(This article was first published on September 1, 2018 on Fine Art Views)
It’s the little things that matter, and the story.
(10 minute read)
My Mom died earlier this year. Soon after, my pregnant daughter lost her first baby. And earlier this week, I took a redeye flight to Michigan to say goodbye to my Dad.
I got there just in time to say the things I needed to say. And although he was not “conscious” in our sense of the word, I know he heard me.
My hospice volunteer experience taught me so much. All of that was visible in my dad’s last few hours on this planet.
My dad was a long-standing, prominent figure in my little hometown. From a co-op dairy project started by my grandfather that eventually turned into one of only two family restaurants in town, (which also provided jobs to dozens, if not hundreds of teens and adults over the years), to his years of volunteering, (serving on school boards, supporting our church), socializing (visiting elderly former employees in their last years, meeting almost weekly with friends for bridge, for potluck dinners, for parties, hosting all his kids’ weddings in his backyard), he wove a winding path through our small farming community.
As life approaches the end, it gets smaller. Friends and family moved away, or died. The town got bigger, so more people were ‘strangers’. Eventually, his world was only as big as the assisted living staff, family members who remained nearby, the people he ate dinner with every night.
And of course, it all ends in a hospital bed, surrounded by those who loved him, holding his hand, whispering in his ear, saying a prayer.
His passing was peaceful, with little pain, and not much suffering, unlike those he leaves behind.
But this is how it goes. And this was as good as it gets.
Now for the next thread: Last month, a friend in New Hampshire told me of a friend of hers who found one of my horse sculptures at a yard sale.
Put a pin in that. (For those who don’t know what this means, it alerts you that I intend to circle back and connect all these little “bits” on this “bulletin board.)
I’ve just finished watching a Netflix comedy special “Nannette”, created by Hannah Gadsby, an Australia comedian who identifies as lesbian. Her comedy was searing, and hilarious, honest, and gut-wrenchingly powerful.
There were so many words of wisdom she shared as she told the hardest stories of her life, stories she had edited for pure laughs in her ten-years-plus career. This time, she said, she has to tell the whole truth. Because without it, we cannot truly understand her pain, the shame and humiliation she suffered because of something she did not choose, and how she rose and grew as a human being through her art.
She is, like me, also an art history major. And she spoke deeply and clearly about that, too.
Put a pin there.
I struggle writing for Fine Art Views. I mean, I LOVE writing for FAV! I love the people I’ve met through my columns, I love the respectful discourse, I love it when I see I’ve helped lift people’s hearts, if only for a day, by encouraging them to make their art.
I’ve been a professional artist for over 20 years now. I work hard at what I do. I’ve created a solid body of work. I’ve entered, and been accepted, into prestigious organizations, some of the top fine craft shows in the country, and sold work to some prominent people. I’ve educated myself about marketing, display, and customer service. I have a following on my blog, and a good-sized email list of customers.
But I’m not sure I can call myself a “successful artist”. At least not by the definition many people assign to that term.
In only a handful of years did I ever break the $20,000 income for the year. So, technically, I am at poverty level. (Fortunately, society values my husband’s work a heckuva lot more.)
So when a reader wrote recently asking for a favor, saying they knew I was busy because I am so successful, I felt a little embarrassed. Yes to the busy. Er…not so much for the “successful”.
And sometimes, although I know (and follow) most of the practices (that work for me) to advertise and market and sell my work, I can’t “prove” my credentials (no art degree! No museum shows!)
So who am I to advise you on marketing?
Simple. I am a fellow traveler. I share what I’ve learned. It’s up to you to decide if it works for you, or not. I simply have to write about it. It’s part of my story.
Also, to be easier on myself, it’s possible I will become a tremendously famous artist after I’m dead. Like Van Gogh, and Emily Dickinson, whose poetry was never published in her lifetime.
I will never ever say that following my advice will guarantee you fabulous sales. I don’t have a $2,000 “product” (course, book, seminar, etc.) to sell you that promises to make you famous, or rich, or even make enough money for the babysitter so you can do shows. ((except a few eBooks running around $5 each that will help you get toxic people out of your sacred creative space, and how to improve your display.)
Of course, that illusion of artistic success (“Van Gogh is a brand, and look how much his paintings sell for! Branding is the key!”) is just that: An illusion. More on that….
Let’s pick up some of those pins.
In her performance, Gadsby quotes people who rave about Van Gogh’s fame, framing it as a rags-to-riches story. “He was broke, and crazy, and starving, and now look at him!”
“But he’s dead,” she replies quietly.
“Yeah, but he’s very successful!” they argue back. They offer more “assumptions” on why his work was not successful in his lifetime, and why it is now.
