NEWSLETTERS 101 Tip #3: Introverts, This Is Your Moment!

This post is by Luann Udell, regular contributing author for FineArtViews. She’s blogged since 2002 about the business side–and the spiritual inside–of art. She says, “I share my experiences so you won’t have to make ALL the same mistakes I did….”  For ten years, Luann also wrote a column (“Craft Matters”) for The Crafts Report magazine (a monthly business resource for the crafts professional) where she explored the funnier side of her life in craft. She’s a double-juried member of the prestigious League of New Hampshire Craftsmen (fiber & art jewelry). Her work has appeared in books, magazines, and newspapers across the country and she is a published writer.

You get to ‘use your words’ in a way that’s socially-calming.

There’s a pandemic going on. It’s changed everything.

Some of the changes are harsh, some are strange, some will be permanent. And frankly, some work for me.

I’ve always described myself as half-introvert/half-extrovert. I’m comfortable talking with people, but after intense socializing, I have to go lie down in a dark room for a while.

But when I realized how comfortable I was with NO socializing, I looked up the signs of introversion. Aha! THAT’s why I hate making phone calls, and even answering the phone. I am an introvert! (With good camouflage skills) Good to know. No wonder I love to write!

A lot of artists tell me they’re not comfortable talking about their art. They don’t like artist receptions. They don’t know what to say to the jillions of questions people ask about us, our work, our medium, etc. They’ll say, “My art speaks for itself!” (It doesn’t, just so you know.)

There are work-arounds for this.

Years ago, Bruce Baker was a traveling workshop/presenter on marketing skills for artists, sharing tips and insights he’d gathered from other artists, and his own experience with selling at shows, running a gallery, and booth display. One stuck in my head. “If you get a lot of people asking the same question, and it’s getting boring answering it over and over, to the point where you feel a little grumpy about it, MAKE A SIGN.”

I never tire of answering questions, because it’s a way of meeting people where they are and connecting them to my work from their particular point-of-view.

But I did notice some people preferred to browse quietly, looking, listening to me talk to other people. They took their time to speak up. I made signs for THEM, and it’s worked really well over the years. So signs work well for introvert visitors AND introvert artists.

So consider this thought:

Your email art newsletter is like that ‘sign’ in your studio.

That’s a great way to ‘reframe’ your newsletter.

Last week’s suggestion was to write a newsletter as if you were talking to a good friend, simply catching them up on what’s new/different/exciting/ in your life.

This week, realize that “talking” by writing a newsletter is a lot easier for an introvert than talking in person.

For the next year, until it’s safe to go back in the water, we can skip those preview exhibits (unless they ‘ZOOM’). We won’t have any studio visitors for a while (or far fewer, at least.) (I actually thought I wouldn’t have to clean my studio for the rest of the year. But then I realized I need to create some video studio tours. Ack! Bring in the vacuum cleaner!!)

As you sigh in relief of how much less TALKING you’ll have to do, put that energy, extra time, and effort into writing a newsletter.

My gift to you this week is a short column. But your homework is to use this extra time to jot down ideas you can write about for your next email art newsletter.

Because next week, we’ll talk more about just that. I’d love to hear all the thoughts you come up with. I’ll have my own, but I want to hear yours, too! Remember, even ‘bad’ ideas can be edited/transformed into good ones, so don’t hesitate to share.

If you enjoyed this article, please feel free to pass it on to someone else. And if someone sent you this article, and you liked it, too, see more of my articles at FineArtViews.com, other art marketing topics at Fine Art Views art marketing newsletter, and my blog at LuannUdell.wordpress.com.

Author: Luann Udell

I find it just as important to write about my art as to make it. I am fascinated by stories. You can tell when people are speaking their truth--their eyes light up, their voices become strong, their entire body posture becomes powerful and upright. I love it when people get to this place in their work, their relationships, their art. As I work from this powerful place in MY heart, I share this process with others--so they have a strong place to stand, too. Because the world needs our beautiful art. All of it we can make, as fast as we can! Whether it's a bowl, a painting, a song, a garden, a story, if it makes our world a better place, we need to do everything in our power to get it out there.

9 thoughts on “NEWSLETTERS 101 Tip #3: Introverts, This Is Your Moment!”

  1. Have you ever taken an MBTI test Luann? You might find it interesting. It gave me a lot of insight into the introvert/extrovert thing. It was fun to see the results…they can be found for free. If you want a link email me. Anyhow, as for newsletters, I found that one I like a lot, besides yours is one that only sends a few lines sometimes. Like just a tiny encouraging note, almost a haiku. Sometimes it is so short it’s funny, but not having to read too much all the time is so refreshing in this day and age when we are inundated with so much information! I also appreciate the newsletters that don’t ALWAYS try to sell me something. On occasion it’s fine, but not EVERY time. Just a couple things I like.

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    1. Had to look that up, but Meyers-Briggs, yup. Yes, I have! Decades ago, before I even took up my art career seriously. It said I was 50/50, half introvert, half extrovert. I think what happens is I can ‘extrovert’ adequately. But I’m perfectly comfortable being by myself, too, and though I enjoy social contact, I do have to ‘rest up’ afterwards. I’d forgotten this, but my mother told me that years ago, at my own birthday party, I came inside and said I was going to my room for awhile. She asked if anything was wrong, and I said no, I just need to read for a little while. And sure enough, I came out again and rejoined the party! Nowadays, the Meyers-Briggs test isn’t considered highly accurate. But it sure resonated with me, and seemed to verify my own feelings, so I’m goin’ with it!

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      1. I am quite the same…at heart I’m introverted, but can put on my extrovert hat and many people are surprised to find out, if they do, that I am actually quite introverted. I don’t know if the test is always accurate…I suppose it depends on which version you take, and of course people are not easily categorized or labeled. When I took it there were definitely things that made me feel like finally “someone” understood me! In the recent years it does seem that introverts are being valued more in our highly extroverted society for what they do offer the world. I enjoy your writing. Have a great day! PS…hope you are avoiding the fires ok.

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      2. I agree with every point you made, Carla, and I also believe there is hope for the world when we accept all ranges of humanity as being…well, HUMAN. Thank you for your comments, your kind words, and YES we are so far avoiding the fires, but not the smoke! :-{

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      3. Being HUMAN is one of the hardest parts! LOL…
        And hope is always there, even when humans are acting out. I am going to paraphrase an article I read somewhere…we are made up of many different cells…lung cells aren’t the same as bone or skin cells. Humans are like cells on Earth…we are all different and have our own unique purposes. It’s ok to not even understand what that purpose is…just keep being who you are.
        That smoke is hazing our skies here in Maine! Sending love your way.

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  2. Great analogy, and apologies for the West Coast “gift”. I just got back from a quick walk with my hubby and he told me the smoke was reaching the East Coast. YIKES!!! I had no idea….

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    1. Don’t feel too badly…it’s way up in the upper atmosphere now…and we don’t smell it or anything. Makes the sky more milky than clear blue as it would be without it. It’s also giving the weather forecasters a great guessing game because the radars don’t pick it up and the computer models they work with don’t factor it in. Last night was warmer than they predicted for example…I was glad, no frost yet in my spot! We have a team of firefighters from Maine out your direction to help. It’s awful, I can’t imagine. We are all thinking about you folks out there. I think the increase in fires over the world is going to make a difference in our climate. Remember they had huge ones in Australia last year? Very unpredictable how it will all shift.

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      1. It’s funny how we forget our planet is both huge and small. All those dividing lines on the globes are imaginary! Kind of makes me do a face palm and a holy cow all at the same time! 2020…full of surprises.

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