Just to make it a little easier for you, here is a link to some links to past articles I’ve on creating publicity for yourself with press releases:

PUBLICITY 101: A List of Articles on Self Promotion

As always, feel free to read and peruse for your own use.. I teach workshops on this topic for the Arts Business Institute and have presented this material for various arts organizations. So sharing what I’ve learned is part of my livelihood as an artist. Enjoy!