POST HOC FALLACY

My art. My words. My voice.
My art. My words. My voice.

Post Hoc Fallacy

There are a lot of reasons we tell ourselves why our work doesn’t sell.

But not all of them are true! 

 (9 minute read)

 Where do I get my ideas? All over the place!

Today, I read Clint Watson’s post about why we should always work to improve our creative skills. (True dat!) An artist who assumed their work was excellent was so obviously not, and so did not gain representation in Clint’s gallery.

I also read Car Talk in our daily newspaper. (Yes, I’m old. I still read newspapers!) It’s a radio show and weekly article that answers car questions. It was a great radio show with Tom and Ray Magliozzi, two amazingly wise, funny, and sarcastic brothers who own(ed) an auto repair shop in Cambridge, MA. (My husband actually saw them once on Charles Street in Boston one day, while I was inside a shop looking at antique jewelry.) They offer advice and entertainment while answering people’s questions about car problems. (Tom has passed, but Ray carries on the tradition.)

Today’s Car Talk article is “Post Hoc Fallacy”. It’s based on a Latin quote, Post hoc ergo propter hoc: “after this, therefore because of this”. That is, “Since event Y followed event X, event Y must have been caused by event X.”

This is sometimes true, but not necessarily true.  (From Wikipedia): A simple example is “the rooster crows immediately before sunrise; therefore the rooster causes the sun to rise.”

How did I get here from these two articles?

Because on one hand, what Clint said is true: The artist did not get into that gallery because their work was not very good.

On the other hand, there might be a hundred reasons why a gallery may not take our work on. Earlier this year, I covered just some of the hundreds of reasons a gallery may not want our work in “Let Me Count the Ways”.

This, for me, is the artist’s Post Hoc Fallacy:

We don’t think our work is good (or someone tells us that.)

Then, we don’t find our audience. No sales, no gallery representation, not getting juried into shows, etc.

That must prove that our work really isn’t any good.

And that may not be true at all.

Now, I whole-heartedly agree with Clint’s article: If our skills aren’t great, that will wreak havoc on our ability to show, market, and sell our work.  It can be a blessing, if we are able to listen, when someone gently points this out to us. Constructive criticism can be a powerful force for improving our work and improving our sales, no doubt about it.

It’s always hard, as an artist, to hear that truth. Some of us refuse to hear it. Clint did not tell the artist that, but as he described the artist, it’s pretty likely they would not have listened anyway, based on their behavior.

It’s also impossible for us to be perfect. Even extremely talented artists, the ones who are honest with themselves, and us, concede that while achieving perfection is a worthy goal, it may be impossible to get there, and stay there. All of us can do better. Hopefully we all try. We may have to accept we may never actually get there.

But there is power in the trying, and it’s admirable to never give up.

My on-the-other-hand-point is, it does not serve anyone if we believe we will never be good enough—and walk away. The Post Hoc Fallacy has wreaked its destruction on our soul….if we let it.

In fact, I also wrote about how sometimes even really really bad art can have its own power, in my June column on Regretsy. Being authentically “bad” can have a place in the world.

We’ve all seen vendors at art-and-craft shows, on websites, in shows, even in galleries, that are….well, “meh”. Not awful, but not that great, either. We’ve seen people win awards for work we don’t think is that much better than ours. We’ve seen people whose work is twice as expensive as ours, while ours languishes.

The worlds of making art, buying art, exhibiting art, selling art, and honors awarded for art are as wide and varied as the people who actually make art, and certainly as varied as the people who judge it.

I believe that making our work as good as we can, and then striving to do better, is indeed an excellent way of increasing our chances of being “successful”, however we choose to measure our success.

And yet, I’ve seen amazing artists being rejected from shows, from events, etc. Many talented artists whose work doesn’t sell.

In fact, artists have been long judged for their gender, their race, their nationality, their success/sales, their subject matter, their technique of choice, their name recognition, you name it, it’s been done. We’re getting better, I hope!

Many artists get discouraged, sure they are doing something wrong. And many artists believe they simply aren’t good enough, so why bother even trying?

I’ve been there. I’ve been at every stage of this in my art career.

I’ve been told my artistic aesthetic is immature, by the very same person who, a couple years later, demanded to represent my work. (I guess they forgot what they said the first time. It was the same body of work!)

