A VALUABLE ART MARKETING RESOURCE FOR YOU TODAY

Yep, like Dave, I’m allllll about the stories. Even sticks have a story!

One of the ‘free’ gifts I get with my FASO website (FineArtStudiosOnline.com) was the wisdom of art marketing expert extradinaire Dave Geada.

So much of the ‘expertise’ about marketing our creative work really gets my goat. “Branding”, “driving people to our website”, etc. are all cattle herding metaphors. I really wish there were more human-based conceptions available.

Oh, wait–there are!

Dave first rocked my socks off when he explained the value of a “creation story”. I’ve known mine for decades.

We’re all familiar with “hero stories”.But I didn’t realize mine was a CREATION story until I heard him share his.

After a near-death experience with a health issue, he realized that his place in the world wasn’t about becoming rich, or famous. It was about being a force for good in the world. And helping other creatives grow their audience (and buyers!) became his mission in life.

Dave gives funny, inclusive, heart-felt videos sharing his insights and suggestions. I always get something from them, too!

He’s now created a library of these podcasts and videos, with a reasonable $9.99 (okay, $10) a month plan, or $99/year, and a free 14-day trial period so you can decide if this is for you or not.

My only issue is, I don’t do podcasts or recordings of people talking. I WANT to. But I can’t do my creative work, read, or drive while listening to people talking. It’s just a ‘thing’ that doesn’t mesh with my brain.

So when Dave’s latest email hit my inbox, I let him know: I love his take on marketing, I love his insights, I love his sense of humor.

Would he ever consider providing transcripts with these? (I could easily make time for this, I could read them faster, and I wouldn’t be distracted by trying to take notes while he’s talking.)

And he said yes! Hurray!!!

Now, you don’t have to have a website with FASO to access these videos/transcripts, though you can sign up for a basic plan for $12/month. (Includes free email app, see-your-art-in-a-room options, sell from your website, etc.) Anyone can have access!

So check Dave’s work and see if it speaks to YOU.

(This recommendation is based on my personal experience with Dave’s skills, and I receive NO commission or rewards of any kind from this.)

 

 

HOW TO OPEN STUDIO #20: Art Events Aren’t About Making Money TODAY

I am reprinting an article I wrote a few years ago (July 13, 2019), because it’s worth repeating. AND should be in this series. What a coincidence that I came across it on Pinterest. And an hour after I read all the bitter, disappointed comments collected for our recent open studio event, Art at the Source.

Creating our artwork takes time. Getting good at it takes time. So does an open studio! And giving up after one slow event–especially in these strange times, when EVERYONE is struggling….well, I’ll just keep my mouth shut. For now.

If money is your only measure of success, you may be missing out on the longer game…

I learned years ago that even a “bad” art event has its value. I had to learn that the hard way, by having a lot of poor sales at shows, exhibitions, fairs, open studios, even high-end fine craft shows across the country.

It started when I first did small local art fairs and craft shows. I never did well enough to go back, if my work wasn’t a good fit with other vendors.

But at each show I would a) have one good sale that paid all my expenses, b) made connections that grew, and c) always got a good tip, insight, experience, that convinced me not to give up.*

I began to realize it took time for folks to “get” my work. It wasn’t painting, it wasn’t pottery. It didn’t fit into any “box”. Almost every visitor did, and said, the same thing. They would stop, come in my space, and gaze at my work for several minutes. When they were ready to talk, they all said a version of the same thing:

“I’ve never seen anything like it, and it’s absolutely beautiful.”

So the work was good enough to pull people in, but different enough that they had to really think about it. I realized I was laying groundwork for something bigger, and better, down the road.

It kept me going, and eventually, I leaped into bigger, juried shows. Those people began to show up for other events: Open studios, art tours, art walks, etc. Gradually, my audience grew. I started doing wholesale fine craft shows, and was juried into a major fine craft show (retail) that same year. I did both shows for years and a couple of open studio events.  My audience grew every year, until I left for California in 2014.

I’m still relearning those same lessons over and over.

Last month, I joined another open studio tour, as the guest of another artist. Attendance was good, but sales were not.

It would have been easy to feel sorry for myself. Heck, I didn’t even get that many newsletter sign-ups.

But I realized I had accomplished my main goal: Introducing my work to a brand new audience. I had rich conversations with amazing people, who I know will come back. Only few dozen people signed up for my email newsletter during the event. But I gave out a ton of business cards and postcards, which paid off.

When I checked in after the event, I found a LOT of people had signed up online. (I think they wanted to see more, and liked what they found!) And I had the rare opportunity to get to know my host artist, and their other two guest artists, better. They are all remarkable people! (We drank a lot of Prosecco at the end of each day.)  (A LOT of Prosecco!)

 A few days ago, I was at the kick-off meeting for this year’s Sonoma County Art Trails open studio event, (Both tours are under the same umbrella organization, but focus on different areas in our large county.)

I was sitting at a table with the new manager of this particular 35-year-old tour. I mentioned that I had few sales at the other open studio tour the week before, not even covering my entry fees, but I was satisfied with it, all-in-all.

Then the new manager said the magic words that summarize this entire article into seven truth-filled words:

“Art events aren’t about making money TODAY.”

Perfect! “I’m gonna write about that!” I exclaimed as I scribbled her words down before I could forget them.

Maybe my very own experience of making something positive out of the ordinary made me realize this early on. How to share the essence of this with others in seven words? Thank you, Tenae Stewart!

Art events are about introducing our work to an audience, especially if it’s a new audience. It’s about inviting our visitors and attendees into our world. Open studios are especially powerful, because they see our work and our environment in full. (Well. It’s a little less messy, but I never get my studio perfectly clean anyway. Artistic mess, people!)

It’s like what a friend told me once, at my old studio space, when I complained about how few people actually came by my studio on an average day. They replied, “It’s not who comes by, it’s who comes BACK.”  And as I look back, I see that the most amazing people DID come by, often when I wasn’t there. But my studio’s sidewalk window let them see a sample of my work, and they did indeed come back.

Now I’m on a crusade, encouraging artists who, for many reasons, don’t like open studios. They may believe their studio is not interesting/too small/too messy/not “professional enough” to open to the public. They may have tried it once, then gave up because it wasn’t worth it.

It’s hard to gear up for an event we didn’t have much success with. But there are events we need to give a second, or even third chance for.

I share my own experiences, how very small open studios tours back in New Hampshire grew from one visitor my first year, to scads of visitors during the second year, who didn’t buy anything, to folks who came in droves the third year—and bought enough to rival my sales from major shows. (And I didn’t have to drive anywhere or set up a booth!)

I share how powerful it’s been to give people permission to “go deep” in my making space. I share how I give them the chance to look while making myself easily available for their questions: (“Hi, I’m Luann, and I make all the artifacts that look like carved bone and ivory. It’s okay to touch my work and pick things up. And if you have any questions, I’ll be right over here!”) Rather than saying, “No thanks, just looking”, people say, “Oh, THANK YOU!!!!” and dive in. When they’re ready to talk, they ask their question, and the conversation begins.

I recently encouraged another artist in my new building to open their studio during our first major event here. They made the usual disclaimers: Their studio is too small, it’s too messy, they don’t have a body of work yet, they’ve never sold a painting, etc. etc.)

I told them their small space might encourage some visitors to realize they don’t need a huge room to do their own creative work, just a spot they don’t have to clear for dinner. They will love looking at that work in progress. It will captivate them, with the photos, preliminary studies, the rough sketches, and the work-in-progress. They will love the subject. Best of all, this artist is comfortable talking to people. They are full of energy and enthusiasm without being overbearing, and visitors will love that.

And last, I said, “Bruce Baker once said, “To regular folks, artists are the people who ran away to join the circus!” Other people wonder and dream about doing their own creative work. To see someone actually doing that work is powerful medicine for all of us in our torn and tattered world.

Open studios aren’t for every artist. Some galleries restrict their artists from participating in them, perhaps for fear they will lose sales, or the work will be undersold. (If you are represented in stores or galleries, NEVER undercut your gallery prices.)

Some artists have privacy or safety issues. (Ask a friend to keep you company, and safe, or ask another artist to participate with you.)

Some see them as too much work. (Me? It’s like having company for dinner, it forces you to clean up a couple times a year!)

Bottom line, art events are essentially about connection: You with your potential audience, them with you, and with your work. Sales certainly help! But know that sales usually follow after laying the groundwork for a mutually-respectful and satisfying relationship.

Don’t worry about the sales you didn’t make today. You’re laying the groundwork for something bigger, tomorrow!

HOW TO OPEN STUDIO #10: Discounts: Yes or No?

Everybody loves a bargain, right?

That’s why we artists buy our supply in bulk, so we get those volume discounts. And back in the recession of 2008, all kinds of businesses, desperate for income, offered discounts to their customers.

Should artists offer discounts??

It depends. And mostly it depends on how, when, and why you offer them.

Me? The one and only time I ever offered a discount (during that same recession), it backfired. It turns out the customer asked for one, “just because” they’d read that Macy’s was offering discounts. And it turns out they just “threw it out there”, and would have bought the artwork at full price. IF only I hadn’t been feeling desperate and said, “Sure!” Oy vey.

If you believe that discounts work for you, no argument here. Just some clarity about the downside, and suggestions for actions that might work better.

  1. Is cheaper always better? If it’s really “all about the price”, then trust me, your potential customer can find something similar for less. And when they do, they won’t be back. The measure of our work is how well-made it is, how much skill goes into it, and how unique it is. The story behind it, YOUR story, your personal vision. If it’s something anyone can make, there’s someone who does/will, and then it really is all about the price.  And if you say it’s worth $100, but you’re willing to take $80, then what is it really worth?? Know the value of the work you do.
  2. Can you afford to offer a discount?  When we figure our actual cost in creating a work of art, we think about the cost-of-goods-sold: Our materials, our tools, etc. Most artists also factor in time, which makes sense. Except maybe it takes YOU ten hours to paint that piece, and another artist can do it in two hours. And if that other artist has a long history of followers and sales, maybe they have repeat customers who have truly earned a reward now and then. (More suggestions about this below.) And if they support themselves with their work, have to pay for a studio space, the cost of participating in events, exhibitions, shows, etc. the prices will of course be higher. Take into account the amount of money from sales that you’ll pay income taxes on, too.
  3. Are your prices already too low? When I first set prices for my work, I wasn’t in any galleries or stores. My prices actually reflected my wholesale price. Once I was represented by galleries, I realized that I would get only 50%-60% of my retail price. So my prices went up. Because….
  4. Are you respecting your galleries? Galleries are a powerful way to get our work in front of potential customers who can’t come to our studios.  This means we have to respect galleries for what they do for us. If we discount prices in our studio, and a gallery finds out, that could be the end of your relationship with them. Galleries, on the other hand, and with your permission, could offer their faithful customers a discount. Some even offer to take it out of their own commission. Make sure you let them know if this is acceptable, and definitely let them know if it isn’t! Even they do take it out of their profit. Again, what’s the message here? “We’re so desperate to sell this artist’s work, we’ll cut our losses!” Ouch.
  5. Will a discount help me close the sale? Maybe. Tempting, right? Let’s talk about WHO gets a discount first. I would advise not offering one to a new customer. First, it’s not fair to your loyal customers, especially those who have collected your work for years. And yes, they might find out! I’ve found that people who get a bargain love to brag about it. And with social media marketing so popular now, your loyal customer might very well come across that post. The trust and integrity we’ve worked so hard to build is gone in an instant. If anyone deserves a discount, it’s our repeat customers!
  6. Do discounts work? I believe they can help us make small gains in sales when we are starting out, when all our customers are new. But it kinda goes against what our work stands for: Handmade, artisan-made, implies our work reflects skill, quality, and integrity (ours)–not something you can find at a dollar store, where items are mass-produced, often in countries that don’t pay makers well, and are discounted once the shelves have to be cleared.. Discounts can work against our “brand” as someone who creates a unique body of work.
  7. But I believe discounts work! Okay. But BE PREPARED. First, before you offer a discount, check with them what they’re looking for. My first (and last) discount, I offered 25%. (I was desperate.) Turns out they were hoping for 10%. Whoops. Second, factor discounts into your pricing. Always make sure you will still make a profit, even with a discount offer. It’s like “free shipping”. It feels less expensive, but you actually factored the shipping cost into your price, right?
  8. But what about loyal, repeat customers? Two thoughts on that: First, I’ve learned the hard way that even a stated “one-time discount” offer registers as “forever” to our customers. “But last year you gave me a 10% discount!” “Your ad said 25% off!” (Yep, that was 6 months ago…) Instead/second, offer another incentive: If you have prints or cards featuring your work, offer those instead. Or offer smaller work to the purchase that can be added with a discount. (Smaller means a smaller amount of money ceded, or it could be a one-off you are ready to pass on to a worthy person anyway.) Or a coupon for a manageable amount to use on their next purchase. (Again, even a “one-time” coupon will register as “forever.” It’s just a human thing…) Offer a one-off, stand-alone workm a direction you experimented with, but decided not to pursue. For one new collector, I offered to come to their home and talk about the piece for a small gathering of their friends. (It closed the deal, but they didn’t take me up on it.) I have a fellow artist who borrowed my car to deliver larger works to their customers. (Only twice, I have a boxy car, and they came to my rescue several times in difficult situations at my old studio. I’m glad to repay their kindness by helping them offer an incentive to a customer!)
  9. Is it really about the price? It’s common to assume that when a potential customer is hesitant about purchasing our work, it’s about the price. That’s when some of us jump to a conclusion, and offer a discount. But over the years, I’ve found that isn’t so. If someone is obviously interested in an item, I’ve shared the story, I’ve answered there questions, and they’re still hesitant, I’ve learned to as this simple question: What’s holding you back?  Turns out it’s something totally different: “Will it go with the new rug in my living room?” “Can I fit it in my car?” “I want it, but my budget is short this month–will they accept a layaway?” Easy solutions to address!
  10. How a challenge can work even better than a discount. When someone asks if you can discount a work of art, try this highly effective counteroffer: “No, but if….”

