This is the actual press release I just sent out to area newspapers, magazines and professional organizations. I took out the url for my photos so people don’t sneak in and put mustaches on my horse sculptures.

I just thought of putting “tags” in the lead, as a way of letting various publications know why I targeted them. For example, I sent one to the New Hampshire edition of The Boston Globe, so their tag would be “New Hampshire”. For our local newspaper, “Keene”. For my professional groups, “artist”. Clever, huh? Hope it works….!

PRESS RELEASE: For Immediate Release October 10, 2007

Tags: Luann Udell, artist, Keene, New Hampshire, New England


Keene, NH artist Luann Udell recently signed on for a new column at a
The Crafts Report, nationally-distributed magazine on the business of

Luann, an award-winning fiber and jewelry artist, previously wrote a
regular column “The Artist’s Journal” for the back page of
CraftsBusiness magazine. CraftsBusiness ceased publication in 2007.
Luann will continue sharing her wry and humorous observations on her
life as an artist at The Crafts Report. “I was originally offered
this at TCR several years ago, but wasn’t in a position to accept it.
I’m delighted to have another opportunity to write for them–it’s a
highly-respected, long-running publication in our industry.”

Luann’s artwork–jewelry, sculpture and fiber works inspired by
ancient and tribal art– is sold at stores and galleries throughout
the U.S. and Canada. She has exhibited her work in juried exhibits
across the country, and is a juried member of the League of New
Hampshire Craftsmen in Concord, NH. Her work has been featured in
AmericanStyle magazine, Ornament (a magazine featuring high-end
wearables and jewelry), Niche magazine, The Crafts Report, The Boston
Globe, and many other books, magazines and newspapers.

She is also a published author (RUBBER STAMP CARVING, Lark Books 2003)
and wrote an article for FiberArts magazine earlier this year.

You can visit Luann’s website at or call
603-352-2270 for more information.

The Crafts Report, with a circulation of 20,000, is in its 33rd year
of publishing about the business of American handcraft. It’s
available at bookstores such as Borders, Barnes & Noble, and other
stores nationwide. TCR features articles on selling, marketing and
display for artists and retail stores. You can learn more about The
Crafts Report at or call them at (800) 331-0038 .

Submitted by:

Luann Udell
271 Roxbury ST
Keene NH 03431
603-352-2270 (studio)
603-352-8633 (home)

If you would like to download images for this article, you may visit
(my photo image repository url) for low-res web-ready AND
high-res print-quality photos, or contact Luann for other versions.

Thank you!

Author: Luann Udell

I find it just as important to write about my art as to make it. I am fascinated by stories. You can tell when people are speaking their truth--their eyes light up, their voices become strong, their entire body posture becomes powerful and upright. I love it when people get to this place in their work, their relationships, their art. As I work from this powerful place in MY heart, I share this process with others--so they have a strong place to stand, too. Because the world needs our beautiful art. All of it we can make, as fast as we can! Whether it's a bowl, a painting, a song, a garden, a story, if it makes our world a better place, we need to do everything in our power to get it out there.


  1. Congratulations, Luann! How lovely for the Crafts Report to pick up such a beloved, talented writer as yourself!

    And thanks especially for this peek at your press release. I admire your ability to focus on the necessary and git’er done…

    Kudos! Kudos! and thanks so much for sharing all you do…


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