NEWSLETTERS 101 #6: My Creation Story’s Creation

Your story, at the heart of your art, your creative, is a powerful force for good in the world.
Your story, at the heart of your art, your creative, is a powerful force for good in the world.

NEWSLETTERS 101 #6: My Creation Story’s Creation

How I Poke(d) People Into Telling Me Their WHY 

Yet still she persisted….

How I Poke(d) People Into Telling Me Their WHY 

Yet still she persisted….

(8 minute read)

I know I’ve told this story a million times. But I can’t find it to share with you, and so I’m telling it again.

Soon after I heeded the call of my art, I entered my work in a group exhibition. The group was the Women’s Caucus for Art (the New Hampshire Chapter) and this was my very first art exhibit. I was already on fire with my newfound life mission, and it showed.

The show organizer asked for volunteers to present gallery talks. I volunteered, but wasn’t chosen. Which I carried NO resentment for, and when I asked, courteously, telling them I just wanted to know for my own education, they said they picked people they knew would be up to the task. And they didn’t know me yet. (Which shows the power of gentle inquiry in finding out in a way we can LEARN from, instead of simply assuming the worst.) (TWO life lessons for you today!)

Having never heard a gallery talk, let alone actually giving one, I went with eager anticipation, hoping to hear the story behind these artists’ work.

It was a long drive, we only had one car at the time, and one of the other artists offered me a ride. We hit it off and had a lovely talk on the way up. (Keep note of this!) The exhibit was beautiful, the typical run-of-the-mill artist statements were displayed, and after an hour or so, the selected artists’ presentations began.

It was abysmal. THEY were abysmal (the talks, not the people.)

The first speaker shared a lot about their process, a much-maligned medium (digital art) at the time. Perhaps to compensate for the expected push-back (digital art was not considered “real art” at that time), the artist understandably spent a lot of time on the “how”. Their talk had a good reception, though. The work was nowhere near “simple” to create. Their subject was inspired by a Greek island the artist had explored in their academic research, where a priesthood of women in ancient times had resided. Those recently-discovered images were the foundation of her work. Their presentation was quite academic in nature.

But then it was time for their question-and-answer session, and that’s where it almost fell apart.

The first questions were fairly mundane: What software had they used? Who did their framing? Etc., etc.

Then I posed my question.

WHY?

Okay, this was almost 30 years ago, and I can’t remember exactly how I phrased my question(s). It took about a dozen tries on my part. The more I persisted, the more defensive the artist became, again understandably. But my intent finally got through.

I simply wanted to know why this particular island was so important to this woman. And, to be blunt, why it should be important to us, too. (More on this at the end.)

I said, “There are thousands of islands in Greece.” (Just looked that up. There are around 6,000 Greek islands, though fewer than 300 are inhabited.) “Thousands. And people have lived on them for millennia. Why THIS ISLAND? And why THIS POINT IN TIME?”

Aha! The lightbulb visibly lit up in their head.

They unfolded their arms. They stood up, straight and proud. Their voice deepened, slowed down, became firmer:

“Because on this island, in this all-too-brief moment in time, women were revered and respected. They could walk the streets, at night, in safety, alone and unafraid.”

Boom. Mike drop.

The entire room did that gasp thing, where everyone else suddenly gets it, too.

It was a powerful moment. Still is.

The rest of the talks went the same way. When everyone was done asking the run-of-the-mill questions, I would ask the “why”.

Now, this was hard for me. I do not welcome confrontation. I usually run from it as fast as I can. It was hard for the speakers, too. They had clearly never considered the “why”.  And no one had ever held their feet to the fire to do so.

Afterwards, every single speaker came up to me. I would start to apologize: I was new to art-making, I was on fire with my art. And I wanted to know what the fire was in my newly-found community of artists.

Every single artist said, “No. I want to THANK you!” (THAT took courage, too.)