Examples: “No, I’m sorry, I can’t do that. This work represents a lot of time, skill, and care. It’s a high-quality piece that will bring you joy for a lifetime, and no one else does anything quite like I do. But if you purchase it today, I’ll give you a free copy of a magazine that did an article on me and this very piece!”

No, I don’t discount my work. But if you decide to take it today, I’ll be happy to give a free artist presentation to your coworkers/friends and family/favorite club/guild/association.”

No, this is one of my best pieces, and it’s fairly-priced. But if you take it home today, I’ll hold your credit card information for a week while you decide. If you return it within a week, no charge. And if you don’t return it, I’ll process that charge on (date).” The woman I offered this to? I wrapped it up, gave her all the postcards, story cards, etc. I include with a sale, and gave her the bag. And as she left, she whispered, “I don’t think this is coming back!” It didn’t. (I still waited a week, though!)

For a gallery/store: “No, my prices accurately reflect the value of my work, in time and materials. But if you place your order today, I’ll rearrange my shipping schedule to accomodate your upcoming gallery event.”

The last reason I rarely offer discounts (and usually only on older pieces that have ‘aged out’ of my collection)? Because I felt like I wasn’t respecting my own artwork. If I can’t respect what I do, why do I think others should?

Do you discount your work? How? When? And for whom? Share in the comments, I’d love to hear your strategy!

If you found this article helpful, let me know! And share it with others you think would find it useful, too.

 

 

 

HOW TO OPEN STUDIO #9: Keep Hope in Your Heart!

Bear has a powerful story for you today!

It takes time to build a following, especially with your first open studio event. Be patient. Persevere. And don’t give up so soon!

I’m trying not to bury the lede today, so let me get this right out there, now.

Art events aren’t about making money TODAY.

This powerful words came up in a conversation with Tenae Stewart a year or so ago. You can access more of Tenae Stewart‘s wisdom here.

In fact, even as I read her creation story, I realize this is just the person who can validate my message today:

It takes time to build a following.

Back in New Hampshire, I joined my first open studio tour. I already had an audience from doing the League of NH Craftsmen’s Annual Fair, and both events with the same art organization. It covered all of New Hampshire (which is a pretty small state!) but I was sure it would be a great event.

The first year, I had ZERO visitors. None. Nada.

I was disheartened, but it only cost $95 to participate (no catalog like Sonoma County’s Art at the Source and Art Trails, which is the biggest cost for these events.)

I had a second tour in the fall, with another org. Same. Hmmm….what was I doing wrong??

The second year with the League tour, I had one visitor. A (very stoned) young man who just happened to be walking by and saw my open studio sign. He was delightful to talk with, we had a rich conversation, and I hope I encouraged him to follow his own creative path.

Did I quit? Nope. And here’s why I’m glad I didn’t:

Every year after that, with every open studio event (including a new tour, and a tour another artist and I started for our own city), my studio was packed. I eventually made as much income from two open studio tours and the League Fair, as I had doing 3 national wholesale and retail shows across the country. Which, btw, costs thousands of dollars to participate in, plus shipping my inventory, my booth, traveling to those events, and staying in hotels, etc.

When I look back, I understand why my first two years were slow. New Hampshire is a small state, but I was the only participant in the southwest section of the state. Once more artists in my area starting joining, my visitor numbers grew.

When people finally realized how interesting my stuidio was, they didn’t want to miss a chance to see it again, and again.

Even those first two “empty” years had value: They made me clean my studio!

I also learned why some people don’t come to our studio and gallery events:

  1. They look too “special”. I was talking to an editor of our (then) local newspaper one day. (We met as parents waiting on the playground for our elementary school kids to get out of school.) I started talking about an upcoming local gallery exhibit featuring my work, and he exclaimed, “You mean ANYONE can go to those events?? I thought only collectors could attend!” (I assured him we did not check IDs at the door. He attended (t)his very first gallery event and had a terrific time!)
  2. Promote only one event at a time. Urgency is a powerful motivator for people to visit our event.  My first mistake was sending out a postcard with three different art events I was in, trying to save money on postage. No one came to any of them. My editor for a magazine I was writing for at the time exclaimed, “No! Every musician knows you only promote ONE event at a time!” (He’s a musician!) He explains that people’s minds reason thusly: “Oh, this looks interesting! But I have to do X this weekend, so I’ll go to the next one.” The next event pops up, and they say, “Oh rats, I was gonna go for a bike ride this weekend. I’ll just go NEXT weekend.” And the last weekend goes by, and they go, “Rats, I forgot! Oh well, maybe next year.”
  3. My work is out-of-the-box, and it takes TIME for people to see who I am, and the value of what I do. I’ve never fit into boxes, not even “mixed media” (which actually means different kinds of PAINT in 2d work.) People new to my work are often confused, until I share that all my media are combined by the same STORY.
  4. You just don’t like open studios, and it shows. You got mad at the stupid question, you didn’t meet people where they are, you don’t really like having people in your studio.

Reasons why the cost of joining an open studio tour shouldn’t hold you back, especially for Art at the Source and Sonoma County Art Trails. (They’re pricey, but the catalogs are fabulous. I still have the one from our visit to California a year before we decided to move here in 2014.):

  1. Your entry fee is the cost of ONE quarter-page ad in a magazine that might hang around for a month, or even a week. That catalog is a year-round keeper. That’s quite the affordable advertising/marketing budget!
  2. Know that art events aren’t about making money TODAY. It breaks my heart when I encourage people to participate in such an event, and then they walk away because not many people came. Or they didn’t make any sales. Or they believe it’s not worth the time and effort.

We need to see open studio events as an important, powerful step in growing an audience for our work. Our studio, our sacred, creative space, is where people meet their art heroes: Us!

In our online culture today, we see “influencers” as the new normal. These are the folks who are famous, who want to be famous, who achieved fame through a confluence of factors, sometimes carefully calculated, sometimes random. They have hundreds, thousands, millions of followers.

And if we’re honest, we secretly hope we can be just like them.

It’s only when I dig deeper into my own yearnings of being famous, rich with the proceeds of my work, that I realize I don’t actually want that!

I want to be seen as someone who has a different view of their place in the world. Someone who shares their work, their experience, their insights, with honesty and integrity.

Someone who, as hard as it can feel sometimes, knows at heart that it’s not about having an audience. It’s about having a voice.

It’s easy to get lost in the ropey jungle of who is a “real” artist. It’s even worse when we get lost in the definition of who is a “successful artist”.

What is the measure of our success?

If an oil painting can sell for $10,000, am I a failure if I only make a couple hundred dollars with a necklace that took me almost the same amount of time to make, using handmade and expensive materials?  (No, it’s no one’s fault (certainly not mine!) that some art media are considered more valuable than others.)

If I get an invitation to join a new gallery run by someone who loves my work, but my sales are still modest, is that not worth very much? (Yes, it’s worth it. Just the words this new gallery owner shared with me: “People who don’t really know that much about art, don’t think your work is “real art”. But the people who do? They are totally intrigued and amazed by your work!” This made my year!)

If someone’s heart is lifted because my studio, and my engagement with them, and my encouragement inspires them to take up their creative work again, is there a price tag on that? (No. It’s priceless!)

If a customer with not so much money takes a decade to buy even a minor piece, was that work the wait? (Yes! It means my work matters to them, enough that they stay determined to own a piece someday.)

If only a few people come to our event, that’s still a start.

If they signed up for your email alerts, that means they want to come back.

If they want to come back, they may bring a friend with them next time.

If they come back again, they really enjoy your studio, your art, and YOU.

If they keep coming back, they will either buy a piece eventually, or buy a piece for a friend who will love it. And maybe both of them will come back to buy more.

Some of our fans will share their experience on social media. This is the most important “advertising” of all. Because anyone can buy an ad. But we can’t buy praise and enthusiasm. Testimonials, online reviews like Yelp, etc. reflect not just our artistic skills, but also our connectivity with our clients, visitors, buyers, etc.

One artist in last year’s open studio tour was reluctant to try again. I really, really wish I’d reached out to them this year. There were work-arounds to their issues that could have been solved. Perhaps simply having their own event could have resolved some of their issues, too. Oh well. Maybe next year.

But here’s my biggest, best reasons I will continue to do open studios, even if I never make another dime from them:

My visitors are a powerful, in-person, in the moment reminder of how fortunate I am. 

I have a lovely space to make my work. I am very fortunate!

I have learned so much from making my work, and sharing it with the world, regardless of how much I actually make from it. I’m a better person for it.

I love what I do, from writing stuff like this for you today (and getting clear in my own head!), to making thank-you pearl earrings for the people who work at homeless shelters and those who rescue wild birds and opossums. Do I make money doing this? Nope. Not a cent. (And when I once whined about how nobody ever thanks me for doing this, my wise daughter who works in a similar “care” field said, “Mama, trust me on this. They ARE grateful, grateful that you see what they do, how hard it is, and they are glad you ‘see’ them. You don’t need a thank-you.” Her point was, the more overloaded and overwhelmed they are with their work, the less bandwidth they have to even write a thank-you note. Lesson learned!)

So approach your open studio event with an open heart, and no expectation of “instant sucess”.

Embrace what it brings you, no matter how small. Keep notes on the insights, the comments that lift your heart, the interactions that were gratifying and powerful.

Know that even sharing your space with a visitor can make a huge difference in their life, even if we can never know for sure.

And consider expanding your own unique version of “success” in life.

HOLY COW!! I randomly opened up an old RadioUserland post the other day, and found these two articles! I’d totally forgotten about them… More insights, more encouragement for YOU (and me today.) Dealing With Failure and Be Careful What You Wish For!

If you’d like to read more about this line of thinking, check here: https://luannudell.wordpress.com/category/what-is-the-measure-of-your-success/

If you enjoyed this article, or have questions or comments, let me know!

And if you know someone who needs a little encouragement in life, send this to them!

