Cliches are boring. Your art deserve better.
In yesterday’s article, I shared my first story about my artwork. It was “good enough” to get me going and to sustain my first artistic efforts.
Many, many people are content with this “first story” or their “little story”. Trust me, I’m not here to judge anyone. If what you are doing is working for you, don’t change it.
But if you are wondering if your work can forget a more powerful connection with your audience, if you hunger for something deeper, read on.
When I talk to people about their art, I often get pat answers.
“I just love color!”
“I’m happiest when working at the wheel with clay. There’s just something about it that centers me.”
“I love making other people happy.”
I’ve learned that if you dig a little deeper, you will find true treasure. I learned this by being totally clueless about gallery talks.
So what’s wrong with pat answers?
Good writers avoid clichés wherever they might lurk. Novelist and essayist Martin Amis said, “All writing is a campaign against cliché. Not just clichés of the pen but clichés of the mind and clichés of the heart.”
…..cliches of the mind and cliches of the heart…..
A cliche has low energy. When you settle for a cliche, you sell yourself short. You short-circuit your power. By trying to protect your inner life, you actually create a wall between your and a potential audience.
A pat answer is a way of putting people off the trail of understanding who you really art.
The “I just love color” thing. Look–everybody loves color. That’s not why you’re doing the work you do.
“I’m so happy…” Okay, first of all, we know you must be happy working with clay, or fiber, or glass, or words, or music, or you wouldn’t be doing it. Have you ever heard an artist say, “I absolutely hate what I do, but it sells”? (Well. Okay. Yes, I know some artist are burned out and DO hate what they do, but they’re usually so crabby we don’t want talk to them anyway.)
Second, what does that do for me? I asked a very well-known artist about her new work. She kept saying, “I’m having so much fun!” I had to bite my tongue to refrain from saying, “I’m supposed to pay $1,500 for this piece because you’re having fun??!” Sweetie, I’m sure you’re a wonderful person. But I need a better reason than that to spend that kinda money on you.
So what’s wrong with the “I-want-to-make-people-happy” reason-I’m-an-artist? (Or the equally lame “I want to help people.”) Think about it–What would really make people happy is if you walked down the street handing out $100 bills. (Most guys would be even happier if you did it in the nude, but I like to keep things family-friendly here.)
So let’s say what we mean to say.
What you’re really saying is that what you do is a way of engaging with the world that is fulfilling and deeply satisfying, and puts you in a state of grace, and joy. And there are real and personal reasons why it does.
There’s that word again…..
Here’s one example of working through cliche to cachet. During a mentoring session, I talked with an artist about her work. She talked avidly about her craft, but it just seemed like something was missing. Sure enough, she mentioned in passing that her other avocation was gardening.
And she really perked up when she talked about gardening.
When I asked her why she loved gardening so much, she gave the usually pat answers about pretty flowers and being outside. When pressed, she grew exasperated–didn’t everybody love being outdoors? (Believe me, not all of us are wild about hot weather, mosquitoes and black flies.)
I pushed harder: How did she feel when she when she was in the garden?
She felt safe.
It started when she was very young and home was not safe. I didn’t pry for details, let’s just say there was just a lot of tension and anger and harsh words).
And being outdoors is where she felt safe.
Now, she doesn’t have to share that story with her audience, if it’s too personal.
If she wants to share it but doesn’t want to tell it over and over, it can be her artist statement.
She doesn’t have to ditch her craft, which was also satisfying, and become a full-time gardener.
She doesn’t have to “to” anything.
But recognizing her real story, a poignant story about a child who didn’t, who couldn’t understand the unhappiness and discord in her home, who found comfort and haven in the garden, will bring emotional and spiritual power to her art.
Understanding what yearning was filled, what hurt was healed, will create a bridge between her artwork (and her) and the people who are drawn to her work.
Because these themes–moving past fear, finding solace, being healed–are richer, deeper, more evocative human, more honest emotions than simply loving color or fabric or flowers or clay.
Some of you will come to this moment of self-awareness naturally. Some will need to have your feet held to the fire. Some of you simply won’t care. That is your choice.
But know that if I
buy your stuff collect your work, it won’t be because you just love color.
It will be because something about it that is lovely and poignant and human is calling to me.