BE AN ART HERO. JOIN AN OPEN STUDIO TOUR.

Rarely this clean, but always interesting--my studio.

Rarely this clean, but always interesting–my studio.

Last year, a fellow artist and I put on Keene’s very first open studio tour, the Keene Art Tour.

Few things in life are harder than getting a couple dozen artists together (figuratively), collecting checks (Paypal button next year!), gathering images and artist statements for the brochure (“Just take it from my website!”) and everything else entailed in creating a city-wide event. Fortunately, it was hugely successful, for visitors and artists alike.

The only thing harder?

Doing it again.

Artists forget how good the crowds were, how much they sold and how much fun they had. That’s normal. Artists, being human beings, are sort of hard-wired to only remember the hard work, the studio cleaning, and how much we hassled them for said images, statements and money.

I’m learning that as a show organizer, “getting an early start” this year really means, “Let’s spend longer trying to get the same components together as last year.” That’s a good lesson to learn.

Some of the cold feet-itis is understandable, too. The last few years have been hard for creative folks. Some have hunkered down, some have moved on, some have diversified, and others are in that awful stage known as “transition”–moving on from what we’ve done while not quite knowing what’s next. Change is hard, and rarely fun.

“I don’t have anything to sell!” says one artist. Another says, “The kind of work I do, I don’t have ‘things’ to sell. So why would I want to have an open studio??” “I don’t have any new work!” says another. “I might be busy that weekend. When do I have to let you know?” (The answer to this question, by the way, is “Two months ago.”)

So here’s my response to all these questions:

An Open Studio isn’t just about selling your work. It’s about telling your story.

It’s the strongest way to form a powerful connection not only with new customers, but also with current customers, your community, and with future artists. And it’s a way to revitalize your own connection with your art.

There’s one artist who does murals for public places. No ‘things’ to sell in their studio, so they don’t want to participate.

What a lost opportunity! Now, I have no desire to buy a mural. But I’ve always wondered what’s entailed. How did they get started doing this? How do they find out about proposals for public art, especially internationally? What is the design process like? Do they hire other people to help? How long does it take to paint a mural? What kind of paint do they use? How long does a mural last? Where is their work displayed? Do you get to travel a lot? What are the fun parts? What are the downsides? What the heck does their life LOOK like???

There’s a couple who are working on a graphic novel. No ‘art’ to show in their studio. People would be bored.

Really? I can think of a few dozen young artists who would give anything to know that that process looks like. How do you get started? Are you self-published or are you working with a publisher? What does that look like? Do you do the writing and the drawing, or do you collaborate? Is it possible to make a living doing this? Do you teach classes?

There’s an artist in transition who needs to sell their old work before they can can make new work. And they’re not very far along in the new work.

Artists go through transitions? Just like other people?? Is it hard? What made you stop making your old work? What would you like to do next? What do you think will stay the same, and what will change? What inspires you and sustains you through this difficult time?

There’s someone who has new galleries, and may not have any work available for sale.

Actually, this is one of the best problems to have. Do you have earlier work that you’ve kept? Do you have works in progress? And the finished pieces you’re ready to ship–can we just LOOK at them? If I want one, can I commission you to make one? There’s a waiting list?? Oh my gosh, I better get my order in NOW!

Meanwhile, in your horde of visitors (and everyone had hordes of visitors), there are people who wish they could do what you do. They want to meet the people who ran away to join the circus. You are actually in your studio, making incredible stuff every day–how fabulous! Be their art hero.

There are people in transition who need to know there’s a ‘there’ after ‘here right now.’ That perseverance and vision and hard work will get us through. Be their art hero.

There are people who hope someday to be in your shoes. There are artists-in-waiting who need to know that it’s possible to have that life, to make their own work, to carve out a place in the world for themselves. You are living proof that it can happen. Be their life hero.