 

 

 

HOW TO OPEN STUDIO #8: How Not to Write an Artist Statement

(Disclaimer: You may not agree with my take on this subject. No worries, do what works for you! But do consider this approach if you want your artist statement to stand out from the crowd.)

I’ve written a lot about artist statements. A LOT.

This is one of my favorites.

OK, like a parent asked to choose their favorite child, I love ’em all! They all have a nugget of truth. But this one combines my frustration with most artists’s statements, the lack of creativity, the banality, the focus on materials and process over our story, yadda yadda yadda.

I know this is a huge homework assignment. But at least one of these articles could get you to reconsider taking on the “traditional” artist statement.

And again, check out ArtyBollocks.com for starters. It will prove that “arty” “pretentious” “obscure” artist statements are ridiculous, I hope. Here’s another fun site if your creative work takes a different form: The New Age Bullshit Generator

And this artist’s response to generic artist statements is good, too. Thanks and a hat tip to Beth Secor!

You may be tempted to use a template to create an artist statement. It may feel safe, and easy. And if it gets you started, okay then. But as a friend told me years ago, “You cannot fill in the blanks with passion.” (Wherever you are in the world, thank you Nicci Walker!)

You may be tempted to use hoity-toity words and phrases, (aka “artspeak”) like other famous artists. But this article on the down side of IAE (International Art English) is terrific at uncovering the very (pretentious) aspects that could alienate our potential audience. (My hat’s off to you, too, Carol Ober!)

Avoid anything that reeks of complacency:

“I love color”.  Um….who doesn’t love color??

“I am drawn to light and color”. Um…even worse? How can anyone capture an image of anything without light? (More on this to follow….)

“I am inspired by nature…” Um. So is every single landscape painter ever. And probably 95% of the rest of the world.

“I explore form and composition…”  Just stop right there. Every painting has forms, shapes, lines in it.

I could go on, but it drives me nuts. These are just a few sentences that most artists believe makes them “unique”. But they’re just the opposite. They sound like every other artist on the planet. Case in point: I could say this about my art, and I’m willing to bet that my work looks nothing like yours.

When artists list the “famous artists” they’ve studied with, I want to pull my hair. All it means is, you had enough money to pay their fees. I get that really popular famous artists can be very selective about who gets into their classes. But I also know that a “famous artist” in one part of the world may be totally unknown in another part. When I moved to California in 2014, I knew only two artists in Sonoma County. Actually, in all of California. And neither of them are painters. (Okay, Jane Garabaldi and Marge Margulies, and only because we were all in the same gallery in New England.) (And yes, they are both stellar at their work!)

An artist statement is not the place to brag about your art degrees, your reputation, to explain your how-to process in-depth.

It’s about sharing something about you, and your work, that will make your visitors want to go back and look at your artwork again.

JoAnne Russo, a highly-acclaimed Vermont basketmaker, was the first person to share this insight with me. I was already doing that, but this made it clear why we cannot afford to muck up this important piece of paper. Because even if our work doesn’t blow them away, our artist statement can.

Here’s my best example: At an art exhibit years ago, I saw what I thought was an awful work of art. Crumpled foil, squished fabric. WTF?? I thought.

Then I read their artist statement, and I almost cried.

It was made by a woman who had been a talented painter for most of her life. Now, in her final years, she had lost her sight and could no longer paint.

But in her heart, she still wanted to “make”. She still wanted to share the things that fascinated her. She was still an artist, even though vast changes had to be made in how she created it.

So she worked with interesting bits of materials with great texture, arranging them in ways that literally and figuratively “felt right”, and urged people to touch them.

OMG. OMG. She wanted to still have her voice in the world. And even going blind was not going to stop her. 

Yes. I went back and looked at her work again.

Instead of seeing someone who had no idea how to make “real art”, I saw someone with so much courage, so strong in their heart, that even losing their superpower–a great painter–shewhat believed she still had something to share with the world.

My next example was an artist statement I wrote for a woodworker the year before we moved to California. Here’s my rant about that experience. 

The part I wrote that they didn’t value?

Like people, trees respond to what happens to hem. What they live through creates their character. Sunlight and soil, ice and wind…all these things leave their unique mark on the inside. I work wood’s diverse color, grain, and texture, patiently and meticulously, to real the “inside story”.  And like people, the story hidden beneath the bark is beautiful, unique, and forever astonishing.

In fact, just read that article if you’re short on time and don’t have the bandwidth right now to go deeper. (And to be fair, that person did include that part in their statement. I didn’t know until a few years later, when their work was featured in a magazine.

Yes, your process is important. But keep it simple.

Yes, your education helped you get to where you are today. I get it.

Yes, art degrees mean you were serious about your work from an early age. Good on you! But not all of us had that privilege or option.

The most powerful story we can tell about our work is why it matters. To US.

It could have been a life-long passion, or it could have been a treasure we buried out of perceived necessity. Until we realized how vital it was to our soul.

Be willing to go deep, to share who you really are, and how your art helped you discover what really matters to you.

Trust me. And trust yourself: If you’re doing it right, they will want to see more of your artwork, your studio, and you.

Questions? Comments? Bring ’em on! I’ll do my best to answer them.

(No snark, please. Feel free to gritch on your own platform, okay?)

 

 

 

 

 

HOW TO OPEN STUDIO: Introduction

When I stepped up to the plate with my art, I was an eager beaver student. I started with small local art fairs, but within a few years, I did the the wholesale fine craft show circuit (introducing my work to gallery owners, publications, etc.), then moved up to a large retail show (the League of New Hampshire Craftsmen’s Annual Fair, arguably the oldest art show in the nation), and then a few high-end shows.

I did years of shows before I did open studio events! But doing shows taught me a lot: How to display my work, how to price my work, how to greet customers, how to process sales, etc.

Within a few years of doing open studio tours, I dropped all my big shows (except for the Craftsmen’s Fair) and focused on those in-person studio visitors.

Over the years, I’ve learned a lot about this, too. This series will walk you through the basics, the fine points, what I’ve learned from other artists, what I’ve learned from seminars led by Bruce Baker, visitors, and loyal customers. (Yes, your customers can be fonts of wisdom, too!)

Now, most of us want to be “real artists”. What does that mean? Well, we need an art degree, a resume, a list of galleries that represent our work, a list of exhibitions we’ve participated in, a (e)mail list of customers, press releases and publications (books, magazines, newspapers, etc.) that have featured our work. Oh, and the awards we’ve won, and prices that reflect the popularity of our work. And a successful open studio event is one where we had a ton of sales.

Right?

WRONG.

Everything about those assumptions is wrong.

You do not need an art degree to be a “real artist”. (I don’t have one.) You don’t need a resume. (I had one, but I don’t maintain it anymore.) I still have some galleries back on the East Coast that carry my work, and I’m in several here in Sonoma County. (I hope to find more, but that’s not my main goal for now.) I’ve won awards, but I don’t care so much about winning anymore. I’ve been featured in newspapers, magazines, books, etc., but I don’t pursue that so much, either. The common advice I see everywhere about how to greet and engage customers has never worked for me. And the money? It’s ranged from pretty good to pretty dismal, as 9/ll, the recession of 2008, moving to the West Coast, etc. etc. have all taken their toll.

Ask me if I care. (You’re right! The answer is “nope”.)

The single most important thing a “real artist” can do is:

Make the work of their heart.

Tell their story.

Share their art with the world.

Money is great! But the truth is, not very many people make a living from their artwork/creative work. Yes, sometimes they’re not ‘doing it right’, but this is also a time in history where people in my age group (YES, BOOMERS!) are the biggest demographic in our country. (We probably outnumber our customers.)

And the research I did for a series of articles for Fine Art Views a few years ago, about why millennials don’t by our art, was truly educational for me. Tastes have changed, our collectors’ homes may be already filled with art (mine is!) younger folks may be just starting families, careers, etc. and not have the budget for our work, yadda yadda yadda ad nauseum.

So we may be competing for BUYERS.

But there is no limit on building our AUDIENCE.

And eventually, some folks in our audience will become buyers.

I tend to be wordy (ahem), but Tenae Stewart, who worked at Sebastopol Center for the Arts a few years ago, told me shared seven little words with me that summarized this entire series:

Art events aren’t about making money TODAY.

This has been my entire art career, in seven words. The reasons doing shows was hard is, my work is out of the box. (Some people even tell me to my face it’s not “real art”. Okay. But I don’t care.) It takes awhile for people to figure out what they’re looking at, why it calls to them.

Some people look, and walk away.

Others? They lean in.

And if don’t screw up my interactions with them, they will come back. They will bring a friend. They will sign up for my blog/newsletters. They will find something new and interesting every single time they come to my studio. Someday, they’ll buy a piece. And some people will keep on collecting our work, year after year.

And the biggest reason why open studios are such powerful audience-builders?

Because our studios, our sacred creative spaces, are where the magic happens.

As Bruce Baker said in a seminar years ago, “To regular people, artists are the ones who ran away to join the circus!”

We are outliers, out-of-the-box people. We took a risk to do what we do, not like taking a job where we know what we’re supposed to do, and getting a paycheck (and benefits) for it. We followed our dream, and made it real.

I believe we all have a creative force within us, but the magical myth of “real artists” still intrigues the rest of the world.

And for those people who didn’t find the encouragement to follow their heart, who don’t believe they’re ‘good enough’, who don’t think they have enough room to have a real maker space, who believe some people are simply born with talent and others (themselves!) aren’t….

Our studios can inspire them to take up their own creative journey.

If you want a head start before this series begins, check out my series on creating a successful booth environment in this series, GOOD BOOTHS GONE BAD.  Booths are harder for us than an open studio, because we have to get the parts together, schlep it across town (or, as I did, across the country), set it up, wait for people to find us, realize we left a critical thing back home, break it all down and pack it up, and schlep home again.

Open studios? It’s like getting your house ready for a party! A lot of work, but not nearly as hard as big shows.

So take a peek at that series, check in to see the latest posts, and if you have questions, send ’em to me! I’ll either let you know the anwers are coming, or I’ll write some new ones.

Either way, don’t panic. You got this. I’ve got your back

Stay tuned for my next article in this series!

 

 

MAYBE LANGUISHING ISN’T SO BAD?

 

 

The Elk Horn Gate
I don’t know why I picked this image, I just like it, so there.

Let me tell you about my frustrations with social media marketing.

It’s a sad story. On one hand, I applaud the internet, blogs, social media sites. I think of the people throughout history, okay, even before history, people of different cultures, races, times, gender, who had the chance of a snowball in hell of having their work read, seen, shared. I’m pretty sure Emily Dickinson would have given almost anything to have her work published. Vincent Van Gogh finally had his day in the sun, but he died before he actually saw it. (This Doctor Who snip always brings tears to my eyes.)

And for awhile, it was great to be able to share my work and my words so easily. The day I started my first blog at Radio Userland, I felt a surge of freedom I’d never felt before. I didn’t need an editor, a publisher, an agent, nada. All I needed was the courage to tell my stories, share my thoughts, give insights based on my own experience selling/marketing/making and hopefully offer validation and hope to others who felt less-than-successful with their own creative work.

I love Pinterest, because I can create an online scrapbook of images that inspire me, intrigue me, give me ideas for my own projects. ) I love Instagram too. It’s a great venue for artists, I’m told, and I have a pretty big audience there, too. I can share all kinds of images of my work, inspiration, process, etc.

Then Radio Userland died. I moved to WordPress, but I did some great writing on Radio Userland. For awhile, I couldn’t even access my own articles there, until my hubby used his tech skills to create new urls for my blog there. Now I can find them, and republish them occasionally on my WordPress blog.

Then Facebook got bigger, and then it was/is immense. It also became all about the money. Facebook bought Instagram, and now it’s headed the same way.

I read a transcript of a Zoom video by Dave Geada, marketing guru at FineArtStudiosOnline (FASO.com) where I have my own website, and where I wrote a regular column for 12 years for Fine Art Views until a couple months ago. I still love the support structure of FASO for artists, and I’m glad to hold on to my website there.

