Luann Udell

Seth Godin, a long-time marketing blogger, often writes articles that are less than 100 words.

Captain Awkward, one of my two top fave advice columnists, will write as much as it takes to thoroughly address someone’s issues, and walk them through every step. A thousand words or more. (NOTE: Most people can read about 200 words per minute. So even a thousand words is just a 5-minute read.)

Me? I’m known for being very….um….wordy.

Go with what works for YOU. Do you tend to write sparingly? Make your points clear and don’t worry about it.

Do you tend to go long? That’s okay, too. Make it a great story, and most people won’t mind.

And if your piece gets TOO long, then break it up into a small series of posts.

As for what the average is, I have no idea, and I don’t think anyone really cares.

I suspect you’re either a) just starting out, and aren’t sure what’s “too much” and what’s “not enough”, or b) you wrote an article and someone criticized you for writing too much.

If the answer is A, just write until you’re done. Edit to make it clear, and let it go.

If the answer is B, ignore the trolls who are merely out to get your goat. Delete their comments if they didn’t have a real point to make, or information to add, etc. Or respond to their criticism with adult-iness and good will, making the point that you don’t have to go to every fight you’re invited to. Then block ‘em! 😀

Author: Luann Udell

I find it just as important to write about my art as to make it. I am fascinated by stories. You can tell when people are speaking their truth--their eyes light up, their voices become strong, their entire body posture becomes powerful and upright. I love it when people get to this place in their work, their relationships, their art. As I work from this powerful place in MY heart, I share this process with others--so they have a strong place to stand, too. Because the world needs our beautiful art. All of it we can make, as fast as we can! Whether it's a bowl, a painting, a song, a garden, a story, if it makes our world a better place, we need to do everything in our power to get it out there.


  1. I write my posts offline, and usually run out of words around the 600 mark. Sometimes I edit them to be shorter, and sometimes I can’t help adding words when I post them. Depends on the subject.
    Longer posts, without online formatting, tend to discourage casual readers who won’t engage with a subject seriously.
    Shorter posts – like Seth Godin’s – are more like Twitter posts.
    As I only post once a week at the moment, I like to make my posts a little more wordy. I’m still learning.

    Liked by 1 person

    1. You’re spot-on, Lee, long posts can lose casual readers. I wrote for Fine Art News (an online art marketing newsletter) for 12 years, and I still can’t believe how some people would respond to my detailed, in-depth articles on art marketing with one complaint: “It’s too long!” I finally started add this information under the intro to each article: “6 minute read”
      It was frustrating that someone didn’t have six minutes, five minutes, or even three minutes to spare. But I also learned there are some people who will spend more time complaining than taking in a new strategy, a more compassionate stance with our audience, a more sustainable approach to art marketing/making.
      So I let them do ‘them’, and I do ‘me’. 🙂


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