Make your efforts work twice as hard for your art biz!
(4 minute read)
I’m having an odd day. Consequently, I’m not fully up to speed. And I’m trying to figure out how tip #11 would apply to success:
“Thin” people favor bulky foods.
“Thin” people tend to load up on foods that are high in water content–fruits, veggies, soup, cooked whole grains. People who eat soup or salad before meals eat fewer total calories for that meal–up to 12% fewer calories!
Drinking water with your meals doesn’t have the same effect. The water has to be in the food. No one knows why….yet!
I only have one thought for making this a tip for success:
I try to make most of my business efforts count for more. I try to “add in” cushion (bulk??) where I can. I try to make my efforts work for me twice.
I “bulk up” on my production process. When I started a new series of neutral fiber and jewelry work last year, I worked in a series, experimenting with different combinations and designs. It took the pressure off “doing it perfectly the first time.” And I ended up with dozens of variations that worked well as singles or modules for larger combinations. I can’t wait to do that again!
I saved a ton of time and effort by working in a series for this new work.
If I have to make up jewelry for an order, I make extras to add to my inventory. When I make artifacts or beads for a project, I always make more than I need. The extras get stored for the next project.
I also “bulk up” with these artifacts. They’re stored in an antique typesetter’s cabinet, in my studio. Not only are they organized and at hand, they provide endless fascination for studio visitors!
This storage system for my artifacts is also a “cabinet of wonders” for my studio visitors to enjoy!
I “bulk up” my photography. When I have a photo session with my photographer (for jury images, advertising, and publicity, etc.), I get as many different works photographed as I can. All the photographers I’ve used throughout the years say the same thing: Once they’re set up for the session, it goes very quickly. So the more work to photo, the better they like it! It reduces the cost per image immensely. This way, whenever I need an image fast, I usually have what I need on hand. (Usually!)
I “bulk up” the time I set aside for projects, show applications, and other time-critical stuff. If I have a deadline for submitting images, samples for a catalog, an article to write, I write an earlier due-date on my calendar, “padding” the deadline with a few days to spare. At the very least, I count back a week and add “Send images by TODAY!” on my calendar. I rarely have to “overnight” anything.
I “bulk up” by “doubling up” on my publicity. If I get press coverage in one venue, I use it for extra publicity. For example, whenever a magazine, newspaper, or web venue features my work, I send press releases about that to local and regional magazines. I did the same when I was interviewed for “New Hampshire Chronicle” on WMUR-TV Channel 9 a couple years ago. And once an article has run, I post it on my website. Sometimes I even frame a copy for my studio or show booth.
When it comes to writing and blogging, I double up, too. When I have an “aha!” moment, when I realize a big life lesson has revealed itself, I make note of that. (Yes, in that same cheap comp book I mentioned last week!) As I journal about it, I gain insight and clarity. And then I share it in an article, blog, or Facebook post, so others can benefit, too.
I can’t always bulk up everything I do, but it’s always on my mind.
The added bonus (besides less stress on my end) is this: When I do need a break—I miss a column deadline, I’m late with a response to a comment, etc., people are more likely to cut me one. (That was true until menopause hit, though. Now they just say, “Oh, she’s getting old, poor dear!”)
How do YOU “bulk up”? What are the ways you make your efforts do double-duty? Feel free to share your best tips!