Concrete advice on how to get more done in a hurry, with my tongue placed firmly in my cheek, published Thursday in the Fine Art Views newsletter.
I’m going to be very lazy today, and share a post I made recently on a crafts forum.
A craftsperson posted that they were thinking about doing some shows. She was at a loss on where to begin designing a booth. Was there such a thing as a “booth designer” she could hire?
Someone responded that there are companies who design major exhibits for corporations and such, and perhaps one would be willing to freelance.
But probably not. I wish there were such services available to folks in our budget range. There’s a magazine devoted to the trade show industry called Exhibitor Magazine. Unfortunately, it’s geared to companies whose trade show budgets begin at “up to $50,000” up to “over $1,000,000”.
The exhibit industry is geared toward displays manned by a team of people, setting up in huge indoor convention halls, and reconfiguring the entire display every couple years.
Consequently, anyone involved in that industry will probably not understand that most of us start out budgeting perhaps a tenth of that figure, maybe even less. They may not understand why your set-up has to be windproof, or how it will fit into your station wagon. They may be aware of poster services and display that start at hundreds and thousands of dollars. But they won’t be able to tell you why velcro ties are more cost-effective than zip ties.
But the magazine is still kinda fun to look through, it’s free, and some of the articles are good reads. A few months ago, it featured one of the best articles on fire safety/fire retardant booth materials I’ve ever read.
And it’s nice to know that sometimes even folks with exhibit budgets of tens and hundreds of thousand dollars still get to a show and realize their booth is too tall for the venue….
Other forumites mentioned Bruce Baker’s CD on Booth Display and Merchandising and I also highly recommend his CD. If, after listening to his CD and rolling through my Good Booths Gone Bad design series, you still have questions, you could ask Bruce for consult. And no, it’s not free, but it will be great advice.
The problem is, we can all tell you what to do and what not to do. It will still feel like (as I always say) someone handed you a pamphlet on driving laws, four tires and a seat belt and told you to design your car.
Ultimately, only you know all your needs and all your trade-offs, what you are willing to scrimp on and what you are willing to throw money at, what you are willing to put up with, what you won’t.
I feel your pain if you carry multiple lines. I have to have solid wall space for wall hangings, some sort of shelves for small sculptures, and cases for jewelry. No simple solutions there!
My best advice is to echo what another poster said, and start looking at other booths with a critical eye. Look at what people use for lighting, what tent they use, etc.
If vendors are not busy, most will be happy to offer you a suggestion or give you a source for their displays. But please–try not to treat them as a walking resource center, though. One of my (many) pet peeves is the people who try to “pick my brain” about everything in my booth. Especially in front of customers. I’ve paid good money to be at that show, and my primary focus is making enough money so I can keep doing my artwork. Be considerate of the artists’ time, unless they actually say they don’t mind talking with you.
Once you have a general idea of what might work for you, you can either search other online forums, and ask people’s opinions about things like tent choices, etc. Or you can ask to be directed to specific sites and displays for your product. For example, jewelry artist Rena Klingenberg has created an amazing website with tons of good information and advice about photographing, displaying and selling jewelry.
When you’ve narrowed your choices down, you can even look for artists who are selling off parts of their booth and display. I’ve bought lots of stuff at very reasonable prices from folks who were updating their booth or getting out of the business. For example, ProPanels has a section on their forums for artists selling or renting their ProPanel walls.
And last, don’t be afraid to make mistakes! Trying to get it “perfect” the first time will frustrate and exhaust you. (I know, because that’s what I do!) Try to just do “good enough”, then see what works and what doesn’t. You can always sell the ideas that don’t work to another new exhibitor. And new booth/tent/display stuff is coming out all the time, too.
I would come up with a snappy ending to this post, but Bunster is chewing through my jeans hem. Her latest way of letting me know she wants to be petted. I would teach her to use email, but then I’d have to give her access to my computer. And we all know where that would lead: Mystery boxes of jelly beans, purchased on Ebay, arriving at my doorstep daily.
P.S. In response to Rena Klingenberg’s wonderful suggestions in the comments section, here’s an article I wrote for the April issue of The Crafts Report on how I learned the hard way I was never going to win a Best Booth award.
My sun-lovin’ husband is happy, happy, happy, but despite avoiding the sun between 10 and 3, applying not one but two layers of sunblock (we’re talking zinc oxide here, people) and staying in the shade, I managed to get so sunburned I needed medical intervention. I love the idea of a tropical island, but I’m afraid I could never really survive on one.