My fellow artist/speaker/driver said the same thing. I was worried that after our intense, deep conversation on the way up, that I’d wrecked it. Their work was titled, “The Hidden Story”. And I was the only person who actually asked what the story was!

“No,” they said, “I know who you are. I’ve never told that story before today, and I’m glad you asked me about it. I looked at your face in the audience. I felt safe, and I felt SEEN. I told you my story, and I’m glad I did!”

An article about the exhibition ran in the state’s largest newspaper, and I was mentioned. Not by name. I was the “persistent woman in the audience” who encouraged every speaker to tell their powerful story.

Persistent.

Yup, that’s me.

I don’t do that much anymore. I’ve done a similar process with anyone who takes me up on my offer to help them find their story. It’s easier, in some ways, to do it in person, or in a workshop. I have to show them my (persistent) intentions are honorable. Even so, there is always someone who simply can’t do this. They aren’t ready. Or the years of experience they already have keeps them from wrapping their heads around this. Obviously, this isn’t something that happens much in art school, I’m guessing, though maybe times have changed.

And even when it’s someone I know and love, it’s hard for ME. It DOES feel confrontational when I won’t let some lame response fill the bill. I keep going until I know that person is speaking their truth, because I see the same signs when it does: Posture changes, defenses come down, voices strengthen, and slows.

Truth is told.

And even when others see this, it can offend them, make them defensive. I gave an impromptu presentation when asked at a gallery exhibit a few years ago. I know my stories, and somehow I know which one will “rise to the occasion” when I talk. I’ve told them many times, there are always new ones in the work, and I rarely lack for something to say, when asked. (This from a newly self-identified introvert, remember!)

But the very next person who was asked, said angrily, “My art isn’t verbal!” and clammed up. (Too bad, because their piece was one of my favorites in that show.)

So if you did the homework assignment from last week, with full attention and intent, and are still stuck, try this:

Is there someone in your life who you would trust with your tender, creative heart?

They don’t have to be an artist, nor a collector, nor even a fan. They simply have to be someone who you trust to act with integrity and kindness. Ideally, someone who is also willing to persist.

You keep talking, and every time you pause, if the story hasn’t appeared yet, they keep asking you that question about your artwork: Why?

Why this medium? Why this subject? Why this composition? Why these colors? Why, why, why.

They need to pay very close attention to what comes too easily from you. What feels like a no-brainer for you:

“I just love color!”

“Why? Why do you love color? Why did you choose THESE colors? What do they represent to you? What mood are you striving to create with them? Why that mood? Where does that mood come from in this piece? Why?”

I don’t have any sure-fire tricks here. Every time I do this, I worry I’m doing it wrong, if that helps. When the person gets defensive, REALLY worry: Have I just killed our relationship???

But that defensiveness is exactly the clue, the proof, that we are on the right path.

Our closely-held assumptions, our protective coloration (sorry, couldn’t resist!), our cherished (yet often superficial) beliefs about our work are being challenged. That can feel like an attack. Hence, the defensiveness.

But if you truly want to get to your creation story, which you can choose to incorporate into your artist statement or not (your choice), this will be well worth your time and momentary discomfort. (It might help to have a bottle of wine ready when you’re done?)

You can also try this in writing, by yourself. I did. When I locked myself in my studio, determined to get to the heart of what I do, I started with, “Why this cave?” And after I’d write my answer, I would write, “Why?”

Until I got to my true answer.

Last, here is why the “why” is so hard:

I’m really asking you why I should care.

And here’s why you need to find it, even though it’s hard:

Everyone has a creation story.

Every creation story is a hero’s journey.

No matter where you are on your journey, there’s a story.

You are not alone, with your story.

Everyone is struggling with something.

Everyone is healing from something.

Everyone wants to be “seen”.

Everyone wants to have a voice in the world.

Everyone wants to know that they matter.

And when we share our story, there are people who are going through something similar, or know that it’s something they WILL go through, someday.

