A reader emailed me recently. She’d just paid big money for a professional consultation on how to take her business to the next step.
The advice? Ramp up production to a huge level, and do a major wholesale show.
Unfortunately, that’s not possible for this craftsperson at this point in life. And as someone who tried to do just that, I’m here to tell you that even if you had the time and money to do just that, it still won’t necessarily bring you what you want.
First, wholesale shows are no longer a sure thing to build your business. And second, is that the kind of business model you even want?
I wrote back with some suggestions that the reader said was hugely helpful. And I realized, “Hey, this would make a good series!”
So with her permission, I’ll spend the next few essays discussing ways you can grow the wholesale side of your business, without turning your life over to mass production and without investing thousands and thousands of dollars on the wholesale show circuit. I’ll even suggest ways to do a wholesale show without breaking the bank.
And as always, I realized that in my good advice is the answer to the questions I’ve been asking myself these past few years, too. Help you–help myself. It’s a good trade.