I can’t think of big huge categories to talk about anymore. Let’s talk about flowers in your booth.
WHAT BEAUTIFUL FLOWERS!
I am so conflicted about flowers. I love them. They add a festive note to your booth, to be sure.
But they can be a huge distraction, too.
Some common mistakes with flowers:
1) Common flowers. Some flowers just scream “grocery store purchase!” Skip the mums.
2) Fake flowers. We’re trying to sell art here. Or fine craft. Or at the very least, handmade stuff. What do plastic flowers say??!!
3) The wrong color flowers. Make sure they fit in with your color scheme. It’s amazing, but an “off” color in your arrangement can really grab the eye in a not-good way. (Yes, I have made this mistake.)
4) Overkill. Too many flowers. It looks like you’re actually selling flowers. Or the flowers overwhelm the vase they’re in. Potters do this sometimes–the flowers are more attractive than the pots. (This is not a slight to potters, just that they’ve picked flowers that are not fitting in with their work.)
5) Underkill. (I know, there’s no such word, but I couldn’t resist.) Scraggly, ungenerous displays spread too thinly throughout your booth. Potters do this all the time, too. They show dozens and dozens of vases, and want to show that the pieces are, indeed, vases. So they take one or two nice bouquets and break them apart, sticking a few stems in each vase.
The look is one of a person who collects so many vases, they no longer have enough money to spend on flowers to put in them.
6) Too, too beautiful. This is the worst thing. You have only a single beautiful display of flowers, and you don’t sell vases, you are just decorating your booth.
The problem here is, the flowers are the most eye-catching thing about your booth.
Some people think this is a way of pulling people into your booth. Yes, it works. The catch is, WHO are you pulling into your booth?
People who love flowers, that’s who.
One year I spent big money to have a local artist make me a gorgeous arrangement for my booth. The colors were great, it looked great in my booth. And I got lots of people coming in, asking me all kinds of questions.
About the flowers.
They’d ask if I’d grown the flowers. When I said no, they asked who did. I told them about the fabulous flower person in my home town. They’d ask about the flowers (miniature gladiolas.) Where did I get them? Did I have a garden? They’d tell me about their gardens and gladiolas.
Which led to long, involved conversations with people who actually had very little interest in my work.
If I were a gardener who was selling flowers, it would have been great. But I’m not.
By the second day, I got it. I took the lovely flowers home to grace my home. I substituted a plain vase of dried reeds. You can see this vase in the back left hand corner of my booth here.
It was just as good a “prop” for my little environmental display in that corner, but it did NOT distract from the art anymore.
Even if you are at a wholesale show, where presumably buyers are a little more focused, an incredible display of flowers can be a huge distraction.
I saw one jeweler at a high-end show who had the most fantastic display of orchids. As I walked by her booth (we were on the same aisle), those orchids caught my eye every single time. I kept going into her booth to look at her work–and all I could look at was the damn orchids. It was like an enchantment.
Lose the drama queen flowers.
And just in case you think I’m exaggerating….
Two years ago, AmericanStyle magazine did a huge article on me and my studio. Page after glorious page of images of my work, my worktable, the artwork in my home. Lots of pictures of me, me at work, me next to a fabulous wall hanging.
The photo shoot, which you can read about here was a day-long affair. The photographer brought two bunches of tulips from a flower shop in his neighborhood. They were the only tulips he could find in Boston, and because they were not fresh, they were cheap. We used them in several shots–in my studio, in my home–switching the vases around, etc.
I cleaned my house for weeks. My studio looked fabulous! You could see the floor!! There were no shoes or dirty laundry piles in my home. We looked civilized! Or at least like we had no kids or pets. My artwork looked incredible!
I have a jillion copies of the article, and I show it proudly to anyone who visits my studio. I even made a poster out of it.
And there’s always someone who says, “Where did you get those lovely tulips?!”