Your story will not only resonate with someone, it will uplift someone, encourage someone, inspire someone. It may comfort someone, it may give someone hope. It make clarify their own intentions, wants, and desires.

Your story, at the heart of your art, your creative, is a powerful force for good in the world.

That alone is a pretty good reason to dig deep for it, don’t you think?

THE MOST IMPORTANT W: Chose Your Humanity Over Your Credentials

Let the world see who you are and why you matter!
Let the world see who you are and why you matter!

THE MOST IMPORTANT W: Chose Your Humanity Over Your Credentials

This post is by Luann Udell, regular contributing author for FineArtViews. She’s blogged since 2002 about the business side–and the spiritual inside–of art. She says, “I share my experiences so you won’t have to make ALL the same mistakes I did….”  For ten years, Luann also wrote a column (“Craft Matters”) for The Crafts Report magazine (a monthly business resource for the crafts professional) where she explored the funnier side of her life in craft. She’s a double-juried member of the prestigious League of New Hampshire Craftsmen (fiber & art jewelry). Her work has appeared in books, magazines, and newspapers across the country and she is a published writer.

Let the world see who you are and why you matter!

Awhile back, I attended a seminar on professional development skills for artists. I love to hear from other people on what has proven important for them to get their art into the world. And I almost always learn something, too.

This seminar focused on creating a cohesive body of work; approaching galleries; the pros and cons of framing, and more.

This presenter was articulate and organized, the presentation covered a lot of ground, but the time passed quickly. They mostly focused on 2D artwork, so much of it didn’t apply to me at all. But I appreciated their expertise in their medium, and how clear their presentation was.
When I got home, I visited their website.
And here is where I was totally baffled and frustrated:

There was absolutely nothing there about the “why”.

There was plenty of information, especially around credentials. In fact, the bio/about-the-artist section was nothing but credentials. Degrees, prestigious galleries that represent them, the famous collections their work is in, the other roles they play in their art community, etc.
Their work was varied, across several different media (but almost all 2D, hence the blind spot in the presentation).

But I couldn’t find anything about what the artist wanted to say in the world. I couldn’t find an artist statement. There was nothing about that that said anything about what they wanted to say, nor who they wanted to be in the world, nor why I should even care.

Now, to be fair, maybe it’s on the website somewhere. But I only spent about 15 minutes poking around until I gave up. Since the work wasn’t personally appealing to me, I wasn’t determined to do any more deep digging.

The website may prove this person is WHAT they say they are: An accomplished and successful artists.

It said nothing about WHO they are.

No, I am not a wealthy art collector.
I am not an art expert, concerned about where this person’s place in history will be.
I am not a prestigious client, an art critic, or anyone else who will matter to this person.
I am, however, another human being, who is curious about why their work is appealing to their audience. I am curious about why they create the art they do. I am curious about how they relate to potential collectors. I am puzzled about why the “why” is so unimportant to them.

Now, it’s possible that they create a new “artist statement” for each exhibit proposal, or that their audience and the gallery they co-manage is so well-known, anyone who needs to ask is NOT their ideal client.

But for the rest of us, that might be exactly what a potential buyer needs to know before they invest their hard-earned money in our heart-born work.
Sometimes, WHO an artist is doesn’t matter to me, nor WHY they make the work they do. I have bought work that simply spoke to me (if I can afford it!). And maybe this dynamic is working for you.
But I also know that if our work is unique, if it’s not something people see every day, if our choice of materials is odd or unusual, if our work is outside the box….
Then telling your story is the best, most powerful way to connect your work to potential collectors.
Even as I write this today, I’m realizing this is the gift of being that ‘outside the box” artist. When people saw my earliest work, it took time for them to understand what they were looking at, and why it attracted them. My story helped bridge that gap between “It’s beautiful and I’ve never seen anything like it” to “Oh, WOW, that’s even better!”

