Use a silly little Facebook game to put more passion in your artist statement.
An article in our local newspaper discussed the current Facebook phenomenon, “25 Random Things About Me”. Apparently, it’s the most popular Facebook “Notes” feature of all time.
The article suggests it proves that we all love to talk about ourselves, especially the younger generation usually found on Facebook. (Although it turns out every age group on Facebook, including mine, is hopping on the “25 Random Things” list. I’m always amused at how we talk about other generations’ differences as if they were a different species…)
Emily Nussbaum, editor-at-large for New York magazine, says the most decisive difference is that the Facebook generation “assumes they have an audience”: They have a mental image of a large group of people interested in postings such as “25 Random Things.” Part of their identity rests on an invisible entourage that accompanies them everywhere.
It’s also an exercise to creatively select “facts” about ourselves that puts us in the best possible light. A little humor, and voila! A captivating mini-bio that reveals us as a delightful individual.
Is that so awful?
“Random Things” lister (Joe) Diorio has his own theory about why the lists and commentaries have become so popular. It has a piquant irony: “We spend so much of our lives online with Facebook, LinkedIn, and we spend so much time connected that we feel disconnected. So we tell people these little things, to feel more connected. We put a piece of ourselves out there, to give it a try.”
Isn’t this what art is all about? To connect what is in our heart to a larger audience?
Look, it IS hard to “stand out” in a world of a bajillion people. I’m a fairly outgoing person with a variety of ways to connect to my environment–parent, artist, assorted pastimes, social networks. In my own smallish town of Keene, NH, there are 25,000 people. What percentage of those people actually know who I am? Or care?
And yet to effectively market my art, to create an audience for the work I feel compelled to make, I may need to forge connections across a whole region, a country, perhaps over several continents.
So how do I make my work, and myself, stand out? How do I connect meaningfully with a larger audience?
We always assume it’s only about the quality of the work. Is it?
Good work helps. Great photography (so people can see our good work) helps. Publicity, self-promotion, advertising, exposure/exhibiting all help.
But what always grabs me is a good artist statement–an exquisite example of creative non-fiction. The ultimate “25 Random Things” list.
It should be true. But specific enough tell us something. “I just love color” or “I just love music” doesn’t tell me a single damn thing about your work.
It can be about your education or training. But that can’t be the whole thing. Typical artist statements often list the other, more famous artists someone studied under. To me that reads as, “I’m ALMOST as good as they are, but my work is a lot cheaper!”
It should be so well written as to be elegant. More often, it’s full of jargon and buzzwords (aka “artspeak”) that simply hides who you really are and what you’re really doing.
Here’s what I think it should be:
It should be aspects of the world at large that you experience through the lens of your unique perspective, your individual experience–in a way that explores, reveals and creates wonder in your audience.
It’s your honest, thoughtful explanation of why you create the work you do.
And why we should care.
Because that’s part of our human nature–to be interesting to other people. And to be interested in other people. We are social animals, after all, from the exuberant “look at me!” to the thoughtful “I never thought of it that way before….”
But if really connect with an audience, you have to dig a little deeper. Reveal a little more. Be a little more honest. Be more real.
Show us something human.
To quote the article again:
That communal aspect is what so much commentary misses about “25 Random Things.” It’s not just a list; it’s a communal exercise. Posters post, and friends comment.
What’s that commentary like? An unscientific survey of more than 30 such lists has yet to uncover anything vicious or unkind. Mostly, the virtual community is, in Nussbaum’s words, “surprisingly supportive, sweet, even encouraging.” It is nurturing, a thing friends do.
And that’s what I love about the 25 Things.
Every time someone I “know” writes one, I’m amazed at what I read. New facets of their personality, their history, their hopes, fears and dreams are revealed. They seem deeper and richer to me. I’m in awe of what has been shared.
I feel more connected.
Don’t be afraid to do this with your audience, your customers. Give them something real about you to connect with.
Your homework for today, should you choose to accept it, is to compile your own 25 Random Things list about you as an artist. I compiled such a list for my biz awhile back. In it are some of the stories that compel me to make my art.
I think I’ll be revisiting this list from time to time. I think it will continue to change as I get closer to discovering what makes me tick. As I get more clear about what it is I want to say. As I get closer to figuring out what it is I want to contribute to the world.
As I begin to understand how truly and completely fallible, lovable, annoying, loving, inspirational, wicked, kind, forgiving….how human…I really am.