Dave is as heart-centered as I am when it comes to marketing, I love almost everything he has to share on how to up our marketing skills, and many of the Zoom meetings are free to all. He loves Instagram, too, and has created many videos on how to use it effectively. I’ve gotten great tips and insights about social media markting (especially Instagram) from his Zooms, and many are free to ALL artists. Check out their Art Marketing Playbook here: AMP

But I’m beginning to feel lost in a huge dust storm that is suffocating.

Dave points out that Facebook regularly introduces new algorithms that block who can see our posts, forcing us to consider buying ads so we can grow our audience.  Suddenly, a thousand followers shrinks down to a handful in my Facebook business page. 

Instagram hashtags are a hot mess for a creative like me. I’ve tried hundreds of them over the years, tags that sound extremely descriptive of my style, my subject matter, my materials, etc. And yet, when I take the time to test them out, not very many put me in the company of other work that’s anything like mine.

In other words, it’s a blessing to be making work that’s unique, easily recognizable as mine, etc. But it’s frustrating to realize the tags I use regularly either throw me into a bottomless pit with hundreds of thousands of other people’s images, most nothing like mine, and ensuring I’ll be in someone’s feed about ten thousand posts down. (So, almost zippo visibility.) I’m lost in the shuffle. Or worse…More finely-tuned tags find me in a pond that’s way too small (although the images will hang around longer.) One example: I use #blackhorse for my faux soapstone horses. But I’m the only little handheld black horse sculpture in a sea of images of REAL black horses.

In the end, I can’t think of any way someone could even imagine my work, and look for it, unless they already know it, or they know my name. (Don’t send me suggestions unless you’ve researched them yourselves, okay?) (I mean, thank you for thinking of me, but it’s just not that simple.)

And the biggest surprise of all? I just found out that two superstars in the polymer clay world have quite modest followers on Instagram.

Ford and Forlano have been megastars for decades, two of the first polymer clay makers to hit it big with their work. It’s fabulous, beautifully made, expensive, and carried by the finest galleries in the country. Their Instagram following? 1,500 people. About the same as mine, a relatively-nobody/not nearly as famous nor successful.

Cynthia Tinapple is a polymer clay artist/teacher who has curated polymer clay work for decades with her Polymer Clay Daily newsletter, and her weekly subscription-based Studio Mojo newsletter. (WOW! I just tried to see when PCD first started. It looks like the first post was published on September 11, 2005. MY BIRTHDAY!!) She knows all the top makers in the pc world, she scours the internet for makers old and new, innovators, and whoever is making something intriguing, different, powerful, featuring around 250 makers every year. Her following? Well under a thousand. (To be fair, it looks like she’s just getting started on Instagram. But if every person she’s featured in her newsletters followed her, she’d easily be classified as an “influencer”!) (Six days of incredible posts for closing in on 16 years….) (OH, even more, because Studio Mojo usually has at least half a dozen little features on artists and resources.)

Next, my frustration with most hosting sites for artists, including FASO: Almost all of them focus on 2-D art: Painting, drawing, etc. I took a survey on mine, to get a “roadmap” for my marketing plan, and the first question was, is my work abstract or representational. (Um….jewelry?? And is anyone looking for my work going to use either of those terms to describe it? I don’t think so.)

Last, photographing my work is really, really tricky. Oh, photoing jewelry is okay, and the shrines come out well, if a professional photographer is doing the picture-taking. But decades ago, another polymer clay artist said, “Your photographer is one of the best, and yet they still can’t really capture the look and feel of how wonderful your little artifacts are in person.” That was true then, and it’s still true today. In fact, I believe the biggest factor in building my audience is when people come to my studio, and can actually pick up a little bear, or a horse, and hold it in their hand. It’s magic.

To sum up: I have a powerful creation story. I’m pretty good at telling stories. I’m good at the work I do. Good enough, anyway. I’m good at interacting with studio visitors, and engaging them with my work. I take a lot of pictures, I get professional ones when I need them (and can afford them!), I’ve gotten better at editing them, etc. I’ve done some major fine craft shows in my art career, my work’s been published in dozens of magazines and newspapers over the years, I grew a loving and loyal audience at the League of New Hampshire Craftsmen’s Annual Craft Fair, and I have some wonderful followers and collectors here in California, too.

But if I’m struggling on how to get my art to cross the path of people online,struggling to find more people who might also become fans, and maybe even collectors some day, then how is everybody else doing?

I know Cynthia occasionally feels ‘less-than’ as she comes across astounding new, young polymer clay artists. She wonders if she’s doing a good enough job, if what she posts is interesting and relevant. (YES, YOU DO AND YOU ARE, CYNTHIA!)

And in writing this, I just remembered my very first blog post at Radio Userland on December 1, 2002: What Meryl Streep and I Have In Common

Okay, this just blew my mind: I started with how, reading that Meryl Streep struggles to own her own skill and body of work, made me realize this is “normal” for creatives. We all have that little voice that says we’re not good enough, we aren’t as great as others think we are, that we are doing it wrong.

So let’s just kick that little voice outta the park today. Or at least let it out into the backyard so it can take a pee.

I believe, so far, that my art has brought many, many people a bit of joy and wonder into their lives. I love that, and I’m grateful.

I also believe that, from how people respond to my articles and blog posts, that hundreds, maybe thousands of people gain hope from something else I offer the world:

  • You matter.
  • Your creative work matters.
  • It matters because it helps you be the best person you can be. It lifts your heart.
  • And when you share it with the world, it will lift someone else’s heart, too.

I’m not the wisest, kindest, smartest, most talented cookie in the box, not by a long shot. But I know how much my creative work means to me, and I know it will call to me until I die. (Or dissolve, or lose my marbles. Whatever. It could happen.)

But I know this:

It’s not about the money.

It’s not about the likes.

It’s not about the number of followers, the number of comments, the awards, the sales, the money.

In fact, the more I learn about “influencers”, the more I don’t want to be one. And let’s face it, some dynamics rule the game. Actors are going to get more publicity/fame/likes than the people who actually help put movies together, right? We just see the actors more easily. There are plenty of people behind the curtain, people who do incredibly powerful, good work in the world, and it’s rare we ever even hear about them.

It’s not about how to game the system, because the system is too big, and makes too much money for the people/corporations who created them.

It’s simply about using the systems to share your work with others, as often as you can.

It’s about doing the work that matters to YOU.

It’s about supporting the people, the causes, the programs that help others, that heal others, that heal our planet.

It’s about doing what you can to be the best person you can be. Even if, like me, you suck at it sometimes.

So use social media to help share your work with others. If you find strategies (and hashtags!) that work for you, good on you! If you don’t, you are not alone. But you can still have a voice in the world. Your audience may be huge, or it may be small. But they love you and your work.

Sales are wonderful, but there are a thousand reasons why people don’t buy our art, probably because there are more artists/creatives in the world right now than in all the rest of human history. If you’re work isn’t selling, don’t take it as a measure of your worth. You just haven’t found your peeps yet, and they haven’t found YOU yet.

Don’t count the likes. Just hang on to that feeling when you realize something you’re working on is finished, and it turned out well, and how happy that makes you.

Works for me!

Now go make something.

(Ahem. If it’s cupcakes, I’d be honored to taste-test them for you.)

 

 

RISING UP

Yep, that’s the short chair!

 

 

 

 

 

 

 

Not Every Problem Needs a Perfect Solution!

After I learned of a friend’s painful loss of a loved one recently, I decided to offer them a gift, a small wallhanging. I checked in on their preferences, gathered my materials, and got to work.

It’s been awhile since I’ve done any sewing/quilting in my studio, from at least before the pandemic shut-downs began. So it was frustrating to realize that the office chair I use at my sewing station is way too low to work efficiently.

Maybe I could swap out the chair for another taller one? Great idea, right? I carefully measured the heights of several swivel chairs, the ones in my studio, and a couple at home. Found one that would work, hauled it to the studio, and brought my former sewing station chair back home. It’s now my computer work-chair.

But when I sat in it today to work at my computer, I realized it was too short for that, too! Argh….

I tried to figure out how to raise the seat. The one I’d just taken to the studio is adjustable, but this one isn’t. (Why not??!) So maybe I just have to move this chair on, and find another one at a thrift shop (where I found all the others.)

Then I realized I have a sofa pillow that isn’t really comfy for sofa-sitting. It’s big, it’s thick, it’s made of rough, scratchy rug material. But it would be perfect for a chair! So I brought it in and tried it out.

It worked!

Ironically, a fellow artist/friend had just emailed me with some questions and concerns (which is why I needed to type an in-depth reply to them.)

But replying to that email is where this thought came from:

Sometimes the solution to a problem is sooooo much simpler than we think….

And sometimes the best solution is right in front of us.

I don’t have to make my chair higher (especially if I can’t!) I didn’t have to swap out chairs. (It was kinda tricky hauling them in and out of the studio, go down steps, load them into the car, etc., especially with my recently-replaced new knee.)

All I had to do was find the right pillow.

My friend was struggling with the need to update their website. Another was overwhelmed with mastering a new (to them) social media site.  A lovely neighbor was sharing how down and out they felt, and they couldn’t understand why.

After publishing that first blog post in a few months, sharing how hard it’s been for to get back into my life after surgery, so many people shared how they’re feeling the same way, with their own hardships and the (seemingly eternal) pandemic.  It’s obvious now that we are all affected by the chaos, the uncertainty, the dark side of the world we live in.

Here’s my advice (which you didn’t ask for, I know, but at least it’s free!):

Sometimes it’s just enough to know you’re not alone. (“We’re all on the same lake, in a different boat.”)

Sometimes a problem has a very simple solution. (But it might take awhile to realize that, and a little experimentation to get that insight!)

Sometimes, we don’t have to master something, especially right away. We just have to take a few steps forward with it.

Sometimes, especially if we already have an audience, it’s not necessary to totally master a social media platform, or to strive to grow our audience. (It can simply be a way to stay in touch with the people who appreaciate who we are, and what we do.)

We don’t have to be perfect. We just have to care about doing (a little) better.

Because, as I said in this little story video years ago, “We don’t have to be good enough. We are enough!”

And how ironic is it that I just noticed the grammatical error in its title! Proof again that the heart of it is more important than the details.

Not all problems have solutions, of course, let alone “easy” solutions. But it helps to truly understand the ones we need to work on, the ones that need our immediate attention, and the ones that can wait a little while.

I hope this helps you find your balance again today. If you’ve already found that place, share it in the comments. Someone else may find your experience enlightening!

If you found this helpful, and know someone else who might find it useful, share it!

And if someone shared this with you, and you found it useful, you can either follow my blog (upper right corner), or sign up for my email newsletter (at the top of my website home page) for more random (but free!) advice.

I’m Still Here!

 A single act of kindess,

Like a stone thrown in a pond,

Sends rings of ripples outward

That travel far beyond;

And joining other ripples

Flow outward to the sea;

A single act of kindness

Affects eternity.

–author unknown

 

I never thought that life AFTER the worst of the pandemic would be just as weird as DURING it. But here I am, having a rough summer and a crisis of faith.

Earlier this year, I walked away from my longest paid writing gig, 12 years of writing for FineArtViews.com. It wasn’t my highest paying gig by a long shot. But the weekly deadlines encouraged me to get regular in my writing habits, and my goal was my highest purpose:

  • To encourage creative people to keep making the work that brings them joy/solace/restoration rather than focusing on fame and money.
  • To not let others judge them on their medium, their process, their skill, etc. To embrace what helps them deal with everything else in life, whether they earn a living by it or not.
  • To persevere no matter how much, nor how little recognition they receive from it.

Because like a pebble in a pond, when we share our work with the world,  someone else’s heart might be lifted, too, though we may never have the privilege of knowing that. I also know that the most powerful connections created through my artwork, come from in-person contact (shows, studio visits, etc.)

