TWO SENTENCES IS ALL IT TAKES: Lessons from a Michael’s Ad

I don't know what the story of the red stag is yet, but I'll figure it out eventually.

I don’t know what the story of the red stag is yet, but I’ll figure it out eventually.

After reading all my articles about artist statements, are you going to tell me you still don’t like to talk about your art?

Then tell me about YOU.

Yes, I’m going to rag on you about your artist statement again.  (I’m never too busy for that!)

I’m getting ready for the League of NH Craftsmen’s Fair, and I should be doing a bajillion other things right now. But I got up early. I’ve got half a cuppa coffee in me.

And as always, I found a little artist life lesson in today’s email inbox.

It’s an e-newsletter from Michael’s. They asked six of their employees how they use picture frame to express themselves in their own homes.

I think they’ve taken a online peek at Oprah Magazine, but I took a look.

And here’s your takeaway:

Everyone said what they needed to say in two sentences.

Yes, in two sentences, you learn what these folks’ passions are. What’s important to them. What they chose to display in their homes, and why.

Melissa, like me, loves to shop for vintage eclectic stuff. Jenny has an artist’s eye for the tiny, beautiful details around her. Susan uses her photographer’s eye to capture unforgettable moments in her family’s life.

Yes, it’s a Michael’s ad.

But it’s also an intimate peek into the minds–and hearts–of six creative people.

And they did it in 25 words or less.

Now, it’s not easy to crystallize who you are into that short a sentence. Yes, I struggle with that, too.

But it’s worth it.

People have made art for over 50,000 years. It’s part of who we are. I explore what it means to be human and an artist, in the world today, through ancient stories retold with my modern artifacts.

(I know, it could be better. It’s always a work in progress!) Editor!!

HEY! I know…..
Tell me what you think MY 25-words-or-less could be!

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4 Comments

Filed under art, artist statement, telling your story

4 responses to “TWO SENTENCES IS ALL IT TAKES: Lessons from a Michael’s Ad

  1. Great post! I just did a grant application where I had to summarize the project in 40 words. 40 words! That was so hard. I just kept cutting and cutting. And yes, it expresses the basic idea of the project. I was surprised.

  2. Okay, here’s 26 words for you:

    Captures human impulse to create, part of our humanness since ancient times, in polymer clay, allowing you to wear history and connect to this ancient thread.

  3. “To design with beautiful objects an elegant statement of simple beauty that makes the wearer happy.” There! Sixteen words! A little generic perhaps, but says it all for me.
    PS: Love your blog, very thought provoking at all times.

  4. Susan

    Using modern tools and materials to remind people we are not as evolved as we’d like to think. The images formed bring out the species memory alive in us all.

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