I found a post on a forum I participate in, written by someone who just realized how big her competition is. Discouragement raised its ugly head. What to do?
Everyone in the handcraft industry has competition. We all have to deal with that.
I get discouraged, too. Does the world need yet another jewelry designer? Another fiber artist? More polymer clay widgets? I’m on major pain killers tonight and cannot spell tchochkes. Hey, I did it! But you’re going to have to suffer through my bad sentence structure and wandering points…. No spellcheck for those issues.
Back to competition. What do you do when people can buy what you make at the mall?
On one hand, there’s nothing new under the sun.
On the other hand, there’s no one else like YOU in the world!
Your product either has to be unique, or it has to be all about YOU.
By that I mean, it’s just as important to sell YOUR STORY as well as your product.
There will always be jillions of other people/companies selling soap, jewelry, clothing, whatever.
When people choose YOUR product, it’s because they perceive it as better in some way. It’s up to you to tell them why it’s better.
Perhaps because it’s made with loving hands, or because it’s made in smaller batches. Maybe it’s nicer (how??) or maybe it’s for a good cause. Maybe there’s a cute or poignant story behind your work.
This is your “hook”. It’s at the heart of your marketing.
I wrote a better article about how to get to this hook here.
Figure out what your “hook” is, believe in your product and believe in yourself.