I asked them why.

Their answer has stayed with me for decades.

They did not want to be distracted by someone else’s work. They did not want to “take on” another artist’s artistic “persona”: vision, process, aesthetics, etc. They wanted to focus on their own vision, aesthetic, and process. It was their way of keeping their work unique, faithful to their own style, and not diluting it by trying to imitate someone else’s work.

 I think about this a lot. Especially now, with a world of images available to us daily, wherever we go with our phones, on the internet, on social media, especially apps like Pinterest and Instagram.

It’s fun to search for unusual color palettes and combos. It’s educational to see the different ways people sculpt bears. It’s informative to see the newest trends in jewelry (unfortunately, minimalism is back—ACK!!), the latest gemstone shapes and colors, etc. It’s like browsing through those old JC Penney’s catalogs, seeing all the new designs, colors, styles available. (Er….did I just date myself here??)

I can learn a lot: How to make my own ear wires. Find what new tools I could work with. Exploring better ways to cram more stuff into my space use my studio space more efficiently.

But that artist’s words come back to haunt me when, eventually, I find the work of someone whose style/aesthetics/use of color are simply jaw-droppingly good. And how that sometimes made me feel “less-than”.

 Feeling “less-than” is not good for creative people.

Oh, it’s good to get a grip on our ego from time to time. Yes, there are people whose techniques are better, whose stories may be more powerful, whose skill set puts ours to shame. It can challenge us to mix it up, to improve our own skills, to step outside our comfort zone and experiment a little.

But comparing ourselves to others is usually unpleasant, and self-defeating: “I’ll never be as good as so-and-so!” “That person’s work is really on-trend, why can’t I ever get ‘on-trend’???” “That artist’s landscapes sell like crazy, maybe I should do landscapes, too….” “I’ll never be as famous as so-and-so, so why bother??”

Alas, another dangerous road also lies ahead, one where we consciously or unconsciously try to emulate that art hero, taking on their subject matter, their style, their techniques.

This rarely ends well.

In short, enjoy poking around. Borrow ideas (but don’t copy!) Use the inspiration to broaden your horizons (but value your own aesthetic.) Try something new, learn something new (but only use what makes YOUR work better.) Transform your views of their work into something you can truly call your own.

Look around, be inspired. But stay true to your inner vision, not someone else’s.

When it gets overwhelming, go back to your creative making space, and focus on what works for YOU.

Because you are the only YOU in the world. Honor that, respect it, and make the work that matters to YOU. Trust me, it will speak to someone else, too.

Tell the story only you can tell.

THE GIFT OF RISK: Stepping Outside Your Comfort Zone Has Its Own Rewards

This post is by Luann Udell, regular contributing author for FineArtViews. She’s blogged since 2002 about the business side–and the spiritual inside–of art. She says, “I share my experiences so you won’t have to make ALL the same mistakes I did….”  For ten years, Luann also wrote a column (“Craft Matters”) for The Crafts Report magazine (a monthly business resource for the crafts professional) where she explored the funnier side of her life in craft. She’s a double-juried member of the prestigious League of New Hampshire Craftsmen (fiber & art jewelry). Her work has appeared in books, magazines, and newspapers across the country and she is a published writer.

Rewards, Insight, Setbacks, and …K…K….courage, all this can be yours!

Painting on glass for an out-of-my-comfort-zone book project ultimately led to this new body of work.

As I typed the title to this column, I realized I almost had an acronym! But I couldn’t think of a “k” word except “kindness”. Maybe spell “courage” with a k??? Aw, what the heck, let’s put both in there!

Last week, I shared my story about “luck”, and how we can make ourselves ‘luckier’.  I told how setting aside my expectations of being paid for everything I do opened doors I never even knew were there.

I shared the rewards of that risk, which expand even into today:

  • I had my work published and made visible before the internet made that easy.
  • I created fun projects that not only were well-paid, but upped my own skill set: Using vintage buttons to make distinctive jewelry. Painting on glass, which (I only realized after writing that article) paved the way for a new series of work. I’m painting cave art images on my handmade faux ivory medallions.
  • I wrote and illustrated the first mass-market craft book on carving soft vinyl stamps.
  • I met amazing people, who were a powerful, wonderful presence in my life for years. And I continue to do so! (It turns out our dentist here in California pulled out her stamp carving book to make her annual handmade holiday cards, saw my name on the cover, and realized I was her patient!) (Yes, I autographed her copy.)
  • I’ve bought old copies of my book (which is now out of print) to sell to students who take my stamp-carving classes.

Another big reward from taking a risk deserves its own list: Insight.

