One of the ‘free’ gifts I get with my FASO website (FineArtStudiosOnline.com) was the wisdom of art marketing expert extradinaire Dave Geada.
So much of the ‘expertise’ about marketing our creative work really gets my goat. “Branding”, “driving people to our website”, etc. are all cattle herding metaphors. I really wish there were more human-based conceptions available.
Oh, wait–there are!
Dave first rocked my socks off when he explained the value of a “creation story”. I’ve known mine for decades.
We’re all familiar with “hero stories”.But I didn’t realize mine was a CREATION story until I heard him share his.
After a near-death experience with a health issue, he realized that his place in the world wasn’t about becoming rich, or famous. It was about being a force for good in the world. And helping other creatives grow their audience (and buyers!) became his mission in life.
Dave gives funny, inclusive, heart-felt videos sharing his insights and suggestions. I always get something from them, too!
He’s now created a library of these podcasts and videos, with a reasonable $9.99 (okay, $10) a month plan, or $99/year, and a free 14-day trial period so you can decide if this is for you or not.
My only issue is, I don’t do podcasts or recordings of people talking. I WANT to. But I can’t do my creative work, read, or drive while listening to people talking. It’s just a ‘thing’ that doesn’t mesh with my brain.
So when Dave’s latest email hit my inbox, I let him know: I love his take on marketing, I love his insights, I love his sense of humor.
Would he ever consider providing transcripts with these? (I could easily make time for this, I could read them faster, and I wouldn’t be distracted by trying to take notes while he’s talking.)
And he said yes! Hurray!!!
Now, you don’t have to have a website with FASO to access these videos/transcripts, though you can sign up for a basic plan for $12/month. (Includes free email app, see-your-art-in-a-room options, sell from your website, etc.) Anyone can have access!
So check Dave’s work and see if it speaks to YOU.
(This recommendation is based on my personal experience with Dave’s skills, and I receive NO commission or rewards of any kind from this.)