When that goal was superceded by the financial goals of the company, I knew it was time to go. Yes, I believe in social media and social media marketing, for many reasons. It allows ANY creative person to share their work with the world, whether that leads to fame, fortune, or simply recognition for the work they do. As my favorite comic strip put it so powerfully, making the work of our heart isn’t about having an audience. It’s about having a voice.

It’s not about having an audience, it’s about having a voice.

 

But I cannot let someone else stifle my voice, either. (In their defense, that’s a normal practice in almost every biz, and they still support my website.)

Walking away from that gig felt like I’d lost both my audience and my voice.

And of course, knee replacement surgery in late June, complicated by a debilitating fall in my studio just before my surgery, has resulted in chronic pain and discomfort for months.

It didn’t help that I’d finished my year-long shrine-making series just before. Or rather, I reached a place where the next step was rather daunting, and I still haven’t figured out how to move forward. It had gotten me through the entire pandemic, but now I’m stuck again.

So I’ve been mopey, tired, constantly uncomfortable physically, whiney, and lazy for months now.

But now I can see a little light at the end of my tunnel.

What started the light was making “thank you” pearl earrings. It’s been a thing with me for years. I LOVE real pearls, and I LOVE making pearl earrings. But they hardly ever sell. So I usually give them as thank you gifts to people who are doing good work in the world, or as a thank you for something someone has done for me. I’ve donated three dozen pairs to volunteers who work at a local art center’s gallery shop, folks who work at a wonderful coffee shop back in New Hampshire (because we still mail-order coffee from them, and one person always sends a lovely, uplifting handwritten note in our package), etc.

A few months ago, I went on a pearl earring-making rampage. And it’s not gonna end anytime soon.

First, I checked in with a homeless shelter a few hundred yards down the street from my art studio. Their shelter, the largest in Northern California, is the first step towards getting a homeless person into permanent shelter and supportive services.  I asked what kind of donations suited the needs of their clients. (Now that I think about it, THAT inquiry began when I offered some food and medical supplies left over after we lost our dog Tuck a couple years ago, and offered it to a vet. They said they couldn’t take them, but that there are plenty of homeless folks with dogs who could use them. And this shelter actually lets their clients keep their dogs, an issue that’s often a deal-breaker for homeless people.)

Turns out their greatest need is individual personal hygiene items: Small packets of shampoo and conditioner, toothbrushes and toothpaste. This was harder to accomplish than I’d thought, as individually packets are being banned in some states due to massive use of non-reuseable plastics. They suggested a work-around for the former, which worked. But I was stumped by the dental care thing.

So I reached out to our family dentist, asking where they purchase their toothbrushes/toothpaste sets we get at our appointments, and could I piggy-back an order (paid) on their next order.

Their response? They donated…DONATED…a bundle of them.

So I made earrings for the dentist and their staff.

After delivering the items to the shelter, I realized I could also make thank-you for the shelter staff. A few days later, I delivered a few dozen earrings for the staff and volunteers there.

I shared this with a fellow artist. (I’d made several pairs for them, because they’d done something very kind for another artist.) They said, “OH, I have a friend who’s a dentist, I’ll see if he can donate that stuff, too!” (I just realized I should let her know I can make earrings for that office, too!)

We also rescued not one, but two oppossums this spring, and delivered them to a county wildlife rescue shelter. (One survived it, one didn’t.) It was so wonderful to find an organization dedicated to this, and it turns out they are overwhelmed with injured/abandoned baby critters this year.

So I also delivered several dozen pearl earrings to them, enough for the entire staff, interns, and their volunteers. (We also donated $$$ because that’s just as important as pearl earrings!)

Then the fall, then surgery, and now, major ennui.  I’ve been in physical therapy for my knee for almost a month, but I still have to wait several weeks for physical therapy for my fall. I’ve been achy-breaky, down in my mood, not-so-hopeful, and totally uninspired.

And yet….

I realize I really, really like recognizing our unsung heroes in life.

Recently, I learned a friend back in NH was going through a terrible loss of a loved one, and it broke my heart. On an impulse, I reached out and offered to make them something, a small fiber piece, and they reacted with great enthusiasm.

So I’ve been in the my studio several days this week, almost 3 hours a day. (That’s a record-breaker since my surgery!)

As I worked on it, I realized they were one of the folks who showed up during a very hard time in my life. Yes, I’d gifted them something back then. But it still felt great to be able to alleviate their pain in a tiny, tiny way.

As I worked, I realized I’ve also been in a position to help another good friend back there, who was also there for me during that time.

Ironically, this particular person also had great words of wisdom for me during that time.

There were people I’d gone above and beyond for, in our almost 30 years in NH. But there were a few who were NOT there for me during that difficult period, even as I had been there for them. I complained about that to this friend. And they told this powerful thought:

When we help others during their hard times, the universe sees it.

When we need help, it may come from those we helped. But it may not.

The universe, however, will provide that help, through other people, and other means.

I’ve learned over the years that hard times are….well, HARD. And when we’re in them, it’s not easy to see the good things, the gifts.

It’s only when I look back that I can see the people who did show up, the passing acquaintance, or even complete strangers  who crossed my path with a story that helped me take one step forward. The people whose wisdom helped me stay grounded, if only for a day, or even just an hour.

They are the people who helped me make a tiny shift in perspective, what I now know is an effin’ miracle.

And today, I had to share that with you.

Being grateful for the people who help us move forward. Other people being grateful for us helping THEM move forward. Others joining in. It’s a beautiful cycle that restores me to my better self.

Rambling, I know. It’s how I roll. I could shorten this, but as I wrote, more and more insights popped up.  Plus I write to get MYSELF to a better place, and this is how I do it. For example, I can’t wait to get to my studio today, because I’m am THIS CLOSE to finishing my friend’s project.

If this helps YOU today, well, that’s a gift, too! If not, no worries, I’ll be back soon with useful info, good strategies, and thoughts for hosting a successful open studio event.

But I feel a little bit better today, and I am grateful. And Garfield supports my theory that it doesn’t matter how long it takes to get our 100% out there.

UPDATE: I just found out this condition of “blah” is called languishing! And here’s a good article about it in the New York Times.

One day, or ten days…It’s ALL good

OPEN STUDIO, OPEN HEART

 

 

I miss my old studio in NH, but not the winters!

OPEN STUDIO, OPEN HEART: Open Studios Help Me Be a Better Person in the World.

People visit our studios for many different reasons, and all of it is good!

(This article originally ran in Crafts Business magazine, Feb/Mar 2005. Still holds true today, with a few minor edits!)

You know what we hope for when we open our studio to the public, especially in December. We hope everyone in town decides our work will make the perfect Christmas/holiday present. We hope hordes of shoppers will descend upon us, buying up everything in sight.

It doesn’t quite work that way, though. In fact, this was my fourth open studio of the year, and true to form, there was no form. No rhyme nor reason, either. Like life itself, it was the usual mix of the predictable and unpredictable.

There was the unexpected spat with my teenage daughter. She used to beg me to let her help with these events. Now she wants to hang out with her boyfriend this weekend, instead. Her boyfriend! Heck, I gave her life! (Just kidding.) (NOT.) I won the battle this year, but I foresee humiliating defeat in the years ahead. Time to look for a new show assistant? (n.b., this turned out not to be true, and my daughter joined me for shows until she left for college, and beyond.)

Then, moments before we opened, I got a phone call. An eager customer asking for last-minute directions? Yay! Yes, she was asking for directions, but no, she was not an eager customer. She had a box of sewing goods she thought I might be interested in buying. (This is just one of my pet peeves as an artist: People trying to sell me something during an event where I’m trying to sell something, especially an event like the major shows I did that cost hundreds, even thousands of dollars to participate in. I can attract a Mary Kay consultant from 500 miles away just by setting up my booth.)

I felt a sharp retort bubbling up, but held it back. I offered them an appointment for the day after the open studio.

Saturday morning was brisk. One shopper spent quite a bit of time browsing. First they wanted to buy a rubberstamp I’d carved. (Nope, not for sale.) Then they wanted my handmade buttons. (Nope, not for sale.) “One of those people!” I thought to myself. But again, I told myself, “Be nice, be nice.” I’m glad I held my tongue, because eventually they bought several items that made up half my sales for the weekend!

There was the art teacher who wanted me to tell them exactly how I make my artifacts, so they could use it as a school art project. (I get that all the time, too.) My response is to either give them online resources for working with polymer clay, or point them to my book shelf and the comfy chair corner, and to let them sign up for notices when I offer classes on polymer work.

There was the couple who traveled for hours to visit my studio. There was the person who happened to be walking by, saw my sign, and came in. The person who showed up to ask if I could replace their lost earrings they’d purchased a few years ago. (Yes, I will replace the first lost earring free, but not the second!) There was the person who decided they couldn’t live without purchasing another necklace from me. (I LOVE IT WHEN THIS HAPPENS!)

There was the person who couldn’t find anything of interest at all in my entire studio, except my private collection of turquoise nuggets. One person came by only to visit my guinea pig, who was part of my promotion to encourage families to visit. (They made me promise to come and visit their guinea pig someday.)Our new neighbors dropped by. The boy spent the entire time rubberstamping a card calling for a victory against a rival hockey team, while the mom and daughter oooh-ed and ahhhh-ed over every single piece of my jewelry. Something for everyone!

Finally, as the last hour of the last day of the event drew to a close, there was one woman who had stayed forever, looking at everything but buying nothing. She finally asked hesitantly if I would look at her artwork.

I was totally exhausted. Again, I could feel that sharp retort rising to the surface…

But I resisted.

The look on her face. I know that look. I remember it well. It’s on the face of the kid on the outside of the candy store window, looking in at all the wonderful sweets they can’t afford and can never have. I used to have it, too, when the idea of being a “real artist” seemed like an impossible dream. I remembered, too, all the kind and wonderful people who helped me along the way, offering encouragement, insights, and support. They were the ones who told me, “You come on in here! Step up!”

I did look at her artwork. It had promise. I told her that, what I liked, what could be better, made a few suggestions for better presentation, and told her to keep making her art. I was so tired, I don’t even remember most of what I told her. But I remember she was happy when she left, so I must have been kind.

The woman with the box of sewing goods? She showed up right on time the next day. It was a wonderful collection of vintage sewing goods, just the sort of thing I’m always on the look-out for, and the price was right, too. I bought it all, and we both were very happy.

Open studios are a miniature version of our own life. When we make what we love, we are restored to our highest, best self. When we share it with others, in any way (not just sales!), it brings joy to others. Encouraging everyone to make room to do the work they love is good for everyone.

And we always have the power of choices. We can choose to react with frustration, resentment, anger, fear, disappointment….

Or we can choose to believe we can be a force for good in the world. To believe we all have a right to be here. To believe we can all benefit in making the work that matters to us. To offer the same encouragement and recognition we needed so badly when we first started our own art journey

USE YOUR TURN SIGNAL! Another Life Metaphor for Drivers and Artists

My “New England Autumn” art wall.

USE YOUR TURN SIGNAL!

Keep your audience and collectors in touch with your art/life changes!

 On my kitchen wall, the wall that shows up in my Zoom meetings, is a bright red maple leaf. Not a real leaf. It’s hand-carved and painted, in wood. It joins a collection of fall landscape paintings, and like them, holds many memories of living in the Northeast/New England.  (A friend in New Hampshire told me that only three countries in the world host these amazing, colorful trees: The United States, Canada, and Japan.)

There’s a story behind this leaf. (Of course!)

It took place many, many years ago, at a huge 9-day show in New Hampshire, The League of NH Craftsmen’s Annual Fair.

I was still pretty new to the show. Across the aisle from me was a longtime craftsman, who worked in glass. In between the previous year’s show and this one, he switched his medium-of-choice. He now made marvelous nature objects, carved from wood, and painted.

I loved his work, he loved mine, and we had several lovely chats during the show. He had a huge audience, having participated in the show for a long time, and always did well with sales.

Not this year!

His collectors and followers came to his booth. They were stunned to find a completely new body of work. And most of them left fairly quickly, without purchasing anything.