There was power in hearing, “I’ve loved your work for years, and wanted to own a piece, and THIS piece just leaped out at me today! I have to have it.”

There was gratitude in me hearing, “I love absolutely love your work, but I can’t afford it” and turning that into, “Your layaway plan is too wonderful to pass up!”
There is humility in learning someone found a piece of my work at a yard sale, fell in love with it, and went to the trouble of tracking me down, through online research, galleries, etc. until they found me so they can let me know how much they enjoy it–and bought another piece. (VERY different than those people who bragged about how nobody else wanted my work, so they got it for a song.) (Phrasing, people! Phrasing.)
When we create our artist statement, or “about the artist”, or even our bios, we naturally look to how other artists (especially hugely successful artists) write theirs. And if yours works for you, don’t change it.

But here’s the thing for me:

I don’t care what school(s) you attended.
I don’t care how many awards you’ve won. (Well. I’ll be a little envious, but I’ll get over it!)
I don’t care about the artists you admire. Especially if you list a dozen. Especially if you only list famous 19th century European men.
I don’t care what your medium is.
I want to know, what did you learn at that school that changed your life.
I want to know why you choose to make the work you do.
I want to know why your medium is the perfect medium for you.
I want to know who you are, and what you want to say to the world.

I’d also love to know if you’re a good person, with good energy, but sometimes that doesn’t matter to me. Unless it’s a situation where I have to deal with you a lot (like an artist in my own community), because if you’re a jerk, eventually every time I look at that piece I bought from you, I’ll be reminded of that. In which case, I will give it away or give it to a charity auction. (Ha! Another solution for last week’s topic!)

You are an artist. You are brimming with creativity, full of passion for how and what you make, with strong preferences for a medium that matches what you want to make.
You are a human being, with a powerful story about how you ended up where you are today, and with a yearning about where you want to go.
You are a person who is like no other person on this planet.

Don’t hide behind your artwork, your website, your credentials.

Tell me your story. I’m listening.
If you enjoyed this article and know someone who might enjoy it, please feel free to forward this to them.
If you received this from someone, and liked it, you can subscribe to more artists’ views at the Fine Art Views blog.
And if you’d like to read more of my stuff, you can subscribe to my blog at LuannUdell.wordpress.com.

THE HARDEST QUESTION

(N.B. I’ve been blogging about the business and spiritual side of art since 2003. Unfortunately, when I switched my website to another host, all the links to those articles (almost 500) were “lost”, invisible to internet search.

It’s been a slow, painstaking journey to reset those urls. And so today, I’m republishing on of the most important ones I’ve ever written: THE HARDEST QUESTION

I promise to find and republish that process, because it MUST be done with love, support, and respect.)

This post was originally published on July 31, 2006.

A reader’s comments on yesterday’s blog, on the process of getting to the “why” of our work, got me thinking.

Here’s a tip I’ve learned from doing active listening exercises I don’t think I’ve shared in my blog.

When a question makes you angry, go there.

I don’t mean the offensive or hurtful questions that come from people who are out to get you. I mean the questions someone asks you out of innocence, out of interest, out of caring or out of any positive place.

If those questions make you uneasy, or irritable, or downright angry, take a step back–and ask yourself, “Why?”

Because that anger, or anxiousness, means we’re getting close to something important.

Let me backtrack and explain.

I occasionally do active listening exercises with people I think would really appreciate and USE the experience. I learned the technique from one of my mentors, fiber artist and workshop leader Deborah Kruger. You can see Deborah’s work here, though as of today, it’s in the process of being revised: http://www.deborahkruger.com/

Deborah trains artists how to find and create support groups for each other. The formal structure of the support is offered through four questions that each person gets asked, one by one:

What is the greatest vision for your art?

What is your next step?

Where does it get hard?

What support do you need?

They seem like simple little questions. But I watch people struggle mightily with them. Sometimes one of the questions brings them to tears. Other times, one will make them angry.