She goes on. Van Gogh wasn’t “ahead of his time”. He was a Post-Impressionist painter at the height of Post-Impressionism. People didn’t “not buy” his work because his style was inaccessible.
He lived with severe mental health issues. He couldn’t “network” because he was extremely difficult to deal with. People crossed the street to avoid him. His “brand” was “crazy”.
His art did not spring from his illness. He sought help from psychiatrists, he was medicated, and some of his vibrant color choices were actually visual side effects from the medications he was on. He made his work despite his mental illness, because it meant so much to him.
Gadsby, with words that broke my heart, says, “We have Van Gogh’s sunflowers not because he suffered, but because he had a brother who loved him.”
And here’s where the Dad pin comes in.
My Dad was not a famous person. He was not extremely talented. He was not wealthy. He was not “artistic” (though he took up woodworking in his retirement.)
He was simply a good man, who provided for his family any way he could, because family was important to him. Someone who always did his best. All of us in the room knew he loved us, and showed it, the way he had been taught to show it.
And as he left this world, I know this for sure: He knew we loved him, too.
Now the back to the art marketing pin.
You can follow all the marketing advice in the world. You can brand yourself just like cowboys and steers. (That’s where the word comes from.) You can strive to get into those perfect galleries, those top shows, be featured in elegant magazines, and win Best-in-Show so often, the committee will eventually have to take you off the ballot every other year so that other, just as commendable artists will have a shot.
It will guarantee you nothing.
And even if it brings you wealth, and fame, in the end, we will still all end up in a hospital bed in our bedroom, working our way to our last breath. Hopefully, at peace, without pain, surrounded by love….
And with luck, no regrets.
No one came to tell my Dad what a great restaurant he ran. (It was very modest, not an haute cuisine thing. Just home-cooking, great ice cream, and pie.) No one came to tell him how his wealth and power inspired them. (He had neither.) No one ever rushed to grab his autograph, or have a selfie taken with him. There is no history book that will refer to him, ever.
People tell us he gave them their first job. People tell us he was generous with his time. People tell us he made them laugh.
As artists, we have a unique gift. We get to choose every step of the work we do. We do it our way. We make it our way. We get to choose how well we do it, we have some choice in where we show it, and who sees it (even more with the Internet), and if we’re lucky, we learn how to best connect with the people who will become our customers. We choose how to promote it, how to sell it, how to advertise it.
But none of these efforts can guarantee us success. Nothing and no one can ensure we will make a living, or even make very much money at all with it.
Hannah Gadsby suffered for years because of her trauma. She transformed that into a healing experience we can all benefit from. She shares what truly connects us: telling our stories; and what most assuredly will destroy us: anger, and hate.
Art is how we tell our stories. The medium does not matter. Stories can be told through oil paintings, pastels, clay, and stone. Polymer clay, voice, music, film, books, plays, food, and comedy. Relief work, healing, teaching, mending, any human effort that brings more light, and love, into the world counts as creativity to me.
Yet even this may not be enough to assure our place in the world, now, nor for all time.
We have no control over our stories, while we live nor when we’re gone. As I looked through the boxes of photographs my siblings had gathered together, I realized I, as the oldest, was the only one who knew some (but not most) of the people featured, the places, the events, depicted in them. People leave before us, and at the end, we may not leave that much behind. Eventually, no one will care. Life goes on.
All that matters, at the end, is that we do it. That we do the work of our heart. That we fit it in somewhere in our life, whether it’s full-time, part-time, down-time or me-time. It only matters that we do not leave this world with regrets.
All that matters is that we do our best. That we make friends, and cherish family. That we do what we think is right. That we give solace to those who suffer, that we feed those who are hungry, that we home those who are lost. That we forgive those who have hurt us (truly forgive, which means freeing ourselves from the pain they bring us), and heal ourselves, even though we can’t fix it or change them. (I’m still learning about true forgiveness. Not there yet! Getting closer….)
All that matters is that we do the work that heals us, so we can be in the world. It’s the only way we can truly tell our story.
As for the yard sale find, I was a tiny bit dismayed. So soon? My work is considered “worthless” so soon? No Van Gogh moment of discovery?? Wah!
At a yard sale, someone found something that spoke to them. They bought it. It brings them joy. They treasure it. They tried to find the artist, and they did. I have a name now.
I myself have quite a collection of thrift shop finds, flea market treasures, and other “uncurated” works of art, craft, and otherwise. Some are signed, but because of the time they were created, there’s not much to learn about the artist. Others are anonymous, but no less treasured.
I love them all, They bring me joy.
That is what I choose to focus on today. What matters, at the end. Fame, fortune, cannot survive. We will not live forever. Even love may fade into obscurity.
