In the last essay, I left out an important resource in point #1 (advertising in published materials distributed at the show.)
Well, DUH, most shows have a show guide or program. This is an excellent place for an ad–if and only if your budget allows. Do not go into debt or risk financial instability to pay for big advertising campaigns.
But a good ad in the guide/program targets your primary audience–buyers at the show. So if you can afford an ad of any size, this is the best place to put one.
As for point #8 (FOLLOW UP!), I have no idea where that cool guy smiley face came from. It kept showing up, and I kept taking it out. I guess the universe just wants him there. Well, it is important to follow up. And everyone always tells me I need more graphics in these posts.
And do not panic if I don’t get another post out in this series for a few days. My family is taking my father to the World War II memorial in Washington, D.C. this weekend. So the next essay may be delayed.
My dad served in the Navy in WWII, in a land-based initiative in China called SACO (for the Sino-American Cooperative Organization). He has never boasted or made a fuss about his military service, though I know he is proud of it. We’re looking forward to this opportunity to let him know how proud we are, too.