Most people come back from the islands with seashells, or maybe a t-shirt. We came back with a potcake puppy.
We actually adopted our little sweetie (a male–we’re still arguing over names) from the Turks & Caicos SPCA. The folks there arranged every single detail of our adoption and transportation of this pup, and another one who will be eagerly welcomed at our own local animal shelter.
Our Monadnock Human Society has had such incredible success with their spay and neuter program that we actually have a shortage of mixed-breed dogs available for adoption in the region. The TCSPCA, on the other hand, is desperate to find homes for these abandoned dogs. They already have connections with other shelters in the U.S. We’re hoping this newest connection with our local shelter will result in more wonderful new homes for these amazing island dogs.
Traveling with these two puppies through three airports, customs, immigration, one delayed flight and a long layover, was a piece of cake. Many airport personnel were familiar with the dogs; you haven’t lived til you’ve seen a stern and proper customs official melt at the sight of one of these pups. One former islander laughed heartily and said, “Yah, we say ‘potcake’, but you say ‘MUTT’!” That’s exactly what they are, of course, lovable, affable mutts.
People unfamiliar with them cannot believe how relaxed and happy the puppies were. They really are mellow, loving dogs, and we hope more can find their way to the states.
And to get right back to business, here is this excellent article on fire safety for your booth by Candy Adams in Exhibitor magazine. It’s one of the best I’ve seen on the subject, and though it’s written for “the big guys” at major trade shows, it offers good insight and clarity for us artists/craftspeople and our more humble booths.
Candy, that is. And today’s display idea is a candy dish from a dollar store.
I think this cost me about $6 or $7. I’ve started seeing similar items elsewhere, too, so keep lookout if you think it might work for you.
Here’s what it could look like as jewelry display. (I know, I know, my photography is awful. That’s why I’m a fiber artist, dude!)
Actually this was a real rush set-up, just to give you a way to look at “ordinary items” with an eye for display. What I like about this candy dish thingie is a) it breaks down into parts, so it’s easy to transport; b) it has different levels; and c) it was cheap!
To make it lighter/easier to pack or ship, you could look for baskets to substitute for the dishes.
Utilizing different eye levels in your display is a quick and easy way to add interest and movement.
Bruce Baker, noted speaker on selling and marketing craft, commented on artists and display years ago. He said, “Artists tend to line everything up–paintings, jewerly, pots. It’s so boring!” I thought it was an odd thing to say at the time. Aren’t artists creative?? Don’t we like wild and crazy??
But I started looking at booths and displays more closely, and he’s right. We may be wild/crazy/reckless/ambitious/outre/color-outside-the-lines with our art. But we tend to be very rigid and linear in our display.
Vary the levels a little, set some things off-kilter, work with small groupings and assemblages. See for yourself if it helps generate more interest in your display.
I found a cool item this weekend at Bed, Bath and Beyond. It’s a black metal tree for hanging jewelry called (appropriately enough) “Hannah jewelry tree.”
Since this is an item that’s made with jewelry display in mind, it doesn’t take any tweeking to use with your wares. It could work with a lot of different design styles. It could probably be painted if you wanted a different look. Maybe it would even work for displaying ornaments.
It does have drawbacks. It would be a bear to pack if you have “away” shows. (If you intend to do that, hang on the the box and packing materials it comes in.)
It doesn’t hold a ton of pieces, either. That can work to your advantage, though, since most craftspeople, especially jewelry people, usually have too much stuff.
Another reason not to go overboard with this display is that reaching into its branches could be intimidating to your customers. Jewelry, especially fashion jewelry, usually sells better when people can touch it and pick it up to look at it easily. People hesitate to touch displays that look tricky to navigate, or tippy. (No one likes being “the oaf” in a booth….!!)
I still thought it was interesting enough to snag a couple and do the experiment. Here’s an impromptu shot of a mix of displays to show you how different ones can work together.
I actually saw a variation on this tree recently, at a Marshall’s store. The base was a large, polished “bole” of wood, and the tree was more….tree-ish. More leaves and such. Heavier, too. And more expensive! I think the BB&B version is nicer because it’s simpler and lends itself more to display.
