I’m hearing a lot of angst and guilt from folks who are reading this series. People who are ashamed of their booths, or realize they’re making some of the mistakes I’m describing.
I can’t emphasize this enough: Your first booth will not be perfect.
Alas, neither will your second, third, nor probably even your fourth booth.
And for those of you who are bugging me to post pics of my booth, well, I will as soon as I figure out how to post images to this blog, or to Flicker. But I can almost guarantee you will look at it and go, “What’s the big deal?? I thought she’d have a perfect booth!!”
Nope. I have a booth-in-progress that’s doing pretty well for selling my work.
It keeps getting better and better. But every time I change something, I create a whole nother set of problems to solve.
It never ends.
Nor should it–because my goal isn’t to have a perfect booth. My goal is to have a booth that’s good enough so I can leave it alone for a couple of years.
So my advice to you whether you are trying to put together your very first booth, or fine-tuning your 20th booth, is this:
Start where you are.
Just do it.
Make it a little better as you can. As you can afford it, as you can find the time, as you think of it.
And look, look, look at other booths. Note what you like, and what’s working. But also note if you are paying too much attention to a beautiful booth.
Because you’re not here on this planet to make a beautiful booth. You are here to make beautiful art.
In the end, your booth is like the rest of your marketing tools. it’s just another way to present–and more importantly, SELL–your art.