I’ve been told my work is not “real art”.

I’ve been told I make the same “tired old work” with the same “tired old techniques”.

I’ve been rejected from shows, galleries, etc. since the very beginning. I’ve been told my prices are too high since I first started selling my artifacts, even when they were priced at $18 for a horse pin. I’ve gotten into galleries and then pulled out because my work “just wasn’t selling”. I’ve been told I need to focus because my work takes “too many media categories” (fiber, jewelry, sculpture, assemblage, etc.)

But here’s the thing: I don’t care.*

Even as people where making these judgments (and statements) about my work, there were even more people who said amazing things. Like, “I’ve never seen anything like this, and it’s beautiful.” Like, “I can recognize your work anywhere!” I have won a few awards, and I treasure them. I have been juried into some of the top fine craft shows in the country. I found my story about my work, and that made it a cohesive body of work.

In fact, I fully believe that when I finally said, “I have to do this work, or I’ll die. I don’t even care if I’m a good artist anymore, I just have to do it.”, THAT is where my power came from.

The short story? If you can do better, do better.

But if you can’t, or won’t, and yet you love what you make, then make it anyway.

Something that is innovative may be so different, we don’t even know what to think of it. It may be before it’s time. Success can depend on where we live, who we know, the opinions of others who have very narrow definitions surrounding creative work.

At the end of days, there will be no sure-fire, solid, indisputable list of who the “best” artists are, and no permanent place where we fall on that list.

And at the end of our days, we may have regrets. Regrets that we didn’t achieve the recognition we craved, the sales that would have proven we were doing it right. We may regret we didn’t try harder, or do better with our talents.

But I hope and pray you never regret that you didn’t try at all.

It’s true, we might be able to improve our success, and have more sales, if we work in the favored medium, or with the most respected subject matter, if our techniques are really, really good, if we find the right galleries.

But it all boils down to finding the right audience, doesn’t it? Even a gallery must focus on what they think they can sell. And if their audience is not the right one for your work, even if they give us a chance, in the end, we’re taking up precious wall space that they depend upon for their own success.

So even if we really aren’t good enough, it’s still our choice. Do we want to bring this work into the world? Or do we walk away?

We can believe that there truly is an audience for the work of our heart, and it’s on us to make it, get it out there, and find that audience.

We can believe that knowing the “why”, the story that got us to this place, is a powerful factor in our success.

We can acknowledge we can do better, and then make it better. Or accept that it may not be as good as everyone else’s but it makes us happy, and that can be enough. If we need more, we can look at other ways for our audience to find us.

At our own end-of-days, we will look back at our choices. What will we regret?

I have a vision. Even when I am discouraged, even when it feels the world doesn’t want or need my work, I know I want it. I need it. I want it to be in the world somehow. Because my art is one way for me to be in the world.

My art. My words. My voice.

I would mostly regret walking away, especially if it’s because a) I don’t believe I’m good enough, and b) I allowed success, here and now, to be the only measure of its value.

There will be regrets, for sure.

But not that one.

If you enjoyed this today, please share it with someone you think would enjoy it, too!

If someone sent you this, and you’d like more of the same, subscribe to Fine Art Views for more insights from different artists.  And if you want to read more of my writing, subscribe to my blog at at LuannUdell.wordpress/com.

* If I’m being totally honest, I do care! I wish people didn’t think that about me, or my work. But I also know I shouldn’t care, and that’s how I choose to act.

LET ME COUNT THE WAYS: Why Didn’t That Gallery Take My Work??

FineArtViews Newsletter|Saturday, March 2, 2019|Issue 3407

This post is by Luann Udell, regular contributing author for FineArtViews. She’s blogged since 2002 about the business side–and the spiritual inside–of art. She says, “I share my experiences so you won’t have to make ALL the same mistakes I did….”  For ten years, Luann also wrote a column (“Craft Matters”) for The Crafts Report magazine (a monthly business resource for the crafts professional) where she explored the funnier side of her life in craft. She’s a double-juried member of the prestigious League of New Hampshire Craftsmen (fiber & art jewelry). Her work has appeared in books, magazines, and newspapers across the country and she is a published writer. 
LET ME COUNT THE WAYS: Why Didn’t That Gallery Take My Work??