There are all kinds of creative folks in a community, artists of all sorts who make this town a better, richer, more beautiful place to live. We do more than just fill art galleries or people’s homes with our work. We teach, inspire, enrich, model our values to our community. Be that community hero.

Open your work space, that incredible place where the magic happens, where your vision for your art becomes a reality. Let people see what your life looks like, for two precious days in November. Be that art hero.

Give yourself the gift of seeing yourself through other people’s eyes–the people who see you as creative, gifted, exciting, interesting, fortunate, blessed. Because we are. It’s easy to forget that in the slog of making our way in the world. Let our community help you remember.

Be your own hero.

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THE GENDER GAP: Two Articles on What We Can Learn From Each Other

I wrote an article about what women could learn from men about marketing and selling art.

Masculine/Feminine Part 1
Being a “good girl” may not make for a great artist….
read more.

Today is my article about what men could learn from women.

Masculine/Feminine Part 2
Being a “girly man” can make you better at selling your art…..read more.

Enjoy!

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EDITH GRODIN: Am I a falcon, a storm, or the Great Song?

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I didn’t get to know Edith Grodin until she was dying.

Oh, I knew who she was, and spoke to her many times. She and her husband, Dick, were huge supporters of the prestigious League of NH Craftsmen. I often saw her during the Craftsmen’s Annual Fair in August. Once Edith bought a lovely necklace from me for her granddaughter, a Gulf War veteran. That was the beginning of many enjoyable Grodin family visits in my booth. Soon three generations of Grodins were wearing my jewelry. Husband Dick and son Richard gently refused my generous offers of earrings (but finally accepted a small horse sculpture.)

Edith moved confidently throughout the League and its activities, serving on the Board of Trustees. She was good friends with many craftspeople, and respected by us all.

I thought we’d have a lifetime to get to know one another better.

We had only a year.

There came a Fair where she did not appear. Instead, a little note appeared in the Fair newsletter handed out each day. “I’ve lost my battle against cancer,” she said. And she asked for visitors.

Still, I hesitated. Some families hunker down during tough times. They don’t welcome outsiders. But my hospice volunteer training had made me a bit braver. And so I called one day. Dick answered the phone and encouraged me to come by.

So began an amazing journey, rich in laughter, good cheer and life lessons.

Edith was able to remain in her beloved home until her death. She faced it with peace in her heart (though she was “busy” and engaged til the end.) I had the sense she had done–or tried–her best, and knew it. That gave her great comfort. She voiced no regrets.

There were many, many sweet moments: Learning how Edith and Dick met, and how they built their life together.

There were some sober moments: Speculating on an afterlife. Wondering how her family would cope with her loss.

There were many, many funny moments. Her sense of humor was delightfully sharp and quick. She hungered for tidbits of news and gossip, eager to hear about the outside world. I shared some of my favorite gossip, and she shared hers.

My favorite time was when I called her after having surgery myself. I complained that my family was very supportive and caring–the first few days. After that, everyone mysteriously disappeared early in the day, forcing me to struggle on my own for coffee and other necessities.

Edith confided that her family had done the same thing–so solicitous the first few weeks. Then, when the novelty of the situation had worn off, not so quick to wait on her hand and foot. “But Edith,” I exclaimed, “You’re DYING!”

“I know, right?” she replied cheerfully.

I won’t go into Edith’s (and Dick’s) many years of military service, their wide and varied contributions to their many communities and causes. There are others who can speak better about that than I. Suffice to say, the word of the day at the Grodin household is service.

There was their service to their country, of course, extending several generations. And their fierce love of family and friends. They supported many good causes, and gave generously not with just money, but in words and time and attention.

To them, being a good citizen was not just being involved. It wasn’t just contributing. What astonished me was Edith’s desire to build something for a community that simply wasn’t there before. They would see a need, and work to meet it.

She and her best friend started a craft show, and ran it for many years. No wonder she felt so at home at the League’s Fair! She campaigned fiercely for their new headquarters in Concord, and was overjoyed the transition was accomplished in her lifetime. I soon lost track of all her achievements and projects and contributions. The list is long, and all of it amazing.