I’ll share more unusual items for jewelry display soon. If you’re the kind of person who likes to “read ahead, you can see the rest of the images in this series at Flickr. How do I know that’s you? Because that’s what I always do!
When it comes to displaying your handcrafted jewelry, you have a lot of choices. There are tons of commercially-made products available to you. The choices can be overwhelming.
They range in price from the incredibly cheap to the ridiculously expensive. (By the way, those inexpensive stands are cute, but not very stable. If you use them, you might want to attach them to a larger base of some kind.)
You can find displays made of white leather, black steel, wood and plastic. You can find display stands with feathers, glitter, sequins and in twelve colors. You can find styles like contemporary, country, funky, whimsical, Victorian, romantic, techno, whatever your little heart desires.
There’s a fine line between displaying your work creatively without overpowering the work. I’ve seen displays so elaborate, it was hard to tell what was being sold–the jewelry or the display.
But simple, repetitive display can be boring. I’ve seen displays so monotonous I didn’t even want to stop to look them. One awful example is a common one: Row upon row of white necklace bust stands lined up in a straight line, every one holding a single necklace, each necklace the exact length and design.
It’s mind-numbing to see these “jewelry soldiers on parade”. And yet it’s possibly the single most common jewelry display I see at craft fairs.
One problem with jewelry is, if you display it on an upright display (like the white necklace busts) so people can see it from the aisles, it’s hard for people to actually look at the work easily. You have to sort of bend over to get it back at eye level.
If you display it at a good viewing level, and laid flat (on velvet pads, for example), it’s easier for people to look at. But it’s hard to catch the attention of people out in the aisle. They may not even be able to tell what you’re selling. (Good over-sized photos/posters of your work on your walls can help overcome this.)
Even if you find the perfect commercial display product, if it’s too popular, your display ends up looking like everyone else’s.
I’d like to show you some ways to mix up your display, using commercial and non-commercial display products. Some weren’t even meant to display jewelry at all.
Excuse the not-ready-for-prime-time photography and set-ups. I just wanted to give you some quick examples of non-traditional display pieces and ways to mix and match components without your display looking all over the map.
This vertical necklace stand by Vilmain is one of my favorite display units. It’s upright, stable and holds several necklaces. It’s relatively flat for easy packing and shipping to shows outside your area. It’s pretty sturdy–no fussy little parts to break off or get bent. The black painted steel is neutral, and allows your jewelry to take center stage. It could work with many different styles, including contemporary, funky, elegant, or whatever-style-you’d-call-my-work. (I’ve been told it’s “post-modern”, which sounds ever-so-cool, but I’m still not sure what that actually means…)
The next image shows my Ancient Bull Pendant necklace on a similar stand. It’s the same material and color as the Vilmain stand, and does a decent job showcasing my bigger, bolder designs.
But this second jewelry stand isn’t a necklace display at all. In fact, it’s something I purchased at T.J. Maxx. It originally held two pieces of shaped glass, which sort of formed a vase.
I would take a picture of it in it’s original state, but I’ve ditched the glass already. Hey, I found something very similar here. I just love that Google “image” feature….
I guess they weren’t too popular, because they were marked down to less than $10. A month later, I found the same item at Marshalls’ and they had been marked down, too. I bought about four of them, and use them interspersed with other display pieces.
I’m off to pick up the images for my new Etsy shop. I’ll pick up this thread tomorrow with more tips and examples of how to mix up your jewelry display.
Folks, there will be typos…
In the February 2008 issue, Bruce shows the actual evolution of a typical craft show booth, from those typical craft table displays and blank walls to a sleek booth that really highlights the work.
I’ve sat through a lot of BB seminars, and I’ve seen a lot of his examples of “beautiful booths” and “creative display” in his presentation. I thought I was breaking form by being a “plain vanilla” girl when it comes to booth display.
So I’m delighted to see the points I made in my GOOD BOOTHS GONE BAD series echoed and put so succinctly…
“Beautiful” and creative” should NOT apply to your booth at the expense of your WORK. (sorry for all the drama bold & such, but this is a message I want to keep driving home.)
Now, there are still a few things I’d change in the booth. But it’s still a much stronger presentation than the earlier versions, and this article shows that clearly.
I think you can buy single issues from TCR if you don’t already subscribe.
p.s. Hey, if you look on that table of contents page again, you’ll see my latest artcile for TCR, too. (Not a blatant plug, but geez, a girl’s gotta earn a living…)