He was stunned to the point of having a panic attack near the end of the first day. (We were told at first he’d had a heart attack, which can mimic the same symptoms, but fortunately a panic attack is non-lethal!) A friend came to cover his booth, (he’s the one who filled me in on the backstory) and a few days later, the artist returned.

He was devastated, of course, and we had another lovely talk.

I told him his new work was beautiful, and in time, he would either regain his audience, or grow a new one. It wasn’t the quality of his work that was failing him. It was catching his long-time audience off-guard. He needed to give them time to adjust.

I know this phenomenon all too well! My work has never fit into anyone else’s “box”, and new work takes time to sell. (Okay, ALL my work takes time. That can get discouraging in hard times, but it has never stopped me.)

He was grateful for my encouragement and insight. The next day, he brought me my carved red maple leaf! And sure enough, even by the end of the fair, his sales were inching up. (Many were new people who were unfamiliar with his former body of work.)

How does this relate to a turn signal while driving? (You know I’ll find a way!)

One of my biggest pet peeves while driving is, when people don’t signal a turn, or a lane change, until they’re actually acting on it. Which isn’t helpful or useful for those of us trying to pass them, or when we’re approaching an intersection. We need to know what you’re going to do.

Turn signals are for letting others know our intentions. 

We need to activate that turn signal to let others know we’re going to get into their lane, or slow down to turn soon. (Yes, some people leave them on, which is also confusing. But it’s better to slow down when we don’t have to, rather than maintain our speed, not knowing what they plan to do.)

If this artist had prepared his audience, alerted them of his intentions…

If he had send out a postcard, or an email newsletter, letting them know he was switching gears/directions/media…

They would not have been so surprised when he showed up with a totally new body of work.

Instead, he caught them off-guard, unsure what to say, being disappointed the work they’d grown to love was no longer available.

In fact, he could have even staged a sell-off of his other work from his studio. (This was before the days of online shopping and artist websites.) It would have given his faithful collectors a last chance to purchase his work, and generated some excitement and interest in his new work.

Of course, in these days of social media and our intense use of email newsletters, more people can be aware of our own life lane-changes. We can use these powerful tools to keep our audience informed: New work. New media. New techniques. New studio location.

That little red wood leaf is a powerful reminder for me:

Stay in touch!

PROBLEM-SOLVING FOR CREATIVES #6: A New Social Media Opportunity!

Our in-person studio visits are a powerful way to connect with our audience and potential collectors. And now there’s a new platform to make that even easier!

 An artist has solved a huge dilemma around our quirky art studio hours…

 (4 minute read)

 In last week’s column about recognizing our “team”, I shared how we can connect and benefit from our contacts who have skills we lack—and need!

This week, I’m delighted to share a new website that resolves one of my greatest problems as a professional artist: It provides our audience and people who don’t know us yet with the means to visit our studio.

A long-time reader reached out to me a couple weeks ago. Bill Snider is an artist who’s created StudioDoorz, a website featuring a listing of participating artists’ studios across the country, and around the world.  His project was featured in the 12/03/2020 issue of Boulder, CO’s newspaper, Daily Camera.

It’s pretty small right now, with just under a couple hundred participants right now. But it’s a major accomplishment, with the potential for huge growth.

Because one of my biggest pet peeves with Yelp, Google Business listings, Google Maps, and most of the open studio events I’ve been in, is that their listings don’t accommodate “open by appointment” for our business hours.

That may not seem like a big deal, but it is. (When I was in a more public studio, I used, “Open by chance or by appointment”, but in my current situation, I have to know you’re coming in order to even let you into the building.)

And yet artist studios deserve this option.

We’re a small business, with just as much of a presence as a burger joint or a swanky restaurant.

But very few of us keep “regular business hours”.

I’ve asked orgs that publish catalogs for their open studio events to add something, a brief comment or a symbol, that lets people know if an artist can offer an appointment for a studio visit. (Maybe next year? I hope!)

Bill and I are on the same page with this. When people visit our studio, it can be the most powerful way for new visitors to experience, and connect with, our art.

They not only get to see so much of our artwork, they get to meet us. They get to see who we are. We get to have deep conversations about the why and the how of our work. They get to see our sacred creative space.

My work rarely sells at a one-off event. It’s different, it’s not cheap, and it can take people awhile to understand what they’re looking at. Literally! At my very first small art show in Keene NH, visitors who were intrigued would stare deeply at my work. After a bit, I would ask, “What do you think?” They always answered, “It’s beautiful, I’ve never seen anything like it, and I don’t know what I’m looking at.”

From the very beginning, that taught me something important:

Yes, there are plenty of people who couldn’t care less about my work. But there are also plenty of people who do, and even some who love it enough to buy it.

But it takes time. And as a friend told me last year, “Art events aren’t about making money TODAY.”

Galleries help, of course, and social media marketing is an increasingly good way to get our work out into the world.

But a studio visit is the icing on the cakeIt creates the most personal, intimate way to engage a potential collector (or passionate admirer) with our work.

Bill has created a website that works like Yelp/Google for artists. Visitors who are traveling, tourists, etc. can use the site to find artists in a specific area or city, or even country.

They can read the artists’ statement/bio/resume. They can view the work.

And they can contact the artist through the website to make a studio appointment, either ahead of time or in the moment.

Now, this isn’t like using Facebook, where anyone and everyone can see our posts. It’s not like an open studio event, which can attract dozens, or even hundreds of visitors, but only take place once or twice a year. It’s not like “First Friday” or whatever, when all galleries and studios in a city are open, (which can quickly wear down the novelty of such events.)

Instead, if someone is traveling to “wine country” in Sonoma County, and they are also interested in art, they can search for that area on StudioDoorz, explore the artists that are compelling to them, and arrange for a studio visit.

I’m so excited about this new website, I joined in a heartbeat. The cost is a mere $5/month, or $50 for a year’s subscription.

It’s not a website host, like FASO. It’s not for buying artwork, though we can upload around two dozen images of our studio and our work.

It’s simply a way for someone to explore the area, find the artists there, reach our website, if they want to learn more, and to discover us in a way that would otherwise be almost impossible to do.

Remember that delightful quote from the animated movie Hercules, when Hades (the villain) visits the three Fates (who can see the future)? “Indoor plumbing. It’s gonna be BIG!!”

StudioDoorz.com. It’s gonna be BIG!

Your shares and comments are always appreciated, and often give me great ideas for future articles! If you know someone who would find this article useful, send it on. If someone sent this to you, and you liked it, either subscribe to my blog or my email newsletter at my website, LuannUdell.com!

 

PROBLEM-SOLVING FOR CREATIVES #2: What’s the Hard Part?

Fortunately, having enough artifacts will NOT be a problem!
Fortunately, having enough artifacts will NOT be a problem!

What’s the Hard Part?

(5 minute read)

I had a problem this week. I didn’t know what to write about for my next column.

Last week, I wrote about how I got through the roadblocks that held me back from a project I dreamed of years ago. When I wrote it, I was at the end of a major first part: Building the wood box shrines that will showcase my handmade artifacts.

Here’s what I wasn’t prepared for: I didn’t know how to solve the next step. And I felt like a loser once again. Overwhelmed, no energy, self-doubt up the wazoo.

In fact, I felt even more pressure on myself! After all, I’d just joyously announced I had plenty of shrines constructed, and now I was ready for the next step. Except now I could see there would be even more trial-and-error aspects ahead. It felt like I’d climbed one mountain, only to see that I was only on the first peak. I still hadn’t actually reached the top. (I looked this up, and yes, a mountain can have several peaks, points that are individually higher than the surrounding/adjacent areas. But only one is the actual summit, the highest peak. Huh.)

So I hit my first peak and was a little dismayed to realize there were more ahead.

Today’s blog post by Seth Godin clarified my dilemma neatly:

“What’s the hard part?”

The title alone helped me move forward. Because getting through the first ‘hard part’ taught me something important:

Trying to solve things in our heads is doing it the hard way.

 What we really need first is a foundation to build on.

My husband is a writer/journalist/programmer. Quite a mix, I know! He taught himself coding back in the 1980’s, and though he says he’s not “the best”, he’s mastered it enough to achieve his current career goals.

He’s been working on a project for a year now, and last week, he had a major breakthrough, too, like I had six months ago with my own project.

Today, I asked him what brought about the breakthrough.

He didn’t understand at first, so I asked, “Did you have an inspiration, like a dream (like Elias Howe, sewing machine guy) or while thinking about something else (like Archimedes taking a bath)?

He said, “I had to build the foundation first. Everything I want to do, depends on creating that first.”

Aha! Like a building. The foundation not only holds everything up, but it determines the size, shape, and function of the structure. A skyscraper office building requires a totally different foundation than a house.

He finished the foundation. And then he realized he was ready to start making the functions that depend on that foundation. (He also hit a wall, just like I did with my shrines!) (Yes, we’re both recovering nicely, and moving forward again.)

A foundation means we have a vision of where we want to go, and we have concrete (sorry!) ideas of how to get there, even if we don’t have everything else figured out yet.

Even those famous inventers had a deep understanding of what the problem was, before they could experiment with solutions. They had to know what was missing before they could fill in the blank spaces.

Archimedes’ “Eureka” moment didn’t come out of nowhere. He understood the problem was identifying pure gold from gold-and-silver. His bathtub gave him an insight. In fact, a list of dream-inspired insights show us that all of the inventors/writers/creatives were already working on the problem/mystery they wanted to solve. I love how Wikipedia even has a section on “activation synthesis hypothesis” in the dream-inspired insights article. It acknowledges that our conscious brain plays a huge part in these insights, even when we’re asleep. Even if the dream seems metaphorical, our conscious mind will actively seek and identify that “metaphor”.

In my case, a shrine series started with how to find enough boxes, how to pair up those boxes efficiently, how to distress, paint, and antique those boxes. And the hardest part, how to connect them together in an efficient, strong, aesthetically-pleasing way.

And once I’d made “enough” shrines to get started on actually putting artifacts in them, I stalled a bit. But now I have air beneath my wings again.

What’s the hard part?

The biggest one is setting aside our fears and our self-doubt. Whether our projects involve coming up with a new series, a new process, a new technique, a new approach to our art, even exploring social media marketing, trying to do it in our heads may only take us so far.

At some point, we have to simply try.

And if it matters to us, we have to keep trying.

 Hold in your heart my favorite quote by Thomas Edison:

“I have not failed 10,000 times. I have not failed once. I have succeeded in proving that those 10,000 ways will not work. When I have eliminated the ways that will not work, I will find the way that will work.”

Fortunately, getting adept at using social media marketing is not nearly as difficult! It can sound daunting, and it can take time to get there. There are plenty of great resources available to us, including FASO’s own AMP (Art Marketing Playbook) series of recorded Zoom workshops hosted by FASO’s Chief Marketing Officer, Dave Geada. (I did not realize you can try this program free for a month. Nothing stopping you now, right?)

But in order to get results, you simply have to try. When it comes to social media marketing, you have to actually take pics of your creative work (so much easier now!), upload those images, get comfortable talking/sharing/connecting online, and then get better.

Our first foundation is creating those accounts, and getting started. We have to stop worrying about how hard it seems, set aside our worries of being copied, what to share and say, worrying about how to get 10,000 followers, etc.

We have to get over counting the “likes” and focus on simply getting our art out into the world.

It’s not about having an audience. It’s about having a voice.

 Seth’s blog talks about “the team”, which through me for a moment. Until I figured that out, too! Stay tuned for next week’s article in this series: What is our team, and what is our team effort?

Your comments are always welcome, often insightful, and sometimes inspirational, too! Shares, the same. You can find more of my articles at Fine Art Views, and/or visit/subscribe to them at my blog at LuannUdell.wordpress.com.

PROBLEM-SOLVING FOR CREATIVES #1: The Things That Hold Us Back

PROBLEM-SOLVING: The Things That Hold Us Back, Including Our Own Self-Doubt

When we get really good at making our art, it's easy to forget how hard it was to get there in the first place!
When we get really good at making our art, it’s easy to forget how hard it was to get there in the first place!