Over those last months, my respect and awe for this woman grew and grew.

And so did my determination to learn from her courage and dedication.

It was like she left me with a challenge: Find a need, and fill it! Don’t just stand there–do something! If nobody else will do it, do it yourself!

In the past year, I’ve helped Keene start its very own Open Studio Tour. I also created an event that’s long been dear to me–a garage sale for artists and craftspeople. In fact, I may miss her memorial ceremony because it’s the same day as the Keene Art Garage Sale, and I’m the only one running the show. Somehow, I don’t think she’d mind.

Small projects, in the greater scheme of things, I know. And yet I never thought I was capable of doing something like this, or that I would enjoy it so much.

I have Edith Grodin to thank for that. Her quiet pride in her achievements, her natural tendency to create opportunities for other creative people, in addition to those she made for her country, her community, her friends and her family, all inspired me to think bigger and do better.

It was a short year, but a rich one, and one I will always remember.

Thank you, Edith, and goodbye.

“I live my life in widening circle
That reach out across the world.
I may not ever complete the last one,
But I give myself to it.

I circle around God, that primordial tower.
I have been circling for thousands of years,
And I still don’t know: am I a falcon,
A storm, or a great song?”

by Rainer Maria Rilke

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ADVICE ON GETTING ADVICE Part 4: Take Good Notes!

My latest Fine Art Views column, continuing a series on getting advice….

by Luann Udell

Take good notes when you’re getting advice – even bad advice! Remember the only good thing I got from the fine craft “consultant”? I found that in my notes later. All I could remember from the session was bad stuff, insulting stuff, infuriating stuff. There was a tiny nugget of useful information in there. I would have missed it entirely if I’d relied only on my memory. [...]

Read the rest of this article atFine Art Views.

———————————————-
This excerpt appears courtesy of FineArtViews Art Marketing Newsletter by FASO,
a free email newsletter about art, marketing, inspiration and fine living for artists,
collectors and galleries (and anyone else who loves art).

For a complimentary subscription, visit: http://www.faso.com/art-marketing-newsletter

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ADVICE ON GETTING ADVICE, Part 3

Don’t make a half-hearted effort and quit halfway through. Don’t slink away with your crazy horse and sigh, “Well, I tried.” Give it your full attention, your highest intention, and your best shot. Give your art the opportunity it–and you–truly deserve. [...]

Read my whole article, published at Fine Art Views, a marketing newsletter for artists.

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ADVICE ON GETTING ADVICE, Part 2

My article, second in a series of three, appeared on the Fine Art Views marketing blog on February 13. You can read the entire article here.

Continuing my last column on how—and how not to– get good advice.

4) There’s no such thing as a sure thing. (AKA There’s no one thing that will make your career.)

Usually, the best advice is simply what gets you to your next step. There shouldn’t be a huge risk involved. I mean a HUGE risk. Putting the advice into play shouldn’t cost $10,000 or make you take a second mortgage your house, or take any kind of gamble that could ruin your finances, your resources or your marriage. (Unless you’re trying to get out of a bad marriage!) Sometimes life calls for that kind of risk. For those people just starting out, or trying to suss out the next thing, it does not….

Click here. to read the rest of the article.

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ADVICE ON GETTING ADVICE Part 1

Advice on Getting Advice Part 1
by Luann Udell

The person who asks you NOTHING about your work, your goals, your needs, will probably not give you advice worth listening to. [...]

Read the rest of this article at:
Fine Art Views

———————————————-
This excerpt appears courtesy of FineArtViews Art Marketing Newsletter by FASO,
a free email newsletter about art, marketing, inspiration and fine living for artists,
collectors and galleries (and anyone else who loves art).

For a complimentary subscription, visit: Fine Art Views’ art marketing newsletter sign up page

Leave a Comment

Filed under art, Fine Art Views, getting advice