By Luann Udell

Remember, gallery owners are just customers with stores.

Years ago, I wrote an article listing all the reasons why a gallery might not accept your work. Well. Not all the reasons. Because I think more are being born every minute….

Why did I do this? Because at some point in our art career, when we approach a gallery, we will probably face rejection. And when that happens, we struggle to figure out why.

Many of us will blame the gallery. Some of us will blame ourselves. A very few of us might have the courage to actually ask the gallery. (They may or may not give you an honest answer, but it’s worth a try!)

1. Your work isn’t up to snuff.

2. Your work is really good, but not their preferred medium.

3. Your work doesn’t fit in with their current inventory.

4. Your work looks too much like work in their current inventory.

5. Your work is overpriced.

6. Your work is under-priced

7. Your work is fine, and well-priced, but will not appeal to their clientele.

8. They like your work, but they don’t like you.

9. They like you, but they don’t like your work.

10. They don’t like you or your work.

11. They can tell you don’t like them.

12. They’re having a really bad day.

13. You’re having a bad day, and it shows.

14. You dropped in unannounced, and rudely assumed they would drop everything to look at your work. (There are ways to drop in and not rudely make such an assumption, but you have to have your script ready.)

15. You are too meek when it comes to talking about your work.

16. You are too arrogant when it comes to talking about your work.

17. You try to establish your creds by dissing their other artists.

18. Your color palette is too dull.

19. Your color palette is too shocking.

20. You’re already in every other gallery in town.

21. You don’t have an established reputation, and they only take the same artists.

22. Your work is all over the map-not a cohesive body of work.

23. Your work is all the same-no variety.

24. You are high-maintenance. (I have watched this in action, and it is truly off-putting!)

25. They can tell you expect them to handle everything, from sales to marketing and everything in-

between. So you don’t have to do anything to grow and connect with an audience.

26. They aren’t doing well, and they may even be closing up shop soon.

27. They aren’t dealing with their artists honestly, and they know your partner is a lawyer.

28. Your work is controversial.

29. Your work is technically good, but has no soul.

30. They know nothing about your medium.

31. They hate your medium.

32. They love your medium, but they are only looking for X medium.

33. They love your medium, but they already carry too many works in it.

34. They love your medium, but they don’t love you.

35. They know your work is already carried by their biggest competitor.

36. They don’t take local artists.

37. They only carry local artists.

38. They used to carry your work because you used to be a local artist, and then you moved away, and all their customers want to know why they’re carrying an artist on the other side of the country.

39. Your work is too fragile-breaks easily, can’t be packed or shipped, etc.

40. Your work is too big.

41. Your work is too small, too easy to shoplift.

42. Your work is too hard to display-too big, too heavy, has lots of loose parts, etc.

43. Your work is too trendy.

44. Your work is passe.

45. Your work is craft, not “fine craft”.

46. Your work is fine craft, not art.

47. Your work is art, not craft. (Yup, I was disqualified for this once!)

48. Are you sensing a pattern here?

There are as many reasons why a gallery won’t take your work as there are stars in the sky. Or at least as many reasons as there are galleries.

Do some of these reasons sound familiar?

They should. Many of these reasons are the same reasons our potential customers don’t/won’t buy our work.

We often imbue gallery owners/managers with more power than our customers.

In fact, they may have more expertise, more experience, more clout. They may be fair, and kind, and compassionate, too. But they are still just human beings, like us, prone to prejudices, errors in judgment, egomania, and even envy. In fact, a fellow artist told me years ago:

“Galleries are just customers with stores.”

I have heard many variations on these reasons in my art career. When I first started approaching galleries, I was pretty fearless. I was starting in the middle of nowhere, and figured any progress would get me somewhere. I didn’t offend easily, and I quickly saw that a gallery’s refusal was not to be taken personally. (I think I sensed the “customers with stores” thing already. But then, I forgot.)

Every encounter with a gallery was a learning experience. I realized when someone seemed mean, it was more about them than me. My work may or may not be “good enough”, etc. But the bottom line was, it just wasn’t right for them, period.

Am I offended when a visitor doesn’t buy my work? Or criticizes it?