But maybe a piece of our life will survive to raise another’s heart. In a song, in a book, a life we save, a bowl, a painting. A little horse sculpture.
Make your best work.
Put it out into the world. Make it visible. Make it accessible.
Do your best.
Then let it go.
Reaching out to folks familiar with my work, who are also familiar with the Bay area: San Francisco, East Bay.
I’m exploring a very few galleries to approach with my work.
Do you have any recommendations? Gallery/location/reason(s) why it might work, website link if you have it, or I can look that up!
Some samples in photo album, just for reference, OR check out my Etsy shop for examples:
I don’t automatically fit in “fine art”, “contemporary fine craft”, and price often doesn’t mesh with places dealing with lower-priced work. Some museum shops might work. Some galleries/museum stores won’t want work that isn’t made by actual indigegnous/First Nation people. Some might, I just don’t want to “compete” with their work & interfere with their income.
You can see the original article here at Fine Art Views.
(Spoiler alert: The choices are small, but many. And you have to keep at it!)
Years ago, I sat on a panel of artists and crafts industry professionals, speaking on various issues and answering questions from the audience.
Near the end, an artist badgered me unmercifully, repeatedly asking me to reveal my marketing “secrets” for the entire audience to hear.
I felt extremely uncomfortable, even resentful, about the demands for several reasons.
First, I wasn’t even sure what was being asked. A list of all my marketing efforts for the past 18 months to promote my artwork? For the last 8 years? The efforts before or after 9/11, the dot com crash and the recession? Did they want to hear all my mistakes, too? Or just my successes? Did they want to hear what I learned? Or what I’m learning now?
How much time do you have?!
I was also frustrated because I had no context for the person asking the questions. I had no idea what their work is like, where they are now in their business plan (or if they even HAVE a business plan) and what they are willing to do to succeed. I had no idea what their personal, financial and professional goals are for their art/business. I had no idea who their market is and what they’ve done to target it or even identify it. How do I know what will be of use to someone else unless I understand where they’ve been, where they are now, and where they want to go?
Finally, I was confused by the assumption that I’ve figured it all out and can neatly box it up and simply give it to someone else. I’m still learning, changing, growing as an artist. I have no idea if I’m even thinking the right way about MY marketing plan. How on earth do I put all this in context for THEM?
But I also felt vaguely guilty. After all, wasn’t the panel discussion a culmination of an entire weekend doing just that?–helping others take their next step by sharing my own experiences and learning? Hadn’t I already mentored a number of people here, and at previous conferences, offering insights and advice freely? Don’t I do that daily with my blog, in my magazine articles, and in other professional development classes I teach?
So why was I feeling intense resistance to this artist’s demands?
I’m been thinking about why these scenarios seemed so vastly different, why I would respond wholeheartedly in one instance and clam up in another.
The next day, as I ate breakfast, I read an article about long-term weight loss in the April 2006 issue of REAL SIMPLE magazine. The article was called “Secrets of Thin People” by Lorie Parch. And I had my “aha” moment.
The demanding person was asking me for my “secret diet” for losing weight.
And I don’t HAVE a secret diet for losing weight.
What I DO have is results from deciding from time to time that I needed to change the daily choices I make in my diet, my activities and my attitude–to achieve a different outcome in my life.
What I feel comfortable sharing is how I got from a person who constantly made unhealthy choices, to a person who (periodically) will make consistent, healthier choices–which, as a consequence, RESULTS in me being thinner. (Er….now and then.)
I still don’t actually diet nor are all my choices perfect even now. But I’ve been successful in MODIFYING many of my choices slightly over a long period of time. And when I make those modifications, the side effects are, I lose weight, I get more fit, I lower my blood sugar and cholesterol to within healthy limits, and I walk/talk/carry myself, and care for myself, differently.
(The ONLY physical “shortcut” I’ve taken through the years is, brilliant red hair. Better living through chemicals and all that.)
I’ll share some of the professional, artistic and emotional changes I made years ago that got me where I am today professionally (with apologies to Ms. Parch for using her article for the structure.)
But for today, rest assured there are no “secrets”, no insider information that is being systematically withheld from you.
I know it feels like that sometimes…. It feels like other people KNOW what to do and when to do it.
But that’s not the case.
Success in the arts, like any other success in life, means staying the course. Staying with one course of action until it has a chance to provide results.
One thing that helps you achieve success is getting better at what you do. â
But also recognizing when to switch because it isn’t working for YOU.It means making daily choices, often small choices, that eventually… EVENTUALLY lead to big results.
Because, just like losing weight is an END RESULT of making many different, healthier life choices, being successful is an END RESULT of making many different, “healthier” artistic, professional and personal choices.