I write for several venues now. Fortunately, my humorous column at The Crafts Report rarely draws complaints. (Or maybe it does and Jones Publishing is just shielding me from them….??)
There’s another blog I write for every two weeks, usually about getting your art out there. And it seems like every time I write, someone complains I’m not writing about “art”, just about “selling art”. And the monstrous idea of making art “for filthy lucre” raises its ugly head once again.
The idea of “art for art’s sake” is a very common one among many modern artists. I don’t really disagree. I do hold my art passionately, and with integrity, in my heart. Anyone whose read my blog for the last eight years, or heard me talk, or teach, or met me in my booth, knows that. I will always make my art and I will always write, whether I’m paid to or not. (For example, I’m not paid to write this blog and I’ve been doing it for eight years now.)
We all already create our art with passion, with joy and with zest. I often write about my art processes here. At this other site, I figured a bunch of artists might be less interested in my prattling about MY art, and more interested in how to get to get people excited when they prattle about THEIRS.
And most of them appreciate that. I’ve gotten many thoughtful comments and words of thanks for giving people another point of view, for sharing an insight that helps us be more successful artists, or simply more compassionate people.
But art does NOT exist in a vacuum. If our work only sells “if it’s good enough”, and nothing else should matter, that would limit much of the stuff we normally call “art.” And oh, if only it were that easy….
Exhibiting, publishing, marketing, selling are simply venues for getting one’s work out into the world.
I don’t know why our modern times puts such a judgment on that process. When did getting paid to make art get such a bad rap??? Many of the great masters had wealthy patrons or commissions to do their work. The Sistine Chapel was painted on commission, after all. Picasso was not only a famous artist, he is famous BECAUSE he was a master at self-promotion and marketing. Remember the picture he drew to pay his tailor bill? Or the check he wrote and told the recipient if he waited, the signature would be worth more than the amount of the check? Marketing. (See more “myths about artists” here. (I don’t know why all fourteen don’t show up, but if you do a little digging while you go through these, you should be able to find them all.)
Yes, it would be nice if artists only had to sit and paint/carve/sculpt/write/sing all day, and not worry about anything else. I would be terrific if we could all have someone else to promote, market and sell our work. In fact, it would be wonderful! But it doesn’t happen very often. In fact, that’s what that website for artists I write for is for–to help artists exhibit, show, market AND SELL their work.
Saying we shouldn’t care about exhibiting or selling our art is easy. But most of us DO care, very very much. IMHO, many people who say they don’t care of the world sees their work are actually afraid of the world seeing their work. It is so precious to them, they fear and avoid rejection, ridicule, humiliation. Those fears (very human, and very common to us all) are so powerful, the person would rather embrace obscurity than risk it.
And even if we don’t fear these and truly believe our art is ONLY for ourselves, then we inadvertently disconnect art from its very purpose–to enrich the world emotionally and spiritually. The cave paintings of Lascaux weren’t hidden because they were personal. They were protected because they were so powerful. The welfare of the entire community was wrapped up in their creation. Maybe it was hard to get to see them, but they WERE seen. Evidence of torches, evidence of men, women and children (foot prints, hand prints), even doggy foot prints prove that.
A piece of art that is never exhibited, that is not shared, or sold, is a loss to the world, like a song that is never sung, a poem that is never read. Emily Dickinson is often given as an example of a powerful writer whose work was never published and someone who never sought recognition. But she desperately WANTED to be recognized, and she worked hard trying to get her work published. She wanted her art to be visible in the world. And though it didn’t happen til after her death, the world is richer for her words. Her work was certainly “good enough” to make her successful. But for different reasons, that didn’t happen in her lifetime.
My articles serve many purposes. Sometimes I just need to write about an issue to find my way through it. Sometimes I find a deeper truth than what I originally planned. Sometimes I find myself in a hard place; I’ve learned that being honest about that, and sharing that, will sometimes help someone else through the same rough spot.
I ALWAYS try to encourage everyone who makes art, or who wants to make art, to just do it. The world is full of despair and sadness and hardship. Art serves many purposes, but the one I celebrate is its role in healing some of that. Every work that comes from the joy of our creating is an act of love and healing on our part.
Art is a constant reminder that we are all alike, and that we are all very, very different. I like to believe each of us brings something to the world that can be–should be–celebrated.
Some people feel art has a much narrower role, and a sharper definition. They will not be happy with my writing. And being so open about my thoughts will leave me vulnerable to people who are very comfortable with their own rigid guidelines. So be it. I’d rather be open than limited.
Normally, too, I sit on my hands awhile before responding to people. Right now, I’m in between two major gigs–I just finished a nine-day outdoor show (yes, 9 days!!) and I’m packing to leave for a week-long artist-in-residency (7 days). The mind boggles. Perhaps I am not at my most resilient today.
So for the next few weeks, I am totally immersed in the process of showing/talking about/selling my work. The joy of creating has segued into the power of people connecting with and reacting to my work.
It is a different energy, but part and parcel of the entire process.