To the first, absolutely not. Not everyone is our customer. We all know that, and yet, it can still feel daunting.

The latter, yes, it’s offensive. But again, someone who feels compelled to complain to me about my work is revealing more about who they are. I can choose to pick that up and carry that anger, that embarrassment. Or I can choose to let it go, and find my true “next” customer.

These reasons are similar for group shows, too. A curator might want variety in every single piece in the show. In which case, if your work looks too much like what they’ve already accepted, they may not accept it.

But if they are creating a cohesive show with light-colored contemporary pottery, and your work is pit-fired and dark-colored, you might not get in.

I share these “reasons why” not to discourage you, but to encourage you.

I want you to persevere with the work of your heart. I want you to make the work that only you can make.

I want you to tell the story with your art that only you can tell.

I want you to make the work that brings you joy, and creates a powerful place for you to be in the world.

Not every person is our customer (yep, I’m saying it again!) and not every gallery is our gallery.

Every minute we spend being angry, hurt, disenfranchised by someone else’s opinion of us, our work, our medium, is a minute wasted.

We could use that time and energy to find our real customers, including the “ones with stores.”

I know that’s easy to say. Disappointment is the curse of all creatives. Books get rejected, Oscars are awarded to the “safe” choices, artists are passed over. I get it.

Just remember that we are dealing with fellow human beings. Some are wise and loving and respectful and evolved. Others? Not so much. We all have our preferences, especially petty ones!

Here’s my last example: When I approached my first gallery, a non-profit, there were two managers. One oversaw the fine craft area, the other the fine art area. Being a fiber artist, I approached the fine craft person with my wall hangings first.

I was roundly rejected as having “an immature design aesthetic” and “an illogical composition style.” They went on for quite a while, lamenting the fact that I would never have a “real” art career. They suggested I make smaller pieces and sell them as pins. (I am not making this up.)

DSCF0007 (2016x3040) (2)
Well, this is certainly small enough to be a pin!

I was baffled, but feeling too strong to feel threatened. It was obvious this person had issues, and I knew there was something about my work that threw them off. I thanked her and left with my work.

A few months later, our town of Keene had its annual “art walk.” Participating business venues exhibited the work of local artists in their windows for a week. A very popular and fun event!

A friend told me afterwards that a very well-known (okay, famous!) artist, who was a friend of hers, saw my work while they were perusing the event. He stopped in his tracks when he saw my work. He said something amazing I can’t remember (more on this later), something to the effect that he loved it, it was fresh, it was different, it was unique, it was powerful, and it was beautiful.

Anya said, “You don’t think the design aesthetic is immature?” (His response was literal “wtf”, and he was baffled until she shared how my work had been received a few months earlier. His next response? “Wtf is wrong with them?!” The venue, not me.)

Cut to a couple years later. My fiber work had appeared in several exhibitions at the same facility, and the art manager asked me to become one of their permanent exhibitors.

A few days later, as I walked through the craft gallery with my work, that very same person who’d rejected me roundly ran up to me, saying, “I want to talk with you! Those are craft, not art! I want to carry those in my section!”

I told her politely I was there by invitation, but appreciated her enthusiasm. And kept walking to the art manager’s office.

No, my work wasn’t significantly different-same style, same techniques, same colorways, same artifacts. The only difference was, I believe, my work was becoming better known.

My point is, we are hard-wired to pay attention to bad stuff. “Bad stuff” implies a threat, danger, and so we instinctively tune in to it to keep ourselves safe. (Which is why, as I suggested above, all these years later, I can remember the mean things that person said, and can’t quite remember the lovely things that famous artist said.)

If we let this dominate our lives, if we pay too much attention to those who would take us down, we will let them–help them–crush our spirit.

Try not to agonize about the gallery that didn’t work out. Try not to take it personally when someone else wins that prize. Let go of the people who don’t appreciate our art, or our medium, or our subject matter, or anything else people gritch about.

Yes, it’s good to keep in mind we can always do better with our artwork. Our art biz has an arc similar to life. As we know better, we strive to do better, and be better. It’s the same with our art.

Take all the energy generated by disappointment and failure, and channel it right back into the work of your heart.

And I hope, someday, you, too, get a chance to prove your detractors dead wrong!

You can subscribe to the Fine Art Views newsletter here.