What’s Luck Got To Do With It? The True Meaning of Luck
5/4/2019 by Luann Udell This post is by Luann Udell, regular contributing author for FineArtViews. She’s blogged since 2002 about the business side–and the spiritual inside–of art. She says, “I share my experiences so you won’t have to make ALL the same mistakes I did….” For ten years, Luann also wrote a column (“Craft Matters”) for The Crafts Report magazine (a monthly business resource for the crafts professional) where she explored the funnier side of her life in craft. She’s a double-juried member of the prestigious League of New Hampshire Craftsmen (fiber & art jewelry). Her work has appeared in books, magazines, and newspapers across the country and she is a published writer.
Luck = Preparation plus persistence plus opportunity.
This is one of my favorite personal stories….
Years ago, I belonged to a discussion forum (remember them?!) of stamp carvers. We used soft vinyl materials used in erasers (sort of a really soft linoleum, not as slippery) to make our work. Our skills ranged from newbies to people who actually worked as book illustrators.
It was a lively, talented group, supportive of each other, full of suggestions, materials testing, and inspiration.
One day, an editor from a craft book publishing company* joined our group. They announced they were looking for “gallery images” of our work, to feature in their latest craft book. (Aka, “a call to artists”, defined by AmericansfortheArts.org as “A Call for Artists is an opportunity notice that gives artists the information they need to know in order to apply to be considered for the project. Issuing a Call for Artists is a standard practice of the public art field.”
At first, people were thrilled. But then reality set in: We would have our work published, with credits. But we would not be paid.
People ranted about this, even though I later found out it is a common practice in the art-and-craft book industry. In the end, only a handful of us submitted work.
There were guidelines and deadlines, which we all met. The results? Our work was published! It felt pretty good to own such a book, it was wonderful to be able to say, “Look, my work was featured in this book!” The validation was powerful.
A few months later, the editor submitted another call for entries. The same little group responded, and the rest of the group continued to gripe. “It’s not fair that we aren’t paid for our work!” I figured I’d never made a cent from my prints—they were always for myself or a gift for someone. So nothing + nothing didn’t seem too awful.
And now our work was featured in two books!
This continued for about a year. Even the little group dwindled a bit, but I loved the “exposure”. I know the saying, “Artists die from too much exposure!” In this case, I still owned my stamp and held copyrights to my images, so what the heck?
I developed a relationship with this editor, a talented artist in their own right. We became friends. It helped that they loved my work! But they also appreciated the fact that I made their job easier. I met deadlines, my work was different from other people’s work, and whenever they called, I dropped what I was doing to talk with them.
Eventually, they asked if I would like to submit project for other books. (Multi-media work gave me an edge! I could do stamps, fiber, collage, jewelry, etc.) Over the next few years, my work appeared in around a dozen books published by Lark Books.
At one point, I got a call to submit a painted glass project. I said, “Oh, gosh, no, that’s too far afield for me!” They said that was fine, they had other people in line, including one person who was shipping a lot of painted glass pieces.
About six weeks later, they called in a panic. That person’s shipment had arrived totally smashed, the final deadline was looming, and that artist couldn’t possibly create enough new pieces in time. Could I, would I pleeeeeeeeeeze pretty please make a piece?
Of course, I said yes.
I found some stacking clear glass plates, in three different sizes at a thrift shop, traced images of my Lascaux series stamp carvings on the bottoms, and painted them with acrylic paints. Soon I had a ring of red stags and running horses on them. It looked pretty cool, if I do say so myself! (Sadly, one broke years later, and I gave the rest to a friend before we moved to California.)
You can imagine how grateful my editor was!
Sure enough, in a few months, they reached out to me again. They wanted to publish the first mass-market craft book on rubberstamp carving.
And they wanted ME to write it!
Now, there were other stamp carvers who were more skilled than I was. There was a well-known stamp carver who had already self-published a beautiful little booklet on the same. I actually recommended that person for the job, and reached out to them, too. I didn’t want to step on any toes or disrespect their efforts, or this opportunity.
But they were not interested! “I am just not up to that!” they replied. “I can’t commit to all the deadlines, the amount of work…. Thank you for reaching out, but you do it, with my blessings!”
And so I did.
It was an amazing experience. I was assigned another editor, and they were amazing, too. It was a long process, with me writing the intro, all the lessons, carving stamps illustrating all the “stages” of stamp carving production, and compiling the resources section.
Lark Books flew me to their headquarters in Asheville, North Caroline, so I could be photographed “carving” stamps. (That is, my hands were photographed! Yes, I am now a hand model!) (Er….not anymore, actually.) I got to meet both editors, I got to explore Asheville (the first time I’d ever seen outdoor seating at restaurants!), and….
I am now a published author.
Thanks to this opportunity, I was the first person to write a mass-market book on rubberstamp carving. There have been more (and some of my work appeared in one of them), and they are even better, more on-trend.
But here’s the lesson:
When it came time for the gallery section, I reached out again to that same discussion group, inviting them to submit their work for inclusion.
“You’re writing a book on stamp carving?? You’re SO LUCKY!!”
*Thanks and a hat tip to Katherine Aimone and Joanne O’Sullivan of Lark Books. I am forever grateful for the opportunities you provided to make this all happen!
P.S. I got a few grumpy comments on this article, from people complaining I was giving my work away. I wasn’t. I got free publicity by submitting work to the book galleries, I was paid very well for the projects, and I received a decent advance for the book I wrote. Did I get rich? Nope. Not much of the work I do pays very well, and that’s even more true today. But it was enough, it was enjoyable, I met amazing people, and it broadened my horizons in uncountable ways. I’m grateful, and I’m glad I did it!