This post is by Luann Udell, regular contributing author for FineArtViews. She’s blogged since 2002 about the business side–and the spiritual inside–of art. She says, “I share my experiences so you won’t have to make ALL the same mistakes I did….”  For ten years, Luann also wrote a column (“Craft Matters”) for The Crafts Report magazine (a monthly business resource for the crafts professional) where she explored the funnier side of her life in craft. She’s a double-juried member of the prestigious League of New Hampshire Craftsmen (fiber & art jewelry). Her work has appeared in books, magazines, and newspapers across the country and she is a published writer.

PROBLEM-SOLVING: The Things That Hold Us Back, Including Our Own Self-Doubt

How Thomas Edison, Scarlett O’Hara, and Cake helped me through some hard places.

Years ago, the band Cake came out with an adorable video about their newest song, “Short Skirt/Long Jacket”.

In the video, people on the street are offered a chance to listen to a new song by an unnamed band (Cake) and asked for their opinions.

I love this tune! Every time I hear it, I want to get up and dance. It’s swingy, it’s lush, it’s pure-d fun.

In the video, about a third of the folks hate it, and tell us why. Another third like it, commenting on the parts that work, and don’t work, for them.

And the ones that absolutely love it? They don’t even talk.

They just dance.

They move to the music, oblivious to everyone else around them.

Why bring this up today?

Because I’m in the middle of a dream project I’ve carried in my heart for years.

It’s a new series of box shrines, made with antique, vintage, and distressed new wood boxes, painted, antiqued, screwed together in stacks, and mounted on wood bases. I will fill them with my own handmade artifacts. You can see them here on my Instagram account.

I’ve made them before, big ones. I had access to a friend’s woodworking studio, their tools, and their expertise.

This time, it’s just me.

Many, many things have held me back. Relying on antique and vintage boxes meant it was hard to have exactly the right stock for every configuration. I decided against using construction glue and epoxy this time around, because I found out the hard way that old wood can be more fragile than those glues. I still wasn’t sure how to mount the artifacts in the perfect way.

In short: I believed I couldn’t just start until I had everything figured out.

Which meant I didn’t start for more than seven years.

The pandemic changed everything. I had nowhere to go, no open studio events, no galleries open to selling work.

And also no excuses.

So I changed my attitude and my strategy.

I would start with what I had. If I could only put together a couple shrines, well, okay then.

And I decided I would just keep making and moving forward until I hit the next roadblock. And then I’d figure it out.

Guess what?? It’s working!

Every purchase that was a mistake? That was information on what would work better the next time.

I found sources for new wood boxes that I could distress and texture to look old, to fill in the gaps in my collection. A friend sent me a bunch of small handmade parts drawers.  I bought brackets and braces, experiment until I found the right ones.

Like Thomas Edison, I found hundreds of things that didn’t work.

And then I found exactly what did work.

One of my biggest hang-ups was finding shallower/flatter boxes to use as bases/foundations. They gave the shrines a more ‘finished’ look, but finding ones the right size and price was tricky. Until I finally found these affordable wood painting panels in a variety of sizes and shapes, that worked perfectly.

I agonized about how to make my own museum mounts for positioning and displaying the artifacts. But instead of waiting to find “the perfect one”, I bought one type. Instead of lamenting my inability to weld or braze, I thought of different ways I can make them myself. (And just as I’m writing this, I’m realizing I did a huge favor recently for another artist who is a life-long welder. Hmmmm……I think I know a favor I can ask of them!)

I worried about how many and what kind artifacts I need to make. But I’ve put that off for now because warmer summer months will be better for working with polymer clay. (My studio’s average winter temperature is 48 degrees.)

And the last barrier getting in my way? I wake up at 3:00 a.m., realizing my studio is now filled with soooo many shrines, there’s no room to even adequately display them all. And I’m worried no one will buy them.

My solution to that? I use what I call my “Scarlett O’Hara” approach: “I’ll think about that tomorrow.”

I tell my lizard brain to go back to sleep. It’s not about the selling right now, it’s about the making.

I’m sharing my progress on social media. That helps me not only record my progress, I also get to see the response. Which has been favorable!

Most people seem fascinated. They can’t wait to see where I go with them. Some have been inspired to explore their own versions. Many people are interested in a class, which, now that I have sources for affordable new boxes, could be possible.

And today, I came across an old journal from 2015, with those insights about Cake’s new song, which in turn inspired this article.

There are people who will love these shrines. There will be people who won’t.

And some won’t have any words.

They’ll just dance.

·        Just for today, don’t worry about who will and won’t like your work.

·        Just for today, don’t worry about whether it will sell.

·        Just for today, start that project you’ve always dreamed of. Experiment. Trial-and-error. Tiny steps forward.

·        Just for today, share your progress and process with your audience on social media.

Just for today, make the music that is your art, that makes you want to dance.

Ironically, today I also found this quote on Cake’s website:

“The ultimate measure of a man is not where he stands in moments of comfort and convenience, but where he stands at times of challenge and controversy.”

—Martin Luther King Jr.

Your comments are always welcome, often insightful, and sometimes inspirational, too! Shares, the same. You can find more of my articles at Fine Art Views, and/or visit/subscribe to them at my blog at LuannUdell.wordpress.com.

NEWSLETTERS (AND BLOGS!) 101 #29 Part Deux: Share Your Work (and Let Go of the Fear of Being Copied)

I'd rather spend my time making my art, and let go of controlling copy-cats.
I’d rather spend my time making my art, and let go of controlling copy-cats.

Better question: What is the highest, best use of your time and money?

 (4 minute read)

 Nothing will totally protect your artwork from being copied, not even unlimited time nor deep pockets of money.

In last week’s article about our fear of being copied, I shared how the most commonly used practices to protect our online art images (watermarks, disabling ‘right click’ on our website, etc.) do very little to actually protect us, and end up simply annoying our true collectors and potential buyers.

In the original article that sparked this discussion, I shared how someone may have found my art tagline attractive, and adapted it for their own use. (Again…MAYBE.) After sharing my emotional journey from dismay to acceptance, and moving forward, a reader suggested I ‘trademark’ my slogan.

First, thank you for thinking of me! I know this came from a place of wanting to help fix this problem.

I have no intention of doing that, for many reasons. But I did become curious about what would be involved.

 I looked up what a trademark protects, what resources it gives us, and how much it costs. (Disclosure: Lori Woodward would have dived deeply into this, which is why I miss her highly-informative posts on topics like this. I did a cannonball in the shallow end of the pool instead, so feel free to go further with your own exploration, if you need to.)

Trademarks are indeed a way to protect our ‘slogan’. (Copyright protections do not apply to slogans and short phrases.)

However, they don’t automatically stop people from using our own words. They simply give us the means to increase our power if we decide to pursue our trademark rights.

That means, filing a lawsuit. Which costs time, and money. A lot of money.

·        First, it costs from $225-$400 simply to file a trademark.

·        It only lasts 10 years.

·        There are extra fees for extensions, amendments, and maintenance.

·        And it can take 6 months to a year to be approved.

·        It’s highly recommended to hire a lawyer to do the filing, to make sure everything is done correctly.

·        And lawyer fees typically run $125-$300/hour, and usually get to $500-$2000 per action.

That’s a lot of money to protect six words.

Second, trademark action is only supported if the copied usage creates confusion. Hence, we have Delta Airlines and Delta faucets, because very few people would be confused by the two companies. (I was going to say something funny here, but I decided not to.) (Actually, I couldn’t think of anything funny, but if you can, be sure to share it in the comments!)

I don’t think I’ll be filing a trademark application anytime soon.

So back to my original point: This person’s bio echoed my tagline. But their work did not. In fact, their body of work doesn’t even echo their tagline. (What I could find of it, anyway.)

And I don’t think anyone looking at their work, and my work, would ever confuse the two.

Furthermore, I never would have even seen the wordy resemblance, if a friend/artist back in New Hampshire hadn’t pointed it out to me.

So for a minimum of $725 up to $2,400 for protection, for ten years’ protection, is it worth it?

And again, that protection only makes my legal action more solid. I would still have to file a lawsuit, pay lawyer fees, take a lot of time off work, and a pile of energy I don’t have right now, to make that legal action stick. (Yes, sometimes a cease-and-desist letter will have the same effect, but that costs lawyer fees, too.)

Even if I won my case, and won damages, whoops, here comes another copy-cat! Let’s do it all over again! Oy.

We artists are not multi-million dollar franchises with corporate lawyers to manage this for us. Most of us are sole proprietors (or “soul” proprietors) squeaking through, hope to earn a nice income from our work. Or at least enough to break even every year. A very few may be lucky to have a spouse handling the business end of our art making, but I’m guessing even fewer have copyright/trademark lawyers for partners.

So I repeat:

How do you want to make the best use of your time and energy?

Dealing with those people who consciously or unconsciously tread on our toes? Defending our art like an angry, indignant meerkat, sending cease-and-desist letters, scouring the web for instances of people copying our work, our words, spending hundreds or thousands of dollars on “protection” we probably can’t afford, that won’t work anyway?

Or could we choose to count our blessings? Give thanks for our ability to create the work that makes us whole, that brings us joy?

Could we choose to be grateful for the ease of sharing it with the world freely (literally!), daily, in ways that lift the hearts of others?

Could we rejoice in the fact that we can choose every single day what we make, where we make it, how we make it, and know that, if we’re doing it right, our audience will instantly know, “That’s a Luann Udell!”?

I know what I will choose, every single day.

What will YOU choose, today?

Next week, another article on true forgeries, and what made me smack my head in disbelief. (If you haven’t already watched “Made You Look” on Netflix, you still have time!)

Your comments are always welcome, often insightful, and sometimes inspirational, too! Shares, the same. You can find more of my articles at Fine Art Views, and/or visit/subscribe to them through my blog.

NEWSLETTERS (AND BLOGS!) 101 #28: Share Who You Are

It's good when your artist story/statement/tag line matches your body of work.
It’s good when your artist story/statement/tag line matches your body of work.

NEWSLETTERS (AND BLOGS!) 101 #28: Share Who You Are

Marketing is about sharing—and KNOWING—our own unique story!

 (3.5 minute read)
Yesterday a friend/fellow artist sent me a link to another artist’s “artist sentence/statement”.
It was slightly crushing, on so many levels.

The first is, they are highly-visible in their field, selling for famous mail-order art catalogs, featured on several platforms, etc. So, a little envy popped up. (Note to self: “Money/fame are not the only measure of our success.”) (See? I have to remind myself, too!)

Second, their “art sentences” was dismaying. Very, very similar to my own tag, which is “Ancient stories retold in modern artifacts.” (Let’s just say the identical word ratio was about 50%-75%.)

But what was really weird is, their work did not reflect this aesthetic.

I fumed, briefly. What should I do? Complain? To whom? Do I “own” these words? No. Do I know for sure they copied mine? No. Do I know who’s been using them longer? No.

I even subscribed to their newsletter, thinking I’d get a feel for who they really are, at heart.

And then it hit me:

Why should I care???

I can make assumptions. I can do research. I can fume all I want.

In the end, I have no control over this situation. Zip.

Even if I did, here’s what I finally realized:

Do I want to waste my precious time and energy taking this on? Do I really want to die on this hill?

 

The answer is, “Nope.”

Focusing on the negative leads to dark places, loss of energy, and distraction.

 

That artist can do “them”. I will do me.

My work has been, um, imitated, from time to time. I’m sure even more than I know! Because the ones I know about are often because the, um, imitator, actually shared that information with me. Polymer clay is a relatively new art medium, and techniques/palettes/projects get shared/copied/reposted constantly. (Oddly, the polymer people who are most protective of their “copyrights” are NOT the people who originally created those techniques/palettes/projects. Go figure.) For more insights on copying and the polymer/any art medium world, check out this article and this one by Ginger Davis Allman of The Blue Bottle Tree.)