I’ve learned, as a listener, to follow the tears AND the anger. Because sadness and anger are often what we use to protect our core. And often, the very answers we need are at our core.

Now you see why I only offer to do this with people I care about! It’s hard for me to deal with other people’s anger or defensiveness. I have to feel the process is going to be worth the crummy part.

I’m going to do a bait-and-switch today. I realize each of these four questions is an entire column’s thoughts. So I’m going back to the question I talked about yesterday:

Why?

Why do you make this work?

Why do you do it the way you do?

Why do you use THESE tools, THIS technique?

Why is it important to you???

When I am really interested or really care about someone or their work, I want to know the “why” of it. And if I don’t get that answer, if I’m determined enough, or care enough, I will keep asking it til I do.

And often people get angry. But if they are people who “get it”, I find they’re usually amazed and grateful later.

Because “WHY?” gets at the heart, the core, of everything we’re about as artists.

That can be a scary, uncharted place to go. Especially if we’ve never dared go there before.

But go there we must, if we are to create the strong emotional connection between our artwork and our audience. Articulating OUR connection facilitates our AUDIENCE’s connection.

Look, a jillion people on this planet have the technical skill and wherewithal to do whatever we artists and craftspeople do. The massive manufacturing industry in China churning out cheap replicas of our work proves that. There’s a thriving market for this stuff, too, and almost all of us are guilty of supporting it. We all love a bargain, especially for something that’s “good enough”.

But when your work speaks deeply to someone, when it is so beautiful or profound or meaningful or wonderful they just HAVE TO HAVE IT, that’s when price is almost no object. (Hint: It often helps to offer layaway!)

If you don’t have the foundation for that connection—if you don’t really know yourself WHY it has the effect it does—then you may be missing opportunities to create that connection.

I know many people might disagree with this. We can love a song without knowing anything about its creator, we can enjoy a meal without knowing how it was prepared, we can buy artwork without understanding anything about the artist.

But when you learn that Beethoven created some of his most powerful work even when he could not hear it, you may pay attention a little more to his music.

When you learn that Renoir’s final paintings were made with brushes strapped to his hands, because he was so crippled with arthritis he could no hold a brush, the soft blurry edges of his later nudes take on new poignancy.

When an artist tells you the story that generates their “ethereal, abstract” work, and that story is about the loneliness of a child who finds solace and control in during airplane flights–where all the confusion fades away and only serene landscapes and cloudscapes are left–the work now speaks to you in thundering whispers.

Because the “why” informs us more than the “how” ever will. An intellectual exercise is just that–from the head. An emotional leap into the abyss is from the heart.

The “why” is not an easy place to get to. And yes, it will morph and change as we let go of one “why” and pick up another. And it will change as life picks US up and drops us in another place.

But our job as artists goes far, far beyond achieving technical skill and mastery of our processes.

Our job is to look at the “why’s” in our life, to bring the questions—and—the answers—into visible or audible form. So that others can see it and feel it and connect with it in ways that enrich THEIR lives.

So get a trusted friend or supporter to play the “why” game with you. They start asking you the “why” questions. They have your permission to be persistent. They have your permission not to accept facile answers or technical jargon. If they feel you are deflecting, they have permission to persevere.

If it gets too heavy, or you get angry, that’s okay. Step back and take a break.

If you find yourself wondering WHY it got heavy, or WHY you got angry, well, now you’re getting somewhere.

Remember, you will know you’ve found your “why” when you feel the tears. Because whatever makes you cry, that’s where your heart is.

P.S. Again: If you believe this would be of service for you, or a friend, please act with love, kindness, and respect. ASK FOR PERMISSION to do this exercise, do it with others who have the same supportive mindset. Remember that we all have our deep inner truth we want others to respect, and accept. LISTEN to THEIR deep inner truth. It’s not for us to tell. It’s for THEM to discover.)