  • We cannot control everything in life. Not even close! But “nothing ventured, nothing gained” is a powerful insight. Here’s my favorite joke about that, but be forewarned, there’s a naughty word in there!
  • If you look back to my previous article, where two Mary’s had vastly different lives, then you will understand the power of ‘framing’, what we pay attention to and what we choose to let go of.
  • I found out what works and what doesn’t work, when it comes to choosing shows. I have respect for the wisdom of “never do a first-year show”….!
  • Not all rewards in life are about money.
  • It takes courage to pursue your dream, patience for it to build into something profitable, and a sense of self-worth to keep it somewhere in your life, even if it doesn’t work as your paying job.
  • There will always be people who will be uplifted by our work—professionally, emotionally, spiritually.

Now for the downside: Setbacks!

  • Not everyone is your friend. There will always be people who are deeply threatened by us, and our work. It’s taking less time for me to suss them out, thank goodness! (Thank you, The Nibble Theory!)
  • Not all shows are as well-managed as others. After all, show organizers/promoters make money on a show even if vendor sales are awful. (Of course, they can’t continue to be successful if their vendors aren’t. Still, there are always people like me who are willing to try….)
  • Hard financial times (9/11, war in the Middle East, the dot.com crash, the stock market crash of 2008, etc.) are especially hard on art and fine craft markets. Art is considered a luxury, not a need. (Debatable, of course) It can feel very personal, like ‘we are doing it wrong’. Many, many people in the industry—artists, craftspeople, show runners, galleries, etc.—suffered mightily in those years, and many never recovered. Many folks took wild chances, shifted strategies, tried desperately to hang on, where sometimes just hunkering down and waiting out the storm made more sense.

The danger of setbacks is, it’s all too easy to give them a major role in our decision-making. Once burned, twice shy, etc. Yes, it’s simply good sense not to keep sticking your hand in the fire.

Otoh (on the other hand), not all failures are useless. As good ol’ Thomas Edison said, “I have not failed. I’ve just found 10,000 ways that won’t work.”

So here’s that word again: Courage! (I almost went off on a bunch of metaphors based on Tennyson’s poetry, but I spared you. You’re welcome!)

Courage was a relatively new concept for me, as a child. Oh, I had exercised it a few times as a young adult, but always in pursuit of a dream. Going back to school, getting a teaching degree, even traveling across the country looking for work in the 1980’s recession.

But when I took up my art in my forties, I exercised courage in a sustained manner for years, viewing each setback as a valuable lesson learned, and always, always continuing to move forward. Even moving across the country in our 60’s was a monumental act of courage. Sometimes I’m still surprised we did it, though I don’t regret it for a minute. (Well. A few minutes….)

It takes courage for me to write these articles. I get paid a nominal sum, far less than when I wrote for magazines even 15 years ago. But though it doesn’t bring in a big income, it fills my need to share what I’ve learned, and expands my audience weekly. (Thank you, faithful readers!!!)

In fact, all my writing comes from sticking with it, even when it felt like nobody cared. Because…

It mattered to me.

It’s a risk. When I put my work/words out there, I want them to serve someone else as it served me. I hope it reaches someone who needs to hear that story, today. I’m delighted when people say it did. I love it when people pass it on to someone else, who may also need to hear it.

And yet, there are setbacks, too. There is always someone who thinks we’re “doing it wrong”, and they never overlook a chance to let us know that.  There are people who are offended by my titles, fercryin’outloud.  There are those who believe there is nothing worth doing for free, and those who believe my writing is toxic.

Still, I persist.

And now, here comes kindness….

My art, and my writing, have taught me to practice kindness even…or especially… to the naysayers, the contradicters, the folks who seem to be looking for a fight.

It felt impossible at first. It’s obvious my work is not for them, and that’s okay. The kind thing to do, of course, is for them to simply stop reading, or to delete it, or move on to the next studio on the tour.

But I’m learning. Like the people who call pastels “just chalk”, or the people who claim fiber is not an art medium, etc. they are where they choose to be. Yep, maybe even doing the best they can.

By responding with as much kindness as I can muster, I can let go. I am restored to the person I want to be in the world. My risk—putting my work out there to be criticized or ridiculed, is offset by the knowledge someone else is grateful I did take that risk.

And that makes it all worthwhile.

In the end, the choice is ours. We can play it safe. We can avoid risks, ditch change, never step outside our comfort zone.

It’s up to you. I can’t even pretend to think I know better than you. As I always say, if this doesn’t work for you, don’t do it!

I can only share what’s lifted my heart, write what’s helped me move forward, what restores me to my better self.

What risk have you taken that’s moved you forward? What did you learn when it didn’t work out? Remember, both are valuable, and both are worth sharing!