I was going to say this is the first time my words have been borrowed. Except that’s not true, either. For a long time, some people would repost my blog posts and articles on their own platforms. Not good. Because invariably, their readers assume they wrote them! (FWIW, it’s more respectful to share a synopsis, or a personal take on how the article affected you, and share a link back the writer’s platform.)

I finally stopped that, too, unless it goes too far.

I am not saying you or anyone else has my permission to copy any of my work.

What I will say is this: People who do this? They yearn for what we have, but either haven’t developed their own skills, story, and personal vision, or have chosen not to.

There we have it. The power of our choices.

 

Today, I will unsubscribe from their newsletter. I will work on my stuff today, and let go of envy. I will scratch my head about an artist story that doesn’t really relate to that artist’s work, and didn’t encourage me to want to learn more.

And I will move on.

I will go to my studio and continue working on my new shrine series. (A customer followed up with me today, asking if I’d contacted the gallery they’d referred me to. Dang! They’re doing better follow-up than I am!)

I will focus on the work that brings me joy, and peace in my heart. I will find ways to share it today, in my social media marketing.

I will continue to only focus on what is under my control, and strive to let go of what isn’t.

And I hope with all my heart that today’s words will encourage you to do the same! (If you aren’t already, in which case, good on you!) (My husband asked me where this phrase came from, as opposed to “good FOR you”. I think it’s a New England thing.)

Your comments are always welcome, often insightful, and sometimes inspirational, too! Shares, the same. You can find more of my articles at Fine Art Views, and/or visit/subscribe to them through my blog.

NEWSLETTERS (AND BLOGS) 101 #25: Share Your Wonder!

And we get used to ?normal', we don't think of it as unusual at all.
And we get used to ‘normal’, we don’t think of it as unusual at all. Swift birds bring songs of hope from the far corners of the earth. They urge me to tell more stories.

NEWSLETTERS (AND BLOGS) 101 #25: Share Your Wonder!

You may offer new joy to those who take such things for granted!
(4 minute read)

 I have lived in the Midwest, the East Coast, New England, as far north as New Hampshire and as far south as Baltimore.

In over sixty years, I never saw a hummingbird at rest. Never once.

Oh, I get there could be “reasons”. We’ve had bird feeders, but never hummer feeders. I don’t think they winter over in places like Michigan, Massachusetts, or New Hampshire, though I could be wrong. (I could stop to research this, but that’s not the point of this article. You can, though! And let me know.) (Never mind, I did look it up, and no, they don’t winter over in northern climates.)

Then we moved to California six years ago, and that changed.

The first house we lived in, we still had no feeder. But we soon learned that a hummingbird came to a tree in front of our porch, every single night, at the exact same time (relative to sunset) to sleep for the night. He sat in exactly the same spot, too, though he would take different routes/paths to get there every night, too.

We could set our watches by his pattern, and we often ran to the porch to see him “turn in” for the night.

Then in October, our little neighborhood had a Halloween parade. It was joyful and noisy. It annoyed the hummer, and he left for the rest of the winter.

Now, in our new rental home, we have feeders, and so do neighbors. I see hummingbirds all day, every day, at rest—and everywhere else!
They perch on telephone wires. They rest in trees, one that’s outside our bathroom window. I get to brush my teeth and watch the little guy groom, scritch, hop around from branch to branch, and fend off intruders and rivals regularly. One had residence in a shrubby space outside my old studio door. He would duke it out regularly with the California scrub jay and the mated pair of Steller’s jays that hung out there, too.

A little bird that used to be a complete (visual) mystery has now become a wonderful part of our everyday life here.

Others have even more intimate experiences. A hummer-lover here has one of those hand-feeders, and the patience to get hummers to sip the nectar from her hand!

Sharing that here in California, maybe that would get a “meh” reaction. Because it’s ‘normal’ here. But I’m guessing much of my audience back in those states we used to call home? Would be gaga at what I’m sharing today.

Now, if you are someone who paints/draws/writes about birds regularly, you might already be sharing stories like these.

But if you’ve relocated once/twice/a heckuva lot in your life, you have a powerful access to what is unusual, intriguing, and different. You experience first-hand a whole slew of little miracles, every day. (My first was having to go for a run in Baltimore at 6 a.m., in April, to avoid the heat. IN APRIL. If you grew up in Michigan, like I did, your jaw may be dropping right now.)

Every place/time/state/city/etc. has its own ‘normal’. And we get used to ‘normal’, we don’t think of it as unusual at all.

When we realize what we’re experiencing is special, in and of itself, it widens our appreciation of life. It lifts our heart. It can bring joy in hard times. (Remember that little maple seed pod in SOUL?)

And what better way to share that little insight in our social media? In our email newsletters, our blog posts, our Facebook and Instagram posts?

Bonus feature: Do you hate starlings and pigeons because they are ‘useless, annoying city birds”? You might have more respect for pigeons after reading this article and more awe for starlings after watching this stunning video. (Watch this full-screen for the best experience.)

Your shares and comments are always welcomed!

Share this link from FineArtViews.com or view my blog at luannudell.wordpress.com.

If someone shared this article with you, and you’d like to read more in this series, visit my articles at FineArtViews.com.

PS:  Help stop the Salmonella epidemic during migration season!

NEWSLETTERS (AND BLOGS) 101 #24 and a half: Don’t Do This!

NEWSLETTERS (AND BLOGS) 101 #24 and a half: Don’t Do This!

When it comes to email newsletters, asking for permission is a heckuva lot more professional than asking for forgiveness!

(4 minute read)

Show your subscribers that you "give a hoot"!

A couple of things that really bug me popped up in my email inbox lately. They are related, but separate.

And I realized, if they annoy me, they will probably annoy your fans, too.

The first one is:

Don’t cc everyone on your email list! Use bcc instead, please!

Lately, I’ve been added to some unusual email lists, ones I didn’t sign up for. (More on that below.) They were mostly friends who wanted to ‘get the word out’ about something specific.

They included everyone’s email address in the “cc” section.

This may seem like a harmless issue, or perhaps even too picky.

But this IS an issue for several reasons:

  • Some of those people might be very protective of their privacy and contact info. And you just shared it with dozens, maybe hundreds of people they don’t even know.
  • Someone may be protective of their privacy because of abuse, physical harm they’ve suffered, scammers, etc.
  • There may be someone in that group they want to avoid, for many reasons, large and small.
  • And some people may be tempted to do the second thing I hate:

Please don’t sign me up for your email newsletters unless I specifically ASK to be signed up.

When people ask a question about my articles, I usually ask them to send an example. And since I’ve been writing about email newsletters, that’s what I get.

Except, many people signed me up for their newsletters, permanently.

And other people included in that “cc list” may do that, too.

I know for sure this is what happened to me. I signed up for a workshop a couple years ago, with a local artist hosting a meet-up for a nationally-based art consultant. The consultant and the host sent updates. I ended up not being able to attend.

But the host added me to their email newsletter. And that really, really annoyed me! I signed up for something they were hosting, not for their work.

Now, emails don’t take up much space on our desktops, nor even our laptops. They are usually very small in size. So deleting them doesn’t really save any space.

And I’m not one of those people who deletes everything (except accidentally!), and I usually keep stuff I think I might want to refer back to someday.

But:

  • It’s still a lot of stuff in my inbox, and can be distracting if I don’t have time to read them.
  • Though I support everyone’s creative work, that doesn’t mean I want to hear from them every week.
  • And there are people I simply don’t like, who I’d rather not hear from.
  • I hesitate to unsubscribe, for the reasons I listed above. Though I know I shouldn’t get upset when some people unsubscribe from MY newsletters, it makes me hesitate to unsubscribe, even from the folks I don’t like.

So don’t put your email subscribers in this position.

I know sometimes we have to go out on a limb in order to build our email list, especially at the beginning. Every article about email newsletters suggests great ways to get people on board, telling us reaching out to friends, family, customers, studio visitors, etc.

I know it’s easy to unsubscribe, too.

I know it’s easy to ask for forgiveness rather than to ask for permission.

But there are consequences.

FASO’s email newsletter service is very ethical. Even when you add someone who’s TOLD me they want to sign up, it will still ask that person if I have that permission. Unsubscribing is clear and easy, and sometimes people will even share why they’ve made that decision.

Most of the ‘professional level’ email programs follow the same guidelines.

But when it comes to forgiveness vs. permission, go with the latter. Please.

Protect your followers’ privacy, and respect their boundaries.

Use “bcc”, and only sign up those who ASK.

As always, your shares and comments are welcome!

Link back to it here on Fine Art Views, or my blog at luannudell.wordpress.com. I repost my FAV articles on my blog, so if you have trouble leaving a comment at FAV, you can subscribe to my blog here and/or leave a comment on my blog.

If someone shared this article with you, and you’d like to read more in this series, here are all my articles at FineArtViews.com.

NEWSLETTERS (AND BLOGS) 101 #24: Share the Generosity of Others!

Natalia's necklace
Natalia’s necklace

NEWSLETTERS (AND BLOGS) 101 #24: Share the Generosity of Others!

It’s a powerful way to honor the kindness of others.

(3 minute read)

In an earlier article, I mentioned that a friend back in New Hampshire reached out to me re: my newest series of box shrines. She had one of those beloved handmade parts storage boxes, so common on the East Coast. (Maybe other places, but that’s where I’ve spent most of my life, and that’s where I collected most of them.)

These are little boxes, usually made with scrap wood: Cheese boxes, pallets, cut up and nailed together to make tiny drawers.

She sent me a photo and asked if I’d be interested. Me? YES PLEASE.

Natalia’s little box drawers, repaired, painted, waxed.

I asked her how much $ she wanted for them, and she said they were free. Then she said shipping was free, too.

I was gob-smacked. I protested that was TOO generous. She told me I’d given her a beloved wooden horse marionette (from Bali, I think) which I’d totally forgotten about. She treasured it, and wanted to reciprocate in a way that would help me move my artwork forward.

So she sent me the little drawers, and I sent her a horse necklace as a thank-you. (See how that circle keeps on giving?)

Insights: When WE are generous, it sparks kindness and generosity in others.

When WE are the benefactors of the generosity of others, it sparks the same in US.

Caveat: Not all gifts/generosity/kindness is directly reciprocal. As a very good friend told me years ago, when we give others our love and generosity, the UNIVERSE will give it back. That is, the person we helped then, may not be the person who helps us now. Someone else may step in. (Hence, the universe/whatever higher power you have faith in.) It may not be the same person, it may not be the same kind of help, it may take a while. But accepting this wider definition of give-and-get can help overcome any resentment or sadness we may take on. It REALLY helped me during a hard time in my life, when people I thought would show up, didn’t. And people I never expected to show up, did. (Thank you, Roma!)

In this case, Natalia and I are in a circle of kindness. It doesn’t have to go on forever, of course. But this month, it was exactly what I needed, just in time.

So a shout-out to Natalia Gorwalski of Walpole, NH! We met through a mutual friend, and we all share a love of horses. Natalia owns a horse, our mutual friend rescued/adopted a horse from the riding stable I rode at, where I leased a horse. Those long, long rides we took along the Connecticut River trail, from farm to farm, were among the best times of my life. (Natalia is working on her own art project, and sent me a lovely image of her first metal horse sculpture!)

I’m sharing this because a) this is someone who helped me move (literally!) and b) has now helped me move forward with my art. People who love my work might be happy to hear that story.

And I love the opportunity to share that love with my readers.

Cheese boxes.

Shrine series, with a big thank-you to Gary Spykman for HIS generosity!

I bet YOUR audience will enjoy hearing about YOUR story of generosity, too! And sharing it in our email newsletters, on our blog, on social media platforms, will help spread the joy.

Your shares and comments are always welcomed!

Share this link FineArtViews.com or view my blog at luannudell.wordpress.com.

If someone shared this article with you, and you’d like to read more in this series, visit my articles at FineArtViews.com.

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